Differentiation, Disintermediation and Price

How customer experience supports brand loyalty through relationships

Biznology

JANUARY 7, 2016

That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.

Loyalty

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles

Is martech headed for its “dot-com moment” in 2020?

chiefmartech

DECEMBER 30, 2019

The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. And the author believed that for a number of them, the price paid was “pennies on the dollar.”

Long Tail Marketing

Long Tail Marketing Disintermediation Amazon eCommerce

B2B Marketing Zone

How customer experience supports brand loyalty through relationships

Is martech headed for its “dot-com moment” in 2020?

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