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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. This is where greater differentiation and profitability become evident. What emotions are people seeking to satisfy online? This is key to success.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. There are a gazillion websites in your field. People are inspired by the why.

Tips 100
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Social Media Success Stories

Anything Goes Marketing

In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Now to get down to work. This is helpful as I can keep track of people I work with and clients and partners have a greater insight into my travel schedule.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. It won’t work if the processes and incentives between sales and marketing aren’t aligned. Tweet This!

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How the Old Spice Videos Are Being Made

readwrite

The team worked for 11 hours yesterday to make 87 short videos, that’s just over 7 minutes per video, not accounting for any breaks taken. The group has made videos in response to Digg founder Kevin Rose, TV star Alyssa Milano (now big on Twitter) and many more people, famous and not. Even 4chan loved it.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention.