Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Your website is about your product or service, and the benefits it provides to buyers. Become a resource.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 21, 2010

Apple could create an aggregation site to pull in blog posts and reviews about the product. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic. Share this on Bebo. Post on Google Buzz.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Mike Moran ( @MikeMoran ) + others. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Most recently, Marketo just announced their lead management solution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

seo.co

DECEMBER 8, 2020

Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor. Even people who need your products or services can’t buy from you because they’ll never know about you. Do you have services or products unique to your industry? That’s where SEO comes in.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111