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B2B Lead Management Market Heats Up

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Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us How do you differentiate between these two in conversation? Too many with too little differentiation. Most recently, Marketo just announced their lead management solution. Here’s the problem.