Every salesperson wants to be successful, as does every sales manager, everyone has good ideas, but execution becomes the key differentiator in success. The Difference Between Average and Top Performers. In preparation to speak at a sales award banquet this week I was thinking about what kind of message I wanted to leave with the audience and in thinking though  a  variety of ideas I realized it maybe a common  concept that ALL sales leaders must reinforce to their teams. What do you need to create this environment? Top 15 Account Plans –if appropriate. Acumen Management Group Ltd.