| | | Writing on the Web | |  Differentiation | 4 articles |
| Page 1 of 1 | Previous | Next | WRITING ON THE WEB APRIL 19, 2011 Content Marketing Tips: Find Your Online Voice If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. You need a brand story. | WRITING ON THE WEB OCTOBER 9, 2011 5 Content Marketing Questions: Get Readers to Take Action Write out a few sentences about what differentiates your product/service. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Why hasn’t this problem been solved? What is possible? Entertain. | | | | | |
| WRITING ON THE WEB FEBRUARY 14, 2012  The Ladder of Emotional Values: Pleasure Reigns This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar hierarchy of emotional values exists. Videos. | WRITING ON THE WEB NOVEMBER 15, 2010  The Ladder of Emotional Values: Pleasure Reigns This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar hierarchy of emotional values exists. Videos. Music. | |
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