| | | WebMarketCentral | |  Differentiation | 21 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL MARCH 23, 2009  Best of 2008: Web & SEO Copywriting Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Try the opposite, though. dare ya. | WEBMARKETCENTRAL SEPTEMBER 29, 2009  Marketing Automation: Bringing a Gun to a Knife Fight The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process. It's with internal processes, office politics and other issues. | | | | | |
| WEBMARKETCENTRAL MAY 20, 2009 Make Sure Your Logo Can Handle the Job at Any Size Lesson: vet all choices against the basics: • Does it clearly differentiate our company? Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Size matters One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge. The set was supposed to feature a replica of a section of Stonehenge standing an imposing 18 feet tall. | WEBMARKETCENTRAL MAY 14, 2009 Cut B2B Branding Guesswork With a Methodical 5 Step System Symbolizing This is key: Identify a name, tag line, concept, shape, and color that can symbolize your top differentiator. Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. An intuitive, user-focused web site begins with an intuitive, user-focused brand. To arrive at such a brand, be systematic. Branding is about building a perception , and B2B buyers expect a strong business brand. This is true even if a company is a startup trying to create a new category. | WEBMARKETCENTRAL AUGUST 2, 2005  WMC Interviews: Jay Lipe WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. JL: September 23, 1994. Things happen for a reason. | WEBMARKETCENTRAL AUGUST 10, 2005  WMC Interviews: Kelly Allan WMC: What is your key differentiator (or differentiators)? This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio. Kelly's firm assists companies in a variety of industries with marketing and operations consulting, helping them to streamline business processes and achieve better results. still do. | | | | | | | |
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WEBMARKETCENTRAL | SUNDAY, SEPTEMBER 11, 2005  WMC Interviews: Albert Maruggi
WMC: What are your key differentiators? This week, I had the chance to sit down with Albert Maruggi, principal of St. Paul-based marketing agency Provident Partners (and huge baseball fan). His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. WebMarketCentral (WMC): What did you do before founding Provident Partners? Albert Maruggi (AM): Worked in radio for a number of years. was a television reporter and anchor. also shot and edited video for news stations. MORE >> -
WEBMARKETCENTRAL | SATURDAY, SEPTEMBER 24, 2005  WMC Interviews: Farrakh Azhar
WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? This is what differentiates us from all the rest of the businesses associated with the Live Chat support space. I had the distinct pleasure this week of talking to Farrakh Azhar, founder and CEO of WebGreeter / LiveAdmins. While there are several companies that offer Web site chat software, WebGreeter is unique in offering both the software (hosted) and the operators who handle the chat sessions. WMC: How, when and why did you get started in this business? MORE >> -
WEBMARKETCENTRAL | FRIDAY, OCTOBER 7, 2005  WMC Interviews: Yvonne DiVita
WMC: What is your key differentiator (or differentiators)? YD: The most important marketing lesson I've learned is to differentiate myself from my competition, and to be comfortable with that differentiation. I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita. Her book Dickless Marketing: Smart Marketing to Women Online is raising eyebrows and helping smart marketers improve their results, and her witty and widely-read blog was honored as one of the Best Blogs of 2005 by Marketing Sherpa. Two years ago. MORE >> -
WEBMARKETCENTRAL | MONDAY, JANUARY 22, 2007  Two New Web Marketing Concepts
Mr. Belenky will face tough competition from newspapers and other local media sites for those local eyeballs, not to mention Citysearch , Local.com , the inexplicably successful craigslist , and even MySpace , but if he can differentiate his offering in the minds of consumers, this concept has a shot. ** Terms: Web marketing innovations, Brand Thunder, Patrick Murphy, ShowMeLocal, Eugene Belenky, Citysearch, Local.com, Craigslist, MySpace The website marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.Time will tell. MORE >> -
WEBMARKETCENTRAL | TUESDAY, APRIL 17, 2007  WMC Interviews: Lee Smith
demonstrated that with a comprehensive marketing plan that effectively differentiates a company's offerings and uses search engine marketing, innovative online advertising campaigns and custom website development, firms can quickly and efficiently generate awareness, induce trial and drive sales. Within a month, the client has a marketing plan that includes compelling differentiating factors and a roadmap for success. I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. †factor. MORE >>
- WMC Interviews: Janine Popick WEBMARKETCENTRAL | FRIDAY, JUNE 8, 2007
- WMC Interviews: Jonathan Treiber WEBMARKETCENTRAL | MONDAY, SEPTEMBER 10, 2007
- B2B Vendor, Customer Perspectives Differ on "Affinity" WEBMARKETCENTRAL | WEDNESDAY, JANUARY 2, 2008
- The Coming Consolidation in Social Networking WEBMARKETCENTRAL | MONDAY, JANUARY 7, 2008
- WMC Interviews: Ardath Albee WEBMARKETCENTRAL | FRIDAY, FEBRUARY 1, 2008
- Best of 2007: Articles and Blog Posts on Strategy and Branding WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 20, 2008
- Best of 2007: Miscellaneous Marketing Stuff WEBMARKETCENTRAL | WEDNESDAY, MARCH 5, 2008
- ON24 Launches Virtual Tradeshow Platform with Real Potential WEBMARKETCENTRAL | WEDNESDAY, JULY 9, 2008
- Best of 2008 (So Far) - SEO Guidance, Part 1 WEBMARKETCENTRAL | MONDAY, JULY 28, 2008
- Why PPC Will Always Cost More Than SEO WEBMARKETCENTRAL | MONDAY, OCTOBER 27, 2008
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