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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. 3. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process. It's with internal processes, office politics and other issues.

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Try the opposite, though. dare ya.

Best of 2008 (So Far) - SEO Guidance, Part 1

WebMarketCentral

Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know by PromotionWorld A thoughtful piece from Scott Buresh on the value of adjectives for search; using modifiers in search phrases can simplify SEO efforts while delivering more highly qualified traffic. This was actually from December 2007, but I overlooked it last January.

ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

For aggressive publishers willing to get a jump on this, it also provides differentiation in a highly competitive online advertising market. The concept of virtual tradeshows has been around since at least 2001. The appeal, to both exhibitors and attendees, is obvious. No travel costs. No lost productive time due to travel. No environmental concerns.

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners. But that's actually good. Good question!

SEO 1

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The small cost differential didn't justify the hassle of switching, so I stayed with Comcast. The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. So, how do you do that? 1. Then when I refused to pay, they turned it over to a collection agency!

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WMC Interviews: Lee Smith

WebMarketCentral

demonstrated that with a comprehensive marketing plan that effectively differentiates a company's offerings and uses search engine marketing, innovative online advertising campaigns and custom website development, firms can quickly and efficiently generate awareness, induce trial and drive sales. WebMarketCentral (WMC): What did you do before Persuasive Brands? ” factor.

Cut B2B Branding Guesswork With a Methodical 5 Step System

WebMarketCentral

Symbolizing This is key: Identify a name, tag line, concept, shape, and color that can symbolize your top differentiator. Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. An intuitive, user-focused web site begins with an intuitive, user-focused brand. To arrive at such a brand, be systematic. Branding is about building a perception , and B2B buyers expect a strong business brand. This is true even if a company is a startup trying to create a new category.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Is it memorable? • Is it attractive? Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Size matters One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge. The February 2009 issue of Wired magazine gives examples. world.

Two New Web Marketing Concepts

WebMarketCentral

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. Beyond the limitation to Firefox, one has to ask the question: do users really want a "branded" web browser? Time will tell.

Why PPC Will Always Cost More Than SEO

WebMarketCentral

PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1. In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. This presumption certainly justifies proportionately greater spending if it's valid.

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WMC Interviews: Yvonne DiVita

WebMarketCentral

WMC: What is your key differentiator (or differentiators)? YD: The most important marketing lesson I've learned is to differentiate myself from my competition, and to be comfortable with that differentiation. I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita. What's your background? And, that's what I did.

WMC Interviews: Farrakh Azhar

WebMarketCentral

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? This is what differentiates us from all the rest of the businesses associated with the Live Chat support space. I had the distinct pleasure this week of talking to Farrakh Azhar, founder and CEO of WebGreeter / LiveAdmins. WMC: How do you market/promote your business?

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WMC Interviews: Kelly Allan

WebMarketCentral

WMC: What is your key differentiator (or differentiators)? This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio. Kelly's firm assists companies in a variety of industries with marketing and operations consulting, helping them to streamline business processes and achieve better results. still do.

WMC Interviews: Albert Maruggi

WebMarketCentral

WMC: What are your key differentiators? This week, I had the chance to sit down with Albert Maruggi, principal of St. Paul-based marketing agency Provident Partners (and huge baseball fan). His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. You understand right?

WMC Interviews: Jay Lipe

WebMarketCentral

WMC: What is your key differentiator (or differentiators), that is, what separates you from your competition? WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. JL: September 23, 1994. Things happen for a reason.

WMC Interviews: Jonathan Treiber

WebMarketCentral

I recently had the chance to interview Jonathan Treiber , CEO and co-founder of loyalty rewards marketing provider OnCard Marketing and the man behind iBakeSale.com. iBakeSale is an innovative "painless fundraising" program that allows consumers to save money through cash-back rewards from popular merchants while supporting their favorite charities. The program has signed up hundreds of popular merchants such as Best Buy , Wal-Mart , 1-800-Flowers , Nordstrom , Lillian Vernon , Old Navy , GAP , PetCo and Linens-N-Things. Any charity can sign up and ask supporters to join.

WMC Interviews: Janine Popick

WebMarketCentral

One more differentiator: As easy as it is to create and launch an email marketing campaign using VerticalResponse (in minutes really), you can also design and launch a direct mail postcard campaign to your postal addresses. I recently caught up with Janine Popick , founder and CEO of VerticalResponse. Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. Here's our conversation. wholly owned subsidiary of Apple Inc.

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Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from the competition Given the fact that today’s industrial buyers prefer to do their own research and rely more on a […] The post How Industrial Content Marketing Increases Awareness and Creates True Differentiation by Achinta Mitra appeared first on Industrial Marketing Today.

Is differentiation in IT staffing actually possible?

Haley Marketing

As a marketer, I’ve been trained that the secret to marketing success is differentiation—. The differentiation challenge in IT Staffing. I won’t say that differentiation in IT staffing is impossible; it’s just harder than it is in other sectors of our industry. Here’s why: Most IT staffing companies are using the same differentiation.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. These announcements represent a new opportunity for B2B marketers to differentiate their organization’s brand in organic search results, mobile search specifically. Google Business Listings. Why B2B Marketers Should Care. Be Patient.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. think I have a case study for you that demonstrates this. Many (most?)

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator. How do you know you have a good differentiator? Well, we recommend you put each differentiator to the test. Figure 1.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

It provides detailed profiles of 40 ABM vendors, with contents including: introduction to Account Based Marketing description of ABM functions key subfunctions that differentiate ABM vendors vendor summary chart that shows who does what explanations of information provided in the report vendor profiles including a summary description, list of key features, and detailed information covering 37 categories including data sources, data storage, data outputs, target selection, planning, execution, analytics, operations, pricing, and vendor background.

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not). Instead the way sales reps engage has become the key differentiator. Unfortunately reps remain focused on product pitches versus value selling.

Competitive Differentiation Is Easy if You Do This

Jill Konrath's Fresh Sales Strategies Blog

How can you differentiate yourself from others who are also competing for their business? It''s not differentiation. True competitive differentiation comes from helping your prospect make a good decision. Here''s the most effective thing you can say: Video Sales Tips Differentiation Everyone does that.

5 Steps for Differentiating Your Staffing Firm

Haley Marketing

Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? The post 5 Steps for Differentiating Your Staffing Firm appeared first on Haley Marketing Group. Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! Do you know?

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.] This is only a content summary.

5 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Maybe your strategy should be determined by an opportunity for differentiation through your publishing schedule. Blogging takes a lot of work. Are you using your time to maximum effectiveness? How can you decide?

Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson

Fearless Competitor

Buffer Ten Questions to Sharpen Your Competitive Differentiation. One of the most important tasks for digital marketing is to differentiate the company and its products from the competition.  Differentiation entails clearly distinguishing your product and/or company to make it more attractive and compelling to a particular target market. Differentiation plays an important role in gaining customer consideration and preference, two important steps in the customer buying process. How can the competition adapt any of their existing products to differentiate them further?

Do you understand your digital differentiation?

Biznology

They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is. Clients tell me that their products are differentiated. Face it.

4 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

How to Differentiate in E-Commerce

Opentopic

As an e-commerce marketer, how do you differentiate? The post How to Differentiate in E-Commerce appeared first on Opentopic. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real. Cognitive Technology

10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. 1) Lush. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. content creation

The need for differentiation: and why the customer is sometimes wrong

Beyond

On the counter at Munson''s coffee shop, in amongst the pastries, the pannetone boxes and the pots of apple and ginger porridge there is a sign that reminds you how customer service should be

4 Keys to Creating a Differentiating Customer Experience

WindMill Networking

Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 4 Keys to Creating a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. Recently I wrote about five ways to create an engaging customer experience.  Based on post blog activity, there seems to be some interest in the topic. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketing

5 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. This is important to remember as we think about the meaning of brand differentiation. Why is Differentiation So Important, Anyway?