Why PPC Will Always Cost More Than SEO
WebMarketCentral
OCTOBER 27, 2008
No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"
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