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FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Now that social networks have global reach, account for a significant percentage of time spent online, and are increasingly being adopted as core marketing channels, Danny Flamberg says the next steps are about differentiation, quality, and accurately valuing brand advocates. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.
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JUNE 8, 2011 How to Build the Ultimate Online Newsroom
It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts). by TomPick and guest blogger Maria Verven. based on division, product line, purpose etc.)
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JANUARY 2, 2013 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics. years.
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APRIL 23, 2013 33 Phenomenal Content Marketing and Copywriting Guides and Tips
” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? 'Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. What types of content are most valuable to my sales prospects? ’ Yawn. The most revenue?
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FEBRUARY 23, 2012 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Google+ (or Google Plus) is many different things, depending on who you ask. ”).
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JUNE 21, 2010 Five Benefits of Blogging for Business
Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website.
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WEBBIQUITY Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
| MONDAY, OCTOBER 29, 2012
The WPO framework has evolved over the past 34 months from the spaghetti-ish original WPO model to the refined definition of web presence optimization a year ago to today’s streamlined version focused on the five broad areas of presence: Content strategy is developed based on market interests, competitor moves and company or product differentiation
then shared through one (or more often a combination) of channels. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?) How many conversions? MORE >>
WEBBIQUITY 30 Awesome Blogging Guides, Tips and Resources
| TUESDAY, MAY 14, 2013
How can you differentiate
yourself from others who are blogging in your niche?”). How to Differentiate
Your Content by Geoff Livingston’s Blog. 'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog. Reporting that “the number of Inc. MORE >>
WEBBIQUITY 5 Questions Every Business Website Must Answer
| MONDAY, AUGUST 8, 2011
This is where you differentiate
yourself from the pack. Be as direct and factual as possible about your differentiators
: service, price, features, capabilities, technology, experience, focus, expertise, acknowledgments, TCO, ROI…tell your prospects what makes your product or service uniquely suited to their needs. Differentiate
your organization from competitors make it an effective sales tool by concisely answering these key questions for your prospective customers. Twitter, YouTube videos, text messaging…there’s no question attention spans are short. MORE >>
WEBBIQUITY Nine B2B Marketing Lessons from College Visits
| TUESDAY, JULY 31, 2012
Focus on your differentiators
. I’ve spent several weekends this summer experiencing the excitement and trepidation of visiting colleges with my eldest offspring. The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Only the largest b2b enterprises approach that level of sales activity. Provide prospects with a “guided tour.” MORE >>
WEBBIQUITY Enterprise Social Media and Personal Branding
| THURSDAY, JUNE 30, 2011
And smart companies, big or small, who recognize that in a social media world, their people are their differentiation
, will find ways to capitalize on personal branding. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate brand. Not at all. That brand image matters little in social media. You can’t do that with executives at GE, IBM, Ford, etc. MORE >>
- Trust Me: Why Trust is Crucial for Business Success, and How to Built It WEBBIQUITY | TUESDAY, MAY 31, 2011
- Content Aggregation: The Future of (B2B and Consumer) Media? WEBBIQUITY | TUESDAY, SEPTEMBER 21, 2010
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- The “Social Media Certificate” – Smart Move or Scam? WEBBIQUITY | TUESDAY, APRIL 5, 2011
- Marketing Automation: Like Bringing a Gun to a Knife Fight WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
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