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22 Tantalizing Content Marketing Stats and Facts


But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last. Visual and video content will become increasing important.

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Your Employees May Be Your Best Untapped Brand Advocates


Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help. Educate.

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16 Enigmatic Business Blogging and Other Marketing Stats


These research findings address high-level topics like the value of marketing and the future of brand differentiation. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. Meghan M.

Seven Ways to Humanize B2B Marketing


The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. It’s about differentiating your product or service in a crowded, competitive market. The notion that business buyers are dispassionate and coldly rational is overstated. Those are vital benefits to be sure.

Content Methodology: A Best Practices Report

differentiating factor. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. 12 21 28 Table of.

Customer Experience Starts with Your Employees


As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits. Here’s why that starts with designing a great employee experience—and how to do that.

28 (of the) Best LinkedIn Marketing Guides of 2014


Marya Jan recaps 30 tips for optimizing your use of LinkedIn, from using your profile to differentiate your skills (rather than being boring), using the new header image, and providing case studies, to optimizing your profile (“Use [keywords] throughout in key places like your title, summary and work experience”) and maximizing your endorsements. Image credit: Cox Business.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  Google+ (or Google Plus) is many different things, depending on who you ask. ”).

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013


Allison Stadd lists the “10 most clickable Twitter headlines that will engage your followers, draw traffic to your blog or website and help differentiate your Twitter account,” such as calls to action, how-to’s, the word “infographic,” and, not surprising, top 10 lists. It was the second-largest Internet IPO ever by an American company, trailing only Facebook.

Driving Long-Term B2B Growth with an Omni-Channel Presence


These days, delivering a great customer experience is a genuine marketplace differentiator, so companies that take a more rational, integrated approach to customer communication can gain a competitive edge. Guest post by Robert C. Johnson. 68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Image credit: i-SCOOP. Robert C.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics. 1.

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27 (of the) Best Social PR Guides and Tips of 2014


Noting that “Positioning as a ‘leader’ is generally a difficult proposition because every company claims to be a leaders; if everyone is a leader, then leadership as point of differentiation has lost its luster,” Frank Strong suggests nine alternative positioning strategies that are less shopworn and more defensible. Is there still a role for press releases? ”).

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The Most Important Force for Increasing Leads and Sales


human voice on the other end of the line can be both a powerful differentiator and friction-reducer. In sales situations where vendors are unfamiliar and product differentiation is unclear or insignificant, buyers will seek broader information about the companies in order to arrive at a decision. A version of this post previously appeared on MarketingProfs. Low online visibility.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework


Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What online publications do they read?

Five Marketing Metrics that are Definitely NOT “Worthless”


If the latter, then the “likes” differential truly doesn’t matter much. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. ” Twitter Followers. ” True!

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The 28 Best Influencer Marketing Tools


It’s also great at tracking responses and can differentiate between an out of office reply versus an actual response.” Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count:  217,000. ” —  ViralBlog.

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29 Guides to Beautiful and Effective Website Design


Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


True, this is a reflection of costs, but the magnitude of the price differential is such that there are often behavioral considerations in the mix as well. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Know your competition–but don’t fear it. Well, no. 32.17.

30 Awesome Blogging Guides, Tips and Resources


How can you differentiate yourself from others who are blogging in your niche?”). How to Differentiate Your Content by Geoff Livingston’s Blog. Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why Blog. Reporting that “the number of Inc. IT DROPPED!

Book Review: Content Rules


” Which is pretty much what WPO is. • To differentiate their content, and companies, in a crowded market, content creators must “expand their traditional notions of corporate identity to include language, the words a company uses, and tone of voice. Branding, after all, is about differentiation. And it’s not only marketing executives who are excited about content.

Funny Business: The Best Digital Marketing Humor, 2013 Edition


Noting that the concept of a Facebbok phone “looks to be a derivative product developed a few years too late into a market that it can’t differentiate in,” the prolific Jim Dougherty suggests a handful of enhancements that could nevertheless turn this product into a winner, among them: “Game thwart. In marketing, that’s called “work.” by Bit Rebels.

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How to Build the Ultimate Online Newsroom


It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts). by TomPick and guest blogger Maria Verven. Links to news releases (current year and archive of past years).

5 Questions Every Business Website Must Answer


This is where you differentiate yourself from the pack. Be as direct and factual as possible about your differentiators: service, price, features, capabilities, technology, experience, focus, expertise, acknowledgments, TCO, ROI…tell your prospects what makes your product or service uniquely suited to their needs. 5. Who are you? What do you sell? Who do you sell to?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Now that social networks have global reach, account for a significant percentage of time spent online, and are increasingly being adopted as core marketing channels, Danny Flamberg says the next steps are about differentiation, quality, and accurately valuing brand advocates. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It


Differentiate yourself, with disparaging your competition. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. Half-jokingly, I told her not to worry, I can build her business without her. That is amazing, and it is treasured.

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Enterprise Social Media and Personal Branding


And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding.  Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. That brand image matters little in social media. How is this achieved?

Book Preview: The Social Employee


In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )?

Nine B2B Marketing Lessons from College Visits


Focus on your differentiators. I’ve spent several weekends this summer experiencing the excitement and trepidation of visiting colleges with my eldest offspring. Only the largest b2b enterprises approach that level of sales activity. So, here are several lessons b2b marketers can take from that high-volume learning. 1. Provide prospects with a “guided tour.” Use multimedia.

The “Social Media Certificate” – Smart Move or Scam?


When companies hire, does having a social media certificate really differentiate a job candidate? A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). What do you think?

Five Benefits of Blogging for Business


Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Although some elements of SEO (high-quality, differentiated content; authoritative backlinks; clean technical structure) are common across any type of SEO, there are differences between optimizing sites for local SEO for businesses (e.g., Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads. Second, do some online research.

Five Marketing Metrics that are Definitely NOT “Worthless”


If the latter, then the “likes” differential truly doesn’t matter much. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. ” Twitter Followers. ” True!

19 New Featured Sources on the B2B Marketing Zone


Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  Sarah Worsham ( @sazbean ). June 7, 2010. March 18, 2010.

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Marketing Automation: Like Bringing a Gun to a Knife Fight


The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. 3. How do you separate hot leads from long-term leads from tire-kickers? They apply technology to a difficult process. “Marketing automation&# is a misleading term.

Content Aggregation: The Future of (B2B and Consumer) Media?


Content aggregation offers PR firms a way to build relationships with bloggers, increase exposure for their clients through more social media coverage, increase billings by providing clients with a differentiated offering, and serve the market by collecting relevant, independent third-party content on one site. “Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now.

Your experience and qualifications are not differentiators!


I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from the competition Given the fact that today’s industrial buyers prefer to do their own research and rely more on a […] The post How Industrial Content Marketing Increases Awareness and Creates True Differentiation by Achinta Mitra appeared first on Industrial Marketing Today.

Is differentiation in IT staffing actually possible?

Haley Marketing

As a marketer, I’ve been trained that the secret to marketing success is differentiation—. The differentiation challenge in IT Staffing. I won’t say that differentiation in IT staffing is impossible; it’s just harder than it is in other sectors of our industry. Here’s why: Most IT staffing companies are using the same differentiation.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. think I have a case study for you that demonstrates this. Many (most?)

Competitive Differentiation Is Easy if You Do This

Jill Konrath's Fresh Sales Strategies Blog

How can you differentiate yourself from others who are also competing for their business? It''s not differentiation. True competitive differentiation comes from helping your prospect make a good decision. Here''s the most effective thing you can say: Video Sales Tips Differentiation Everyone does that.