Marketing to the Person, Not the Business: The Critical Importance of Personal Value
The Point
OCTOBER 10, 2013
In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. That doesn’t mean that business value is irrelevant. Far from it. In fact, the same study states that business value is a prerequisite for consideration. What does this mean for the demand generation marketer?
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