The Forward Observer

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. Best-selling leadership author and business growth consultant Scott K.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

Listen to the Interview… Links… High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji (Amazon) Purna Virji (LinkedIn) Purna Virji (Twitter) “The Value Of Differentiation Will Only Increase As More Brands Follow The Ai Herd: There Are Far More Pressing Issues Marketers Should (..)

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The Marketing Book Podcast: “Second Skin” by Jason Miller

The Forward Observer

Listen to the Interview… Links… Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller (Amazon) Jason Miller (LinkedIn) Rock ‘n Roll Cocktail Down in Front: A Story From The Back Of The Crowd To The Front Of The Stage by Jason Miller Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up (..)