The Effective Marketer

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Apple’s Marketing Genius

The Effective Marketer

Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry. With Steve Jobs stepping down from the CEO post at Apple, is inevitable we look back at the history of such an iconic company.

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Content Marketing Starts With Your Brand

The Effective Marketer

Promise: what differentiates you from everyone else? When you think of your company’s brand (whatever size company you may be working for / with), you have to consider the following aspects of who your company is: Purpose: why do you do what you do? Values: what do you stand for and how you behave? Why are you relevant?

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it.

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. The payback, he argues, is that “customers will pay a premium for higher perceived value&# , and such value is likely to be how customers are treated.