| | | The B2B Research Blog | |  Differentiation | 4 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG JUNE 9, 2011  Top ten B2B marketing challenges Differentiation. Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons. One, it forces a focussed answer. However, I think it’s an interesting snapshot and pointer none-the-less. Relevance. | THE B2B RESEARCH BLOG JUNE 24, 2011  Top B2B marketing challenges – an update Differentiation. I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied. Just two weeks on that’s risen to 246. Content. Relevance. Enjoyed this post? Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg. | | | | | |
| THE B2B RESEARCH BLOG FEBRUARY 14, 2013 Three customer insights for your marketing plan To develop and manage a resonant, differentiated brand it’s essential to understand what your brand ‘means’ to the market. Spring. As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. But insights into what exactly? Here are three things that would top my list. What really matters? We all know that successful marketing propositions perfectly align with customer needs and wants. But here assumption and guess-work abound. How are we performing? | THE B2B RESEARCH BLOG APRIL 20, 2011 An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis Increasingly however, many of the rules of consumer branding are applying, so being truly differentiated, having very creative and innovative marketing based on great customer insight are all important. I don’t think you should always try to differentiate between the two. Of course companies have got to compete on factors such as quality, price and delivery but injecting personality into a brand is one obvious but often neglected way of achieving competitive differentiation. Every month David Willan interviews leading experts in from the world of marketing and B2B. | |
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