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NOVEMBER 26, 2010 Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
People do not only crave social acceptance, often they also want to differentiate themselves within the “tribes” they belong to. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Period.
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