Differentiation - B2B Marketing Zone

SOCIAL MARKETING FORUM NOVEMBER 26, 2010 Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions Strategically placing content in the networks where stakeholders, customers, and prospects are actively seeking information amplifies the findability of our value proposition, differentiation, and intentions. Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Looks like cross-channel. MORE >>	SOCIAL MARKETING FORUM NOVEMBER 26, 2010 Primer: Understanding Word-of-Mouth Marketing in the Social Media Age People do not only crave social acceptance, often they also want to differentiate themselves within the “tribes” they belong to. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Period. MORE >>	RECENT POSTS NOVEMBER 26, 2010 \| SOCIAL MARKETING FORUM Primer: Understanding Word-of-Mouth Marketing in the Social Media Age NOVEMBER 26, 2010 \| SOCIAL MARKETING FORUM Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
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