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MARCH 11, 2014 [Differentiation] Rethink The Psychology of Your Calls to Action
By recognizing these factors in CTA psychology, you and your company will be able to understand and differentiate what works well for your visitors and what achieves the most conversions. This understanding and research can be primarily summed up by the study of CTA button psychology, or, in simpler terms, the reason people click what they click. This is not the place to put a paragraph.
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MAY 4, 2011 [Differentiation] Book Review: Enterprise Social Technology by Scott Klososky
Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion). The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization.
MARCH 11, 2014 | SAZBEAN
[Differentiation] Rethink The Psychology of Your Calls to Action
FEBRUARY 13, 2014 | SAZBEAN
[Differentiation] Data-Driven Customer Experience as a Competitive Advantage
MAY 7, 2013 | SAZBEAN
[Differentiation] The Challenge of Producing Quality Content
APRIL 17, 2013 | SAZBEAN
[Differentiation] 5 Ways to Turn Transactions Into Referrals
MARCH 14, 2013 | SAZBEAN
[Differentiation] 9 Irrefutable Reasons Why You Need SEO
DECEMBER 10, 2012 | SAZBEAN
[Differentiation] 5 Content Marketing Lessons from Guns N Roses
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FEBRUARY 13, 2014 [Differentiation] Data-Driven Customer Experience as a Competitive Advantage
strategy of continuous improvement can offer clear differentiation from competitors. ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern.
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NOVEMBER 17, 2010 [Differentiation] How P&G Designed Success with the Old Spice Guy Campaign
Smell was clearly an important differentiator. Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation. The knew who their competitors were, as well as why people bought those products and their own. Old Spice has had a tradition of scent.
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MAY 16, 2012 [Differentiation] Get Obsessed with Your Message
quick dictionary moment, to differentiate between your voice, your topics and your message. Blog = up? Posts = rolling? It’s time to get obsessed with your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual. Your topics are the categories or subjects you write about (Eco-luxe weddings on a shoestring budget! Savvy corporate management, with heart and soul! Thrifty vegan recipes!). Your message is your core teaching—the why behind your what.
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FEBRUARY 14, 2012 [Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there. Make your blog name memorable and fun.
SAZBEAN | MONDAY, DECEMBER 10, 2012 [Differentiation] 5 Content Marketing Lessons from Guns N Roses
Just as GnR stood out from the masses, you must differentiate your content from the competition. A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Axl Rose has kept Guns n Roses going for more than 20 years, and they are just as popular now as they were in their heyday. Welcome to the jungle. Guns N Roses made a name for themselves and broke through the mass of other bands on the Sunset Strip. – 5 Content Marketing Lessons from Guns N Roses by Jason Miller. MORE >>
SAZBEAN | TUESDAY, MAY 7, 2013 [Differentiation] The Challenge of Producing Quality Content
The market needs to move away from frequency and form as the primary focus, and return to delivering substantive insights that are differentiated and valuable. Differentiation includes more depth and passion to provide greater insights. English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. Something I’m going to think about and consider carefully. What about you? There’s only one answer to the content quality problem. News & Notes MORE >>
SAZBEAN | SATURDAY, OCTOBER 20, 2012 [Differentiation] Top Internet strategy, marketing and technology links for the week of October 20, 2012
Small Business Search Marketing) Demand and Sales Aren’t Equivalent (Harvard Business Review) Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing (HubSpot) The Anatomy of Tomorrow’s Inbound Marketing Strategy Today (SEOmoz) The 7 Not-So-Obvious Benefits of Content Marketing (Marketing Trenches) How to Find Core Keywords for Effective Online Marketing (Search Engine Guide) A Simple Guide to Building Relationships with Bloggers (SEO hosting). News & Notes MORE >>
SAZBEAN | SUNDAY, OCTOBER 7, 2012 [Differentiation] Top Internet strategy, marketing and technology links for the week of October 7, 2012
Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message (Small Biz Trends) Why Social Media Makes Customer Service Better (Mashable!) Spin Sucks) Using Numbers on Numbers: Ad Optimization Meets Math (eConsultancy) Content Marketing Getting More Attention; B2B Sees Lead Gen Potential (Marketing Charts). News & Notes MORE >>
SAZBEAN | WEDNESDAY, OCTOBER 3, 2012 [Differentiation] How to Differentiate Your Content
After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content. I’m sure other strategists have their methods, but here’s how I do it. – How to Differentiate Your Content by Geoff Livingston. There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert. If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. MORE >>
- [Differentiation] 5 Ways to Turn Transactions Into Referrals SAZBEAN | WEDNESDAY, APRIL 17, 2013
- [Differentiation] 9 Irrefutable Reasons Why You Need SEO SAZBEAN | THURSDAY, MARCH 14, 2013
- [Differentiation] How to Stalk Your Competitors in Social Media (So You Can Crush Them) SAZBEAN | FRIDAY, JULY 20, 2012