Savvy B2B Marketing

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4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

It is fine to put a direct quote from a client about the product feature that has been most beneficial to them or the one that differentiated you from your competitors and thus served as the tipping point but don’t try and get them to quote every last feature or sneak them in to the body of your case study. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Make sure you aren’t one of them! Making the before unbelievable.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. B2B Buyers are Consumers Too.

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Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

Acknowledge them and differentiate. also want to point out that Researchers and SME’s are not the same thing but are often hard to differentiate in early meetings. I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. He let me fail by trying to rush them but never got angry. The Subject Matter Expert.

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Savvy Speaks: What's Your Strategy?

Savvy B2B Marketing

Buying questions are what the prospect asks at the very end of the sales cycle, and they can give you deep insight into both what drives decisions and what truly differentiates you from your competition in your customers’ eyes. We Savvy Sisters believe in planning your work and working your plan. We would never dream of starting a project without a content strategy. Read on. Stephanie.

Content Methodology: A Best Practices Report

differentiating factor. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. 12 21 28 Table of.

How Converged Media is Changing Content Marketing

Savvy B2B Marketing

They don't differentiate terms such as channels or devices like marketers do, they are just engaging." As if marketers aren’t juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various content efforts. ” Otherwise they risk missing the opportunity to connect with today’s buyers. B2B Buyers are Also Consumers.

Want to be a Rock Star Guest Poster? Read This!

Savvy B2B Marketing

How did those who got published differentiate themselves? We get a decent amount of Guest Post requests here at Savvy. Early on we thought this was great! The more guest posters the less work for us! Well the joke is on us because managing guest post submissions has become at times more laborious than simply writing the posts! We did all the things the experts suggested. If not move on.

Savvy Week in Review - October 21

Savvy B2B Marketing

Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator. We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course! Let us know if you have any other favorite picks this week. And happy Friday! Double Yo ur Page Views by Adding an Image? Seriously. by @juntatjoe. Go figure. People like pretty. Why Educating Your B2B Audience Isn't Enough by @MLTCreative.

Savvy Speaks: Getting up to Speed - FAST

Savvy B2B Marketing

Don't look to the competition to copy but instead to differentiate. If you work as a freelance professional of any sort, sooner or later a client will ask you to work on a project where you have had little to no experience in the subject matter. Savvy professionals have methods they use to hit the ground running and get up to speed fast. Stephanie. Immerse Yourself. covering the topic.

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78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. Grab a cup of coffee and a notepad. Got it?

Would I want to have a beer with your brand?

Savvy B2B Marketing

It will differentiate you. The crux of the beer test is whether or not a candidate is likeable enough for you to have a voluntary social encounter with them. grew up in a small Midwestern (think Mayberry from the Andy Griffith Show) and I can tell you the beer test absolutely makes and breaks both political candidates and businesses in the agricultural and manufacturing midwest.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

And, how do you know the people who are evaluating your solution are really choosing your competitive differentiators you think are most important? Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better.

Thought leadership – some are more sophisticated than others

Savvy B2B Marketing

Your point of view should differentiate you from your competitors, establish you as the ‘go to’ expert in that field and position you as a trusted advisor - all with the intent of underpinning the sale. We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Thought leadership originated within the ranks of the management consultancies.

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately. Both should educate the reader by solving a problem.

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Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately. Both should educate the reader by solving a problem.

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Proud Mary, Kodak and Your Brand - A Cautionary Tale

Savvy B2B Marketing

"The whole idea should be to insert originality into the strategic process, and push to be relevant and differentiated. You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. Proud Mary. If you had written it, wouldn't you call the song "Proud Mary" part of your brand? Kodak. Their U.S.

7 Ideas to Help You Differentiate Yourself on Your B2B Website

Savvy B2B Marketing

If you have ever struggled to differentiate yourself or your client, here are some tips. Be as specific as possible The last thing you want to do to differentiate yourself is to use gobbledygook such as "Industry-leading" and innovative. It's easy to fall into the trap of saying things like, "I'm experienced" and "I'll get the job done." " Yawn.

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Savvy Toolkit: Changing your Brand

Savvy B2B Marketing

His mantra for a strong brand was differentiation. "Sometimes the best thing you can do when everyone else is zigging is to zag." " I heard this a million times from my first creative director. still think about it everytime I begin a new project. So if you find yourself swimming a school of similar fish how do you zag from the pack? Change your brand! Scary stuff!

New Study Reveals 3 Things You Can Learn from Effective Content Marketers

Savvy B2B Marketing

Below is a chart with the key findings: While there are a number of things that differentiate effective versus less effective content marketers, here are the three things that jump out at me. Today, we released the results. Effective marketers segment content by the buying cycle. Effective marketers have executive buy-in. If not, start there. Effective marketers use more tactics.

Savvy Week in Review - August 20

Savvy B2B Marketing

Marketing Above the Noise - by @ardath421 Is you are struggling with your differentiating your message, read this post from Ardath Albee. The last few days of summer are slipping through our fingers like water through a busted sand bucket. Everywhere, the green is starting to show a little yellow around the edges, a sign of the changing seasons. Yes, fall is almost here. Tweet on! Tweet

Mama Nature’s Marketing Tips: The Value of the Herd

Savvy B2B Marketing

Sometimes, there might be just enough differentiation in service offerings. As marketers we usually help our clients stand out, but there's actually a lot to be said for the herd mentality. Many of Mother Nature's creatures have evolved to live in groups that provide support, protection, and a better chance at survival. "What?!?" " It's not as crazy as it sounds. For example.

Savvy Week in Review - May 28

Savvy B2B Marketing

How to Use Information Design to Improve Content Marketing by @soloportfolio via @junta42 Clare McDermott offers great tips for using information design and graphic design to differentiate your content portfolio. With the holiday weekend nearly upon us in the US, it's a good time to take inventory and contemplate life's riches. Enjoy! Check out this 17 examples for some inspiration. Mark W.

The Truth About Innovation

Savvy B2B Marketing

Competing in a me-too market where cost is the only differentiator is a painful and bloody experience that inevitably leads to massive price slashing. If you believe all the marketing you read, everyone - even my dog - is an innovator. Companies everywhere are oozing with innovative products, ideas, processes, methods, and technologies. Only, they aren't. Everyone says it, right?

Up on my Bio-Degradable Soapbox for Earth Day

Savvy B2B Marketing

How do we as marketers differentiate a true green product from one that is just trying to ride the coattails of a popular movement? My mother was green way before it was cool. She reduced, reused and recycled her way through the ME generation of the 80’s. have children of my own to set an example for and we do recycle everything our curbside recycling company will take.

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Storytelling in Marketing

Savvy B2B Marketing

Here's my take on what makes a good product story: Characteristics of a Good Product Story Illustrates the product’s differentiated value – Highlights the unique value and not just something that any product in your segment can deliver. disagree with that. Short and easy to tell – You want sales folks, marketers, and customers to re-tell the story.

How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

Juniper Networks offers high-performance networking solutions, and one of our key technology differentiators – and key value propositions – is the ease of using our products due to our single operating system, called Junos. In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign.

Strangers with Experience – the new friends?

Savvy B2B Marketing

Miracle also differentiates the public everybody can comment sites to the more closed message board, Yahoo Groups, moderated forums. This is the final installment of Heather’s reflections from her experience at the Integrated Marketing Summit. To see the other posts from this series look here. To find out about the next IMS in St Louis on Dec 10 th go here. Be human and relatable.

Savvy Week in Review, June 26

Savvy B2B Marketing

Comprehensive article on how to communicate your unique value using differentiated messaging. What is Your Unique Buying Proposition? - by @newtbarrett A new way to look at how you differentiate yourself: consider a customer-centric unique buying proposition instead of the more common company-focused unique selling proposition. Here's some great reading to top off your week.

Savvy Week in Review, June 26

Savvy B2B Marketing

Comprehensive article on how to communicate your unique value using differentiated messaging. What is Your Unique Buying Proposition? - by @newtbarrett A new way to look at how you differentiate yourself: consider a customer-centric unique buying proposition instead of the more common company-focused unique selling proposition. Here's some great reading to top off your week.

Savvy hits the road for the Integrated Marketing Summit

Savvy B2B Marketing

In my childhood the only differentiator in peanut butter was smooth vs crunchy which is decidedly more about texture preference than emotion. I have been to more symposiums, association meetings, user groups, tradeshows, summits, etc than I can possibly recount in my career. For years I hung the name badges from each on the closet door knob in my office. It was pouring rain.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Finally, the paper meant for the CIO in an automotive or media company could outline industry trends and the ways technology can help the company innovate and differentiate from the competition. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Finally, the paper meant for the CIO in an automotive or media company could outline industry trends and the ways technology can help the company innovate and differentiate from the competition. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"? On the surface it may seem this is a fine approach.

Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit

Savvy B2B Marketing

Is the company really differentiating themselves? I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. She generously agreed to share her insights on marketing audits, which, as I learned, is a great way for companies to get a fresh perspective on their marketing and campaign materials. Q. What is a marketing audit? How compelling is the message?

Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit

Savvy B2B Marketing

Is the company really differentiating themselves? I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. She generously agreed to share her insights on marketing audits, which, as I learned, is a great way for companies to get a fresh perspective on their marketing and campaign materials. Q. What is a marketing audit? How compelling is the message?

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

Your content should also provide an immediate, competitive advantage by differentiating your company from the competition. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you?

Does Your B2B Website Content Create Competitive Advantage?

Savvy B2B Marketing

Your content should also provide an immediate, competitive advantage by differentiating your company from the competition. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you?