| | | Savvy B2B Marketing | |  Differentiation | 37 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING MARCH 17, 2010  7 Ideas to Help You Differentiate Yourself on Your B2B Website If you have ever struggled to differentiate yourself or your client, here are some tips. Be as specific as possible The last thing you want to do to differentiate yourself is to use gobbledygook such as "Industry-leading" and innovative. It's easy to fall into the trap of saying things like, "I'm experienced" and "I'll get the job done." " Yawn. | SAVVY B2B MARKETING JANUARY 21, 2010  78 Questions to Ask Before Launching a Blog How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. Grab a cup of coffee and a notepad. Got it? | | | | | |
| SAVVY B2B MARKETING JUNE 18, 2009  Does Your B2B Website Content Create Competitive Advantage? Your content should also provide an immediate, competitive advantage by differentiating your company from the competition. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you? | SAVVY B2B MARKETING SEPTEMBER 15, 2010  New Study Reveals 3 Things You Can Learn from Effective Content Marketers Below is a chart with the key findings: While there are a number of things that differentiate effective versus less effective content marketers, here are the three things that jump out at me. Today, we released the results. Over 1,100 B2B marketers in North America were surveyed, making it the largest study about content marketing in the B2B space to date. If not, start there. | SAVVY B2B MARKETING AUGUST 13, 2012  Thought leadership – some are more sophisticated than others Your point of view should differentiate you from your competitors, establish you as the ‘go to’ expert in that field and position you as a trusted advisor - all with the intent of underpinning the sale. We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Thought leadership originated within the ranks of the management consultancies. | SAVVY B2B MARKETING FEBRUARY 16, 2010  Storytelling in Marketing Here's my take on what makes a good product story: Characteristics of a Good Product Story Illustrates the product’s differentiated value – Highlights the unique value and not just something that any product in your segment can deliver. Whether you're running a fledgling business or an established firm, you can learn from April, so read on! disagree with that. | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, JULY 25, 2012  Would I want to have a beer with your brand?
It will differentiate you. Unless you live in a remote cabin, you know it is an election year and the pundits are all a buzz about the famed “ Beer Test ” In this now politically correct year of 2012 I am not sure it shouldn’t be called the “Drink Test” because the average drink at Starbucks costs more than a beer and you can get a whole bottle of wine at Trader Joe’s for less than $3 but for ease of discussion purposes just insert your preferred social beverage wherever I mention “beer” in this article. This applies to various channels. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009  How to Make Your B2B Website More Buyer-Centric
And, how do you know the people who are evaluating your solution are really choosing your competitive differentiators you think are most important? Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. It should go without saying that your website should be aimed at your prospects and customers, but, perhaps surprisingly or not, this isn't often the case. Make this prominent interesting. tell them! MORE >> -
SAVVY B2B MARKETING | FRIDAY, MAY 28, 2010  Savvy Week in Review - May 28
How to Use Information Design to Improve Content Marketing by @soloportfolio via @junta42 Clare McDermott offers great tips for using information design and graphic design to differentiate your content portfolio. With the holiday weekend nearly upon us in the US, it's a good time to take inventory and contemplate life's riches. Along those lines, we've found some gems to share with you from the blogosphere. Enjoy! 17 Examples of Great Presentation Design - by @kbodnar32 via @hubspot Are you planning a presentation? Check out this 17 examples for some inspiration. Mark W. MORE >> -
SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009  Ebooks and White Papers: A Complementary Pair
love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning. Both should educate the reader by solving a problem. I think this is description is spot-on. MORE >> -
SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009  Ebooks and White Papers: A Complementary Pair
love this differentiation by Jonathan Kranz, author of the new (and very engaging) The Ebook Ebook: How to Turn Your Expertise Into Magnetic Marketing Material : "A successful ebook is more collegial, reader-friendly and visually interesting than the traditional white paper." I have been thinking a lot about ebooks lately. Stephanie recently posted a fantastic interview with Cindy Kim that discussed how Lumension added ebooks to their marketing mix , and this started my gears turning. Both should educate the reader by solving a problem. I think this is description is spot-on. MORE >>
- How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
- Savvy Toolkit: Changing your Brand SAVVY B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
- Does Your B2B Website Content Create Competitive Advantage? SAVVY B2B MARKETING | THURSDAY, JUNE 18, 2009
- 4 Mistakes You Are Making With Your Case Studies SAVVY B2B MARKETING | THURSDAY, NOVEMBER 1, 2012
- How Converged Media is Changing Content Marketing SAVVY B2B MARKETING | THURSDAY, AUGUST 16, 2012
- Want to be a Rock Star Guest Poster? Read This! SAVVY B2B MARKETING | THURSDAY, FEBRUARY 2, 2012
- Want to be Essential and Memorable? Teach Your Prospects! SAVVY B2B MARKETING | THURSDAY, MAY 5, 2011
- Savvy Speaks: Content Marketing Mistakes to Avoid SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 2, 2011
- B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience? SAVVY B2B MARKETING | THURSDAY, MAY 10, 2012
- Mama Nature’s Marketing Tips: The Value of the Herd SAVVY B2B MARKETING | THURSDAY, AUGUST 12, 2010
- Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit SAVVY B2B MARKETING | TUESDAY, AUGUST 4, 2009
- Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit SAVVY B2B MARKETING | TUESDAY, AUGUST 4, 2009
- Proud Mary, Kodak and Your Brand - A Cautionary Tale SAVVY B2B MARKETING | MONDAY, JUNE 21, 2010
- Savvy Speaks: What's Your Strategy? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 10, 2011
- The Truth About Innovation SAVVY B2B MARKETING | WEDNESDAY, MAY 5, 2010
- Savvy Toolkit - List Making as a Tool of Thought Leadership eBook SAVVY B2B MARKETING | TUESDAY, MAY 15, 2012
- Up on my Bio-Degradable Soapbox for Earth Day SAVVY B2B MARKETING | THURSDAY, APRIL 22, 2010
- Savvy Week in Review - October 21 SAVVY B2B MARKETING | FRIDAY, OCTOBER 21, 2011
- Savvy Week in Review - August 20 SAVVY B2B MARKETING | FRIDAY, AUGUST 20, 2010
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- Savvy Speaks: Getting up to Speed - FAST SAVVY B2B MARKETING | WEDNESDAY, JANUARY 4, 2012
- Savvy hits the road for the Integrated Marketing Summit SAVVY B2B MARKETING | MONDAY, OCTOBER 12, 2009
- Strangers with Experience – the new friends? SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009
- Savvy Week in Review, June 26 SAVVY B2B MARKETING | FRIDAY, JUNE 26, 2009
- Savvy Week in Review, June 26 SAVVY B2B MARKETING | FRIDAY, JUNE 26, 2009
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