| | | Sales Lead Insights | |  Differentiation | 5 articles |
| Page 1 of 1 | Previous | Next | | | SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller If you focus on the one factor that drives your email marketing success, you will then have a point of differentiation. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Recent research sponsored by Google and Forbes found that on average 27.6 This is true for even the best of marketers. Yikes! | | | | | |
| SALES LEAD INSIGHTS DECEMBER 22, 2009 B2B Lead Generation by Phone: An Interview with Michael Brown Doing so differentiates your communication favorably from that of telemarketers and your competitors and allows you to “make the case&# for the prospect to take the next forward step in the consideration process. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Michael A. Brown. He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. before trying to get. | SALES LEAD INSIGHTS JANUARY 5, 2010 B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010 So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). Why not register right now? Mac) McIntosh. However, as a result of the recent downturn, business buyers are being cautious. | SALES LEAD INSIGHTS DECEMBER 21, 2009 Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. Are you responsible for B2B lead generation at a large company? The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. However, as a result of the recent downturn, business buyers are being cautious. | |
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