Sales Lead Dynamics

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To Get More Referrals, Paint a Picture

Sales Lead Dynamics

They can’t differentiate you from your competitors. Here are examples of firms that have differentiated themselves: Target Market – The accounting firm that      focuses on expatriates. There is a reason you’re not getting more referrals.  And it’s not because you’re a loser. Your colleagues like you. They respect you. They want to help you. But they don’t know how. You Do What?

CPA 39

Prospecting Is a Marathon, Not a Sprint.

Sales Lead Dynamics

They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails.  They don’t know your reputation. And they are besieged by vendors.

Do You Have a Brand?

Sales Lead Dynamics

Your competitors’ offerings, and how you differentiate from them.”.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Wrong on both counts.  A brand is a lot more than a logo. And it’s more than a niche. brand is what your market expects you to deliver. It’s your reputation.

Brand 31

Your Business Has Changed. Adapt To The New World

Sales Lead Dynamics

Mike breaks this down into three essential components: Resonate, Differentiate, Substantiate. If you don’t differentiate, buyers will pressure you on price and attempt to get your service (which they perceive as the same as others) from you or a competitor for as little as they can pay for it. It’s 2006. Your R & R (Repeat & Referral) business is flowing in. Life is good.

Rules 17

Content Methodology: A Best Practices Report

differentiating factor. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. 12 21 28 Table of.

The Phone Has Stopped Ringing. Now What?

Sales Lead Dynamics

Differentiate between “deliverables” (a marketing plan) and benefits (more revenue). When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. Then, the phone stopped ringing. They have no target market. To Whom.

How to Meet Your Ideal Prospect

Sales Lead Dynamics

How will Mr. Prospect differentiate you from your competitors? You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know something about their companies, their markets, and their problems. You know how you can help them. There is just one problem. They won’t talk to you.

CPA 2

How to Meet Your Ideal Prospect

Sales Lead Dynamics

How will Mr. Prospect differentiate you from your competitors? You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know something about their companies, their markets, and their problems. You know how you can help them. There is just one problem. They won’t talk to you.

CPA 2

Why You Need a Niche!

Sales Lead Dynamics

This clearly differentiates them. High-growth firms are three times more likely to have a clear differentiator than their slower growing peers. Jack is a marketing consultant. He’s worked with lots of companies on lots of projects. His clients have been Fortune 500 companies, middle market companies, and even a few start-ups. Jack enjoys his work. He likes the variety. It’s fun.

Why You Need a Niche!

Sales Lead Dynamics

This clearly differentiates them. High-growth firms are three times more likely to have a clear differentiator than their slower growing peers. Jack is a marketing consultant. He’s worked with lots of companies on lots of projects. His clients have been Fortune 500 companies, middle market companies, and even a few start-ups. Jack enjoys his work. He likes the variety. It’s fun.

Do You Have a Brand?

Sales Lead Dynamics

They want to understand what you do and how to differentiate you from your competitors. What’s the best definition of “brand?”.    Noun – A type of product manufactured by a company under a particular name.               Verb – Mark with a branding iron.              Synonyms:  Noun – mark, stamp, sort, kind, make, trademark. Verb – stigmatize, stamp, mark. That is your brand.

You Found Your Niche. Now, Craft Your Message.

Sales Lead Dynamics

You can’t differentiate your firm from others. The three elements of an effective message are: resonate, differentiate, substantiate. Differentiate – Unless you can differentiate yourself from the scores of other, say, communications training consultants, you’re simply a commodity. You took a whack at it. It was painful. And it was time consuming. You did it. Clearly.

You Found Your Niche. Now, Craft Your Message.

Sales Lead Dynamics

You can’t differentiate your firm from others. The three elements of an effective message are: resonate, differentiate, substantiate. Differentiate – Unless you can differentiate yourself from the scores of other, say, communications training consultants, you’re simply a commodity. You took a whack at it. It was painful. And it was time consuming. You did it. Clearly.

You Found Your Niche. Now, Craft Your Message.

Sales Lead Dynamics

You can’t differentiate your firm from others. The three elements of an effective message are: resonate, differentiate, substantiate. Differentiate – Unless you can differentiate yourself from the scores of other, say, communications training consultants, you’re simply a commodity. You took a whack at it. It was painful. And it was time consuming. You did it. Clearly.

For an Effective Elevator Speech Obey The 10 Commandments

Sales Lead Dynamics

Differentiate yourself. X.            Thou Shalt Not Claim to Do Everything for Everyone. Fred the marketing consultant is at a networking event. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. She will awaken shortly, driven by an uncontrollable urge to run to the bathroom (and get away from Fred). It’s a sales pitch.

For an Effective Elevator Speech Obey The 10 Commandments

Sales Lead Dynamics

Differentiate yourself. X.            Thou Shalt Not Claim to Do Everything for Everyone. Fred the marketing consultant is at a networking event. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. She will awaken shortly, driven by an uncontrollable urge to run to the bathroom (and get away from Fred). It’s a sales pitch.

Don’t Blow the Big Meeting. Ditch the Sales Pitch.

Sales Lead Dynamics

The more you focus your attention on their situation and their problems and demonstrate how you can help them improve their business, the more you differentiate yourself from the competition. “.  . You’ve just scheduled an initial meeting with Ms. Big Prospect. But it’s only 30 minutes. So much to tell her, so little time. Where will you start? Should you show your slides? Forget it.

Specialize. You’ll Grow Faster.

Sales Lead Dynamics

This clearly differentiates them. Differentiate Yourself. Start by differentiating yourself. Strong differentiators are out there. …….But They found that high growth firms were three times more likely to have a “clear differentiator” than average growth firms. What Are Your Differentiators? You can download the book at www.spiralingupbook.com. It’s simple.

Do You Sell Perfume or Do You Sell Hope?

Sales Lead Dynamics

You can’t differentiate your firm from others. The three elements of an effective value proposition are: resonate, differentiate, substantiate. Differentiate – Unless you can differentiate yourself from the scores of other, say, communications training consultants, you’re simply a commodity. “ In the factory we make cosmetics. In the drugstore we sell hope.”. Right?

Extra, Extra: To Get More Leads, Harness the Power of the Press Release

Sales Lead Dynamics

Differentiate your firm and your services”. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. You may not be able to afford a PR firm. Why Publicity Matters. Award.

Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from the competition Given the fact that today’s industrial buyers prefer to do their own research and rely more on a […] The post How Industrial Content Marketing Increases Awareness and Creates True Differentiation by Achinta Mitra appeared first on Industrial Marketing Today.

Is differentiation in IT staffing actually possible?

Haley Marketing

As a marketer, I’ve been trained that the secret to marketing success is differentiation—. The differentiation challenge in IT Staffing. I won’t say that differentiation in IT staffing is impossible; it’s just harder than it is in other sectors of our industry. Here’s why: Most IT staffing companies are using the same differentiation.

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator. How do you know you have a good differentiator? Well, we recommend you put each differentiator to the test. Figure 1.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. think I have a case study for you that demonstrates this. Many (most?)

Competitive Differentiation Is Easy if You Do This

Jill Konrath's Fresh Sales Strategies Blog

How can you differentiate yourself from others who are also competing for their business? It''s not differentiation. True competitive differentiation comes from helping your prospect make a good decision. Here''s the most effective thing you can say: Video Sales Tips Differentiation Everyone does that.

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Maybe your strategy should be determined by an opportunity for differentiation through your publishing schedule. Blogging takes a lot of work. Are you using your time to maximum effectiveness? How can you decide?

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not). Instead the way sales reps engage has become the key differentiator. Unfortunately reps remain focused on product pitches versus value selling.

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.] This is only a content summary.

5 Steps for Differentiating Your Staffing Firm

Haley Marketing

Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? The post 5 Steps for Differentiating Your Staffing Firm appeared first on Haley Marketing Group. Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! Do you know?

5 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

How to Differentiate in E-Commerce

Opentopic

As an e-commerce marketer, how do you differentiate? The post How to Differentiate in E-Commerce appeared first on Opentopic. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce shopping experiences to drive customer loyalty. Relationships and value propositions in the real. Cognitive Technology

4 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. This is important to remember as we think about the meaning of brand differentiation. Why is Differentiation So Important, Anyway?

Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson

Fearless Competitor

Buffer Ten Questions to Sharpen Your Competitive Differentiation. One of the most important tasks for digital marketing is to differentiate the company and its products from the competition.  Differentiation entails clearly distinguishing your product and/or company to make it more attractive and compelling to a particular target market. Differentiation plays an important role in gaining customer consideration and preference, two important steps in the customer buying process. How can the competition adapt any of their existing products to differentiate them further?

10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. 1) Lush. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. content creation