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Your experience and qualifications are not differentiators!

Biznology

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors.

Expertise as a Differentiation Strategy

Hinge Marketing

If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. Differentiation Strategy Defined. This is what is known as a differentiation strategy. Three Tests for a Successful Differentiator. How do you know you have a good differentiator? Well, we recommend you put each differentiator to the test. Figure 1.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Engagement as differentiation. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. think I have a case study for you that demonstrates this. Many (most?)

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from the competition Given the fact that today’s industrial buyers prefer to do their own research and rely more on a […] The post How Industrial Content Marketing Increases Awareness and Creates True Differentiation by Achinta Mitra appeared first on Industrial Marketing Today.

Content Methodology: A Best Practices Report

differentiating factor. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. 12 21 28 Table of.

Competitive Differentiation Is Easy if You Do This

Jill Konrath's Fresh Sales Strategies Blog

How can you differentiate yourself from others who are also competing for their business? It''s not differentiation. True competitive differentiation comes from helping your prospect make a good decision. Here''s the most effective thing you can say: Video Sales Tips Differentiation Everyone does that.

5 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Maybe your strategy should be determined by an opportunity for differentiation through your publishing schedule. Blogging takes a lot of work. Are you using your time to maximum effectiveness? How can you decide?

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not). Instead the way sales reps engage has become the key differentiator. Unfortunately reps remain focused on product pitches versus value selling.

4 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

5 Steps for Differentiating Your Staffing Firm

Haley Marketing

Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? The post 5 Steps for Differentiating Your Staffing Firm appeared first on Haley Marketing Group. Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! Do you know?

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.] This is only a content summary.

Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson

Fearless Competitor

Buffer Ten Questions to Sharpen Your Competitive Differentiation. One of the most important tasks for digital marketing is to differentiate the company and its products from the competition.  Differentiation entails clearly distinguishing your product and/or company to make it more attractive and compelling to a particular target market. Differentiation plays an important role in gaining customer consideration and preference, two important steps in the customer buying process. How can the competition adapt any of their existing products to differentiate them further?

Why Brand Differentiation is Essential for Professional Services Firms to Succeed

Hinge Marketing

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. This is important to remember as we think about the meaning of brand differentiation. Why is Differentiation So Important, Anyway?

5 Ways to Differentiate Your Marketing Content

It's All About Revenue

So as we enter another content-full year, I wanted to share some thoughts on how we are helping our clients differentiate their content storytelling: 1. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?

10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. 1) Lush. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. content creation

Do you understand your digital differentiation?

Biznology

They call me in, asking me why their digital marketing isn’t working and all-too-often one of the problems is lack of differentiation. It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is. Clients tell me that their products are differentiated. Face it.

4 Keys to Creating a Differentiating Customer Experience

WindMill Networking

Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 4 Keys to Creating a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. Recently I wrote about five ways to create an engaging customer experience.  Based on post blog activity, there seems to be some interest in the topic. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Customer Experience Marketing

11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. Without further ado, here are 11 underdog brands that successfully differentiated their brands and proved they were a force to be reckoned with: 1) Apple. Ta-da!

Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm

Hinge Marketing

Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a differentiator must meet three important criteria : It must be true. But take heart; there are many successful differentiators. But be careful.

3 Dimensions that Drive a Differentiating Customer Experience

WindMill Networking

Dimensions that Drive a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. We like to do business with people we _. When I ask this as a question the answer is almost always a single word – trust. Edelman has created a TrustBarometer. It’s an annual study to examine the impact of trust on businesses. The most recent survey indicates that trust is down in many important […]. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Twitter | Facebook | Google+ | LinkedIn |.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. For a differentiator to be effective, it must pass three tests: 1) Is it true?

How to think about differentiation for your business

Biznology

Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Any business can be different–differentiation is about being different in a way that customers will pay for. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). Have a Plan B.

5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. ” Here is a quick test to see if you have a true differentiator. This is our mantra.

Why Brand Differentiation Drives Tech Firm Growth

Hinge Marketing

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically?” The more laser-focused your differentiators and positioning are, the easier it will be to gain visibility and credibility in your crowded marketplace. Provable.

Differentiation Strategy: Standing Out Among The Competition

Hinge Marketing

well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry. What makes a differentiator? from the competition.

The need for differentiation: and why the customer is sometimes wrong

Beyond

On the counter at Munson''s coffee shop, in amongst the pastries, the pannetone boxes and the pots of apple and ginger porridge there is a sign that reminds you how customer service should be

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions?

Differentiation – Getting the right balance between standing out and fitting in

Beyond

Whether you''re repositioning your brand or developing new propositions it''s important to be different. But – can you be too different

Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

Creating the Ultimate Differentiator: Tools for Business Model Strategy & Innovation

Hinge Marketing

Business modeling is more than designing a new business model. It’s about defining a strategy for the future, together with your team, using visual tools. Writing a business plan is a waste of time We live in a time where little is predictable. Organizations are looking for new revenue streams, new ways to add value for their audiences, and new business models. They can all be combined.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Optimizing Existing HTML Title Tags. Rich Snippets. Reviews. People. Products. Recipes.

Differentiate or die! It’s the digital marketing curse…

Biznology

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. With digital marketing, you must differentiate or die. 0 (Photo credit: Wikipedia).

Five Steps to Find and Own Your Differentiators

Hinge Marketing

When firms decide to identify their differentiators, the story tends to take a certain predictable shape. At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t. That leads to a glut of false differentiators. Choose an approach to differentiation. Better Approach.

Differentiation Strategy Not Working? Here’s How To Make It Better

Hinge Marketing

Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. Why Differentiation? Differentiating your services from those of your competitors is not an easy thing for most firms. Wrong. Ho hum.

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

Does the Internet allow more differentiation?

Biznology

If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.

Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference

Hinge Marketing

In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. These steps were particularly effective because they blended two powerful differentiation strategies: 1) Have one or more individuals who are high visibility experts in their fields. ” Already, Pariveda was a business with a difference.

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

You need to flesh that out in terms that are meaningful and differentiating to your customers. “We did some research on those characteristics that were associated to us in a meaningful way – differentiated value propositions that were both available to us, credible, durable, and strategically aligned to who we were.” ” My second response was, “OK.

[Video] A Surefire Way to Differentiate From Your Competitors

Jill Konrath's Fresh Sales Strategies Blog

Follow this often overlooked, but highly effective strategy to differentiate your product/service and win the business. YOUR TURN: What strategies do you use to differentiate yourself from the competition? Your prospect is ready to make a change. They've seriously evaluated their options and narrowed it down to you and several of your toughest competitors. Working together.

Differentiation Case Story: How RS&H Shared Innovation Across Industries

Hinge Marketing

In order to identify these qualities, we had to understand the firm’s differentiators. And for a firm of RS&H’s scope and ambition, we would have to understand not only their firm-wide differentiators, but also the unique characteristics of each practice area. Which characteristics defined the RS&H approach whether they were shaping launchpads or toll systems?

How to Differentiate Content Curation on Social Media

Hinge Marketing

How can professional services marketers differentiate themselves using content curation as a marketing tactic? How the content is introduced and is another way to differentiate sharing content. Are you differentiating how you choose to introduce curated? After all, professional services buyers are on the look out for information and answers to their questions.

Differentiating: a clear choice?

B2B Marketing Online

Blurring the lines of differentiation and confusing the customer (only after we’ve confused ourselves!). With only a couple of days to the general election, you can’t fail to have noticed each of the political parties clamouring to declare in bold terms the clear choice they offer to voters. But equally noticeable is the distinct look of “it’s as clear as mud” on the faces of journalists and Joe Public alike. It shouldn’t be that difficult, should it? mean, there’s one on the left, one on the right, and one in the middle, isn’t there? And what’s that got to do with B2B marketing?