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JUNE 21, 2011 HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
As recently as last month in a question on Quora , HubSpot continued to focus on differentiating inbound marketing from marketing automation , and affirming their expertise in the former. Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. But not quite marketing automation. No doubt, HubSpot is an incredibly powerful platform.
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FEBRUARY 1, 2012 Email Marketing vs. Marketing Automation
Four Important Differentiators 1. It's been more than 10 years since Marketing Automation (MA) systems hit the market. Yet people still get confused about the differences between marketing automation and email marketing. So what exactly are the differences? Lauren Carlson, CRM Market Analyst for Software Advice, recently wrote an amazing article about this topic. What Kind of Buyer Are You?
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