| | | NuSpark | |  Differentiation | 5 articles |
| Page 1 of 1 | Previous | Next | NUSPARK FEBRUARY 10, 2013  Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic Besides the tools, Google your keywords yourself, review the competition, and make note on how to differentiate yourself when your SEO firm writes meta titles and descriptions. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. | NUSPARK FEBRUARY 24, 2013 Targeting Audiences Not Looking for You; Advertising Options for B2B What is your value proposition and your points of differentiation? Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. | | | | | |
| NUSPARK JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. Objectives. | NUSPARK JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. Objectives. | NUSPARK NOVEMBER 4, 2011 Permission Marketing Drives White Paper Relevance Show competitive differentiation. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” They want you to educate them. 1] William C. | |
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