| | | MI6 Marketing Agency | |  Differentiation | 4 articles |
| Page 1 of 1 | Previous | Next | MI6 MARKETING AGENCY JANUARY 10, 2011 Twitter for B2B Marketing think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Don’t see Twitter usage as competitive differentiator per se – it’s what’s being done with Twitter that can differentiate. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. First thing.is | MI6 MARKETING AGENCY NOVEMBER 18, 2010  Twitter for B2B Marketing think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Don’t see Twitter usage as competitive differentiator per se – it’s what’s being done with Twitter that can differentiate. Author: Chris Herbert. Learn more here ). | | | | | |
| MI6 MARKETING AGENCY SEPTEMBER 26, 2010  How to Set up a Reference Program In my view references and a reference program should be a key strategic differentiator and program in your business. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. My last two posts Do You Have a Customer Reference Program? Plan of Action: Building Your Reference Program Foundation. The Outcome. | MI6 MARKETING AGENCY APRIL 27, 2011  The Reference Program In my view references and a reference program should be a key strategic differentiator and program in your business. Someone Must Own It! My last two posts Do You Have a Customer Reference Program? and Conducting a Reference Assessment will help you determine if you have a reactive or proactive approach to managing your references. Plan of Action: Building Your Reference Program Foundation. | |
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