| | | Marketing Genius Blog | |  Differentiation | 3 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG AUGUST 4, 2010 Releasing Every Fortnight Ease of use is a key differentiator at Genius, as is performance. Genius.com’s successful adoption of agile practices has been covered at some length in earlier postings, including Presenting on Going Agile with Scrum and An Agile Fortnight. Building on this success, we have most recently reached the point where the completed user stories for any given sprint at not only ‘potentially shippable’ but are actually deployed to production. So, how did we get here and how long did it take? Testing as the foundation. All product builds must run the complete unit test suite. Validated by QA. | MARKETING GENIUS BLOG JANUARY 25, 2010 Gobbledygook Word of the Day: “Real-time” The problem is pretty much all our competitors use “real time&# as well which gets to David Meerman Scott’s point : “real time&# and other gobbledygook catch phrases get in the way of a powerful, differentiated message. Goobledygook words aren’t differentiated, are confusing to the reader and have lost the meaning and impact that we marketers thought they once had. I know. admit it. love “real time&#. I’m afraid it shows. In my last Goobledygook post I tried to eradicate the word from a datasheet but couldn’t do it. Got any ideas? | | | | | |
| MARKETING GENIUS BLOG JULY 6, 2009 More Marketing Questions Answered about Provocation Based Selling Once you get them to shift their perspective, then you can present your offering, which will be highly differentiated from the status quo, as the appropriate path to take. The recent Webinar that Genius.com ’s David Thompson, Sybase ’s Mark Wilson and I conducted on provocation-based selling is still generating a lot of interest and discussion. Below I address a few more questions that attendees and others have on their mind. There really is only one metric that matters—named accounts that get penetrated and closed. Q: Seems to be 2 kinds of provoking. One to get meeting. | |
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