| | | Loopfuse | |  Differentiation | 6 articles |
| Page 1 of 1 | Previous | Next | LOOPFUSE FEBRUARY 27, 2012  The Marketing Technology Landscape [Infographic] We’re dropping the image below but be sure to read the entire post to get a good feel for how he suggests approaching your needs and desired outcomes including differentiating among promotion, experience, and management. Trying to get a handle on all the various marketing technologies available out there? Too much noise being made by the largest vendors? Nice work Scott! | LOOPFUSE SEPTEMBER 14, 2012  Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation Turns out plenty in terms of focus, volume, differentiation, and customer engagement. What can you learn about marketing automation from microbreweries? We agree. The goal with your lead nurturing program is to send small batches of well-timed and content relevant emails as your prospects move through the buying cycle. but don’t make the only way you communicate. | | | | | |
| LOOPFUSE MAY 21, 2012 LoopFuse in the Marketing Automation Times [Podcast] I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. We have a completely free version of the platform that is free to use as long as you like. Enjoy! | LOOPFUSE NOVEMBER 1, 2010 One-To-One Connection The new economy differentiates between mass marketing and authenticity. If your marketing is trying to “sell” me, I will pick it up easily and quickly. We have all been trained to recognize marketing. We have also been trained to put our guard up with suspicion. After all, talking about how great you are only causes disconnection. Buyers choose authenticity. If you want to do it the old way, then build a message for everyone and play the numbers game. However, such a strategy loses before you even commit the time and costs to implement it. to your value proposition. Tweet This! | LOOPFUSE APRIL 13, 2010 Q&A with Laura Ramos – Part 3: Implementation & Keys to Success It can also expose which specific characteristics, profiles, search history, marketing interactions, online behavior, and such differentiate higher scoring leads from those with lower scores. Q&A with Laura Ramos – Part 3: Implementation & Keys to Success April 13th, 2010 by Sean Dwyer Following up on the interview with Laura Ramos , I am releasing the third and final part of my interview: 7. Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? How can automation help our firm generate more qualified demand? LoopFuse ,Inc. | LOOPFUSE MAY 26, 2010 Oracle acquires a million lines of code It can also expose which specific characteristics, profiles, search history, marketing interactions, online behavior, and such differentiate higher scoring leads from those with lower scores. Q&A with Laura Ramos – Part 3: Implementation & Keys to Success April 13th, 2010 by Sean Dwyer Following up on the interview with Laura Ramos , I am releasing the third and final part of my interview: 7. Dwyer: Who should be involved in the implementation of the Lead Management Automation platform? How can automation help our firm generate more qualified demand? LoopFuse ,Inc. | | | | | | | |
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