KoMarketing Associates

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Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors

KoMarketing Associates

That being said, 83% believe that personalization is differentiating, and 94% of businesses with “extensive” personalization agree that it distinguishes them from their competitors. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

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3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Search Engine Marketing Blog'

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Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019.

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

Providing customers with intuitive interfaces, warm transitions across channels, and speed, transparency and expertise have become major market differentiators,” wrote the authors of the report. This was through tactics, such as direct one-on-one communication.

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39% of Marketers Claim Poor Quality Data Hinders the Customer Experience

KoMarketing Associates

Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report. That being said, they need accurate data to connect and resonate with customers and prospects.

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71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers

KoMarketing Associates

The researchers also noted that 50% of buyers say a marketer’s ability to differentiate from the competition is “influential,” yet only 21% of sellers are effective at doing so. This was followed by marketers showing customers what’s possible or how to solve a problem (68%), and listening to the customers’ pain points (68%).

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Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

Approximately 39% of CMOs have made commerce a greater focus of their CX strategy, while 58% have identified the innovative use of technology as the key to delivering a differentiated customer experience. Marketing Technology and the Customer Experience.