| | | InsightIQ Blog | |  Differentiation | 5 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG JUNE 7, 2012 Four Steps to Defend Against Audience Commoditization Incorporating key metrics such as avg exposure time for display ads and average % complete for video ads by DMP segment on the publisher’s site vs. industry averages can be a key differentiator for publishers where the results are above the norm. As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers. However, barring an act of Congress that might eliminate or limit the capabilities of DMPs, they are here to stay. So what should an online publisher do? | INSIGHTIQ BLOG MARCH 6, 2012  The Bacon of Client Engagement What are key differentiators/attributes of new customers that have purchased for those who have not responded? “Bacon makes everything better,” is a sign I have in my kitchen. I thought of it recently w hile working with two clients that are implementing new technologies into their organizations. What segment is having the best response to current marketing activities? Marketing Impact. | | | | | |
| INSIGHTIQ BLOG APRIL 14, 2011 The clock is ticking on net tracking For companies that take customer experience seriously, this could help them immensely by differentiating them from their competition. A few weeks ago, I wrote a blog suggesting that marketers and the DMA get ahead of net tracker legislation , after the FCC had invited some comments on proposed privacy legislation. Then came word that Senators John Kerry and John McCain, both senior and influential from opposite sides of the political and ideological spectrum, are co-sponsoring an " online privacy bill of rights ". . It is one thing for marketers and the DMA to fight the FTC. | INSIGHTIQ BLOG OCTOBER 24, 2012  The Tide is Shifting to a Post-Ad Tech Era That's why we continue to emphasize the criticality of using your primary and proprietary data to differentiate your audience so that you can translate that differentiation into value: Boost CPMs 20-30%. yesterday. Frankly, we couldn't agree more. We've been swimming upstream with this message for years. . Enable cross-platform targeting. Reduce 3rd party pay outs. | INSIGHTIQ BLOG APRIL 14, 2011 The clock is ticking on net tracking For companies that take customer experience seriously, this could help them immensely by differentiating them from their competition. A few weeks ago, I wrote a blog suggesting that marketers and the DMA get ahead of net tracker legislation , after the FCC had invited some comments on proposed privacy legislation. Then came word that Senators John Kerry and John McCain, both senior and influential from opposite sides of the political and ideological spectrum, are co-sponsoring an " online privacy bill of rights ". . It is one thing for marketers and the DMA to fight the FTC. | |
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