Industrial Marketing Today

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3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. The post 3 Online Content Tips for Industrial Distributors to Differentiate Themselves by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

This is only a content summary.

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Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry.

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How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today.

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Technical Content Writing is Challenging for Manufacturing Marketers

Industrial Marketing Today

Let me first differentiate technical writing from technical content writing. You can’t avoid technical content writing if you are a manufacturing content marketer. They may be used interchangeably, but they are not the same. This is only a content summary.

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Technical Content Writing is Challenging for Manufacturing Marketers

Industrial Marketing Today

Let me first differentiate technical writing from technical content writing. You can’t avoid technical content writing if you are a manufacturing content marketer. They may be used interchangeably, but they are not the same. This is only a content summary.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers.