How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). Content BOM is not a typo in my headline. Read on…. am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site. Beyond the initial “looks nice” reaction, the new site doesn’t produce the results that were promised and expected. MORE >>

CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. Think of 3D CAD models and 2D CAD drawings as supercharged content assets for moving leads closer to the RFQ stage much quicker than any other type of content resource. There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website. MORE >>

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers. Here’s a quote from billionaire industrialist H. Think again! MORE >>

slick video not only describes who Miller is but what truly differentiates them from the competition. Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. If you Google “definition of content marketing,” it will return 4,760 results. MORE >>

Learn to differentiate between metrics and key performance indicators (KPI). Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. You need to rethink your business model first and fast. would take this a little further. MORE >>