| | | Funnel Focus | |  Differentiation | 6 articles |
| Page 1 of 1 | Previous | Next | FUNNEL FOCUS JANUARY 21, 2013 Breaking News: Eloqua Acquisition Irrelevant to Mid-market Consolidation is typical in the software business once an application genre has reached a level of market saturation and feature differentiation is diminished. Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. As evidenced by Gartner’s recent projection that CMOs will overtake CIOs in terms of IT spending by 2017, marketing technology has become big business, attracting the attention of larger enterprise software providers. Marketing automation software has arrived at this destination. Why is that? | FUNNEL FOCUS JULY 20, 2010  Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales At this phase, sellers need content that differentiates them from other vendors and supports the company's strengths. Jill Konrath wrote the first section of The Quintessential Marketing Automation Guidebook where she wrote a letter from Sales telling Marketing exactly what was needed to help drive revenue. If only companies were that brave. JK: Write good content. Educate the sales force. | | | | | |
| FUNNEL FOCUS MAY 23, 2012 The Content Marketing Basics However, Brooks differentiates between “social media” and being “socially engaged”. Last Wednesday, I had the opportunity to listen in on MAI ’s live Roundtable: “ The Quest for Content ”—a discussion geared towards using content to move buyers through their buying process. The expert panel focused on a variety of topics like mapping content to buyers’ needs, creating a “ content blueprint ”, and how lead nurturing contributes to the overall content strategy. It was an interesting discussion that had me thinking about what is truly the foundation of an effective content strategy. | FUNNEL FOCUS NOVEMBER 9, 2010  Brent Mellow Helps You Choose the Right Marketing Solution Regarding marketing automation, Mellow sums it up pretty well, when he states, “The differentiating feature of a marketing automation application vs. an email marketing application, is automation as the name implies.” Campaign automation is the core functionality that differentiates Marketing Automation applications from Email Marketing applications. | FUNNEL FOCUS JANUARY 28, 2013  How to Tell Your Story—Explicit Steps Being able to make a personal connection with your customer that resonates is crucial to differentiating your company in the B2B marketplace. As a senior at the University of Texas, I took a class titled “Leadership Stories”. Based on the title, I expected the class would focus on famous leaders and their success stories. Step 1: Craft Your Beginning. You can elaborate without exaggerating. | FUNNEL FOCUS MAY 23, 2012 The Content Marketing Basics However, Brooks differentiates between “social media” and being “socially engaged”. Last Wednesday, I had the opportunity to listen in on MAI ’s live Roundtable: “ The Quest for Content ”—a discussion geared towards using content to move buyers through their buying process. The expert panel focused on a variety of topics like mapping content to buyers’ needs, creating a “ content blueprint ”, and how lead nurturing contributes to the overall content strategy. It was an interesting discussion that had me thinking about what is truly the foundation of an effective content strategy. | | | | | | | |
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