Fearless Competitor

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Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson

Fearless Competitor

Buffer Ten Questions to Sharpen Your Competitive Differentiation. One of the most important tasks for digital marketing is to differentiate the company and its products from the competition.  Differentiation entails clearly distinguishing your product and/or company to make it more attractive and compelling to a particular target market. Differentiation plays an important role in gaining customer consideration and preference, two important steps in the customer buying process. How can the competition adapt any of their existing products to differentiate them further?

Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

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5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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One of the things that differentiates best in class marketers is their determination to measure and define key metrics which drive business results. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Margaret Molloy today in this very informative show.

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Rebuilding a sales lead generation business after a crisis

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Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Buffer Recently I joined a marketing firm to manage a huge global client. Great job.

IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful

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Taking into account differences that exist between different company sizes, industry segments, and business models, IDC identified three factors that most differentiate marketing Leaders from those that are marketing Challenged. I just wish to share the conclusion. You can read the full press release here. The 2013 Chief Marketing Officer ROI Study. “Marketers, tear down these walls!” .

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Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog?

How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings

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We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings. million people each week.

How to Select a B2B Marketing Agency

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It’s this network that’s the key differentiator for Find New Customers. Criteria for Choosing a Full-Service Content Marketing Agency. That’s the name of an article that recently appeared at the Content Marketing Institute and it was written by a good friend and interviewee on Mad Marketing TV, Joe Pulizzi. No marketing agency today has a network like ours. Cultural Fit.

Mad Marketing TV looking for new primary sponsor

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Content Differentiation. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing. Paul Gillin. Social Media. Steve Gershik.

The Real Need of Sales Today – Fewer, Better Leads!

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Though marketing automation is important if used properly.) ” But just like a new set of Ping drivers won’t dramatically improve your golf game (though it will lighten your wallet), marketing automation does NOT change company culture, create strong value propositions, craft lead definitions, demonstrate story-telling ability, differentiate your content, etc. Brian Carroll.

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

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They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds. Find New Customers is also a member of ITSMA.

In an Ocean of Content, How Do You Rise to the Top? Answer: Buyer Personas!

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Buffer With almost everyone doing content marketing today, how do you differentiate? Answer: More and more, the quality of buyer research or buyer personas become your competitive edge. “Companies who best understand their buyers will have a clear competitive advantage.” ” But how do YOU compete on buyer insights? Wait for a steep learning curve. Which is better?

5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle

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If customers hold the keys to relevance, more and more BtoB sellers will differentiate themselves based on buyer insights – what you know about those customers. Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. ” So what are B2B sellers to do? But what is compelling content?

How Changing Sales is Impacting Your Business (without your knowledge)

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Differentiation. At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Frankly, in our long history, it’s something I’ve never done before. Thought leadership was my idea.  No sales pitches. Note that it’s thought leadership and not a sales pitch. Vendor.

Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!

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Content Differentiation. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. We interview top industry experts and share great thought leadership content. Adele Revella. Buyer Personas. Joe Pulizzi. Tim Ash.

Find New Customers – the Unmarketing Company

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No ads are our competitive differentiation. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.” ” We live that. Frankly, this is a huge competitive advantage, I think. feel sorry for firms spending thousands on PPC ads, banner ads, etc. This resonates with people. Here’s an email conversation yesterday: Thank you, Katy.

“Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV

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How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. In this show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden. What you’ll learn in this show: Why forgetting the basics hurts many companies. How to avoid “shiny object syndrome” and stick to the basics. The Producer and Director of the show is Craig Yaris  and it is edited by Kevin Ogden.

Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market

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New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into online marketing program performance across the entire marketing funnel. Brand differentiation is becoming increasingly important, but marketers struggle to achieve it. Key conclusions from the survey include: 1. ” 2. link].

Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers

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In fact, with the recent data that 9 out 10 companies are doing content marketing in 2013, you need to differentiate yourself in your sales lead generation programs. Buffer Let’s have a bit of fun! This is one of my favorite posts – teasing my own sales lead generation company. ” Business ought to be fun. So relax and have fun. And we make it fun. New a fast blog too?

Mad Marketing TV is educating the world – and me

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Mad Marketing TV , the TV-like show sponsored by Act-On Software and hosted by yours truly, Jeff Ogden, President of Find New Customers is bringing the world great insights on marketing and sales – buyer personas, content marketing, social media, Think Like a Publisher, Differentiation and more. Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere.

The Coming War over Buyer Insights

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One of the top challenges for companies today is differentiation. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.). Everyone sounds alike. Most of them sound alike.

Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo

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Build a content engine that starts with thought leadership based on market needs and your differentiation and continues with a good process for building and producing information.  A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today. With the Aprimo Marketing Summit starting this Sunday (and I’m the host of the B2B track), we want to introduce you to people you will meet there. I’m excited about this interview. Who is Jeff? TGI) with his wife, Dana. Who is Aprimo? Measuring is critical.

Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV

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How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. How to avoid “shiny object syndrome” and stick to the basics.

Sunday thoughts

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It is about differentiating your company and creating remarkable content. (So people start remarking to each other.). Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? It ain’t there. I’m shocked at the number of companies who expect instant results. Run a few email blasts and watch the leads pour in? It ain’t happening. Nothing.

5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review

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This book walks the reader through a process to help them uncover true differentiation. Dan introduces the topic by explaining that price differentiation is inadequate. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. This book held particular interest for me because I believe that commoditization is a huge problem for most businesses. Prospective buyers are unable to spot meaningful differences. Think of a bushel basket filled with red apples. They all look the same.

10 Essential PR Tips for Startups

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For the sake of originality, try to stay away from the cliche first sentence of, “I read your recent post called ‘XYZ,’ and I think you’d be interested in my startup.” If you can’t think of a compelling format, go with something like, “I noticed you’ve covered location-based networks quite a bit at Publication X, and I think you’d be interested in learning about how my startup is changing that space by [fill in blank].” Be sure to differentiate your company from ones that the journalist has already covered, however. Erica Swallow  is a technology and lifestyle writer. From Mashable.

The Shrinking Cloud

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The ones who differentiate themselves. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Then the big guns come in – like IBM and Amazon.com. When the money’s gone, they are gone. Who will survive? The fast, nimble, savvy and great marketers. Is Wine Library a wine seller?

The BIG problem in job search – finishing second…and what to do about it

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That enables you to change the entire process – and differentiate you from the other job seekers. I usually write about B2B demand generation and marketing, but I’m sick of hearing the lament from senior level job seekers. They tell me about a great opportunity, and then weeks later I learn they lost out. Usually they say they thought they were in good shape, but they finished second. want to put a stop to this. The advice everyone has told you about job interviews is WRONG. This book is all about how venture capitalists win deals. The key idea in the book is that of Frames.

Sunday Post: TED Talk on Standing Out with Seth Godin

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We’re passionate about the need to differentiate your offerings. In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com. This is an important topic for B2B companies , as buyers see them as all alike. In fact, when I was the special guest on HubspotTV last Fall, I was asked for my marketing take-away of the week. said “ Think Different. “ Seth was a keynote speaker at the Aprimo Marketing Summit. hosted of the B2B track there. “If more companies listened to ( Find New Customers) a lot more would be sold.”

Welcome to the newest client of Find New Customers

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They hired us to provide a wide range of marketing services and competitive differentiation. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. We could not be more excited, as they retained Find New Customers to launch their fast-growing software company into the big time. This opportunity came about because of the remarkable success of the webinar we did for them. You will know all about this soon. ” Dan McDade, Pointclear. Find New Customers

My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

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This is the special recipe that will differentiate a company and create a competitive advantage in a new world of unprecedented transparency. 4 out of 5 stars. Just finished my review copy of Find Your Next by Andrea Kates. . I was skeptical as I started, because I’ve read and reviewed so many books on business strategy, but as I dived in more and more, my respect for the book grew.

How to Find Real Talent (Go Beyond the Resume)

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Dan Paulson of InVision Business Development  wrote this great post. (We reviewed his new book on company differentiation, Apples to Apples , here.) Resumes are poor predictors of people performance. “ Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization. ” Christopher Collins, Cornell University School of Industrial and Labor Relations. (in an article in the WSJ about how companies try to lure back former employees.). Learn more about Dan   here. By Dan Paulson. Amen, Dan.

In Sales, less is definitely more. Ditch the Pitch!

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Ditch the pitch.The noted sales expert Jill Konrath of SNAP Selling suggests you differentiate yourself by acting as if “You already have the account.” If you don’t ditch the pitch, then your salespeople will fail. More and more I’m finding the key to success at Find New Customers is asking questions, slowing down and earning trust. There is no point talking about me.

How are you different?

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Some companies are good at differentiation. B2B demand generation | How are you different? This is one of the most difficult questions for a business to answer. Take Sales 2.0 tools – when a business looks for these tools for sales, they have a wealth of options to choose from. iSell, InsideView, SalesPRISM – they all look almost the same to buyer eyes. Here is our page.

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Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). “ Leaping Out of the Content Ocean”  - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.).

Find New Customers Fan of the Month for January – Paige O’Neill

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Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. Paige is Vice President of Marketing at Aprimo , based on her Linkedin profile.