Everything Technology Marketing

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator. Your competitors are catching up on the latest lead generation and nurturing tactics.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Step 2 – Build a Strong Value Proposition Build a strong customer-centric value proposition that puts your product and services in the context of the customer's problem, communicates the value you provide and your differentiators vis-a-vis competing alternatives.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Also, consider how you will make sure that your content is on message and consistent (this is not trivial when you have multiple writers) - for example, do you have message maps that capture your key messages, differentiators, value proposition and positioning - by audience and segment?