Customer Experience Matrix

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ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.)

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator. The winners in that world were companies who could use marketing to differentiate what in fact were commodity products. The differentiator will be the company’s people.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

If you want to know which CDP vendors fit into each category, the CDP Institute ’s free Vendor Comparison report covers these and other differentiators. There are many other nuances that could be relevant to your particular situation: the report lists 27 differentiators in all.

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Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

Another likely differentiator is that MDM systems run on SQL databases and work with structured data. The real differentiator is focus: CDPs are built exclusively for customer data, are packaged software built for business users (mostly marketers), and have standard connectors for customer-related systems.

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Does CDP Need a New Definition?

Customer Experience Matrix

The resulting confusion ultimately led some vendors to avoid the CDP label entirely because it no longer provided a useful way to differentiate their products. At the same time, legitimate CDP vendors offered additional capabilities to analyze and deploy the data in the profiles.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

But from Autopilot’s own perspective, its real differentiator is simplicity. The company’s other differentiator is a seriously aggressive pricing model. The current approach makes Autopilot easier to adopt although it also reduces the difference between Autopilot and other “marketing platforms” that have their own app stores.