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AUGUST 27, 2010 How should B2B content differ for Business and Technical Decision Maker?
Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Tom Pick. Blogs.
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DECEMBER 8, 2009 ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
Jonathan Kantor: There are four things that clearly differentiate The White Paper Company from other white paper writers/marketers: An exclusive focus on white papers. As the number of short, all-text white papers proliferates across the web as a result of driving the cost downward, design will become a new strategic differentiator. Crafting White Paper 2.0 Jonathan Kantor.
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NOVEMBER 19, 2009 ClickInsights: How to make marketing messages memorable?
She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Blogs.
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DECEMBER 17, 2009 ClickInsights: What was your "Aha" moment in 2009? - Part 2
She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. Tom Pick's blog Webbiquity.
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SEPTEMBER 14, 2010 Defy Gravity: Propel Your Business to High-Velocity Growth
She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. was introduced to Rebel Brown last year by our common buddy Ardath Albee. Rebel's Blog Rebelations Rebel's Twitter RebelBrown. read so much.
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CONNECT THE DOCS 11 Marketing Lessons to be Learned from Driving
| FRIDAY, DECEMBER 4, 2009
If your brand is perceived as the second best or as a commodity, you have to try harder (Avis slogan "We try harder") to differentiate
, to attract and retain customers. The Mac brand image even rubs off on the product owners and we call all our MAC buddies "cool folks" However, whether you own a great product or a commoditized product, differentiate
yourself with what makes your product unique - more convenience, great service, easy to use etc. I drive my kids to all the places they need to be and tackle a zillion questions along the way. STRATEGY. Walt Disney. MORE >>
CONNECT THE DOCS The B2B Marketing Manifesto
| SUNDAY, OCTOBER 31, 2010
Why exposing your beliefs can be a powerful differentiator
. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. had loved one of Velocity 's earlier eBooks ( B2B Content Marketing WorkBook ) for two main reasons – absolutely beautiful design and stunning clarity of thought. Velocity has very high standards in creating content. The early copy of The B2B Marketing Manifesto was (of course!) brilliant. MORE >>
CONNECT THE DOCS Marketing is a Mindset
| WEDNESDAY, JULY 21, 2010
Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate
themselves. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges is the Chief Find Officer of Find and Convert , an Inbound Marketing agency serving clients nationwide. MORE >>
CONNECT THE DOCS ClickInsights: Aggregating the Best Content in B2B Marketing
| THURSDAY, OCTOBER 22, 2009
But I'm convinced there's high value and there's some real differentiation
. The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation. He has twenty years’ experience as a CTO. Dr. Karrer taught Computer Science for eleven years. and Ph.D. in Computer Science. Tony Karrer. MORE >>
CONNECT THE DOCS Know Thy Audience: Business and Technical White Papers
| THURSDAY, AUGUST 5, 2010
There are three key differentiators
between the technical and the business white paper: 1. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Jonathan Kantor's Bio. He is also the author of the White Paper Pundit blog. Jonathan Kantor's Tip. Books. MORE >>
- Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches CONNECT THE DOCS | MONDAY, SEPTEMBER 14, 2009
- Content Marketers Must Read Book of the Week! CONNECT THE DOCS | THURSDAY, DECEMBER 20, 2012
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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