Buzz Marketing for Technology

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How to develop Thought Leaders

Buzz Marketing for Technology

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof.

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People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. Find your voice - We can’t all be Hemingway.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? But what if we focused on those buyers who have already purchased from us? I think we owe it to our organizations to really take care of them.

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Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Not just for job leads but for the differentiation. But what about those people that are interviewing for a job? I think it is equally as important for those that are job hunting to be Twittering. What better way for prospective employers to get a sense of the way you think and your unique point of view.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Again, it’s a crowded market, so how will the Metavana solution differentiate from players like Clarabridge, Verint, Questback, Netbase, etc…? We believe we have accuracy as a differentiator and, further, that we can create categories for action better than others. is that accurate? A: We believe we are broader than EFM.

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Facebook Marketplace - Time to take another look

Buzz Marketing for Technology

This site is truly a differentiated offer compared to eBay and Craigslist as as Facebook integrated in more payment features on the Facebook platform - this could become a real killer ap. Clearly if you have something to sell this is the spot for it. Business should consider taking another look or at least keeping an eye on this platform.

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Talent Management - Taking the Talent Pulse: What Drives High Potentials?

Buzz Marketing for Technology

Talented employees expect their pay to accurately reflect their level of contribution, personal effort and to differentiate them from average performers. Motivator No. 2: Total Compensation In contrast with previous studies, Hewitt found achievement-driven high potentials place great value on how much money they make.