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JULY 5, 2011 [Differentiation] Does the Internet allow more differentiation?
If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.
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MAY 2, 2012 [Differentiation] Differentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. With digital marketing, you must differentiate or die. 0 (Photo credit: Wikipedia).
NOVEMBER 20, 2013 | BIZNOLOGY
[Differentiation] Build a Breakthrough Brand with a Clear Competitive Positioning
NOVEMBER 18, 2013 | BIZNOLOGY
[Differentiation] How does Vodafone prove digital media’s effectiveness?
AUGUST 13, 2013 | BIZNOLOGY
[Differentiation] Are you surfing the social media wave (or are you too far ahead or behind)?
AUGUST 5, 2013 | BIZNOLOGY
[Differentiation] The Cambrian Explosion and our obsession with “the next big thing”
MAY 31, 2013 | BIZNOLOGY
[Differentiation] Do you speak your customers’ language?
MAY 1, 2013 | BIZNOLOGY
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JANUARY 9, 2013 [Differentiation] How to think about differentiation for your business
Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Any business can be different–differentiation is about being different in a way that customers will pay for. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). Have a Plan B.
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APRIL 1, 2013 [Differentiation] Does brand marketing still matter in the digital age?
How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. What do you stand for?
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AUGUST 13, 2013 [Differentiation] Are you surfing the social media wave (or are you too far ahead or behind)?
You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. 'Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge. Be careful!
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BIZNOLOGY | WEDNESDAY, FEBRUARY 13, 2013 [Differentiation] Common Content Marketing Mistakes To Avoid
In fact, blazing your own path can be a great way to differentiate yourself. Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. But, as with anything, there are the right ways and the wrong ways to do content marketing. Here are three kinds of mistakes we see content marketers make all the time, and ways to avoid them. Confusing Channels for Strategies. What are their pain points? Forget it. MORE >>
BIZNOLOGY | TUESDAY, DECEMBER 25, 2012 [Differentiation] Add a blog and blogging to your New Year’s resolution
You need to blog in order to differentiate yourself well beyond your credentials and your experience. Photo credit: ELTMAN. Edelman recruited me because I blogged about Wal-Mart ; Rosetta Stone invited me to blog for them because I blogged about learning German; AdAge invited me to write for their DigtialNext andGlobal News blogs; blogging about social media marketing resulted in being invited by Socialmedia.biz and this blog, Biznology , to blog for them; and in the fervor of the presidential elections, I pursued column inches in The Huffington Post. In No, it isn’t. MORE >>
BIZNOLOGY | WEDNESDAY, NOVEMBER 21, 2012 [Differentiation] New Developments in B2B Loyalty Marketing
For example: Data-driven segmentation and differentiated treatment. Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . MORE >>
BIZNOLOGY | MONDAY, NOVEMBER 18, 2013 [Differentiation] How does Vodafone prove digital media’s effectiveness?
Then Vodafone uses weightage to differentiate the various factors depending on the campaign’s goals. '(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. They wanted to increase social signals and make them stronger. MORE >>
BIZNOLOGY | THURSDAY, MAY 3, 2012 [Differentiation] Specialization is Scary but Required for Digital Marketing
have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And differentiation online often requires specializing–not just extolling how your product is different and better, but actually choosing particular uses, particular market segments, and just plain smaller markets than you tried to serve with offline marketing. Photo credit: Wikipedia. And that’s just plain scary. MORE >>
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- [Differentiation] The secret of radical innovation starts with roadside bathrooms BIZNOLOGY | FRIDAY, APRIL 5, 2013
- [Differentiation] Channel your exceptional SXSW social mojo all year long BIZNOLOGY | TUESDAY, MARCH 12, 2013
- [Differentiation] Craft a Compelling Offer for Paid Search Marketing BIZNOLOGY | MONDAY, MARCH 26, 2012
- [Differentiation] Digital marketing requires laser focus BIZNOLOGY | THURSDAY, AUGUST 30, 2012
- [Differentiation] Do you speak your customers’ language? BIZNOLOGY | FRIDAY, MAY 31, 2013
- [Differentiation] Build a Breakthrough Brand with a Clear Competitive Positioning BIZNOLOGY | WEDNESDAY, NOVEMBER 20, 2013
- [Differentiation] Five Ways to “Get Real” With B-to-B Social Media BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
- [Differentiation] The Cambrian Explosion and our obsession with “the next big thing” BIZNOLOGY | MONDAY, AUGUST 5, 2013
- [Differentiation] Social media and mobile produce a commoner sense BIZNOLOGY | WEDNESDAY, JANUARY 12, 2011
- [Differentiation] What does your business stand for? BIZNOLOGY | TUESDAY, JULY 13, 2010
- [Differentiation] Siri, Advertising and Reality BIZNOLOGY | FRIDAY, MARCH 16, 2012
- [Differentiation] Digital marketing success: Do you have "the one thing"? BIZNOLOGY | TUESDAY, MAY 3, 2011
- [Differentiation] Interview with Dick Axelrod of Terms of Engagement BIZNOLOGY | TUESDAY, FEBRUARY 1, 2011
- [Differentiation] Customer service, 140 characters at a time BIZNOLOGY | MONDAY, MAY 24, 2010
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