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JULY 5, 2011 Does the Internet allow more differentiation?
If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.
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MAY 2, 2012 Differentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. With digital marketing, you must differentiate or die. 0 (Photo credit: Wikipedia).
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JANUARY 9, 2013 How to think about differentiation for your business
Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Any business can be different–differentiation is about being different in a way that customers will pay for. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). Have a Plan B.
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APRIL 1, 2013 Does brand marketing still matter in the digital age?
How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. What do you stand for?
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FEBRUARY 13, 2013 Common Content Marketing Mistakes To Avoid
In fact, blazing your own path can be a great way to differentiate yourself. Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. Confusing Channels for Strategies. What are their pain points? Forget it.
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BIZNOLOGY Add a blog and blogging to your New Year’s resolution
| TUESDAY, DECEMBER 25, 2012
You need to blog in order to differentiate
yourself well beyond your credentials and your experience. Photo credit: ELTMAN. Edelman recruited me because I blogged about Wal-Mart ; Rosetta Stone invited me to blog for them because I blogged about learning German; AdAge invited me to write for their DigtialNext andGlobal News blogs; blogging about social media marketing resulted in being invited by Socialmedia.biz and this blog, Biznology , to blog for them; and in the fervor of the presidential elections, I pursued column inches in The Huffington Post. In No, it isn’t. MORE >>
BIZNOLOGY New Developments in B2B Loyalty Marketing
| WEDNESDAY, NOVEMBER 21, 2012
For example: Data-driven segmentation and differentiated
treatment. Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . MORE >>
BIZNOLOGY The Second Layer of Web Sales Success
| MONDAY, JULY 23, 2012
In fact, when we’re actually doing window-shopping or more serious product-comparison shopping, we’re able to differentiate
between whatever offers we find, even to the point of knowing when we’re spending a bit more than we could, if certain other circumstances were present. Basically, In last month’s post on this. Photo credit: lars hammar. blog, Are Keywords Market Shares? made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., Getting more sales? With What? MORE >>
BIZNOLOGY Specialization is Scary but Required for Digital Marketing
| THURSDAY, MAY 3, 2012
have been talking a lot about differentiation
being critical for successful digital marketing. On Monday, I gave a differentiation
example for large companies and on Wednesday I gave an example of a small company needing to differentiate
. And differentiation
online often requires specializing–not just extolling how your product is different and better, but actually choosing particular uses, particular market segments, and just plain smaller markets than you tried to serve with offline marketing. Photo credit: Wikipedia. And that’s just plain scary. MORE >>
BIZNOLOGY Kiss your line-of-shame smack on its social media lips!
| TUESDAY, APRIL 9, 2013
” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate
yourself from all the other people who are hitting all the same points with the same tone. 'If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? MORE >>
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- Five Ways to “Get Real” With B-to-B Social Media BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
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