Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. But what differentiates them is where they place their emphasis. This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. If all goes well, it will be available next month. Stay tuned. Collaboration over control. The open over the closed.

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” Is Lewis DVorkin a visionary or a sell-out? can never quite make up my mind. That’s True enough. But is transparency an adequate defense?