B2B Memes

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Six New-Media Principles: Introduction

B2B Memes

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. But what differentiates them is where they place their emphasis. Stay tuned.

Media 100
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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” When the publication is paid to publish it, though, all bets are off.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” When the publication is paid to publish it, though, all bets are off.

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Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me.

Facebook 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. Often these columnists are not journalists but people who work in senior strategic positions within the industries we serve. Will that person typically create content as well, or just curate and commission it?

Media 100