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| | B2B MARKETING UNPLUGGED
SEPTEMBER 22, 2010 Why Your Agency Sucks at B2B
Clear differentiation from our competitors (and from our consumer brand). Okay maybe your agency doesn’t suck at B2B marketing. If that’s the case, thank the deity of your choice and keep it to yourself. The chances are, however, that you and your agency are not quite seeing eye-to-eye on how to do things. If you work for a company that is also a consumer brand and you share an agency, you likely spend much of your day thinking terrible thoughts as you try, again, to explain how business people are different from teenagers even though they are both carbon-based. Less OPEX spend.
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