B2B Marketing Traction

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B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Then, as the market matures, you need to differentiate and perhaps choose a niche on which to focus. Market the Value of Your Solution. Educate Prospects about Your Solution.

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation. If you are able to differentiate yourself from your competition, there is a better way to price. A value-based pricing model that has proven to be a real differentiator in today’s value-oriented culture.

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

Differentiate your company and products. A sample household received 41 pounds of junk mail each year. 100 million trees are killed and it costs 550 million per year to transport junk mail. Don’t bore them. Be original. Write a blog. Have an opinion. Take a stand. Provide some answers or some insight. How else can we love our customers?

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. Marketing for marketing’s sake is a hit or miss proposition.

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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website. Forget spam, SEO tricks and mindless content re-purposing. It’s not about sheer content volume, it’s about content quality. Search Engine Optimization b2b content marketing SEO'

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Your marketing provider should be able to identify your story or stories and your unique differentiator, and tell the story in a way that is meaningful and compelling for your audience(s). Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product.

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5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. 50 – 30 – 20.