We all know that good sales and marketing requires: * Solving buyers problems, not selling them a product; * a clear and concise value proposition, differentiated from the pack; and, * a quantifiable return on investment (ROI). This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Hint - the customer doesn’t feel they need a Sales person as early in the sales cycle as they used to.) Enjoy! This summer, that became my job. know the answer.