Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. That is very cool.

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

This doesn't require any technical know how and any good tracking system should differentiate URLs based on query string values. Here is what it looks like: https://h30406.www3.hp.com/campaigns/2008/events/poweritdown/index.php hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. Looks easy eh (My Canadian accent coming through)?

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

For example, does content differentiate based on past products purchased, geography, job title? PS: On a side note, it would be interesting to further investigate how these companies segment their databases and if they serve different content based on these segments. PPS: I receive these newsletters above and read them.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

If you're in B2B, you need to think about how you can differentiate yourself from what your competition is doing and make the web experience one that people will not forget. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs.

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Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. It's these types of customers that helps a business grow. It's at this point where you either ascend into a power house or drop off like yesterday's news. You can compare this to how a company treats its customers.

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