| | | Anything Goes Marketing | |  Differentiation | 5 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING MARCH 8, 2009  Social Media Success Stories Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? | ANYTHING GOES MARKETING JANUARY 25, 2007  Viral Marketing in B2B - It Works! If you're in B2B, you need to think about how you can differentiate yourself from what your competition is doing and make the web experience one that people will not forget. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. It's Time to get Interactive. Translator. The PEBCAK I.T. person for help. For example. | | | | | |
| ANYTHING GOES MARKETING JANUARY 16, 2007  Drive Web Traffic or Drive Loyalty? One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. Yes, it's been a while but it's taken some time for my wife and I to settle into our new place. I'm still getting used to the commute (a bus, a subway and a frickin' streetcar - you have to love Toronto transit). digress. blog is like a company in many ways. Chad H. | ANYTHING GOES MARKETING SEPTEMBER 8, 2008  Newsletter Content that Engages Your Marketing Database For example, does content differentiate based on past products purchased, geography, job title? Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. This beer company is going beyond their product to focus on their target audience. So what? | ANYTHING GOES MARKETING SEPTEMBER 28, 2008  Improved Email Click-Through Tracking Using Query Strings This doesn't require any technical know how and any good tracking system should differentiate URLs based on query string values. If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. link=2. Chad H. | |
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