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| Page 1 of 13 | Previous | Next | BIZNOLOGY JULY 5, 2011  Does the Internet allow more differentiation? If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. | FEARLESS COMPETITOR MARCH 3, 2013 Ten Questions to Sharpen Your Competitive Differentiation – Guest post by Laura Patterson 'Buffer Ten Questions to Sharpen Your Competitive Differentiation. One of the most important tasks for digital marketing is to differentiate the company and its products from the competition. Differentiation entails clearly distinguishing your product and/or company to make it more attractive and compelling to a particular target market. Differentiation plays an important role in gaining customer consideration and preference, two important steps in the customer buying process. guest post By Laura Patterson, VisionEdge Marketing. Laura Patterson. They are Super fast. | | | | | |
| MARKETING INTERACTIONS JANUARY 7, 2010 No Differentiation in Corporate Messaging Here are a few places to look for that secret sauce that can source differentiated messaging: Your approach to solving your customers' problems. I just read the short and sweet Quarterly Sales Messaging Report produced by Corporate Visions. Let's get right to the focus of today's rant: 62% of sales and marketing executives asked said their company's message DOESN'T stand out in the marketplace. So fix it! I've long been a big fan of David Meerman Scott's Gobbledygook Manifesto. In fact, I wrote about it in my book. No, you can't. Don't you | BUSINESS GROWTH DEVELOPMENT FEBRUARY 16, 2011  Dare To Be Different And Differentiate Yourself Or Die If you’re wondering why being able to differentiate is important then; Be a customer for just one moment… There is endless choice, more than any other time in history and most solutions look identical to the outsider. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led. Get it into the public domain and fast. | INDUSTRIAL MARKETING TODAY OCTOBER 9, 2012 Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Do you use content as part of your industrial marketing strategy to differentiate your company from the competition? Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions? | MARKETING INTERACTIONS OCTOBER 28, 2009 What Nuances Differentiate Your Company? B2B marketers are so used to talking about their products that they forget about what makes them unique to specific markets. You've got to get your marketing content refined down to nuances to attract prospects who will become buyers. Because, unless you do this, you sound like every other vendor selling the same product or solution that you sell. Seriously. Think about it. Do you want to do battle based on feeds and speeds? Companies can spin numbers to say the same things—or better—than you do. Numbers, usually used without enough context for clarity, are funny that way. So what is it? | | | | | | | |
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REPUTATION TO REVENUE | WEDNESDAY, FEBRUARY 24, 2010 Six steps to differentiating your solutions
But a great deal reflects that fact that we simply don't put in the time or energy to identify and communicate the true differentiators that actually matter to prospective buyers. We get so caught up in cranking out the stuff of the launch process that we fail to step back and methodically work through why our solutions are better than those of the competition, and how to connect those differentiation dots to the issues our customers care about the most. Six Steps to Differentiating Your Solutions Offerings We'd love to know what works for you! Aargh! MORE >> -
BIZNOLOGY | WEDNESDAY, MAY 2, 2012  Differentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. With digital marketing, you must differentiate or die. They must find a way to differentiate, which usually involves specializing. By thinking through the first steps of differentiation, at least they have a fighting chance. What differentiation do you need for your business? MORE >> -
FEARLESS COMPETITOR | SATURDAY, JANUARY 28, 2012  Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). “ Leaping Out of the Content Ocean” - on differentiation strategies, which fits perfectly with this webinar. Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. MORE >> -
BIZNOLOGY | WEDNESDAY, JANUARY 9, 2013  How to think about differentiation for your business
Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. Any business can be different– differentiation is about being different in a way that customers will pay for. ” Don’t let your business settle for uniqueness when you can be differentiated–it pays better. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). Think about what problem most of these other restaurants are trying to solve. Have a Plan B. MORE >> -
 Differentiating B2B Manufacturing Campaigns for Success
Many of them were chasing the ever-eluding differentiator against their competitors. They must now move a step further and address why customers are buying and how they can differentiate and adapt to the evolving buying process. Companies can benefit from a positioning differentiation, by positioning themselves as fulfillers of the overarching needs their product caters to. Cornerstones Advertising B2B Manufacturing B2B Marcomm Awards B2B Marketing Differentiation Marketing Communications Positioning Sales Support MORE >>
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