| | | Achieve Market Leadership | |  Differentiation | 7 articles |
| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP MAY 6, 2011  Your Cloud Solution Won’t Sell Here What makes your product unique and differentiated to customers globally? How geographic differences are significant to product planning, marketing and sales I recently sat down with Raghu, VP of Product Management and Marketing for Cloud Solutions, at one of our clients. We discussed some problems he is having gaining widespread acceptance of his solution. Vive la différence. | ACHIEVE MARKET LEADERSHIP NOVEMBER 13, 2008  Enough With the Cost-Cutting! Make sure your value proposition is a step ahead of theirs and clearly differentiated from theirs. People all over the world are aware of the global economic crisis. don’t have to update you on what’s happening. In my last post “Budget Cuts Are Coming: What are you going to do about it?” , I talked about how to handle the budget cuts. VC friend of mine said something I liked (he often does). | | | | | |
| ACHIEVE MARKET LEADERSHIP FEBRUARY 25, 2008 Vertical Marketing Simplified This is based on size and your ability to differentiate a solution within a vertical. We work with a lot of clients that focus on verticals, many that consider focusing on verticals and several that go back and forth in terms of their commitment to verticals. asked myself — why aren’t companies better at this? Here’s the answer: World-class vertical marketing takes executive level commitment. No commitment, no success. As we mention in CMOs: Step It Up , this is the responsibility of the CMO. Products may change. New solutions may be developed. New positioning is required. | | ACHIEVE MARKET LEADERSHIP JANUARY 23, 2009  Ballmer’s Hypothesis: Rebound or rebuild? That means that competitive differentiation becomes much more important. I listened to Steve Ballmer’s earnings call yesterday. MSFT is a client of ours – so I care about them). was quite intrigued with a hypothesis he put forward. The point he made was subtle, but significant. Steve said something like “the economy doesn’t rebound, it builds from a lower base”. Products & Markets | ACHIEVE MARKET LEADERSHIP MARCH 4, 2009 Social Media Analytics: Radian6 We’ve been using Radian6 as a Social Media Analytics tool for some time with our clients and I wanted to share the differentiators in their tool that our clients seem to like so much. Analyzing data is important in every aspect of marketing in order to fine tune programs and enhance market penetration. In the world of social media, this is a bit of a struggle. Time to discovery - results are FAST! Usually real-time or max 30 min for a really broad query. Ability to drill down in queries. In other words you can do a search within a search. Interactive | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 3, 2010  Art & Science of a Successful Product Launch
Differentiation or fixes to prior product deficiencies to industry analysts. Pillar 2: Over-Deliver and Exceed Expectations. The old rule bears repeating: under-commit and over-deliver. The biggest mistake companies make on product launches is over-committing the product to customers, analysts, and employees. To avoid disappointment or distrust, resist the temptation to over-sell your product’s: Capabilities and benefits to customers. Timing and magnitude of shareholder benefits to Wall Street. Capabilities with your own employees. Deliverables are controlled by lead time. MORE >>
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