Onalytica B2B

MARCH 29, 2018

I believe that customer experience will become the last true differentiator in most industries. But experience – and the people behind that experience – are the most memorable, impactful differentiator that is almost impossible to copy. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

OCTOBER 4, 2017

We have differentiated between inputs (activity) , outputs (activated) and outcomes (advocacy and action) , and how these correlate with each stage of the influencer pipeline: 1) identified, 2) engaged and 3) advocate. .” Neal Shaffer , Founder, Maximise Social Business. Industry Measurement Framework.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

MARCH 17, 2017

It is important that you’re able to understand and differentiate between outputs and outcomes; this will aid in you naturally focusing more on the wider picture of working towards business objectives, as opposed to getting too absorbed by vanity metrics. 9 Steer clear from vanity metrics; focus on outcomes, not outputs.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

NOVEMBER 17, 2016

Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MAY 10, 2017

Putting a voice or better yet a face to the name is so valuable and will differentiate your brand from others’ It’s also far easier to have an open, unstructured conversation this way, which will enable you to get to know them on a personal level. If this isn’t logistically possible, arrange a phone or Skype call.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

APRIL 3, 2018

An influencer’s role, type and persona also plays a huge role in determining whether paying an influencer is entirely necessary.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

NOVEMBER 12, 2018

One key differentiator is that in B2B brands have the opportunity to position employees not only to represent their expertise but also to express brand/product value in the exchange through brand evangelism.” .” Sarah Goodall , Founder of Tribal Impact. ” Susan Emerick , Senior Manager Global Marketing & Advocacy at IBM.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189