Differentiation Related Topics 
Lattice
DECEMBER 14, 2015
Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach. The SiriusPerspective on ABM is that there are four models your company can choose from, based on the go-to-market model and growth goals: Large Account – Very small number of large or targeted accounts.
Lattice
JANUARY 6, 2016
Consider differentiating the type of invitations your leads receive to events based on their score. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Here’s a tutorial on how to make this happen.
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