KOMARKETING ASSOCIATES | THURSDAY, JUNE 27, 2013
[Differentiation] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
It uses up more space on the results page, differentiates your ad with the G+ button next to it, and serves as a symbol of trust, showing the size and scope of your following and activity on Google Plus. For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 20, 2014
[Differentiation] Case study: Creating social media benefits in a regulated industry
” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” 'It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Legal.
B2BMARKETINGSMARTS | MONDAY, NOVEMBER 22, 2010
[Differentiation] B2B Marketers: Put your competition in its place.
Differentiate with the customers’ best interests at heart. When working with a client on her company’s new B2B Website, she mentioned that she was looking at what her competitors were doing with their sites. It then occurred to me to write a blog about this subject. The competitor’s focus may not be the same as yours.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 9, 2011
[Differentiation] Eloqua Book Review: Likeable Social Media
What differentiates Dave, however, is his focus on the necessary behaviors to be “likeable” / successful in social media – as opposed to simply sharing how to use social tools. by Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Who knew? Share email.
HUBSPOT | THURSDAY, DECEMBER 27, 2012
[Differentiation] The 5 Questions You Should Ask to Nail Your Product Messaging
With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. 4) How will the message differentiate us from our competitors? Market differentiation is partly product and partly message. It was going to change everything.
HINGE MARKETING | THURSDAY, FEBRUARY 5, 2015
[Differentiation] What are Technology Firms’ Top Business Challenges of 2015?
When competing for business opportunities, it’s important for firms to differentiate themselves—to find ways of setting themselves apart culturally or technologically. As with innovation, finding top differentiators takes research and deep insight into how your firm stands out from others. And tech firms are no different.
LEADER NETWORKS | THURSDAY, AUGUST 11, 2011
[Differentiation] Moderation Best Practice: Give Three Gifts To Every One Take
It is the connection aspect that differentiates an online community from a web site. (image credit: anankkml) My professional life and daily operations are permeated by people who want or need something, as I am sure is an experience shared by all. Do you have? Could we meet? Can you do?” And then it happened a few days ago.
HINGE MARKETING | MONDAY, DECEMBER 22, 2014
[Differentiation] Top 10 Professional Services Marketing Today Posts of 2014
Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm What makes a successful differentiator? There are three criteria that must be met: the differentiator has to be true, relevant, and provable. This post details 21 differentiators that work. '2014 has been a big year for Hinge. Enjoy!
THE ROI GUY | THURSDAY, SEPTEMBER 20, 2012
[Differentiation] ROI now Guaranteed on Value Marketing Tools
Your marketing programs need a differentiating edge in order to generate the right opportunities and drive revenue performance”, says Barry Harrigan, Chairman of Pure Incubation. Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Click here to learn more about Alinean Value Marketing Tools.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Differentiation] How do I find the “voice” on my company blog?
When you get right down to it, your “voice is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 1, 2012
[Differentiation] 4 Mistakes You Are Making With Your Case Studies
It is fine to put a direct quote from a client about the product feature that has been most beneficial to them or the one that differentiated you from your competitors and thus served as the tipping point but don’t try and get them to quote every last feature or sneak them in to the body of your case study. The Fix. The Fix. The Fix.
SAVVY B2B MARKETING | THURSDAY, AUGUST 16, 2012
[Differentiation] How Converged Media is Changing Content Marketing
They don't differentiate terms such as channels or devices like marketers do, they are just engaging." As if marketers aren’t juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various content efforts. B2B Buyers are Also Consumers. The world moves faster in general.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 3, 2012
[Differentiation] Is Your Marketing Content Leaving Footprints In The Sand?
What can you do to differentiate yourself and get more views for your content? You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? Here are a few things you can do to help get your content more publicity and out into the social world.
ANYTHING GOES MARKETING | THURSDAY, JANUARY 25, 2007
[Differentiation] Viral Marketing in B2B - It Works!
If you're in B2B, you need to think about how you can differentiate yourself from what your competition is doing and make the web experience one that people will not forget. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. It's Time to get Interactive. Chad H.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 16, 2012
[Differentiation] How to Go Beyond “Check the Box” RFPs
Ask open-ended questions so your prospective vendors have a chance to articulate the differentiators with their offering. by Kevin Mcardle | Tweet this Ah, the RFP. We encounter them constantly, either issuing them or filling them out. Fan or not, the RFP process is a reality of doing business, especially in the B2B world. Reverse the Roles.
TYPE A COMMUNICATIONS | TUESDAY, SEPTEMBER 16, 2014
[Differentiation] Sales and Marketing: Moving From Content to Conversations
Tim Riesterer nails it when he says that sales people are the last bastion of what differentiates you from your competitors. 'September 16, 2014. Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Few marketers understand the strategy behind it and even fewer execute it well.
CMO ESSENTIALS | THURSDAY, NOVEMBER 13, 2014
[Differentiation] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
Though the HBR article seems to conflate simplicity and lack of gimmicks as differentiators in the UK, in the US, the ability to deliver value through sales, coupons, and loyalty cards is something that’s significantly appreciated by consumers. To be blunt, this idea is just wrong. annually. could not. in-store, web and etc.)
DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 14, 2010
[Differentiation] Jargon: The Classic B2B Marketing Content Mistake
Talk about making it difficult to differentiate yourself.). Tweet September, 2010. Published by Dianna Huff. Volume 10, Number 9. Welcome! ve been working on an e-book with Mac McIntosh, the B2B sales lead expert. We polled our respective blog and Twitter followers for the top 10 B2B marketing mistakes, one of which is “jargon.”. Yikes!
BLOG MY CALLS | WEDNESDAY, APRIL 2, 2014
[Differentiation] Things We Can Learn From The McDonald's vs. Taco Bell Breakfast Marketing Wars
For example, defining your value prop and your differentiators is much easier when you can juxtapose those things against established competition. 'If you''ve watched any TV in the last 3 or 4 weeks you''re probably aware that Taco Bell now serves breakfast. And they''re not just passively promoting their food. The war is on. Just sayin''.
CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
[Differentiation] How should B2B content differ for Business and Technical Decision Maker?
Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Tom Pick.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 19, 2011
[Differentiation] Sometimes not having a strategy is the best strategy
Now, I need to be clear that although my strategy was in flux, being fully aware of my core competencies and points of differentiation were not. The importance of strategy is woven into the fabric of every consultation and class I teach. I shout it from the mountaintops. And yet, sometimes I break my own rules … and with good reason.
MARKETRI | FRIDAY, DECEMBER 14, 2012
[Differentiation] Accountants are Cool (No, Really!).Show the World with Video Marketing
Be sure to identify your firm’s culture, personality, and differentiators. In fact, he saw economic downturn as an opportunity to invest in marketing -- as a means to differentiate. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! So, want to be famous?
B2B MARKETING INSIDER | THURSDAY, MARCH 8, 2012
[Differentiation] Is Your Content Boring? Here’s 6 Steps To Great Content
Joe outlined 6 things that differentiate the good from the truly great content: Having a focused content mission and platform or destination. Does your content bore your audience to death? Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. The Content Marketing Challenge. Blogs.
CONNECT THE DOCS | WEDNESDAY, JULY 21, 2010
[Differentiation] Marketing is a Mindset
Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate themselves. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. Bernie Borges.
FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 20, 2010
[Differentiation] Sales Enablement 101 – Getting Started.
Differentiate Between Global and Local. Kyle Milko. Simply put, Sales Enablement is about providing an organization’s sales force with the information needed to increase sales. Sales people need access to relevant information without having to open up a laptop, boot-up, sign in and spend a lot of time searching for the information they need.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 2, 2013
[Differentiation] Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
Please note that a recent report by Forrester, “ Don’t Confuse Tablet And Mobile Marketing ,” a B2B marketer needs to differentiate between smart phones and tablets. 'We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors.
FATHOM | TUESDAY, MARCH 4, 2014
[Differentiation] Your Strategy for Staying Competitive in Online Retail
Utilize Sitelinks for differentiators or promotions. Just as ads should be used to get key messages across to potential customers, Sitelinks should be used to share key differentiators from your competitors. 'I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. Bid on competitive terms.
HINGE MARKETING | WEDNESDAY, JANUARY 15, 2014
[Differentiation] Top 3 Ways to Use Infographics for B2B Marketing
With this being the case, it has become increasingly hard for content marketing professionals to differentiate their data visualizations from the rest. 'Content marketers in business-to-business industries have jumped on the infographic bandwagon over the last few years. We interact with and use them everyday without thinking about it.
THE ROI GUY | FRIDAY, APRIL 5, 2013
[Differentiation] How can you Be Provocative without being Arrogant?
Your Sales teams are even more stressed, to deliver a more compelling reason to be invited earlier, and when invited later, empowered to quickly diagnose customer issues and potentially reframe the decision criteria towards your key differentiators. have to say, time-out. Let me ask you a few important questions about what ails you.
BIZNOLOGY | THURSDAY, APRIL 24, 2014
[Differentiation] Email marketing done right (or how to keep people from unsubscribing)
If discounts are your point of differentiation, you will live and die by the price sword and you can count on coupon-hunting customers punching the unsubscribe button the minute you stop offering discounts. 'I recently stumbled across an interesting website: Unroll.me. 1-800 Flowers topped the list with a 52.5% unsubscribe rate.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 29, 2013
[Differentiation] LeadSpace Offers A No-Memory Approach to B2B Lead Scoring
This is one of the major points of differentiation among vendors in this space, so it’s worth understanding exactly what kind of scores each company provides. 'My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Here’s what I found.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 7, 2013
[Differentiation] How do you use social media to promote a boring product?
They created yet another point of differentiation by WHERE this content was being viewed because it was a wide open space. 'Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. tweet?
BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[Differentiation] Five Ways to “Get Real” With B-to-B Social Media
Social media can help you differentiate your company from your competition. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. But the B-to-B marketers I talk to still sound confused. What should I be doing,” they ask. What’s really worth my time?” Here’s a simple plan of attack. First, get busy on LinkedIn.
THE ROI GUY | WEDNESDAY, APRIL 25, 2012
[Differentiation] Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance
The quarter also saw the return of Alinean’s founder Tom Pisello, the ROI Guy , as he re-engaged in day-to-day leadership, and assumed the role of CEO. There is a new breed of buyer, who is more in control, skeptical and frugal than ever before, a condition we call Frugalnomics ,” said Tom Pisello, CEO and Founder of Alinean.
MARKETING ACTION | THURSDAY, APRIL 3, 2014
[Differentiation] Find the Right Content Marketing Mix
More created and curated content and slightly less syndicated content will allow these marketers to differentiate themselves and produce valuable content that builds trust in their brand. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. percent created, 24 percent curated and 12.6
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 22, 2011
[Differentiation] Know Less About The Product & You’ll Pass More Leads (I Swear It Works)
You need to teach your reps the elevator pitch (based on value not features), top objections, key differentiators, industry terms and most importantly how to navigate through a company and get to the right person. I talk to a lot of marketing/sales executives that have no idea why their inside team’s lead numbers are down.
SAVVY B2B MARKETING | WEDNESDAY, AUGUST 10, 2011
[Differentiation] Savvy Speaks: What's Your Strategy?
Buying questions are what the prospect asks at the very end of the sales cycle, and they can give you deep insight into both what drives decisions and what truly differentiates you from your competition in your customers’ eyes. We Savvy Sisters believe in planning your work and working your plan. What's a content strategy? Read on.
WRITTENT | MONDAY, JULY 7, 2014
[Differentiation] The Only 7-Step Guide to Creating Content You’ll Ever Need
Essentially, keyword research is a tool for differentiating your content creation, and providing better value within your verticle. Your graphic design skills don’t need to be super sophisticated, but any effort at all to create custom visual content will differentiate your blog from companies that rely on stock photos. 'Image source.
B2B MARKETING ONLINE | THURSDAY, OCTOBER 21, 2010
[Differentiation] What’s it like to be in B2B marketing?
The research, which Luisa and I have developed together, will allow us to differentiate between business to business and other marketers. This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.
WEBBIQUITY | TUESDAY, SEPTEMBER 21, 2010
[Differentiation] Content Aggregation: The Future of (B2B and Consumer) Media?
Content aggregation offers PR firms a way to build relationships with bloggers, increase exposure for their clients through more social media coverage, increase billings by providing clients with a differentiated offering, and serve the market by collecting relevant, independent third-party content on one site. Paper.li Share this on Bebo.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 9, 2011
[Differentiation] InsideView Helps Xactly Corporation Cement Market Leadership
“We have been able to grow rapidly and increase market share, not only because of our highly differentiated product for incentive compensation, but also how we sell with InsideView,. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. This is the power of integrated sales intelligence.. Sales 2.0
FATHOM | MONDAY, FEBRUARY 17, 2014
[Differentiation] Introducing Google ‘Location Groups’ in AdWords
Wal-Mart) or on differentiation (i.e. 'As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Ferrari) to gain a competitive advantage. Google+).
HUBSPOT | WEDNESDAY, FEBRUARY 12, 2014
[Differentiation] PPC for Startup Marketers: An Introductory Guide
Do other startups offer a benefit for which you offer a strong differentiation? When looking at the competition, keep in mind to differentiate harmless competitors from dangerous ones. 'For startups looking to get going with PPC, it can be overwhelming. 1) Define your goals as specifically as possible. What makes us special?
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013
[Differentiation] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. 'Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
MARKETING LEADERSHIP COUNCIL | TUESDAY, SEPTEMBER 11, 2012
[Differentiation] 3 Steps to Better Channel Alignment
A key challenge is getting channel partners to sell your products and services the way you want them to and to adopt your messaging and compellingly articulate your value proposition and differentiated value to end customers. As if working with our own direct sales forces isn’t hard enough (just kidding, Sales, we love you!), Make it easy.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 14, 2011
[Differentiation] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
This is the special recipe that will differentiate a company and create a competitive advantage in a new world of unprecedented transparency. 4 out of 5 stars. Just finished my review copy of Find Your Next by Andrea Kates. . recommend this book for top business executives looking for fresh ideas for dramatic growth. Note about our reviews.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Differentiation] Give Your Channel Partners the Right Incentives
The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships. This can be particularly challenging because frequently, your marketing priorities do not 100% align with those of your partners. We’ve all heard the saying, “You get what you pay for.” Cornerstones B2B Marketing
ANNUITAS | TUESDAY, JUNE 17, 2014
[Differentiation] Not All Content is the Same – Insights into Defining a Content Marketing Strategy
However many organizations are not differentiating which is preventing them from having true success. 'Content marketing is center stage now in the world of B2B Marketing. However, many organizations are struggling to see much, if any, payback from their increased spend and efforts in content marketing. Let me explain further.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 22, 2014
[Differentiation] The Hipster’s Guide to Better Business
You need a differentiator that sets you apart from the competition. If you want to appeal to a crowd that treasures differentiators, not only do you need to do something unique…you need to do something that flies in the face of the norm. You see, hipsters don’t buy into a product or service unless a few boxes are checked. Tell a story.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 10, 2013
[Differentiation] Study Shows SMB Marketers Want to Communicate Value with Metrics
This is why SMB marketers say the implementation of Modern Marketing best practices will help to increase revenue performance and differentiate with preferred customer experiences. Advertising, engineering, construction, architecture and transportation companies also participated. More SMBs are Becoming Modern Marketers. Action Items: .
KOMARKETING ASSOCIATES | MONDAY, JUNE 2, 2014
[Differentiation] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
SEOs need to better understand the organization’s brand, including its objectives, target markets, points of differentiation, and the competitive landscape in a more traditional sense. 'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
INDUSTRIAL MARKETING TODAY | WEDNESDAY, NOVEMBER 17, 2010
[Differentiation] Dawning of the Age of Content Marketing in the Industrial Sector
slick video not only describes who Miller is but what truly differentiates them from the competition. Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. As a result, many industrial companies remain in the dark about the power of content for inbound marketing.
THE ROI GUY | THURSDAY, JULY 19, 2012
[Differentiation] Personalize, Challenge & Engage
via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? So why do most select the sure bet? You” wording works best.
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Differentiation] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
All of this communication is essential to differentiate yourself from the competition. 'You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer. It is also likely she has not thought of you, either. You – “So! Communicate.
ANNUITAS | THURSDAY, JUNE 28, 2012
[Differentiation] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
Yes, differentiate yourself from the competition, but be truthful. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Hence, the list. Our first four things that marketers need from us are…. More education beyond the technology. More transparency. Honest sales pitches.
ONPATH | MONDAY, FEBRUARY 7, 2011
[Differentiation] Top 10 B2B Tele-Sales Trends for 2011
Coaching will be the means to differentiate their selling efforts from the multitude of competitors. Article by Jim Domanski, President of Teleconcepts Consulting. Published on January 31, 2011. Follow him on Twitter @telesalesexpert. Nowhere is this more evident than in the world of B2B tele-sales. Here are 10 observations or predictions: 1.
SAVVY B2B MARKETING | THURSDAY, MAY 10, 2012
[Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 17, 2010
[Differentiation] Snooping on Facebook: Not just for stalkers any more
I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. The hunt begins. Found him.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Differentiation] The state of the nation on SEO, content strategy and earned media
think that’s how companies are differentiating themselves. think that''s how companies are differentiating themselves. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Search doesn’t exist without content. Definitely.
BIZNOLOGY | WEDNESDAY, JULY 30, 2014
[Differentiation] Is your SEO content suffering from Useless Box Kit Syndrome?
But you’ll also want to determine how your Title can differentiate your listing and pop off the page. 'Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. was thinking about this after I watched ThinkGeek’s Useless Box Kit video.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 14, 2011
[Differentiation] The 8 Stages Of Lead Nurturing Romance
You’ll want to differentiate yourself. by Jesse Noyes | Tweet this. Happy Valentine’s Day! It’s a day of flowers, chocolates and plenty of dates. So what does dating have to do with lead nurturing ? There are actually some striking similarities. On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing.
MARKETING INTERACTIONS | FRIDAY, MARCH 19, 2010
[Differentiation] Does Curated Content Drive Vendor Preference?
Actually, if someone else is actually telling your story as their own, then I'd suggest you've got a differentiation issue. I've read quite a bit lately about the suggestion that marketers become content curators in lieu of developing content of their own. Second, they need to be interested enough to digest the ideas.
E-QUIP | MONDAY, DECEMBER 29, 2014
[Differentiation] Top Blog Posts of 2014
This is the most important proposal differentiator that no one talks about—making your proposals easy to read and navigate. You can take advantage of this shortcoming by following the steps in this post in making collaboration a differentiator for your firm. So for you, I offer my 10 most popular posts of 2014. In my experience, yes.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010
[Differentiation] 9 Indispensable B2B Social Media White Papers
This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
MODERN B2B MARKETING | WEDNESDAY, APRIL 17, 2013
[Differentiation] How to Design Emails to Reach the Inbox
Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? 'by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. Forms.
EVERYTHING TECHNOLOGY MARKETING | SUNDAY, OCTOBER 10, 2010
[Differentiation] B2B Market Segmentation – Part 2: How to Approach Segmentation
Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS?
VIEWPOINT | WEDNESDAY, MAY 2, 2012
[Differentiation] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
” He adds that a major challenge is differentiation by noting, “Good content is hard and expensive because the stakes are constantly being raised. ” He cites the example of infographics that were cutting edge two years ago, but inexpensive, widespread and no longer differentiating today. Social Media: What's Hot?
MARKETING INTERACTIONS | FRIDAY, JANUARY 9, 2015
[Differentiation] Digital Relevance: The Introduction
Filling this gap will require that marketers develop customer-oriented communications, identify the distinct value that differentiates their company, make the shift from one-off communications to a continuum approach, and ensure that data and metrics are used to relate their programs to the achievement of business objectives. People read it.
E-QUIP | MONDAY, JANUARY 28, 2013
[Differentiation] Are We Clear About Client Service?
was consulting a regional A/E firm a few years ago that was seemingly committed to making service excellence the centerpiece of its differentiation strategy. One well-known professional services marketing guru stated in an interview that trying to differentiate your firm based on superior client service is not likely to succeed.
B2B MARKETING ONLINE | WEDNESDAY, JULY 28, 2010
[Differentiation] The magic of integration
If we accept that knowledge of a customer is even more important than performance of your product, then CRM can be a key differentiator, and a key to business survival. For CRM to really work its magic, integration must be a crucial ingredient. But services such as customer support are only as valuable as the customer views them to be.
B2B MARKETING ONLINE | WEDNESDAY, MARCH 3, 2010
[Differentiation] Labelling for Dummies?
Some brands choose to differentiate visually between their B2B and B2C communications. Labelling or sub-branding is something we come back to time and again in my business. There are many ways of doing this. But is all this necessary? Our own research shows that they do. Labelling is a way of demonstrating this in a very visual way.
ENGAGE | WEDNESDAY, JUNE 15, 2011
[Differentiation] Want Your Message to Resonate? Say it Again. Want Your Message to Resonate? Say it Again.
Differentiate your approach, give more context and vary the storytelling surrounding your message, but stay on point in order to resonate. G rowing up, my mom had to constantly remind me to do the things she needed me to do. On my way back to couch potato land, I’d let her know how much of a nag she was under my breath.
MANHATTAN MARKETING MAVEN | TUESDAY, JULY 30, 2013
[Differentiation] A Snapshot of Social Media Metrics
No other tool got more than 20% of responses in an arena where 52% of agencies believe the current tools available are insufficient and seven in ten have trouble evaluating and differentiating between tools. 'Eight out of ten agencies are monitoring social media for clients.
BUYEROLOGY | MONDAY, NOVEMBER 14, 2011
[Differentiation] Buyerology Trend: Think BIG Insights vs. BIG Data
The quest for deeper insights will grow as it becomes the path to finding ways to differentiate in a constantly changing social world. This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. The Future. Follow @TonyZambito.
PUZZLE MARKETER | WEDNESDAY, FEBRUARY 6, 2013
[Differentiation] Strategies for a Successful Paid Search Campaign
That last part is what differentiates this kind of advertising from other forms of advertisements online, such as banner placements on websites. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online. This advertising is known as Paid Search.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, DECEMBER 29, 2011
[Differentiation] My Shocking 2012 Sales Prediction
Realize that they are the differentiator -- not their products or services. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Instead, they want to work savvy professionals who bring them high value on a regular basis.
HUBSPOT | WEDNESDAY, JANUARY 21, 2015
[Differentiation] How to Create a Logo: Designers Give a Look Inside Their Process
In other words, the water droplet is exactly what differentiates his snow-skateboarding company from snowboarding companies that have a similar vibe and audience. From there, you can start thinking about how to differentiate the new logo will from the tons of pre-existing ones.". Read on to find out. What''s in a Logo?
INBOUND SALES NETWORK | THURSDAY, APRIL 12, 2012
[Differentiation] Do You Know What Your Customers Want?
Many focus on their corporate message or their differentiated customer conversation. At the end of the day, all the differentiated messages you can develop and headline changes you can make, won’t make a difference if they’re not connected to what your customers want. This is a very powerful question. Think about it.
WEBBIQUITY | TUESDAY, APRIL 5, 2011
[Differentiation] The “Social Media Certificate” – Smart Move or Scam?
When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel. What do you think?
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 14, 2013
[Differentiation] How to Love Your Customers with Inbound Marketing
Differentiate your company and products. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? Don’t spam them. 70% are from marketers.
THE ROI GUY | FRIDAY, AUGUST 17, 2012
[Differentiation] Build It, They Will Come?
In any of the campaigns, it is important to differentiate the tool from traditional content, so they know the on-line analysis and resultant white paper deliverable from using the tool will be more personalized and relevant, helping them understand their opportunities and drive the right investment decisions. Why Now?” and “Why You?”.
WEBBIQUITY | TUESDAY, JULY 31, 2012
[Differentiation] Nine B2B Marketing Lessons from College Visits
Focus on your differentiators. I’ve spent several weekends this summer experiencing the excitement and trepidation of visiting colleges with my eldest offspring. Only the largest b2b enterprises approach that level of sales activity. So, here are several lessons b2b marketers can take from that high-volume learning. Use multimedia.
FATHOM | TUESDAY, APRIL 29, 2014
[Differentiation] Social Advertising Trends in 2014
These features don’t bombard the user with unwanted ads and give a clear differentiator between paid and organic results. 'As many social media networks have made the switch to public ownership, the pressure to advertise while simultaneously providing a pleasant user experience has become greater. Pinterest. Instagram. Twitter.
MODERN B2B MARKETING | THURSDAY, MAY 1, 2014
[Differentiation] What the Board of Directors Expects from Marketers Today
Now that everyone has access to “big data”, it’s the way you use your data that will differentiate your company within your space. 'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
MODERN B2B MARKETING | WEDNESDAY, APRIL 30, 2014
[Differentiation] The Colossal Content Marketing Report: Blogging Basics and Beyond
In fact, you may want to differentiate your blog by posting at a less crowded time. Also, 'Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2 Fair enough!
BIZNOLOGY | WEDNESDAY, OCTOBER 8, 2014
[Differentiation] Social business and the competitive landscape
Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. 'It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. As such, they may make their product available for minimal or no cost.
HUBSPOT | TUESDAY, FEBRUARY 24, 2015
[Differentiation] 8 Rookie Mistakes You Might Be Making With Buyer Personas
There should be clear differentiators between each persona -- the whole idea of creating personas is to create an experience that resonates with each of them. Sure, demographic information is important to include, but it’s not the information that should differentiate your personas. 1) Too many personas. Not sure what questions to ask?
WEBBIQUITY | MONDAY, JULY 15, 2013
[Differentiation] Funny Business: The Best Digital Marketing Humor, 2013 Edition
Noting that the concept of a Facebbok phone “looks to be a derivative product developed a few years too late into a market that it can’t differentiate in,” the prolific Jim Dougherty suggests a handful of enhancements that could nevertheless turn this product into a winner, among them: “Game thwart. by Bit Rebels.
STORIES THAT SELL | THURSDAY, APRIL 21, 2011
[Differentiation] Eek, My Own Process Broke Down!
Understand the messages and competitive differentiators that should be reinforced in every customer story. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. shouldn't have been surprised. The Story. The upside?
REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010
[Differentiation] TL in 4D: Four dimensions for thought leadership success
B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. For most B2B firms, however, thought leadership is getting a great deal more lip service than investment. We're still learning, too. .
VIEWPOINT | THURSDAY, AUGUST 22, 2013
[Differentiation] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
His approach can be applied to marketers and are valuable reminders of what differentiates mediocre marketing from great marketing. 'Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
BIZNOLOGY | MONDAY, DECEMBER 1, 2014
[Differentiation] Is your company ready for higher standards of behavior?
If you do it now, you can actually crow about how consumer-friendly you are–it can be a differentiator. 'If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. Some are. Fast forward to today. If you wait?
E-QUIP | FRIDAY, NOVEMBER 20, 2009
[Differentiation] Focusing on Your Key Client Relationships
Evaluate our Positioning What are our relevant strengths, differentiators, weaknesses, vulnerabilities? The Pareto Principle is evident among most A/E firms, with roughly 80% of their revenues coming from 20% (or less) of their clients. Obviously these few client relationships are critically important to the well-being of our firms.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 6, 2013
[Differentiation] Joe Pulizzi Shares Principles of Epic Content Marketing
So how do you differentiate yourself? 'by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. They are bombarded by 5,000 messages a day, and the last thing they want is to be pitched anything.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 5, 2013
[Differentiation] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
What typically happens when an inside sales rep first gets hired is that the kitchen sink gets thrown their way during training – technical functionalities, competitive differentiators, key benefits, etc. And why should prospects on the other end of the phone show interest or enthusiasm if sales reps haven’t done that themselves?
LEAD VIEWS | FRIDAY, NOVEMBER 26, 2010
[Differentiation] Familiarity Breeds Success!!
The Goa markets are of full shops selling similar looking stuff, so the only way, a shopkeeper can ensure he differentiates himself and his offerings from the others and his competitors is by bringing in that personal touch (addressing the customer in his local language) and creating a personal connect. Image courtesy -.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 16, 2011
[Differentiation] The Four Pillars Of Revenue Performance Management
Another key differentiator with the RPIs is that they drill-down to a level that allows someone to take action. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002. We were on the path to Revenue Performance Management. Share email.
THE ROI GUY | WEDNESDAY, OCTOBER 30, 2013
[Differentiation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
If they are later in the process, it is important to differentiate proving you have a lower total cost and delivers superior value. 'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The approach focuses on “Why Change?” and “Why Now?”.
THE ROI GUY | WEDNESDAY, JUNE 29, 2011
[Differentiation] Who Do B2B Buyers Trust?
A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Differentiation] The Growth Show: A VC's Advice on Content, Cash & Churn
First, I wanted to find a way to differentiate myself in the ecosystem. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Tomasz Tunguz. Almost all of his writing and thought leadership is centered around one key theme: How can you grow faster? Below is an excerpt of their conversation.