This blog post describes some of the differentiation in roles, but to put it simply – marketing strategizes, positions the firm positively, creates awareness and essentially "warms up the market;" business development focuses on making direct connections and relationships, hopefully "closing red hot prospects."

Understanding this differentiation will help you determine which site is best for the content you wish to share. Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day.

What are you doing to tell your story and points of differentiation? Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them? If trends continue, social networks will soon surpass internet portals like AOL and Yahoo!

Ditch the pitch.The noted sales expert Jill Konrath of SNAP Selling suggests you differentiate yourself by acting as if “You already have the account.” If you don’t ditch the pitch, then your salespeople will fail. That means less and less talking about me and my company. She said “ Tell me what you do.

The ones who differentiate themselves. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Then the big guns come in – like IBM and Amazon.com. When the money’s gone, they are gone. Who will survive? What do you think?

Click to start video at this point — Jeff differentiates between warm outbound calling and cold calling by noting that it’s ”the pure cold calling, and buying the anonymous lists, that is proving not to deliver the results people are looking for.” Jeff joined Forrester after spending 20 years in sales and marketing.

In my view references and a reference program should be a key strategic differentiator and program in your business. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. My last two posts Do You Have a Customer Reference Program? The Outcome. Mi6 can help.

If you focus on the one factor that drives your email marketing success, you will then have a point of differentiation. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. This is true for even the best of marketers. Yikes!

Any significant technology innovation becomes a corporate standard so rapidly these days, there’s no differentiation to be had. That bloke Nicholas Carr is at it again. Back in 2004, he penned the Earnest favourite ‘ Does IT Matter ?’ A fine piece of business writing, it stoked the ire of the tech world at the time. What was that, darling?

Social media can help you differentiate your company from your competition. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. But the B-to-B marketers I talk to still sound confused.  What should I be doing,” they ask.  What’s really worth my time?” Here’s a simple plan of attack. First, get busy on LinkedIn.

The rewards we see for this vary, and can include several of the following: Recognition – a title to differentiate you, a unique logo that can be displayed on your business card. There’s been a lot of member interest of late (on our web site , in our discussion forums , etc.) about sales force competencies. 

Like many books in the genre, Moon doesn’t really have a recipe for success but this is a fun read and useful for anybody who has been tasked to think hard about what positively differentiates their company in the minds of their customers. This is the time of year when thoughts turn to lobster rolls, straw hats, and sun burns.

Competitive differentiation. 'When it comes to content marketing, should your business be creating and sharing more? Can you map content to sales results? Does your customer “bait” stand out from your competitors’? Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments.

As Hampson notes, the business case for sustainability builds directly on key corporate priorities, including access to critical resources and markets, operational efficiency, legal and regulatory compliance, and competitive differentiation. Focus on what matters. Social media is similar. Build the business case and continually refresh it.

New, aggressive competitors in the space created a need for the business to differentiate themselves and position their business as more experienced, offering more value to customers.In Tweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? Their recommendations?

2) Brands Are Always Seeking Differentiation. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. And somewhere in the middle of that maelstrom, you have the CMO exclaiming, "Holy cats.

“Ultimately, Social Business is a competitive differentiator.” Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” Leverage skills and distribute workload.

Like you can find it under the hood of a car somewhere near the right front differential axel. As a sales person, I want to close everything. The CEO a couple of doors down wants steady growth through long term clients and not a revolving door of in and out projects. Sounds pretty fancy huh? Is This a Hospitable Place to Land? Guess what?

Think of ways to differentiate yourself from the crowd by doing something unique in your marketing. This week on the Marketing Update , Mike, Karen, and Laura Fitton (@Pistachio) discussed a couple of interesting approaches to garnering attention for your business. Be Different. Now that's effective public relations ! Be Controversial.

In the analog world, 3-D marketing beats out 2-D marketing, but at a significant cost differential. It’s All About the Power of Deep 3 D Content Over Skinny 2 D Content. What’s the difference between 2-D marketing and 3-D marketing you might ask? Plenty! Think of all the junk mail you receive at home or at the office.

Being cool and hip may not work for a button-down accounting firm (although that would be a cool differentiator in my opinion). The market is flooded with books that try to tell you how to use social media for your company. But these websites are valuable assets in any online strategy. Verdict: Enterprise Social Technology is a good read.

Start with setting up different streams to differentiate the channels of incomeing information. 'I hope that you have experienced real spring and blossom in your marketing this week. recent CMI reserch on small business content marketing is attached! The CEO’s Guide to Listening on Twitter. Make sure yur podcast series stands out.

  Differentiate, target and make it easy for customers and prospects to engage with dancers and dancing. Modern dance is like olives. It’s an acquired taste. And in this socio-economic environment dance troupes are underfunded, searching for new audiences and competing for each and every discretionary entertainment dollar. 

Many companies believe that emphasizing positive differentiators is the key to winning business. (This is a guest post by Yi Kang of the Marketing Leadership Council , our sister program for heads of Marketing.). Risk needs to be addressed, and addressed well. This is true but insufficient. Address risk by offering service.

Secondly, reject conventional strategy which dictates you either differentiate or lower costs – new eco-systems are formed when you pursue differentiation and cost reduction simultaneously. Unless of course you can easily stand out from the crowd. Easier said than done. 14% effort resulted in 38% revenue and 61% profit.

Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist - and here we are to provide it. First we'll start with the basics of how to host your first webinar.

In the same way that top sales people differentiate themselves by how well they sell (or more so, assist customers to buy), your company web site needs to do the same. Companies spend huge amounts of money on their offerings to establish or maintain competitive advantages. But it’s more than just targeting keywords.

” On the other hand, when I’m getting someone in their buying season, they are likely starting off talking to 10 other companies and I find myself fighting for air time just to differentiate myself. This is an extremely risky move. It’s not uncommon to see your connect rate go from 12%-16% down to 5%.

Actually, if someone else is actually telling your story as their own, then I'd suggest you've got a differentiation issue. I've read quite a bit lately about the suggestion that marketers become content curators in lieu of developing content of their own. Second, they need to be interested enough to digest the ideas.

Competing in a me-too market where cost is the only differentiator is a painful and bloody experience that inevitably leads to massive price slashing. If you believe all the marketing you read, everyone - even my dog - is an innovator. Companies everywhere are oozing with innovative products, ideas, processes, methods, and technologies.

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever! That's not right, right?)

Start by differentiating yourself in established markets to start the demand generation process. If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market. Demand generation for new ideas starts by leading with the reason for change.

Start by differentiating yourself in established markets to start the demand generation process. If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market. Demand generation for new ideas starts by leading with the reason for change.

Understanding your differentiators becomes important to them. Special guest article by Jill Konrath of Selling to Big Companies. She’s my all-time favorite and I’m pleased to share the great article with my readers. The worst thing is, they have no idea how their actions are perceived. The Fantasy. The Reality. Slow down.

There was relatively little differentiation, from a prospective patient’s perspective, between hospitals–other than care level and location.  By the same token, there was little differentiation among payers.  I started working in health care in 1994 in Boston, after working in high technology since the early 1980s. 

According to Paul, the difference between the cream of the crop and those who get creamed lies in developing marketing metrics that matter and delivering a differentiated story and inspirational call to action. But one thing the fastest-growing companies have in common is great people — and great leaders. Be data-centric and customer focused.

You want to offer your leads fresh content that differentiates you from your competitors, so mimicking their campaigns and offers is a big marketing automation sin. Marketing automation is an often misunderstood tactic in two extremes. Some think it's an evil, robotic tactic that should never be utilized in marketing. Connect with HubSpot

Typically it lacks differentiation, value to the audience and will not greatly contribute to your online profile or brand. 'Over the past few decades advertisers have been concerned with the reduction of performance interruption techniques. Audiences effectively filter messages out, with awareness and recall reduced. Quality is paramount.

Differentiate your company.  Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy.  To recap quickly, they are: 1. Set audacious goals.  Challenge your sales model.   Don’t be dissuaded by skeptics who tell you that pull marketing doesn’t work. 

That’s how you truly differentiate yourself from your competitors. I s your company brand image a Mercedes or a Ford Fiesta? Before you try to answer, the key question you must answer to figure out how your company stands out from the crowd is, “what is your value discipline?” The answer is not as straight-forward as it may sound.

Tone and content should be the primary differentiators in your channel strategies, not promotions. When your customers wake up in the morning, are they reaching for their smartphones to check Facebook, updating their Twitter status, or are they logging onto their laptops to check email? Do you even know? Email-First Customers.

Could you win them back with a promotion, or do you need to reposition your messaging to better differentiate your company from the competition? You never want a good customer relationship to go bad, but sometimes things can get a little rocky. Reason 1: They are mad at you. It happens. Keep an open ear to the feedback. Use analytics.

Thought leadership is the added value, the differentiator. 'Thought leadership is a key organisational goal of Content Marketing, but do customers want thought leadership or just their questions answered and needs solved?  . Content Marketing Institute. The key part of this to your customers is ‘ relevant and valuable content ’.

Learning more about what matters to your customers just may be the differentiator that elevates your company’s brand above that of the competition’s.  I bookmarked today’s MarketingProf’s article entitled “Three tips for maintaining a solid voice-of-the-customer program&# and I recommend that you do the same. 

Similar to how businesses with telephones allowed customers to contact them gave those businesses a leg up on the competitors without phones, and the way companies with websites were differentiated from companies without websites, so too will companies that integrate customer engagement capabilities also reap the customer harvest. Web 2.0

Partner tab on our website – In the past we had a list of partners with no real level of differentiation. by Rob Brewster | Tweet this. There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011.  More social aspects are on the way as we build the site out.

Differentiate Complaints from Venting - Not all criticism is constructive. As anyone with a following can tell you, there will always be critics. This is doubly true in the information age, where expanding your reach through blogging and social media opens you up to a world of new opportunities, and new criticisms along with them.

Your battle for differentiation should be more about moving your prospects off status quo as it is about beating your traditional rivals. I am sure many companies come to mind. However, in reality, your biggest competitor is not some other company but rather the status quo. Your prospects will either choose your or one of your competitors.

well balanced teleprospecting campaign will often yield opportunities with prospects that are early in the evaluation process, allowing you to be the first company at the table, while also reaching organizations that are slightly further along in the process, but might not have been aware of your offering and how it differentiates from others.

Differentiate Yourself Within a Super-Niche Market. Whether you own an ice-cream shop on the Jersey shore, a ski shop in the mountains of Colorado, or a landscaping business in central Minnesota, you’ve experienced the challenges of the dreaded off-season. It's a bummer of a thought, to be sure. But don’t let the seasonal slumps get you down!

This is the ultimate sales/marketing differentiator, ensuring your sales team presents themselves in front of a prospect at a higher level than your competition will impact your revenues faster than anything else you can do. Sales Management: Keeping Your Team On Top. Each salesperson will create 10 Accounts Plans in the next two weeks.

It differentiates you from most salespeople who, instead of creating educational content, are spending time on the phones -- that element of trust will help get you more call-backs. This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. How the Sales Game Has Changed.

Every salesperson wants to be successful, as does every sales manager, everyone has good ideas, but execution becomes the key differentiator in success. The Difference Between Average and Top Performers. What do you need to create this environment? This means every salesperson must have a: A yearly salesperson business plan.

The problem with “me too” messaging is that it doesn’t differentiate your company from your competitors. Tweet I’m doing a complete revamp of my branding and Website. For a sneak peek, you can take a look at my in-progress Facebook page.). ” My copywriting assistant, Holly Yoos, set me back on the right path. say go with your gut.”

If you're having trouble figuring it out, reference this blog post that has some questions you can ask to help you differentiate PPC pros from PPC posers. Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Sure can.

Show Off Your Facility & Processes - It’s important to use your website to show off what differentiates you from the competition. With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. Enjoy.

Alsa Marketing , a Montreal-based firm that launched its product in June, has one significant differentiator: it supports multiple languages (French, Spanish and English) in its user interface and in lead profiles. Summary: Alsa Marketing is a late entry to small business marketing automation. Alsa has some other unusual features.

In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. By focusing on a small, healthy market segment, your firm can become a market leader within that niche.

Your marketing programs need a differentiating edge in order to generate the right opportunities and drive revenue performance”, says Barry Harrigan, Chairman of Pure Incubation. Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Click here to learn more about Alinean Value Marketing Tools.

With all the clutter and noise out there, you need to differentiate yourself (branding) and engage your potential customers. So you finally got in the social media game and you’re trying to make your mark. Let’s work smart and not hard. Locate where your potential customers hang out.

Today’s marketers need to: Sharpen core marketing skills, including:  knowing customers and prospects, understanding the processes that are affected by a product or service, mapping the buying cycle and buyer information needs, clarifying differentiation, and developing evidence-based value propositions. Leadership matters.

Build a content engine that starts with thought leadership based on market needs and your differentiation and continues with a good process for building and producing information.  A perfect time to bring back this thought leader interview. Our goal is to bring you insights from the smartest people in B2B Marketing today. Who is Jeff? Thanks!

Who are your competitors and what are your differentiators? by Dayna Rothman There is a lot of discussion about buying marketing automation, but we less often we see information about implementation strategies and what to do after go-live. Implementing a marketing automation solution is just the beginning to achieving marketing greatness.

I do not know Joshua Topolsky. But I feel like I should—know him, that is. Thanks to the Internet, I end up feeling that way about a lot of people I’ll probably never meet. Take Josh (Do his friends call him that?), for example. know that he is or was a drummer in a band in Brooklyn. know that he sometimes goes by the stage name Joshua Ryan.

“We have been able to grow rapidly and increase market share, not only because of our highly differentiated product for incentive compensation, but also how we sell with InsideView,&#. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. This is the power of integrated sales intelligence.&#. Sales 2.0

Webinars (or Webcasts if you prefer) are a great way to generate leads and customers. They are also a great way to increase awareness, move prospects to the next stage of the selling cycle, and build the database. They have a relatively low cost per prospect and give you a wide geographic reach from the comfort of your Web browser and telephone.

By that I mean a true competitive differentiation, and the value-add extra that makes what you offer unique and better than your competitors. Lee Iacocca once said, “When the product is right, you don’t have to be a great marketer.&#   While I agree with most of the things he said, I think Mr. Iacocca got this one wrong. 

Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. 2) Keep it simple!

differentiated instruction). Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences. Contact us. Advertisement. ); Advertisement. ); Print this page. mail this page. News, Views and Careers for All of Higher Education. June 17. Looking for a job? FEATURED EMPLOYERS. mail Print.

Hone your differentiating skill. Q uick: what’s black and white, ignores SEO, scoffs at design best practices and is one of the most wildly successful websites in history? If you guessed Craigslist.org you earn partial credit (only because their SEO is formidable). If you guessed DrudgeReport.com , congratulations, you go the lightning round.

“Consensus isn’t particularly new here in Scandinavia – it’s a way of life! And by the way, what’s a playbook?”. This line from a member of the Sales Executive Council’s growing Nordic cohort during a recent conversation sums up the last few months quite nicely. Isn’t it all relative to the customers and markets we’re already selling into?

Finally, the paper meant for the CIO in an automotive or media company could outline industry trends and the ways technology can help the company innovate and differentiate from the competition. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"?

Finally, the paper meant for the CIO in an automotive or media company could outline industry trends and the ways technology can help the company innovate and differentiate from the competition. How many times has your company decided to produce a white paper aimed at "CIOs in large enterprise companies across all industries"?

Again, it’s a crowded market, so how will the Metavana solution differentiate from players like Clarabridge, Verint, Questback, Netbase, etc…? We believe we have accuracy as a differentiator and, further, that we can create categories for action better than others. What follows is a transcript of what I learned. We are an engine!

In doing so, you will see the following changes in your company: You will develop products and services – and positioning strategies – that appeal to your customers and differentiates you from your competition. The usual methods of selling a product or service suffer from the same inherent limitations. And that is the problem.

By entering at this, stage you are able to help create the requirements for their solution and make sure that your differentiators are among their key requirements. Do you find yourself entering into competitive bids all the time? Do your prospects have their requirements already set before you even speak to them? Take a Lesson from Tom Sant.

It seems to me that this approach is actually a more important differentiator for Whatsnexx than its state-based logic. Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. Whether it’s radically simpler is another question. Some perspective is in order.

One strategy that uncovered potential points of differentiation was to ask customers what they hated about their job. The recession has culled the weak from the pack but it’s likely that your competition is still fierce.  Is there a way to attract and retain B2B customers without lowering your price? process to retain customers.

Michael said, “For social media to work as a tool for developing a prospective client network and referrals, small to mid-size ad agencies are forced to create a differentiating position to create appeal to a very specific target audience.  “Social Media Communities Empower Small Businesses&#. Part 2 of a 3 part series).

Why would someone buy a product from a company that its own employees have trouble differentiating? Increasing sales and revenue will be a difficult challenge as long as everyone in your organization can’t articulate what your brand essence and points of differentiation are. Are you interested in increasing sales and revenue ?

Engaging with customers, prospects and other people of interest is one of the key differentiators of social media marketing. Every job requires a variety of skills to be successful, and social media marketer or communicator or specialist at a B2B company is no different. Strategist. Web Developer. Content Creator. Community Manager. Analyst.

Although meta page descriptions will not affect your rankings in search engine results pages, they do a great job of differentiating your webpage from others listed in SERP’s and can entice a search engine user to click through to your site. Don’t make me dig. Categorize and Optimize Product Page URLs. Connect with HubSpot

Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. Thanks for your support, Paige.

Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. Thanks for your support, Paige.

Some companies are good at differentiation. B2B demand generation | How are you different? This is one of the most difficult questions for a business to answer. Take Sales 2.0 tools – when a business looks for these tools for sales, they have a wealth of options to choose from. Zappos, Amazon, Hubspot are but three. Here is our page.

From here on, the sales rep is working hard to help the prospect see how their solution meets the needs, justifying the cost, and differentiating themselves from the competition. Sales has come a long way from the Glengarry Glen Ross days of high pressure and aggressive  tactics. ll cover some of the key points here. Sales is hard.

We think it’s essential to understand rival propositions vying for customer affections, as it’s key to building a differentiated message. Your marketing strategy is watertight. Your go-to-market plans are honed to precision.  Even your budget (for once) is to die for. And then horror of horrors your campaign bombs. ROI: Negligible.

Your citizenship activities should differentiate your business the same way you strive to be unique in your offerings and your marketing. Image via Wikipedia. Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. Does your company constantly make donations to worthy causes?

  Differentiating technical approaches and framing compelling customer value propositions by creating reasons to believe or claims of superiority for one method will require considerable creativity.  Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards. 

Teaching For Differentiation Is reflective of the modern west which continues to move towards a knowledge based economy and through knowledge and insight you can teach the customer how best they can achieve something more effectively which is a real and immediate issue. Sales were made and things always went wrong in a big way. Sales

Teaching For Differentiation. It’s also clear that selling a well-branded, highly differentiated product, supported by higher-than-industry-average service will undoubtedly get you more loyalty or give you the stepping stones to deliver the sales / buying experience to build increased loyalty. The Hard Worker. The Challenger.

What are you doing to differentiate yourself from someone selling t-shirts? I recently read an interesting post by Mike Loukides on ( radar.oreilly.com ) and the topic was something that I'm sure most people can't fathom: The end of social. The end of social? You've got to be joking! Social is everywhere! But that was exactly his point.

Will they be able to give you actionable advice on how to use social media as part of a larger branding strategy that differentiates yourself from your competitors and integrates with your other marketing activities? Turns out, in 2010, only 14% of marketers outsourced social media marketing. Last year, that number doubled to 28%. Analytics.

With revenue being the top priority, companies must continually improve and evolve their product offerings in order to maintain current customers, attract new customers, differentiate from their competitors, and gain more market share. And that brings me to strategy #3: Innovating Product Offerings Through Mobile. Get Part #4 here.

People love to talk about the importance of differentiating one's product in the traditional marketplace—it's no different in the content marketplace. Written By: Ken Gordon. Ken is an award-winning writer/editor in B2B marketing and demand generation. He is also the founder of QuickMuse. Published on January 5, 2011. Are you kidding?"

Often, businesses differentiate the use of social CRM instead of taking a comprehensive approach to the trend, Sarner says. Once the consumer world shifted primarily online, the business world followed. Everyone is abuzz about social CRM , and social CRM applications are now a must have. Clearly, social CRM strategies are worth keeping.

wanted new and creative ideas that would differentiate us from the competition. Relationships do not all last forever. There comes a time when even the best break apart. Think The Beatles , Martin & Lewis , Simon & Garfunkel , Gumby & Pokey  ( RIP Art Clokey ).  So where’s all this going? Paul and Minneapolis.

They then set out to teach customers about the value of progressive mobility – a lesson clearly dovetailing with Hill-Rom’s differentiators. certainly don’t believe that trade shows are worthless.  So, what are the ingredients of an effective trade show strategy?  Apply the concept of commercial teaching.

Manufacturers, manufacturer representatives and distributors have to integrate traditional systems of record (transaction-based) with systems of engagement (differentiated value-based) to stay competitive in their markets. Staying relevant to customers today has become much more complex. Customers want to pay less for faster, better service.

Inbound And Outbound - Innovation & Differentiation Trumping Best Practise. Recently I was involved in a debate on FOCUS discussing how marketers can prepare for the new Inbound Marketing trend. It was an attempt to use phraseology to deflect the original question. Whether this was intentional or unintentional I'll let you decide.