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  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Differentiation] Specialization is Scary but Required for Digital Marketing
    have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Photo credit: Wikipedia. And that’s just plain scary. And none of that is bad.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] What Are Psychographics? [FAQs]
    Most importantly, going beyond the demographics of your buyer persona and really understanding their psychographics will provide you with valuable data that can differentiate your marketing from your competitors. You probably know a lot about who buys from you. But there’s another component needed to really understand your buyer. Surveys.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 11, 2016
    [Differentiation] How to achieve flow when you create content
    by Todd Lyden Related Stories Personal business lessons from 2015 and what you can learn from them How to differentiate your blog based on the time you can put into it 25 High-impact blog posts from 2015. Have you ever achieved “flow?” ” When I was writing my book The Content Code , it happened to me. You’re busy.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Differentiation] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    When marketers can take the information they’ve gained from content analytics and push relevant content to a specific sales rep – based on role-based differentiators such as time, location, association, or event – sales teams get the right content for the right customer interaction at the right stage in the sales cycle. or when to use it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Differentiation] Ever Wondered About the Secrets to Prospecting Success?
    Jonathan is now training and coaching small to medium businesses who need to learn how to differentiate themselves in today's crazy-busy business environment. Today They should also “plant seeds” which highlight their key differentiators and influence the prospect's thinking. DIFFERENTIATION. Why both? Because
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Differentiation] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.
  • JUNTA 42  |  SATURDAY, JUNE 27, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Now Definitive Industry Term
    Robert and I are skeptical; despite ArticleBunny’s attempts to differentiate itself, it still sounds like many other freelance sites. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Game Theory. This week’s show. Sponsor (33:49).
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Differentiation] How to Train Your Brain to Learn Faster
    Much of sales today hinges on deep understanding of prospects’ industries and problems, and positioning your product or service around personal expertise and insight can do a lot to differentiate you to buyers. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Inbound Sale
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Differentiation] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    But many firms struggle to continually come up with blog post topics that are relevant and important to their audiences, that are related to their expertise, and that differentiate their firm from competitors. Struggling to come up with new content for your blog? You’re not alone. The key is to find ways to overcome this challenge.
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Differentiation] Does Quality Really Distinguish Your Firm?
    What differentiates your firm from your competitors? But when I've asked clients to rate individual firms in hundreds of client interviews over the years, quality has rarely been mentioned as a point of differentiation. The fact is that I've not encountered a firm that specifically sought to create differential quality.
  • JUNTA 42  |  SATURDAY, JUNE 13, 2015
    [Differentiation] This Week in Content Marketing: Honda Fails to Go the Distance
    How To Cook That: One of the biggest challenges for marketers and entrepreneurs is how to create a content tilt  – a unique, engaging perspective that differentiates it and builds a strong audience. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (38:56).
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Differentiation] 9 Brands With Brilliant Facebook Marketing
    This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Is it on the decline? Can businesses still find it valuable?
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Differentiation] Good Reads for B2B Marketing - Staple Yourself to a Lead
    Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Differentiation] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    The majority, like over 99% of marketers, do not have differentiated content. A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Pest management? Most had e-newsletters. This is not unusual.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Differentiation] Pitching the Perfect Image: A Look at Top Publishers' Image Sizes
    With a maximum width of 1920 pixels and a main image width of 636 pixels, Lifehacker and Gizmodo have the greatest differential at 1284 pixels. There’s no denying the power of visuals -- including at least one image in your post can double your shares while also helping your audience retain more information than with text alone. Fox News.
  • JUNTA 42  |  SATURDAY, MAY 30, 2015
    [Differentiation] This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss CMI’s purchase of the U.K.-based based Content Marketing Show and plans for redeploying it in a new format. This week’s show. Recorded live May 25, 2015; Length: 1:01:00). based events company.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 30, 2014
    [Differentiation] Are You Asking Contractors for Feedback?
    think we’re missing opportunities to cement relationships and differentiate our brands. We’re all focusing on the next greatest product or making sales numbers for the month, but often overlook the very source of those sales. Consistent contractor feedback is a key in establishing a long-term partnership. It might surprise you.
  • FATHOM  |  THURSDAY, JANUARY 21, 2016
    [Differentiation] Marketing Vision: Inspiring Transformation
    To inspire transformation means creating strategic differentiation. Does your marketing have a real purpose ? Do Do you know why you create content? Are Are you telling people something they have not heard before? In marketing, going through the motions can be easy. Manuals can help you “paint by numbers.”
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    It won’t set you apart or differentiate you, and more than likely it won’t bring you any new business. Our law firm clients are frequently getting hit with tons of advertising opportunities from publications that compile lists of “highly rated” lawyers. Her response was ‘I can take care of that for you.’
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Differentiation] Is Your Competition Making Stuff Up? Good.
    This is a great example of marketers, lacking anything meaningful to use to differentiate from the competition by Making Stuff Up. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in Dwell instead of a depressing mix of unmatched sheets and dog hair. Is full size the same as double?
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Differentiation] What’s On The “To-Do List” for SaaS Marketers
    This means pitching the basic idea of SaaS products is less of an uphill battle, and messaging should focus more on the details, differentiators, and special features. Because SaaS customers have a basic idea of what they want and need, marketers must approach messaging and campaigns as an opportunity to focus on differentiators.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 19, 2013
    [Differentiation] New Business Pitches: Do You Use Corporate Speak or Plain English?
    It came down to two firms who differentiated themselves by not talking about themselves, but instead talking about the client’s issues and how they might be able to help. Blah, Blah, Blah. Is this what people hear when you give your 30-second elevator pitch that explains why your firm is different? What are best practices anyway?
  • PWB MARKETING BLOG  |  MONDAY, APRIL 28, 2014
    [Differentiation] Channel Your Efforts
    For me, the implications for the channel are clear – differentiation is a must. Over the years, PWB has worked with a lot of clients with independent sales channels. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. If I can buy the new SuperWidget 3.0
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Differentiation] 5 Social Media Benefits for Accounting and Financial Services Firms
    Social Media Allows Your Firm to Stand Out Differentiation can be difficult in an industry like accounting. Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. But today, social media is no longer optional.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Differentiation] How to Create a Business Card That's Actually Useful
    What is the one statement that most clearly defines your value and differentiates you from your competitors? This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some great examples of clear positioning statements include: Volvo: For Life. Rebel By Choice.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 4, 2013
    [Differentiation] YouTube: An Excellent Way to Reach the Professional Tradesman
    Make points of differentiation. Are you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Be different.
  • SALESPREDICT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] Traditional vs. Predictive Lead Scoring
    The key differentiator between traditional and predictive lead scoring is this: choosing and ranking the right attributes and associated point values is a subjective process in the traditional model. However, not all lead scoring is created equal. Let’s look at it this way: chances are, within an arm’s reach you probably have a smartphone.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Differentiation] Designer 101: The User Experience Design Umbrella
    There is no specific user group or target audience, but the experience is still guided through differentiated design elements and/or a hierarchy of elements. This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Enjoy! Who is your designer, really? Source . UX Design (User Experience).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2015
    [Differentiation] Nobody can blog for you, but maybe they can blog WITH you
    Related Stories How to differentiate your blog based on the time you can put into it Does creating content make you dumb? By Linda Dessau, {grow} Community Member. In business, trust always has been, and always will be, the killer app. You may even be laying your healing hands directly on them. Or what if you offer a service to businesses?
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Differentiation] 20 Tools for Creating and Delivering Amazing Presentations
    PowToon’s animation software lets you easily create animations with props, characters, and more -- which can help you differentiate your company when talking with prospects. If you''re in business, you need to know how to create captivating presentations. The best (and easiest) way to do that? Here are just a few ways you can do that.).
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    Allison Stadd lists the “10 most clickable Twitter headlines that will engage your followers, draw traffic to your blog or website and help differentiate your Twitter account,” such as calls to action, how-to’s, the word “infographic,” and, not surprising, top 10 lists. To generate more engagement and retweets?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] The Importance of Brand Reputation in Management Consulting
    And let’s not forget differentiation and messaging, those critical pieces underlining how you stand apart from competitors and the proof points. To recap thus far: Mission/Vision –> Positioning –> Differentiation/Messaging –> Brand Strategy. What comes to mind when you hear the word “brand?”
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Differentiation] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Differentiation] Level the Field, Win the Deal
    Differentiated? What's impeding your growth and undermining your success? Well, there's one detrimental factor I'm seeing quite a bit these days. I'm wondering if it's an issue that you face. They may even be relegated to people who lack the authority, influence or ambition to champion a new approach. . We should know. Provocative?
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Differentiation] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Underrated Content Marketing Assets for B2B SEO. Schema 101.
  • ANNUITAS  |  TUESDAY, JUNE 17, 2014
    [Differentiation] Not All Content is the Same – Insights into Defining a Content Marketing Strategy
    However many organizations are not differentiating which is preventing them from having true success.  Content marketing is center stage now in the world of B2B Marketing.  However, many organizations are struggling to see much, if any, payback from their increased spend and efforts in content marketing. Let me explain further.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Differentiation] 7 Email Newsletters We Actually Like Getting in Our Inboxes
    While the content of the emails is certainly interesting, I''m especially digging the design -- the blocks of color help break up the newsletter into sections that are easy to differentiate. Our list will be different -- people will look forward to getting our newsletter," they argue. Just check out the email below to see what I mean.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 23, 2010
    [Differentiation] The Anatomy Of A Sales Discovery Call
    In order to really differentiate yourself from the competition, you need to know what they are offering. Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. wrote out a quick anatomy of a sales call, but it was very vague. Step one of course, the discovery meeting. Issue Identification?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Differentiation] How to Convert Raw Leads into Best Friends Forever
    Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator. Author: Jason Thibeault Filling the pipeline with leads? Good for you. But how many of those leads – which you worked so hard to generate – get lost in the ether of the digital world? Forget that. Sound good? Leads. Prospects.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Differentiation] 3 Things You Must Understand About Mobile Marketing Today
    billion people worldwide will have access to a mobile phone by the end of this year—the mobile market is only getting bigger—and that means digital marketers have continually more activity and behavior to track and differentiate in their reporting. People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • BIZNOLOGY  |  MONDAY, DECEMBER 1, 2014
    [Differentiation] Is your company ready for higher standards of behavior?
    If you do it now, you can actually crow about how consumer-friendly you are–it can be a differentiator. But I think it is hard to argue that businesses aren’t more ethical. Some will scream at this notion and say that businessmen are evil. Some are. Undoubtedly there are many conscience-free business people walking around.
  • ACT-ON  |  WEDNESDAY, OCTOBER 21, 2015
    [Differentiation] What’s an Open Marketing Ecosystem? And Why Should You Care?
    Doing so will allow marketers to differentiate their digital marketing experiences and be able to augment campaigns using data from other systems such as ERP [enterprise resource planning], HR [human resources], CRM and others. Yes, there are a lot of buzzwords in our industry. Open marketing ecosystem” may not be one of them. Go for it.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Differentiation] 2016 Marketing Events That Will Shine as Bright as Gold
    Learn how to differentiate your company from your competitors through your content. Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? loved it. May 2016.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Differentiation] 5 Ways To Battle Increasing Pressure on Marketing
    “Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” “The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Targeting Audiences Not Looking for You; Advertising Options for B2B
    What is your value proposition and your points of differentiation? Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Be there when your prospects are looking; or lose a lead.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [Differentiation] What’s it like to be in B2B marketing?
    The research, which Luisa and I have developed together, will allow us to differentiate between business to business and other marketers. This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Differentiation] Study Shows SMB Marketers Want to Communicate Value with Metrics
    This is why SMB marketers say the implementation of Modern Marketing best practices will help to increase revenue performance and differentiate with preferred customer experiences. Advertising, engineering, construction, architecture and transportation companies also participated. More SMBs are Becoming Modern Marketers. Action Items: .
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 7, 2015
    [Differentiation] The Internet of Everything is Here
    What differentiates the 3rd platform from other technology innovations is that much of it is consumer driven, bubbling up from innovators or industry specific applications. At the beginning of a new year it is customary to size up the past year and look forward to what awaits. This transfer of data enable insights and determines actions.
  • HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Differentiation] 7 Easy-to-Use Interactive Content Tools You Should Explore
    Whether you're looking to walk a colleague through onboarding a new software or easily explain a new marketing technique or approach, this type of video-based learning is designed to differentiate instruction and keep it interesting. 7) SnapApp. This post originally appeared on HubSpot's Agency Post. It'll be fun," they insist. Lookbooks.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Differentiation] Be Relevant or Die: The New Nature of Nurture
    Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. But the simple truth? Humanize the Masses.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Differentiation] Blogging vs. Journalism: Identifying the Fundamental Differences
    Cheese of writing, this ease of differentiation should apply when comparing blogging and journalism. As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Scope of Audience. Timing.
  • HUBSPOT  |  SUNDAY, NOVEMBER 15, 2015
    [Differentiation] Adaptable, Curious, Empathetic & More: 7 Traits of Valuable Teammates
    Toby Krout | Executive Director, Boomtown Accelerator. 5) Discriminating: differentiating, analytical, and mindful. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The marketing and advertising industry is obsessed with shiny objects -- the shinier the better. So what do you do?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Differentiation] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    If that is the case, and it’s fine that it is, I will go ahead and assume it’s X and Z (pick your two top competitors) and lay out some differentiators between the platforms as we go along to help you distinguish our solutions. It’s much better to focus on deals that have the potential to close. What happens if you do nothing?
  • CONFLUENT FORMS  |  WEDNESDAY, MAY 27, 2009
    [Differentiation] 5 quick tips to writing better proposals (RFP responses)
    Too often companies fall back on pricing as the greatest differentiators between them and their competition. We're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. If you can answer the question in one paragraph why make them read five paragraphs?
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Differentiation] 9 Indispensable B2B Social Media White Papers
    This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation. 8. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Differentiation] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Normally this development would be shared solely with users. 
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Differentiation] Elements of a Successful Brand 8: Messaging
    core brand message communicates the values and key differentiators that define the brand. firm that struggles to differentiate itself in the marketplace, for instance, may formulate a tagline or marketing campaign theme that contrasts itself with the rest of the industry (Avis’s “We try harder” comes to mind).
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Differentiation] Social business and the competitive landscape
    Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. As such, they may make their product available for minimal or no cost. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Differentiation] Manufacturers – Do you Have These Five Essential Website Elements?
    Show Off Your Facility & Processes - It’s important to use your website to show off what differentiates you from the competition. With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. Enjoy.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Differentiation] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    Marketing technology has become a strategic investment and, when done right, can be a differentiator. Have you ever fallen victim to Shiny Object Syndrome ? For marketers, this often happens when we get distracted by the influx of new technologies and “game-changing” strategies that promise us the world. Work With What You’ve Got.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Differentiation] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    SEE ALSO: Five Steps to Find and Own Your Differentiators. 4) Specialization in a certain role within organizations. By carefully choosing a focus for your firm, you can differentiate yourself from the rest of the pack while building real expertise and credibility in your niche. Is this the end of the generalist management consultant?
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Differentiation] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    From the AMA : This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. I am proud to announce that, on Sept. Place: Marina del Rey Marriott, Marina del Rey, CA 90292.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Differentiation] Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
    Please note that a recent report by Forrester, “ Don’t Confuse Tablet And Mobile Marketing ,” a B2B marketer needs to differentiate between smart phones and tablets. We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Differentiation] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    October is a frightening month – from ending on Halloween, to marking the beginning of Q4, it’s 31 days of pure terror.  Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. You could be falling victim to the Count of Content Counting.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JULY 30, 2013
    [Differentiation] A Snapshot of Social Media Metrics
    No other tool got more than 20% of responses in an arena where 52% of agencies believe the current tools available are insufficient and seven in ten have trouble evaluating and differentiating between tools.  Eight out of ten agencies are monitoring social media for clients.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] 9 Search Marketing Tips for Effective B2B Lead Generation
    DIFFERENTIATE BETWEEN SEARCH MARKETING GOALS AND CAMPAIGN KPIs. “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. Silence. It’s about THEM.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Differentiation] Getting Your Small Business Ready for Google+
    This insight led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  Building Your Circle of Trust. Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  But it is important to catch the new wave now. They share specific things with specific people and groups.”,
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Differentiation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    The self-service trial is, therefore, a powerful differentiator for Cloud software as customers can immediately take it for a test drive. Many cloud service providers see this as a chance to differentiate themselves in the marketplace and establish trust and credibility with their customers. Engage throughout the customer lifecycle.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Differentiation] How can you Be Provocative without being Arrogant?
    Your Sales teams are even more stressed, to deliver a more compelling reason to be invited earlier, and when invited later, empowered to quickly diagnose customer issues and potentially reframe the decision criteria towards your key differentiators. have to say, time-out. Let me ask you a few important questions about what ails you.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Differentiation] Go for Gold! How to Write a Winning Award Submission
    That’s because metrics are a clear differentiator. Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. Everyone wanted to be the MVP and get recognized as the best player on the team.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Differentiation] 3 Signs You Should Rethink Your Branding Strategy
    Related Stories Making a Big Impression: How to Make Your Small Tech Firm Look Big Why Brand Differentiation Drives Tech Firm Growth Elements of a Successful Brand 7: Color. When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. Your Brand—More than Just a Logo.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] When Does It Make Sense to Role Play with New Inside Sales Reps?
    We expect them describe what the firm does, how they differentiate from others, and then close on the meeting. I''ll admit it: I never liked role plays. wouldn''t say that I''m necessarily in the minority here. Remembering back to my first few sales jobs, role plays were inevitably part of the training and were what I always dreaded the most.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 23, 2011
    [Differentiation] The Power of the Human Voice in Lead Qualification & Lead Nurturing
    Following are some initial thoughts on characteristics that differentiate conversations from digital media in lead qualification and lead nurturing. 1. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.” Serving.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Differentiation] What Is a Landing Page? [FAQs]
    However many marketers, ourselves included, prefer to differentiate landing pages a little bit more than that. You know how we talk about using your blog to answer common questions that your leads and customers have ? That''s how this post was born. Because it turns out, a lot of people are asking over and over again. Nuances are explained.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] 11 tips and tools to jump-start your SEO
    This guides you and helps with differentiation for your brand. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If So what are you waiting for?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Differentiation] Recovering from my complete content marketing failure
    Why conversation hierarchy is important to your marketing strategy A new process to quantify content marketing success Case study: Social media engagement as a point of differentiation. by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure. Luckily, I failed big and fast. The content marketing failure begins.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Differentiation] How to Be a Better Marketer Through Mindfulness and Meditation
    That same study shows that mindfulness “can reduce confirmation bias and overconfidence, allowing decision makers to better differentiate between relevant and irrelevant information.”. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). That was it. It was mindfulness. What's that? I'll tell you.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Differentiation] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. By focusing on a small, healthy market segment, your firm can become a market leader within that niche.
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Differentiation] Digitizing Telcos
    Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. How to differentiate pricing and propositions—if at all—between new and existing customers? Something to be avoided. Like this post?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Differentiation] Thought Leadership: Marketing Engineering Services with Technical Articles
    There is very little to differentiate one from another. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Highlighting completed projects and a few case studies seem to be the norm. Moore
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Differentiation] Nurturing Leads With Webinars: Awareness is Just the Beginning
    Now’s the time to demonstrate the superior features of your solution and highlight your competitive differentiators. The buyer’s journey has changed due to the high-quality information now easily available to prospects. However, as buyers change their habits, there is an opportunity for marketers to play a bigger role. Awareness. Evaluation.
  • 3D2B  |  TUESDAY, MAY 13, 2014
    [Differentiation] Account Profiling: The Key to Building a Valuable B2B Marketing List
    Discover the decision makers’ hot buttons so you can effectively differentiate your product or service in your sales messaging. Even the best tele-services agency cannot generate leads from a bad marketing list. Whether you’re using email, direct mail or telemarketing, the list is the foundation for your marketing initiatives.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do.
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Differentiation] The content marketing book you should not miss
    ” I have been telling people for years that you can’t win content marketing on volume, that you must be differentiated to sell in the age of the Interwebz. Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. If It became a high-priority activity.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Differentiation] 4 Tricks To Master The Magic Of Modern Lead Generation
    The latter can enable a seller to become known, liked, differentiated and trusted by the buyer, making price less of a deciding factor when the decision is made. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no magic trick. Your Offer.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Differentiation] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    Successful sales reps have a way of differentiating themselves from the average person. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Track yourself in several ways.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Differentiation] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    Partner integration is one of the most common differentiators in the interactive content platform space. You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. But how do you choose which solution is right for you? What is the format for support?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Differentiation] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Though the HBR article seems to conflate simplicity and lack of gimmicks as differentiators in the UK, in the US, the ability to deliver value through sales, coupons, and loyalty cards is something that’s significantly appreciated by consumers. To be blunt, this idea is just wrong. annually. could not. in-store, web and etc.)
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 13, 2014
    [Differentiation] 3 Ways Your B2B Content Can Provide the Most Value
    Differentiating your brand isn’t only about your product marketing. Most of us wouldn’t give a friend or relative a highly flattering portrait of ourselves as a gift. Yet, B2B marketing organizations and marketing agencies do it all the time on social media and in other marketing communications. To do that you have to listen.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Differentiation] 6 Reasons Why Marketers Should Bet on Podcasting
    You’ll also need a way to differentiate yourself from the plethora of new podcasts coming out every week. There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Really busy.
  • BIZNOLOGY  |  THURSDAY, APRIL 24, 2014
    [Differentiation] Email marketing done right (or how to keep people from unsubscribing)
    If discounts are your point of differentiation, you will live and die by the price sword and you can count on coupon-hunting customers punching the unsubscribe button the minute you stop offering discounts. I recently stumbled across an interesting website: Unroll.me. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Work the body.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Differentiation] 5 Ways to Build Lasting Client Relationships
    One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. Client relationships, like any relationship, take time to build. And to provide a great level of service, you must have great client relationships. Investing Your Time. 1. Building relationships takes time.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Prospecting Is a Marathon, Not a Sprint.
    They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Differentiation] Content is the Foundation of Good Relationship Marketing
    That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Here’s a quote from billionaire industrialist H. Think again!
  • BIZNOLOGY  |  MONDAY, JULY 23, 2012
    [Differentiation] The Second Layer of Web Sales Success
    In fact, when we’re actually doing window-shopping or more serious product-comparison shopping, we’re able to differentiate between whatever offers we find, even to the point of knowing when we’re spending a bit more than we could, if certain other circumstances were present. Basically, In last month’s post on this. Getting more sales?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] How to Find Your Brand’s Content Marketing Narrative
    How do you differentiate yourself from similar brands? Using email marketing and social media allows you to not only provide valuable information to prospective customers, but to showcase who you are and what your business is all about. The secret lies in finding your spark and then fanning it into a fire across everything you do.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Differentiation] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Reaching users in multiple locations is essential in our busy world and advertising well thought out content on social media is necessary in order to stand out, differentiating brand communications and awareness. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Let’s take a step back, however.
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