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  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 25, 2014
    [Differentiation] How Are You Utilizing Training?
    Plus, training offers manufacturers a way to further differentiate themselves from competitors, as well as continue to build their brand with their customers. I don’t think any manufacturer out there would argue the importance of training. What But sometimes there is no substitute for in-person training. How are you utilizing Training?
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [Differentiation] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Question: How does the rise of content marketing as a practice and buzzword impact its efficacy as a competitive differentiator? Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Differentiation] Are you surfing the social media wave (or are you too far ahead or behind)?
    You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Be careful! It’s not true. You should do the same thing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Differentiation] Elements of a Successful Brand 9: Imagery
    Will it differentiate you? Related Stories Elements of a Successful Brand 8: Messaging Differentiation Strategy: Standing Out Among The Competition 3 Signs You Should Rethink Your Branding Strategy. A brand is a complex organism. This is part nine in a series of articles in which we examine a successful brand's component parts.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. Do something unexpected.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Differentiation] Are White Papers Dead?
    Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. You can’t get any more vague than that for a follow-up.
  • MARKETING ACTION  |  THURSDAY, MARCH 28, 2013
    [Differentiation] Content Prospecting: How to Enable Sales Reps with Lead Nurture Best Practices
    You’ll learn how to: Differentiate yourself from the rest of the sales pack by becoming your prospect’s trusted expert. To be successful with content marketing, you need to get very specific and strategic with process, timing, and the actual content itself. It’s a sophisticated practice, but not so difficult if you know how.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Differentiation] Should Your Consulting Firm Be Specialized?
    well-chosen specialization goes a long way towards defining your brand and differentiating you from competitors and generalists. That brand differentiation will help you generate leads and secure new clients that you’re uniquely situated to serve. In the past, specializing could be risky for consulting firms.
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Differentiation] This Week in Content Marketing: The Future of Content Marketing 2025
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this Mother’s Day episode of This Old Marketing , Robert and I discuss what advertising will look like in 2025 and what role content marketing will play in it. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Differentiation] How to Shorten the B2B Sales Cycle
    Make sure that you have a brand promise that is clear and differentiated. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.  What exactly do I mean by the term “sales cycle”?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Related Stories How to Differentiate Content Curation on Social Media 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise. Leave a comment below!
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 13, 2011
    [Differentiation] Sunday thoughts
    It is about differentiating your company and creating remarkable content. (So people start remarking to each other.). Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? It ain’t there. I’m shocked at the number of companies who expect instant results. It ain’t happening. Nothing.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    Here are some excellent offers that serve both purposes–simplicity and quality control: Free shipping.   A great way to differentiate yourself in a highly competitive environment.  Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  Free trial.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    Robert and I agree this is an excellent opportunity to create a differentiated experience for users of Uber, who are essentially a captive audience during their rides. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live September 14, 2015; Length: 59:25).
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Differentiation] Marketing attribution systems: a quick look at the options
    Of course, there are plenty of other points that differentiate these systems. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Differentiation] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    You’ll want to ensure that the professional you hire has knowledge of basic marketing concepts like positioning, segmentation, and differentiation.  By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small. How do you find the right person to lead this charge? Positioning.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] Why Media Companies Are Struggling (And How Inbound Can Help)
    As media companies have taken their content and advertising digital, it’s hard for readers to differentiate one media company from the next. But how can you do that in a way that differentiates you from the competition? Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Differentiation] Why a Content BOM is Crucial to a Successful Industrial Web Design
    How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] The dangerous confusion of sales and content marketing
    Related Stories Why conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing. By Tom Webster, {grow} Community Member.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Differentiation] Marketing Myself: How the Right Marketing Plan Got Me Hired
    • How can I differentiate myself from the competition? The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. The Plan. But until last week, my only client was me. The Result.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] The 2014 Priority List for Marketers
    Killer content is the key to differentiating yourself amongst a sea of competitors. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] Insights Drive Better Customer Experience
    If the company possesses the internal alignment and cultural desire to turn these insights into action then the potential to differentiate from the pack is much, much greater. We recently launched an e-book on slideshare covering  The Future of Customer Experience. That’s a great question. The smart ones are doing this today. Strategy
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Differentiation] Four Tips to Start an Effective Law Firm Marketing Strategy
    Whether you’re interested in increasing your firm’s visibility and brand recognition, growing your client base or creating meaningful marketing differentiation, the most important point to consider is spending money on marketing that you can measure. Many firms frequently use television advertising and press releases. Build client personas.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Differentiation] From Strings to Things: A Quick Primer on Semantic Search
    His Cogito Ergo Sum maxim pithily summarizes the key differentiating factor between our current keyword-string approach to search and a rapidly approaching future dominated by semantic search: the ability of search engines to think, and in doing so to recognize things not strings. Smarter Search Engine. Adieu, Keywords. It’s Social, Too?
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Differentiation] Find the Right Content Marketing Mix
    More created and curated content and slightly less syndicated content will allow these marketers to differentiate themselves and produce valuable content that builds trust in their brand. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. percent created, 24 percent curated and 12.6
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Differentiation] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In an age where everything is done online, a way to really stand out and differentiate your company from others is to send something through the mail. As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Coverage. What metrics determine success? Awareness. LinkedIn Ads.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 16, 2015
    [Differentiation] 4 Ways manufacturers Can Gain Better Pricing Data Visualization
    Some products won’t create a lot of value for the brand—perhaps they are not differentiated enough when compared to the competition. Other products may create a lot of value; they may be highly differentiated or solve a problem your competitors can’t. This post originally appeared on INSIGHT2PROFIT.com. Pricing data can be dense.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • THE ROI GUY  |  MONDAY, MARCH 28, 2016
    [Differentiation] Forbes Insights: Value First
    Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue. High performers have a need and desire to help a customer solve a problem, to create value for them.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Differentiation] The Ultimate Cheat Sheet for Creating Social Media Buttons
    But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! Official Twitter Follow Button.
  • MARKETRI  |  THURSDAY, JULY 19, 2012
    [Differentiation] Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One.
    Learn how to talk about the firm, its differentiators and the benefits it provides to clients. Young accountants, engineers and lawyers enter into their respective fields because that is what they want to practice. And in some firms, young associates are told that having super high chargeability is the Holy Grail to partnership.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Differentiation] The Secret to Success for Manufacturing Websites: Foundation Pages
    Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Consider creating separate pages for company history, business locations, employees and management, and differentiators (“Why Our Service is Unmatched,” for example). Go check him out! ABOUT US. PRODUCTS. SERVICES.
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Differentiation] Customer Quotes That Compel and Sell in Case Studies
    Decision – Feature a quote that speaks to why the customer chose the solution - a great opportunity to call out your competitive differentiators. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. How do you use quotes for maximum impact? Add More for Emphasis.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Differentiation] Higher Education and Beyond: A Changing World for Marketers
    Institutions are becoming more and more aware of the importance of creating a unique brand presence to differentiate themselves from their competition. Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing And that’s true for all marketers.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Differentiation] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Understanding how to properly connect with those personas and differentiate yourself from your competition in a succinct manner is another. How does your solution differentiate positively from your direct competitors? Think back to the last digital marketing campaign that blew you off your feet. What tone do take? Indirect competitors?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Differentiation] Top Trends in A/E/C Marketing for 2015
    Often, this knowledge will consist of many different topics and details: from brand differentiators to style guides to logo usage guidelines to social media policies. Moreover, firms should watch for signs that they may need to redefine their brand for a changing marketplace, such as dated differentiators or an aging website. 4.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Differentiation] The “Social Media Certificate” – Smart Move or Scam?
    When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel. What do you think?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] What Do You Think of These 2014 Sales Predictions?
    So here''s my 2014 sales prediction: And, it''s very much related to my new book, Agile Selling , which I''ve been thinking about for two years now: In today''s ever-changing business world, sellers are now the key differentiator. Every year sales pundits offer their best guesses about the year ahead. Are they right? Who knows.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Differentiation] Five ways to calm down and not be overwhelmed by social media change
    Related Stories Why conversation hierarchy is important to your marketing strategy Seven fascinating marketing lessons of 2015 Case study: Social media engagement as a point of differentiation. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. Take a deep breath now. This changes everything. It is.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Differentiation] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    The smart ones (and that''s most of them) already have a strategy in place to differentiate themselves from the big industry leaders. I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Like a broken clock, the time has come when I''m right.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Differentiation] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Differentiation] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    We discuss what differentiates it from other live video services, and debate what the next steps will be in Live’s expansion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example of the week from Arch Shaw. This week’s show.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] The Importance of Brand Reputation in Management Consulting
    And let’s not forget differentiation and messaging, those critical pieces underlining how you stand apart from competitors and the proof points. To recap thus far: Mission/Vision –> Positioning –> Differentiation/Messaging –> Brand Strategy. What comes to mind when you hear the word “brand?”
  • BIZNOLOGY  |  TUESDAY, APRIL 9, 2013
    [Differentiation] Kiss your line-of-shame smack on its social media lips!
    ” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone. What do I mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Integrate Social Media and Blogging from The Art of Social Media
    Now, I’d like to answer a few great questions we received after the presentation: Q: What are the best practices for differentiating between a ‘professional’ social media presence and a ‘personal’ social media presence? A: The reality is that your personal and professional social media presence is one and the same. We hope so. Add drama.
  • VISIONEDGE  |  TUESDAY, MAY 20, 2014
    [Differentiation] Craft a Killer Sales Playbook
    With a practical sales playbook, you can leverage strengths, differentiate  offers, prove business value, and ultimately improve your win/loss ratio. The Sales Playbook, Defined. The playbook helps you implement a common sales methodology that leverages the processes used by high performers. The outcome? Diagram the engagement experience.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Differentiation] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    But many firms struggle to continually come up with blog post topics that are relevant and important to their audiences, that are related to their expertise, and that differentiate their firm from competitors. Struggling to come up with new content for your blog? You’re not alone. The key is to find ways to overcome this challenge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Differentiation] How do I find the “voice” on my company blog?
    When you get right down to it, your “voice&# is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Differentiation] The Three E's of Boosting Sales Productivity
    We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. So the big question … what are you doing today to address the three E’s ?
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Differentiation] 10 of the Most Memorable Marketing Campaigns of 2012
    First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing. Too often, marketers attack their competitors directly to show their differentiation -- which is not something that looks very professional to potential buyers.
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Differentiation] Make Time for the Not Urgent
    Differentiate yourself as someone who goes the extra mile and always asks “Why are we doing this?” Originally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Create a Benchmark to Measure Content Marketing ROI
    Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
  • JUNTA 42  |  SATURDAY, FEBRUARY 27, 2016
    [Differentiation] This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
    C2R has been a very effective tool to open doors for Altair salespeople, and has been an excellent competitive differentiator for the company. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we ponder what’s behind Google’s decision to drop right-side ads on desktop search results.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Differentiation] Value Selling Tools and the Buying Lifecycle
    view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But how can you best develop and deliver these tools effectively to fight Frugalnomics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Differentiation] The 6 critical questions guaranteed to drive your social media strategy
    They can actually use their marketing platform as a point of differentiation. If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Should you step it up? Sorry, I can’t help myself sometimes). You want to do it. You don’t know where to start.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Differentiation] Case study: How one blog post helped me get a job in social media
    Companies have a ton of applicants to choose from and if you don’t differentiate yourself from all the others, you won’t be successful. Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! It’s your home after all.” But it is.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Differentiation] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    specialization is a differentiator that proves itself. 3) A High Performance Website In today’s professional services marketplace, your firm’s website is one of your most crucial assets. Web and graphic design can influence your audience’s perceptions, aid recall, and swiftly and intuitively differentiate a business.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Differentiation] 5 Reasons to Invest in Interactive Content
    Content marketing aims to reach buyers in the awareness stage, differentiate our brands in the consideration stage, and make our brands the clear winner in the selection stage. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. As Mark Schaefer rightfully notes, we live in an age of content shock. have no idea.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Differentiation] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Differentiation] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    When marketers can take the information they’ve gained from content analytics and push relevant content to a specific sales rep – based on role-based differentiators such as time, location, association, or event – sales teams get the right content for the right customer interaction at the right stage in the sales cycle. or when to use it.
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Differentiation] Does Quality Really Distinguish Your Firm?
    What differentiates your firm from your competitors? But when I've asked clients to rate individual firms in hundreds of client interviews over the years, quality has rarely been mentioned as a point of differentiation. The fact is that I've not encountered a firm that specifically sought to create differential quality.
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Differentiation] Good Reads for B2B Marketing - Staple Yourself to a Lead
    Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] What Are Psychographics? [FAQs]
    Most importantly, going beyond the demographics of your buyer persona and really understanding their psychographics will provide you with valuable data that can differentiate your marketing from your competitors. You probably know a lot about who buys from you. But there’s another component needed to really understand your buyer. Surveys.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Differentiation] 9 Brands With Brilliant Facebook Marketing
    This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Is it on the decline? Can businesses still find it valuable?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Differentiation] Starting a New Job? 8 Tips for Having a Great First Day
    That could mean differentiating yourself from your peers with a new idea, leading a new project to success, or simply showing your team that you are a curious lifelong learner. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it.
  • FATHOM  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] If All Content is the Same, Will Anyone Read it?
    Differentiating Your Content. First, it helps to understand that differentiating your content is not the same as creating unique content. Differentiating your content is essential, especially for an E-Commerce site. If a tree falls in the woods, does it make a sound? But, what is it really? Where should you start? Contests.
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2016
    [Differentiation] Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3
    The “Amazon” effect will continue to force sales organizations to get clear on their differentiators, add more value to the customer experience or resign themselves to be replaced by a drone. This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Differentiation] 5 Things Your Customers Wish You Knew About Them
    more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience. Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Differentiation] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Let’s say a prospect calls your business because they want to find out what differentiates you from your competition. Author: Amber Tiffany The most personal conversations happen offline. Dial in on call intelligence. Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 30, 2014
    [Differentiation] Are You Asking Contractors for Feedback?
    think we’re missing opportunities to cement relationships and differentiate our brands. We’re all focusing on the next greatest product or making sales numbers for the month, but often overlook the very source of those sales. Consistent contractor feedback is a key in establishing a long-term partnership. It might surprise you.
  • SALESPREDICT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] Traditional vs. Predictive Lead Scoring
    The key differentiator between traditional and predictive lead scoring is this: choosing and ranking the right attributes and associated point values is a subjective process in the traditional model. However, not all lead scoring is created equal. Let’s look at it this way: chances are, within an arm’s reach you probably have a smartphone.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Differentiation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    That user experience in itself will differentiate you from the competition. 6. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. Sales b2
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    It won’t set you apart or differentiate you, and more than likely it won’t bring you any new business. Our law firm clients are frequently getting hit with tons of advertising opportunities from publications that compile lists of “highly rated” lawyers. Her response was ‘I can take care of that for you.’
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Differentiation] Is Your Competition Making Stuff Up? Good.
    This is a great example of marketers, lacking anything meaningful to use to differentiate from the competition by Making Stuff Up. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in Dwell instead of a depressing mix of unmatched sheets and dog hair. Is full size the same as double?
  • HINGE MARKETING  |  MONDAY, DECEMBER 23, 2013
    [Differentiation] Happy Holidays from Hinge
    The Value of Design in Brand Differentiation As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Differentiation] How to Train Your Brain to Learn Faster
    Much of sales today hinges on deep understanding of prospects’ industries and problems, and positioning your product or service around personal expertise and insight can do a lot to differentiate you to buyers. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Inbound Sale
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 19, 2013
    [Differentiation] New Business Pitches: Do You Use Corporate Speak or Plain English?
    It came down to two firms who differentiated themselves by not talking about themselves, but instead talking about the client’s issues and how they might be able to help. Blah, Blah, Blah. Is this what people hear when you give your 30-second elevator pitch that explains why your firm is different? What are best practices anyway?
  • PWB MARKETING BLOG  |  MONDAY, APRIL 28, 2014
    [Differentiation] Channel Your Efforts
    For me, the implications for the channel are clear – differentiation is a must. Over the years, PWB has worked with a lot of clients with independent sales channels. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. If I can buy the new SuperWidget 3.0
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Differentiation] Ever Wondered About the Secrets to Prospecting Success?
    Jonathan is now training and coaching small to medium businesses who need to learn how to differentiate themselves in today's crazy-busy business environment. Today They should also “plant seeds” which highlight their key differentiators and influence the prospect's thinking. DIFFERENTIATION. Why both? Because
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Differentiation] 2016 Marketing Events That Will Shine as Bright as Gold
    Learn how to differentiate your company from your competitors through your content. Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? loved it. May 2016.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 4, 2013
    [Differentiation] YouTube: An Excellent Way to Reach the Professional Tradesman
    Make points of differentiation. Are you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Be different.
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Differentiation] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss two large venture capital investments in the content marketing technology space – Percolate and Kapost. We wrap up the show with a #ThisOldMarketing example from Poor Richard’s Almanack. million.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Differentiation] 3 Key Takeaways from Social Media Marketing World
    Provide competitive differentiators and address the questions your customers really have, such as cost and value. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Content is King, and Engagement is Queen. Answer the Why, What, and How for your audience.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Differentiation] Level the Field, Win the Deal
    Differentiated? What's impeding your growth and undermining your success? Well, there's one detrimental factor I'm seeing quite a bit these days. I'm wondering if it's an issue that you face. They may even be relegated to people who lack the authority, influence or ambition to champion a new approach. . We should know. Provocative?
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Differentiation] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2015
    [Differentiation] Nobody can blog for you, but maybe they can blog WITH you
    Related Stories How to differentiate your blog based on the time you can put into it Does creating content make you dumb? By Linda Dessau, {grow} Community Member. In business, trust always has been, and always will be, the killer app. You may even be laying your healing hands directly on them. Or what if you offer a service to businesses?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 23, 2010
    [Differentiation] The Anatomy Of A Sales Discovery Call
    In order to really differentiate yourself from the competition, you need to know what they are offering. Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. wrote out a quick anatomy of a sales call, but it was very vague. Step one of course, the discovery meeting. Issue Identification?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Differentiation] 20 Tools for Creating and Delivering Amazing Presentations
    PowToon’s animation software lets you easily create animations with props, characters, and more -- which can help you differentiate your company when talking with prospects. If you''re in business, you need to know how to create captivating presentations. The best (and easiest) way to do that? Here are just a few ways you can do that.).
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Differentiation] Pitching the Perfect Image: A Look at Top Publishers' Image Sizes
    With a maximum width of 1920 pixels and a main image width of 636 pixels, Lifehacker and Gizmodo have the greatest differential at 1284 pixels. There’s no denying the power of visuals -- including at least one image in your post can double your shares while also helping your audience retain more information than with text alone. Fox News.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Differentiation] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    SEE ALSO: Five Steps to Find and Own Your Differentiators. 4) Specialization in a certain role within organizations. By carefully choosing a focus for your firm, you can differentiate yourself from the rest of the pack while building real expertise and credibility in your niche. Is this the end of the generalist management consultant?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Differentiation] 7 Email Newsletters We Actually Like Getting in Our Inboxes
    While the content of the emails is certainly interesting, I''m especially digging the design -- the blocks of color help break up the newsletter into sections that are easy to differentiate. Our list will be different -- people will look forward to getting our newsletter," they argue. Just check out the email below to see what I mean.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Differentiation] 5 Ways to Build Lasting Client Relationships
    One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. Client relationships, like any relationship, take time to build. And to provide a great level of service, you must have great client relationships. Investing Your Time. 1. Building relationships takes time.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Differentiation] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Differentiation] Study Shows SMB Marketers Want to Communicate Value with Metrics
    This is why SMB marketers say the implementation of Modern Marketing best practices will help to increase revenue performance and differentiate with preferred customer experiences. Advertising, engineering, construction, architecture and transportation companies also participated. More SMBs are Becoming Modern Marketers. Action Items: .
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    Allison Stadd lists the “10 most clickable Twitter headlines that will engage your followers, draw traffic to your blog or website and help differentiate your Twitter account,” such as calls to action, how-to’s, the word “infographic,” and, not surprising, top 10 lists. To generate more engagement and retweets?
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Differentiation] How to Create a Business Card That's Actually Useful
    What is the one statement that most clearly defines your value and differentiates you from your competitors? This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some great examples of clear positioning statements include: Volvo: For Life. Rebel By Choice.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Differentiation] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    If that is the case, and it’s fine that it is, I will go ahead and assume it’s X and Z (pick your two top competitors) and lay out some differentiators between the platforms as we go along to help you distinguish our solutions. It’s much better to focus on deals that have the potential to close. What happens if you do nothing?
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