Page 8 of 23 Previous | Next 
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Get Obsessed with Your Message
    quick dictionary moment, to differentiate between your voice, your topics and your message. Blog = up? Posts = rolling? It’s time to get obsessed with your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual.
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Differentiation] How customer experience supports brand loyalty through relationships
    That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. It’s time to take the wheel, even if you’re not into cars. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Differentiation] Content Marketing Drives Sales Productivity [List]
    You can leverage your Content Marketing mission statement as a point of differentiation from your competition. Our  brand voice questionnaire  will help you differentiate and communicate clear value, no matter who is sending the message. Has Content Marketing boosted your sales productivity? Better yet, work on it together.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 4, 2015
    [Differentiation] 5 Things That Can Make Nonprofit Marketers More Effective [New Research]
    We’ve learned that having a documented strategy is a key differentiator among those who say their content marketing is effective and those who rate theirs as less effective. Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Differentiation] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Your best content could already be in your wheelhouse just waiting to be shaped into a perfect piece of shareable, engaging content that will differentiate you from the crowd. But when it comes to content marketing, is it possible to have too much of a good thing? Probably. So what’s the solution? Not so fast! Don’t let it go to waste!
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Differentiation] Five Benefits of Blogging for Business
    Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Blogs are seen as key sources of information rather than just promotion.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Differentiation] ABM: An Ancient Practice?
    That same year, Charles Doyle of Accenture presented three objectives of client-centric marketing at ITSMA’s annual conference: (1) manage perception; (2) create a differentiated position; and (3) generate demand. Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? We were talking about ABM back then. Stay tuned….
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Differentiation] Buzzword Watch: Stop Saying That. Really. Stop.
    But at the end of the day, there’s got to be a fresher approach to differentiating yourself. There was a time these phrases were meaningful differentiators … the promise that clear understanding and “next steps” could be gleaned from the muddy waters of math and confounding data points. It didn’t happen all at once. Trite. Repetitive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Differentiation] To drive value from your content, focus on trust, not traffic
    This is the digital crossroad, a genuine point of business differentiation today. Case study: Social media engagement as a point of differentiation Should you create different social media posts for international clients? Here’s a word we don’t use in business too often: love. ” Read on. No surprise, right? Trust.
  • MARKETING ACTION  |  THURSDAY, MARCH 28, 2013
    [Differentiation] Content Prospecting: How to Enable Sales Reps with Lead Nurture Best Practices
    You’ll learn how to: Differentiate yourself from the rest of the sales pack by becoming your prospect’s trusted expert. To be successful with content marketing, you need to get very specific and strategic with process, timing, and the actual content itself. It’s a sophisticated practice, but not so difficult if you know how.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Differentiation] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    While some users are savvy to ads, they’re becoming more and more like organic listings -- the only thing differentiating them is the small yellow “Ad” label that can be easily missed. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change? This is bad.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Differentiation] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    Why Pay – Comparisons/Differentiators. The first is informational, the second is a differentiator and the final two are converters. With the 30-day trial, there is double the number of emails as we have more days to work with including additional informational and differentiator messages. Sometimes you see 7-day trials. Urgency.
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Differentiation] The Resume is Dead: The (Story) Bio is King
    We’ve been told to carefully construct a persona that will differentiate and trademark our skills into a unique value proposition. Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Differentiation] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Focus is absolutely essential to differentiate your firm and communicate your expertise in a way that is meaningful to your audience. Unfortunately, there is no one-size-fits-all answer, but there are a few items that are essential to every firm’s visibility-building efforts: A differentiated message. High performance website.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Differentiation] 10 Tips That Can Drastically Improve Your Website's User Experience
    These are active action words that prompt and guide the user. 4) Use Hyperlink Differentiation. When it comes to hyperlink differentiation you do not need to reinvent the wheel. In today’s changing marketing landscape, your website has become a more powerful tool than ever. However, white space is essential to good design.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Differentiation] The Death of Branding [INFOGRAPHIC]
    This provides a better ROI and ensures that your branding shows what differentiates you from the competition. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Differentiation] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    He believes the one thing that will differentiate us is our ability to envision innovative ideas and solutions. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Karo Syrup. This week’s show. Content marketing in the news.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Differentiation] 6 Easy Ways to Keep Track of Your Competitors
    Differentiating yourself from the competition is something every business wants to do. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. How does it compare to yours? Look at customer reviews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Differentiation] A new process to quantify content marketing success
    Related Stories Facebook content strategy is a time bomb for inbound marketing A solution to the content marketing measurement puzzle Polish up your best content to drive content marketing value Case study: Social media engagement as a point of differentiation The future of content marketing strategy. Traffic? Sales? Our premise is simple.
  • HINGE MARKETING  |  TUESDAY, JUNE 21, 2016
    [Differentiation] Best Brand Strategy: Branded House or House of Brands?
    Our research indicates that strong professional services brands are twice as likely to favor the inclusion of easy-to-prove and relevant differentiators in their brand strategy. That is because differentiation (or specialization [link to Lee’s Monday post]) helps the firm generate leads and improve closing percentages. Let me explain.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [Differentiation] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Question: How does the rise of content marketing as a practice and buzzword impact its efficacy as a competitive differentiator? Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Differentiation] Case study: Creating social media benefits in a regulated industry
    ” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Legal.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Differentiation] Are you surfing the social media wave (or are you too far ahead or behind)?
    You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Be careful! It’s not true. You should do the same thing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Differentiation] Elements of a Successful Brand 9: Imagery
    Will it differentiate you? Related Stories Elements of a Successful Brand 8: Messaging Differentiation Strategy: Standing Out Among The Competition 3 Signs You Should Rethink Your Branding Strategy. A brand is a complex organism. This is part nine in a series of articles in which we examine a successful brand's component parts.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Differentiation] Are White Papers Dead?
    Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. You can’t get any more vague than that for a follow-up.
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Differentiation] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Length doesn’t matter – content needs to be differentiated and valuable to its target audience. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. by 2020. Next, we’re encouraged by a study that proves that engaging long-form content does get read on smartphones. This week’s show.
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Predictions for 2015
    Tealium: When digital marketing management firm Tealium wanted to differentiate its services, it used an unusual tactic: It launched a children’s book called Taming the Digital Marketing Beast that looks like something from the Little Golden Books series. This week’s show. Recorded live on December 28, 2014; Length: 1:11:55).
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Differentiation] How to Shorten the B2B Sales Cycle
    Make sure that you have a brand promise that is clear and differentiated. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.  What exactly do I mean by the term “sales cycle”?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Related Stories How to Differentiate Content Curation on Social Media 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise. Leave a comment below!
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 13, 2011
    [Differentiation] Sunday thoughts
    It is about differentiating your company and creating remarkable content. (So people start remarking to each other.). Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? It ain’t there. I’m shocked at the number of companies who expect instant results. It ain’t happening. Nothing.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    Here are some excellent offers that serve both purposes–simplicity and quality control: Free shipping.   A great way to differentiate yourself in a highly competitive environment.  Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  Free trial.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. Do something unexpected.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Differentiation] 3 Important Elements of a Customer Case Study
    Make it easy for them to understand your solution and differentiate it from others in the market. Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. case study can provide all of this information and more. Tell a Story About Your Solution.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Differentiation] Marketing attribution systems: a quick look at the options
    Of course, there are plenty of other points that differentiate these systems. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    Robert and I agree this is an excellent opportunity to create a differentiated experience for users of Uber, who are essentially a captive audience during their rides. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live September 14, 2015; Length: 59:25).
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Differentiation] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In an age where everything is done online, a way to really stand out and differentiate your company from others is to send something through the mail. As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Coverage. What metrics determine success? Awareness. LinkedIn Ads.
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Differentiation] Find the Right Content Marketing Mix
    More created and curated content and slightly less syndicated content will allow these marketers to differentiate themselves and produce valuable content that builds trust in their brand. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. percent created, 24 percent curated and 12.6
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Differentiation] Chart: Where Did Our Twitter Traffic Go?
    URL shortening services need to adjust their business strategy and differentiation.  by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Differentiation] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    You’ll want to ensure that the professional you hire has knowledge of basic marketing concepts like positioning, segmentation, and differentiation.  By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small. How do you find the right person to lead this charge? Positioning.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Differentiation] Why a Content BOM is Crucial to a Successful Industrial Web Design
    How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign).
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] Insights Drive Better Customer Experience
    If the company possesses the internal alignment and cultural desire to turn these insights into action then the potential to differentiate from the pack is much, much greater. We recently launched an e-book on slideshare covering  The Future of Customer Experience. That’s a great question. The smart ones are doing this today. Strategy
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Differentiation] Marketing Myself: How the Right Marketing Plan Got Me Hired
    • How can I differentiate myself from the competition? The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. The Plan. But until last week, my only client was me. The Result.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] The dangerous confusion of sales and content marketing
    Related Stories Why conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing. By Tom Webster, {grow} Community Member.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] The 2014 Priority List for Marketers
    Killer content is the key to differentiating yourself amongst a sea of competitors. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Differentiation] From Strings to Things: A Quick Primer on Semantic Search
    His Cogito Ergo Sum maxim pithily summarizes the key differentiating factor between our current keyword-string approach to search and a rapidly approaching future dominated by semantic search: the ability of search engines to think, and in doing so to recognize things not strings. Smarter Search Engine. Adieu, Keywords. It’s Social, Too?
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Differentiation] Four Tips to Start an Effective Law Firm Marketing Strategy
    Whether you’re interested in increasing your firm’s visibility and brand recognition, growing your client base or creating meaningful marketing differentiation, the most important point to consider is spending money on marketing that you can measure. Many firms frequently use television advertising and press releases. Build client personas.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Differentiation] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Understanding how to properly connect with those personas and differentiate yourself from your competition in a succinct manner is another. How does your solution differentiate positively from your direct competitors? Think back to the last digital marketing campaign that blew you off your feet. What tone do take? Indirect competitors?
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] Why Media Companies Are Struggling (And How Inbound Can Help)
    As media companies have taken their content and advertising digital, it’s hard for readers to differentiate one media company from the next. But how can you do that in a way that differentiates you from the competition? Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Differentiation] 5 Common Stages of B2B Lead Nurturing
    This is an excellent period to start showing off your credentials, provide list of industry reports and accolades you’ve received, cost comparisons, relevant facts and figures that differentiate you from your competitors. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Progressive. Accelerator.
  • THE ROI GUY  |  MONDAY, MARCH 28, 2016
    [Differentiation] Forbes Insights: Value First
    Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue. High performers have a need and desire to help a customer solve a problem, to create value for them.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Differentiation] The Ultimate Cheat Sheet for Creating Social Media Buttons
    But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! Official Twitter Follow Button.
  • MARKETRI  |  THURSDAY, JULY 19, 2012
    [Differentiation] Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One.
    Learn how to talk about the firm, its differentiators and the benefits it provides to clients. Young accountants, engineers and lawyers enter into their respective fields because that is what they want to practice. And in some firms, young associates are told that having super high chargeability is the Holy Grail to partnership.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 1, 2016
    [Differentiation] Baidu Limits PPC Ad Space: What This Means for B2B Marketers
    Ads are clearly differentiated from organic results with markers and highlighted in blue. On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. The move was not unexpected. Identify priority keywords.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Differentiation] 6 Steps To A More Successful B2B Sales Approach
    The research phase will help with the five steps that follow. 2) Ask – The more information you get, the more you can help, add value, differentiate yourself from your competition and close sales. Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. The customer replies, “a car.” Dramatically.
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Differentiation] Customer Quotes That Compel and Sell in Case Studies
    Decision – Feature a quote that speaks to why the customer chose the solution - a great opportunity to call out your competitive differentiators. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. How do you use quotes for maximum impact? Add More for Emphasis.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Differentiation] Higher Education and Beyond: A Changing World for Marketers
    Institutions are becoming more and more aware of the importance of creating a unique brand presence to differentiate themselves from their competition. Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing And that’s true for all marketers.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Differentiation] Top Trends in A/E/C Marketing for 2015
    Often, this knowledge will consist of many different topics and details: from brand differentiators to style guides to logo usage guidelines to social media policies. Moreover, firms should watch for signs that they may need to redefine their brand for a changing marketplace, such as dated differentiators or an aging website. 4.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Differentiation] The “Social Media Certificate” – Smart Move or Scam?
    When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Differentiation] Five ways to calm down and not be overwhelmed by social media change
    Related Stories Why conversation hierarchy is important to your marketing strategy Seven fascinating marketing lessons of 2015 Case study: Social media engagement as a point of differentiation. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. Take a deep breath now. This changes everything. It is.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Differentiation] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    The smart ones (and that''s most of them) already have a strategy in place to differentiate themselves from the big industry leaders. I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Like a broken clock, the time has come when I''m right.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Differentiation] 10 of the Best Brands on Twitter (And Why They're So Successful)
    But JetBlue is on another level -- and they've done a fantastic job differentiating themselves on Twitter by finding clever ways to exceed our expectations. When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. Follow @JetBlue.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Differentiation] The Secret to Success for Manufacturing Websites: Foundation Pages
    Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Consider creating separate pages for company history, business locations, employees and management, and differentiators (“Why Our Service is Unmatched,” for example). Go check him out! ABOUT US. PRODUCTS. SERVICES.
  • HINGE MARKETING  |  THURSDAY, JUNE 16, 2016
    [Differentiation] How to Grow a Business: 3 Research-Backed Insights
    Insight #1: Focus —Develop clear differentiators and specialized targeting. On average, the fastest growing firms are far more differentiated from their competitors. But it isn’t just the quantity of these differentiators; it is the quality as well. The High-Growth Club. But what do we mean by high growth? So let’s dig in.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Differentiation] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • BIZNOLOGY  |  TUESDAY, APRIL 9, 2013
    [Differentiation] Kiss your line-of-shame smack on its social media lips!
    ” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone. What do I mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Integrate Social Media and Blogging from The Art of Social Media
    Now, I’d like to answer a few great questions we received after the presentation: Q: What are the best practices for differentiating between a ‘professional’ social media presence and a ‘personal’ social media presence? A: The reality is that your personal and professional social media presence is one and the same. We hope so. Add drama.
  • VISIONEDGE  |  TUESDAY, MAY 20, 2014
    [Differentiation] Craft a Killer Sales Playbook
    With a practical sales playbook, you can leverage strengths, differentiate  offers, prove business value, and ultimately improve your win/loss ratio. The Sales Playbook, Defined. The playbook helps you implement a common sales methodology that leverages the processes used by high performers. The outcome? Diagram the engagement experience.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Differentiation] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    But many firms struggle to continually come up with blog post topics that are relevant and important to their audiences, that are related to their expertise, and that differentiate their firm from competitors. Struggling to come up with new content for your blog? You’re not alone. The key is to find ways to overcome this challenge.
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Differentiation] The Three E's of Boosting Sales Productivity
    We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. So the big question … what are you doing today to address the three E’s ?
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Differentiation] Make Time for the Not Urgent
    Differentiate yourself as someone who goes the extra mile and always asks “Why are we doing this?” Originally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Differentiation] 10 of the Most Memorable Marketing Campaigns of 2012
    First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing. Too often, marketers attack their competitors directly to show their differentiation -- which is not something that looks very professional to potential buyers.
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Differentiation] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    We discuss what differentiates it from other live video services, and debate what the next steps will be in Live’s expansion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example of the week from Arch Shaw. This week’s show.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Differentiation] Value Selling Tools and the Buying Lifecycle
    view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But how can you best develop and deliver these tools effectively to fight Frugalnomics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Differentiation] How do I find the “voice” on my company blog?
    When you get right down to it, your “voice&# is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Differentiation] The 6 critical questions guaranteed to drive your social media strategy
    They can actually use their marketing platform as a point of differentiation. If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Should you step it up? Sorry, I can’t help myself sometimes). You want to do it. You don’t know where to start.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Create a Benchmark to Measure Content Marketing ROI
    Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Differentiation] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    specialization is a differentiator that proves itself. 3) A High Performance Website In today’s professional services marketplace, your firm’s website is one of your most crucial assets. Web and graphic design can influence your audience’s perceptions, aid recall, and swiftly and intuitively differentiate a business.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Differentiation] New Data: Should You Include Social Media Icons on Your Homepage?
    The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. This post originally appeared on inbound.org and is reprinted here with permission. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. Twitter.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Differentiation] 5 Reasons to Invest in Interactive Content
    Content marketing aims to reach buyers in the awareness stage, differentiate our brands in the consideration stage, and make our brands the clear winner in the selection stage. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. As Mark Schaefer rightfully notes, we live in an age of content shock. have no idea.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • JUNTA 42  |  SATURDAY, FEBRUARY 27, 2016
    [Differentiation] This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
    C2R has been a very effective tool to open doors for Altair salespeople, and has been an excellent competitive differentiator for the company. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we ponder what’s behind Google’s decision to drop right-side ads on desktop search results.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Differentiation] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    When marketers can take the information they’ve gained from content analytics and push relevant content to a specific sales rep – based on role-based differentiators such as time, location, association, or event – sales teams get the right content for the right customer interaction at the right stage in the sales cycle. or when to use it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Differentiation] Case study: How one blog post helped me get a job in social media
    Companies have a ton of applicants to choose from and if you don’t differentiate yourself from all the others, you won’t be successful. Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! It’s your home after all.” But it is.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] What Do You Think of These 2014 Sales Predictions?
    So here''s my 2014 sales prediction: And, it''s very much related to my new book, Agile Selling , which I''ve been thinking about for two years now: In today''s ever-changing business world, sellers are now the key differentiator. Every year sales pundits offer their best guesses about the year ahead. Are they right? Who knows.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Differentiation] Should Your Consulting Firm Be Specialized?
    well-chosen specialization goes a long way towards defining your brand and differentiating you from competitors and generalists. That brand differentiation will help you generate leads and secure new clients that you’re uniquely situated to serve. In the past, specializing could be risky for consulting firms.
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Differentiation] Does Quality Really Distinguish Your Firm?
    What differentiates your firm from your competitors? But when I've asked clients to rate individual firms in hundreds of client interviews over the years, quality has rarely been mentioned as a point of differentiation. The fact is that I've not encountered a firm that specifically sought to create differential quality.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Differentiation] 4 Tricks To Master The Magic Of Modern Lead Generation
    The latter can enable a seller to become known, liked, differentiated and trusted by the buyer, making price less of a deciding factor when the decision is made. Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it''s the latter, here''s how. It’s no magic trick. Your Offer.
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Differentiation] Good Reads for B2B Marketing - Staple Yourself to a Lead
    Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Online content in the sales and marketing industries is dynamic and constantly changing. Staple Yourself to a Lead. Via Marketo. Build A Content Hub That Converts. Via B2B Marketing Insider.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Differentiation] 9 Brands With Brilliant Facebook Marketing
    This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Is it on the decline? Can businesses still find it valuable?
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Differentiation] This Week in Content Marketing: The Future of Content Marketing 2025
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this Mother’s Day episode of This Old Marketing , Robert and I discuss what advertising will look like in 2025 and what role content marketing will play in it. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Differentiation] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Differentiation] Blog ROI: 4 Tactics to Capture Greater Results
    Differentiate yourself from the others if you can, so you’re not a me-too publication. The majority of B2B companies are blogging. In fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute. But not all are experiencing excellent results. In fact, some are really struggling.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Differentiation] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2016
    [Differentiation] Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3
    The “Amazon” effect will continue to force sales organizations to get clear on their differentiators, add more value to the customer experience or resign themselves to be replaced by a drone. This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] What Are Psychographics? [FAQs]
    Most importantly, going beyond the demographics of your buyer persona and really understanding their psychographics will provide you with valuable data that can differentiate your marketing from your competitors. You probably know a lot about who buys from you. But there’s another component needed to really understand your buyer. Surveys.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Differentiation] 5 Things Your Customers Wish You Knew About Them
    more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience. Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Differentiation] Starting a New Job? 8 Tips for Having a Great First Day
    That could mean differentiating yourself from your peers with a new idea, leading a new project to success, or simply showing your team that you are a curious lifelong learner. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Differentiation] The 7 Building Blocks of a Solid Content Marketing Plan
    Putting together a voice and tone guide will differentiate your brand, create a standard that you can measure quality content against, and help you create content that resonates with your audience. Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. Be useful.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Differentiation] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Let’s say a prospect calls your business because they want to find out what differentiates you from your competition. Author: Amber Tiffany The most personal conversations happen offline. Dial in on call intelligence. Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business.
<< 1 2 ... 6 7 8 9 10 ... 22 23 >>