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  • B2B VOICES  |  THURSDAY, MAY 31, 2012
    [Differentiation] Live from BMA International Conference: Tapping Into P2P Side of B2B
    One of the more interesting sessions was by Tim Riesterer, author of  Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions and C lose More Deals. It’s been a lot of fun and the speakers have been quite interesting. And that fact has a lot of implications for us.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, SEPTEMBER 14, 2010
    [Differentiation] Jargon: The Classic B2B Marketing Content Mistake
    Talk about making it difficult to differentiate yourself.). Tweet September, 2010. Published by Dianna Huff. Volume 10, Number 9. Welcome! ve been working on an e-book with Mac McIntosh, the B2B sales lead expert. We polled our respective blog and Twitter followers for the top 10 B2B marketing mistakes, one of which is “jargon.”. Yikes!
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] 3 Questions to Ask When Creating College Degree Pages
    No other university can offer your school’s personality ; that’s your program-level differentiator. 'Your degree page content is critical for student recruitment and college retention rates. And if a school doesn’t match a new student’s expectations, often set by the website, the student is more likely to transfer. Annual events.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Differentiation] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    All of this communication is essential to differentiate yourself from the competition.  'You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer.  It is also likely she has not thought of you, either.  You – “So! Communicate.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 2, 2012
    [Differentiation] How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
    CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 17, 2010
    [Differentiation] Dawning of the Age of Content Marketing in the Industrial Sector
    slick video not only describes who Miller is but what truly differentiates them from the competition. Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. As a result, many industrial companies remain in the dark about the power of content for inbound marketing.
  • CONNECT THE DOCS  |  FRIDAY, AUGUST 27, 2010
    [Differentiation] How should B2B content differ for Business and Technical Decision Maker?
    Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Tom Pick.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] Accountants are Cool (No, Really!).Show the World with Video Marketing
    Be sure to identify your firm’s culture, personality, and differentiators. In fact, he saw economic downturn as an opportunity to invest in marketing -- as a means to differentiate. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! So, want to be famous?
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, JULY 30, 2013
    [Differentiation] A Snapshot of Social Media Metrics
    No other tool got more than 20% of responses in an arena where 52% of agencies believe the current tools available are insufficient and seven in ten have trouble evaluating and differentiating between tools.  'Eight out of ten agencies are monitoring social media for clients.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 21, 2010
    [Differentiation] Marketing is a Mindset
    Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate themselves. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. Bernie Borges.
  • FIFTH GEAR ANALYTICS  |  MONDAY, SEPTEMBER 20, 2010
    [Differentiation] Sales Enablement 101 – Getting Started.
    Differentiate Between Global and Local. Kyle Milko. Simply put, Sales Enablement is about providing an organization’s sales force with the information needed to increase sales. Sales people need access to relevant information without having to open up a laptop, boot-up, sign in and spend a lot of time searching for the information they need. 
  • ANNUITAS  |  THURSDAY, JUNE 28, 2012
    [Differentiation] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
    Yes, differentiate yourself from the competition, but be truthful. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants.  Hence, the list. Our first four things that marketers need from us are…. More education beyond the technology. More transparency. Honest sales pitches.
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 7, 2012
    [Differentiation] Think Like a Journalist to Create B2B Content that Connects and Converts
    It’s one journalists use every day in producing targeted, differentiated content that keeps their readers engaged, reading and, just as importantly, sharing their content with others. By Rachel Franco, guest blogger. There are several journalism strategies I use to create compelling content for B2B companies. Why is this?
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Differentiation] How can you Be Provocative without being Arrogant?
    Your Sales teams are even more stressed, to deliver a more compelling reason to be invited earlier, and when invited later, empowered to quickly diagnose customer issues and potentially reframe the decision criteria towards your key differentiators. have to say, time-out. Let me ask you a few important questions about what ails you.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Differentiation] The “Social Media Certificate” – Smart Move or Scam?
    When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel. What do you think?
  • VIEWPOINT  |  WEDNESDAY, MAY 2, 2012
    [Differentiation] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
    ” He adds that a major challenge is differentiation by noting, “Good content is hard and expensive because the stakes are constantly being raised. ” He cites the example of infographics that were cutting edge two years ago, but inexpensive, widespread and no longer differentiating today. Social Media: What's Hot?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. 'I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • THE ROI GUY  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance
    The quarter also saw the return of Alinean’s founder Tom Pisello, the ROI Guy , as he re-engaged in day-to-day leadership, and assumed the role of CEO. There is a new breed of buyer, who is more in control, skeptical and frugal than ever before, a condition we call Frugalnomics ,” said Tom Pisello, CEO and Founder of Alinean.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] Savvy Speaks: What's Your Strategy?
    Buying questions are what the prospect asks at the very end of the sales cycle, and they can give you deep insight into both what drives decisions and what truly differentiates you from your competition in your customers’ eyes. We Savvy Sisters believe in planning your work and working your plan. What's a content strategy? Read on.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [Differentiation] What’s it like to be in B2B marketing?
    The research, which Luisa and I have developed together, will allow us to differentiate between business to business and other marketers. This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Differentiation] How to Design Emails to Reach the Inbox
    Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? 'by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. Forms.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Differentiation] Joe Pulizzi Shares Principles of Epic Content Marketing
    So how do you differentiate yourself? 'by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. They are bombarded by 5,000 messages a day, and the last thing they want is to be pitched anything.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2011
    [Differentiation] B2B Aware: This Week in B2B Marketing - Week of 7/18/2011
    Win with B2B customers by delivering differential value. senior VP and CMO of Ply Gem Industries and co-author of “Winning with Customers: A Playbook for B2B, " introduces a new metric, the “Differential Value Proposition Percentage,” a measure additional operating income your customer earns using your products or services.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Differentiation] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. 'Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, SEPTEMBER 11, 2012
    [Differentiation] 3 Steps to Better Channel Alignment
    A key challenge is getting channel partners to sell your products and services the way you want them to and to adopt your messaging and compellingly articulate your value proposition and differentiated value to end customers.  As if working with our own direct sales forces isn’t hard enough (just kidding, Sales, we love you!), Make it easy. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
    This is the special recipe that will differentiate a company and create a competitive advantage in a new world of unprecedented transparency. 4 out of 5 stars. Just finished my review copy of Find Your Next by Andrea Kates. . recommend this book for top business executives looking for fresh ideas for dramatic growth. Note about our reviews.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 22, 2011
    [Differentiation] Give Your Channel Partners the Right Incentives
    The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships.  This can be particularly challenging because frequently, your marketing priorities do not 100% align with those of your partners.  We’ve all heard the saying, “You get what you pay for.”  Cornerstones B2B Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Differentiation] Five Ways to “Get Real” With B-to-B Social Media
    Social media can help you differentiate your company from your competition. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. But the B-to-B marketers I talk to still sound confused.  What should I be doing,” they ask.  What’s really worth my time?” Here’s a simple plan of attack. First, get busy on LinkedIn.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Differentiation] Personalize, Challenge & Engage
    via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? So why do most select the sure bet? You” wording works best.
  • WEBBIQUITY  |  TUESDAY, JULY 31, 2012
    [Differentiation] Nine B2B Marketing Lessons from College Visits
    Focus on your differentiators. I’ve spent several weekends this summer experiencing the excitement and trepidation of visiting colleges with my eldest offspring. Only the largest b2b enterprises approach that level of sales activity. So, here are several lessons b2b marketers can take from that high-volume learning. Use multimedia.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Differentiation] Top 10 B2B Tele-Sales Trends for 2011
    Coaching will be the means to differentiate their selling efforts from the multitude of competitors. Article by Jim Domanski, President of Teleconcepts Consulting. Published on January 31, 2011. Follow him on Twitter @telesalesexpert. Nowhere is this more evident than in the world of B2B tele-sales. Here are 10 observations or predictions: 1.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Differentiation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. 2) Keep it simple!
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Differentiation] Find the Right Content Marketing Mix
    More created and curated content and slightly less syndicated content will allow these marketers to differentiate themselves and produce valuable content that builds trust in their brand. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. percent created, 24 percent curated and 12.6
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Differentiation] How to Talk About Pricing Without Scaring People Off
    And HubSpot's own pricing page has a 'Compare packages' drop-down menu that helps differentiate our various packages from each other. Politics. Religion. Now that I’ve gotten those out of the way, let’s talk about another topic rarely broached at the marketing dinner table. Pricing. know, I know. It’s scary. In fact, they go hand in hand.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Differentiation] Your Strategy for Staying Competitive in Online Retail
    Utilize Sitelinks for differentiators or promotions. Just as ads should be used to get key messages across to potential customers, Sitelinks should be used to share key differentiators from your competitors. 'I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. Bid on competitive terms.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Differentiation] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    If they are later in the process, it is important to differentiate proving you have a lower total cost and delivers superior value. 'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The approach focuses on “Why Change?” and “Why Now?”.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Differentiation] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    What typically happens when an inside sales rep first gets hired is that the kitchen sink gets thrown their way during training – technical functionalities, competitive differentiators, key benefits, etc. And why should prospects on the other end of the phone show interest or enthusiasm if sales reps haven’t done that themselves?
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Differentiation] 9 Indispensable B2B Social Media White Papers
    This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, NOVEMBER 13, 2013
    [Differentiation] Advisory Boards
    This committee can provide market insights and ideas for future offerings, and, like a Client Advisory Board, it can serve as a differentiator. 'Advisory Boards  . At a recent client meeting we discussed the need to create a Board of Directors.   Another spin is creating a “Client Advisory Board”.  Both topics are covered below. 
  • B2B VOICES  |  TUESDAY, SEPTEMBER 25, 2012
    [Differentiation] You Can’t Make a Great Cake Without Quality Ingredients
    Decommodify yourself and figure out why your differentiation really matters. Second, how does that differentiation help your customer make a better product or deliver a better service? A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining industry exposure as an “ingredient brand.”
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Differentiation] InsideView Helps Xactly Corporation Cement Market Leadership
    “We have been able to grow rapidly and increase market share, not only because of our highly differentiated product for incentive compensation, but also how we sell with InsideView,&#. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. This is the power of integrated sales intelligence.&#. Sales 2.0
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 14, 2011
    [Differentiation] Don't Take "No Budget" For An Answer.
    If someone tells you they are all set because they are using "xyz" instead.you most likely have ways to combat that by describing what differentiates your product. Aside from "using a competitor.", the "no budget" response is one of the topobjections that I had to deal with in my cold calling days. It's also one of the toughest to overcome.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 19, 2010
    [Differentiation] Does Curated Content Drive Vendor Preference?
    Actually, if someone else is actually telling your story as their own, then I'd suggest you've got a differentiation issue. I've read quite a bit lately about the suggestion that marketers become content curators in lieu of developing content of their own. Second, they need to be interested enough to digest the ideas.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Differentiation] B2B Market Segmentation – Part 2: How to Approach Segmentation
    Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS?
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Differentiation] The Criteria of an Effective B2B Marketing Offer
    There are ways to stand out from the crowd, such as having a strong and differentiated product and precise targeting of the potential audience. 'B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. The offer is the “What’s in it for me?”
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Differentiation] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Noting that the concept of a Facebbok phone “looks to be a derivative product developed a few years too late into a market that it can’t differentiate in,” the prolific Jim Dougherty suggests a handful of enhancements that could nevertheless turn this product into a winner, among them: “Game thwart. by Bit Rebels.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, AUGUST 2, 2012
    [Differentiation] Best Sales Forum - Fresh Sales Strategies LinkedIn Group
    In this sales forum, we'll talk about challenges like prospecting, selling value, getting into big companies, differentiating and speeding up slow sales cycles. I created the Fresh Sales Strategies group on LinkedIn so salespeople can get fresh perspectives about how to sell to today's crazy-busy prospects. link]. Sound interesting? hope so.
  • E-QUIP  |  MONDAY, JANUARY 28, 2013
    [Differentiation] Are We Clear About Client Service?
    was consulting a regional A/E firm a few years ago that was seemingly committed to making service excellence the centerpiece of its differentiation strategy. One well-known professional services marketing guru stated in an interview that trying to differentiate your firm based on superior client service is not likely to succeed.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Study: 32% of SMBs Spend Less Than $100/Month on Marketing
    The trick, if you''re one of these agencies, is differentiating yourself from the competiton. Talk about differentiation. 'A study published today by ChamberofCommerce.com and BrightLocal is, perhaps, the most wide-ranging and specific study on small business marketing, well, ever. This is a good thing! Direct mail works great.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 28, 2010
    [Differentiation] The magic of integration
    If we accept that knowledge of a customer is even more important than performance of your product, then CRM can be a key differentiator, and a key to business survival. For CRM to really work its magic, integration must be a crucial ingredient. But services such as customer support are only as valuable as the customer views them to be.
  • B2B MARKETING ONLINE  |  WEDNESDAY, MARCH 3, 2010
    [Differentiation] Labelling for Dummies?
    Some brands choose to differentiate visually between their B2B and B2C communications. Labelling or sub-branding is something we come back to time and again in my business. There are many ways of doing this. But is all this necessary? Our own research shows that they do. Labelling is a way of demonstrating this in a very visual way.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 12, 2012
    [Differentiation] Do You Know What Your Customers Want?
    Many focus on their corporate message or their differentiated customer conversation. At the end of the day, all the differentiated messages you can develop and headline changes you can make, won’t make a difference if they’re not connected to what your customers want. This is a very powerful question. Think about it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 18, 2012
    [Differentiation] Inside Sales Reps: How Is Your Relationship With Your Sales Team?
    Throughout my conversation with this prospect, it struck me that one of the biggest differentiators we have from our competitors are the relationships we have developed, not only with our clients marketing teams but with their sales reps as well. Being a Business Development Rep at AG is more than just making dials and passing leads.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 10, 2012
    [Differentiation] Suggestions For Changing Habits Of An Ineffective Sales Employee
    ” Whatever alternative scenario you can dig up will help differentiate yourself from the “rest” and help stop your prospects from acting like they’re too busy for you to be heard. Try saying something like, “Did you see the Bloomberg report about your customer X who just won a $2M bid with XYZ Company?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 25, 2011
    [Differentiation] How Does Your Inside Sales Team Define A Lead?
    This is where we differentiate ourselves from appointment setting firms, when defining a lead. At AG we are always talking about what defines a lead. “Was that conversation a lead?”, ”, “When will it be a lead?” ” and “What does it need, to be considered a lead?” Dead end conversation. No shows.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. 'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”.
  • BUYEROLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Differentiation] Buyerology Trend: Think BIG Insights vs. BIG Data
      The quest for deeper insights will grow as it becomes the path to finding ways to differentiate in a constantly changing social world.  This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  The Future. Follow @TonyZambito.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Differentiation] How to Love Your Customers with Inbound Marketing
    Differentiate your company and products. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? Don’t spam them. 70% are from marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Differentiation] What’s On The “To-Do List” for SaaS Marketers
    This means pitching the basic idea of SaaS products is less of an uphill battle, and messaging should focus more on the details, differentiators, and special features. Because SaaS customers have a basic idea of what they want and need, marketers must approach messaging and campaigns as an opportunity to focus on differentiators.
  • ENGAGE  |  WEDNESDAY, JUNE 15, 2011
    [Differentiation] Want Your Message to Resonate? Say it Again. Want Your Message to Resonate? Say it Again.
    Differentiate your approach, give more context and vary the storytelling surrounding your message, but stay on point in order to resonate. G rowing up, my mom had to constantly remind me to do the things she needed me to do. On my way back to couch potato land, I’d let her know how much of a nag she was under my breath.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Differentiation] How does Vodafone prove digital media’s effectiveness?
    Then Vodafone uses weightage to differentiate the various factors depending on the campaign’s goals. '(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. 350B in spending power. 78% trust peer recommendations.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Differentiation] What the Board of Directors Expects from Marketers Today
    Now that everyone has access to “big data”, it’s the way you use your data that will differentiate your company within your space. 'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Differentiation] Build It, They Will Come?
    In any of the campaigns, it is important to differentiate the tool from traditional content, so they know the on-line analysis and resultant white paper deliverable from using the tool will be more personalized and relevant, helping them understand their opportunities and drive the right investment decisions. Why Now?” and “Why You?”.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Differentiation] The Complete Checklist for Creating Compelling Calls-to-Action
    In both the headline and the description, we describe what people will get when they click and how they will be able to use it -- which helps readers trust us and differentiate us from other companies'' offers. But while big projects can have big payoffs, you don''t have all the time in the world to execute them. client call. 5) Make it big.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Differentiation] The Colossal Content Marketing Report: Blogging Basics and Beyond
    In fact, you may want to differentiate your blog by posting at a less crowded time. Also, 'Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2 Fair enough!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Differentiation] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    Reaching users in multiple locations is essential in our busy world and advertising well thought out content on social media is necessary in order to stand out, differentiating brand communications and awareness. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Let’s take a step back, however.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2011
    [Differentiation] The Four Pillars Of Revenue Performance Management
    Another key differentiator with the RPIs is that they drill-down to a level that allows someone to take action. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. For Eloqua that challenge was in 2002. We were on the path to Revenue Performance Management. Share email.
  • STORIES THAT SELL  |  THURSDAY, APRIL 21, 2011
    [Differentiation] Eek, My Own Process Broke Down!
    Understand the messages and competitive differentiators that should be reinforced in every customer story. In the customer story process, you can't miss any bases on your way to home plate. After 11 years of working on customer stories, I've become set in my ways. And with good reason. shouldn't have been surprised. The Story. The upside?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Differentiation] TL in 4D: Four dimensions for thought leadership success
    B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. For most B2B firms, however, thought leadership is getting a great deal more lip service than investment. We're still learning, too.    .
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Differentiation] What You Can Learn About Content Marketing From Alice in Wonderland
    There’s an ocean of content out there—make it “mad” and differentiate your brand. 'When Alice went on her (somewhat trippy) adventure down the rabbit hole, we encountered some of the crazy characters of her imagination. Begin at the beginning,” the King said, very gravely, “and go on till you come to the end: then stop.”.
  • LEAD VIEWS  |  FRIDAY, NOVEMBER 26, 2010
    [Differentiation] Familiarity Breeds Success!!
    The Goa markets are of full shops selling similar looking stuff, so the only way, a shopkeeper can ensure he differentiates himself and his offerings from the others and his competitors is by bringing in that personal touch (addressing the customer in his local language) and creating a personal connect. Image courtesy -.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Differentiation] Why your company may not need social media
    As a marketer, we want to increase sales by promoting these points of differentiation.  Let’s have some fun with my buns.  Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. One key is industry structure. Attentive Service.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Differentiation] 5 Creative Ways Cloud Software Companies Can Market Throughout The Customer Lifecycle
    The self-service trial is, therefore, a powerful differentiator for Cloud software as customers can immediately take it for a test drive. Many cloud service providers see this as a chance to differentiate themselves in the marketplace and establish trust and credibility with their customers. Engage throughout the customer lifecycle.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Differentiation] 30 Awesome Blogging Guides, Tips and Resources
    How can you differentiate yourself from others who are blogging in your niche?”). How to Differentiate Your Content by Geoff Livingston’s Blog. 'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. Why Blog.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Differentiation] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  It will fundamentally change SEO.
  • THE ROI GUY  |  WEDNESDAY, JUNE 29, 2011
    [Differentiation] Who Do B2B Buyers Trust?
    A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Differentiation] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. 'In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well. Just sayin’.). Use trigger emails. Usage encouragement.
  • SALES LEAD DYNAMICS  |  THURSDAY, APRIL 19, 2012
    [Differentiation] For an Effective Elevator Speech Obey The 10 Commandments
    Differentiate yourself. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. She will awaken shortly, driven by an uncontrollable urge to run to the bathroom (and get away from Fred). It’s boring.
  • SALES LEAD DYNAMICS  |  THURSDAY, APRIL 19, 2012
    [Differentiation] For an Effective Elevator Speech Obey The 10 Commandments
    Differentiate yourself. Fred the marketing consultant is at a networking event. He’s explaining his business. Mary, the woman next to him, is falling into a boredom-induced trance, a common occurrence at networking events. She will awaken shortly, driven by an uncontrollable urge to run to the bathroom (and get away from Fred). It’s boring.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 9, 2011
    [Differentiation] Do You Have a Brand?
    Your competitors’ offerings, and how you differentiate from them.”.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Wrong on both counts. A brand is a lot more than a logo. And it’s more than a niche. It’s your reputation.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] When Does It Make Sense to Role Play with New Inside Sales Reps?
    We expect them describe what the firm does, how they differentiate from others, and then close on the meeting. 'I''ll admit it: I never liked role plays. wouldn''t say that I''m necessarily in the minority here. Don''t get me wrong: I saw the value in going through the exercise, but I never felt that I put my best foot forward.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Differentiation] The Importance of Woozles in B2B Marketing
    To differentiate audience perception from logos and names (often referred to as brand elements) or branding (often referring to traditional advertising), we will refer to these behavior-changing perceptions as your Woozle. With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand?
  • FATHOM  |  TUESDAY, APRIL 29, 2014
    [Differentiation] Social Advertising Trends in 2014
    These features don’t bombard the user with unwanted ads and give a clear differentiator between paid and organic results. 'As many social media networks have made the switch to public ownership, the pressure to advertise while simultaneously providing a pleasant user experience has become greater. Pinterest. Instagram. Twitter.
  • DIGITAL VOICES  |  SATURDAY, SEPTEMBER 11, 2010
    [Differentiation] Enterprise Content Management Vendor Predictions
    The market is primed for a SaaS (Software as a Service) based approach to ECM, so this might be a potent platform differentiator for Big G. The Enterprise Content Management (ECM) space is really starting to consolidate. For enterprise customers, these acquisitions may mean some pain and trepidation in the short-term. Form content). Hurry up.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Differentiation] Can You Handle the Truth? Realize Greater Future Marketing Success with a Comprehensive Marketing Assessment
    Finally, as marketers we simply cannot help but ask, “What are your key differentiators?” ” Inconsistent messaging and content can lead to both internal and external confusion about a company’s differentiators and unique selling proposition. Judge: You don't have to answer that question! You want answers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Differentiation] How do I get a job in social media marketing?
    Find every possible way to differentiate yourself! In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.  Here are some ideas on how to prepare yourself for a marketing career in the social economy: If you’re just starting out. Get a degree if you can. So be realistic. 
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 6, 2013
    [Differentiation] Increasing Sales Tool Adoption – A Proven Customer Perspective
    Explicit linkage of the TCO outcomes to differentiating solution features / functions and associated value messages. 'We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. Consulting.
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Differentiation] Level the Field, Win the Deal
    Differentiated? What's impeding your growth and undermining your success? Well, there's one detrimental factor I'm seeing quite a bit these days. I'm wondering if it's an issue that you face. What I'm seeing is companies failing to position themselves as thought leaders on the issues that matter most to their potential clients. Let them.  .
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. 'This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Differentiation] The 6 critical questions guaranteed to drive your social media strategy
    They can actually use their marketing platform as a point of differentiation. 'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Should you step it up? Sorry, I can’t help myself sometimes). You want to do it. You don’t know where to start.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Differentiation] The Many Roles of an SEO Professional; What an SEO Tactician Does
    Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition.  . 'What is a search engine optimization tactician. We need many skill-sets, because today’s SEO is much different than what it was last year, and the year before that.  We are Brand Strategists.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2010
    [Differentiation] Can Old Database Marketers Learn Digital Tricks?
    Control is also a major differentiator when it comes to marketing measurement. Summary: Database marketing and digital marketing are more different than it seems. It's hard for experts in one to adjust to the other. This is an important topic, so I thought I’d return for a closer look. Sorry for the rant.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Differentiation] 10 Essential PR Tips for Startups
    Be sure to differentiate your company from ones that the journalist has already covered, however. Erica Swallow  is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. From Mashable. The original post can be found here. Thanks Erica. Period.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 12, 2012
    [Differentiation] Marketing Life Lessons
    One great way to do this is to make sure that you have a differentiated and compelling message and communicate it relentlessly through multiple media. There are some lessons learned in life that apply strongly to marketing (and vice versa).  Here are five for your consideration. Lesson 1:  What you don’t know can hurt you.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Differentiation] 8 Deep Questions to Define Your Blogging Strategy
    You’ve got to differentiate. Defining the deeper aspects of your blogging strategy means you need to understand the content that’s already being created in your niche, and be prepared to differentiate. ' The majority of blogs aren’t a success. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • LEAD VIEWS  |  FRIDAY, JUNE 17, 2011
    [Differentiation] Build Lead Personas For Better Lead Nurturing
    So what is it that really differentiates a lead nurturing activity from your regular email marketing activity? Lead nurturing is an important aspect of B2B marketing and plays a pivotal role in the conversion of leads into qualified leads and qualified leads into customers. Developing personas. Image courtesy – Toon Pool.com.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Differentiation] 4 Simple Steps to an Optimized Twitter Presence
    That won’t help you differentiate you or your business from the rest. Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. If you haven’t, keep reading. Your Twitter Background. Your Photograph.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 8, 2012
    [Differentiation] If Your Website Is Designed To Sell, Why Do You Need Sales People?
    Nothing is worse than getting a client to go through the whole process only to have them decide either that the problem is not big enough to solve or that they cannot differentiate you from your competitors. If you are like most B2B companies, your website is all about selling your product or service. In reality, that is not the case.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Differentiation] 8 Ways to EARN Media Attention Instead of Buying It
    Who says that pricing can't be a differentiator? Paying it forward" by providing tips, resources, or referring reporters to others is a great approach to differentiate yourself from all the other businesspeople who are trying to attract media attention. If you're like most businesses, your advertising budget is probably pretty limited.
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