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  • AVITAGE  |  FRIDAY, JUNE 15, 2012
    [Differentiation] New Thought Leadership Metric for Buyer Driven Markets
    The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator.  The new realities are also driving a change in buyers’ expectations.   Buyers want relevant and actionable content that enables them to turn big ideas into operating realities.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 4, 2011
    [Differentiation] Consumer Behavior Secrets to Grow Sales
    Everyone in your organization should be able to articulate what your brand essence and points of differentiation are. From Jamie Turner on the Hubspot Blog, here are some tips about why people pick one brand over another. People buy for emotional reasons, then rationalize the purchase with logic." Most buy because of how it makes them feel.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Differentiation] Five Ways to “Get Real” With B-to-B Social Media
    Social media can help you differentiate your company from your competition.   If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content.  Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Differentiation] How can you Be Provocative without being Arrogant?
    Your Sales teams are even more stressed, to deliver a more compelling reason to be invited earlier, and when invited later, empowered to quickly diagnose customer issues and potentially reframe the decision criteria towards your key differentiators. have to say, time-out. Let me ask you a few important questions about what ails you.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Differentiation] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  It will fundamentally change SEO.
  • ENGAGE  |  WEDNESDAY, JULY 2, 2014
    [Differentiation] So You Want To Be A Thought Leader?
    If everyone’s trying to be a thought leader, how can you differentiate yourself and your organization and really be an authoritative and influential voice in your industry? Differentiate yourself from your competition. Probably one of the most oft-used buzzwords of the moment, ‘ thought leader ’ turns up more than 43.5 Be authentic.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Differentiation] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    Differentiation is still a challenge. Last week, I attended a major technology conference on behalf of a B2B software client. Here are a few observations. What is the same: Booth giveaways can still attract an audience. Almost every vendor at the show I attended had a giveaway offer of some type. Trust me on this one. ROI is crucial.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Differentiation] 8 Deep Questions to Define Your Blogging Strategy
    You’ve got to differentiate. Defining the deeper aspects of your blogging strategy means you need to understand the content that’s already being created in your niche, and be prepared to differentiate.  The majority of blogs aren’t a success. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • CK'S B2B BLOG  |  SUNDAY, MAY 16, 2010
    [Differentiation] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
    Innovative programs differentiate your brand, provide unparalleled value to your audiences, and pull customers to you vs. push more messages at them (that many times serve only to push them further away). Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [Differentiation] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. Day 1. Day 2. Day 3. Presto.Leads!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Differentiation] 5 Tips for a Social Media Profile Extreme Makeover
    by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Differentiation] Winning With Customers – B2B Playbook Review
    George Hollister. I’m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  Before we can understand how to win with customers, we need to first understand why we lose.   Start with “Friendlies”. What value-premium are you bringing to your customers? Tweet This! Digg this!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Differentiation] Study Shows SMB Marketers Want to Communicate Value with Metrics
    This is why SMB marketers say the implementation of Modern Marketing best practices will help to increase revenue performance and differentiate with preferred customer experiences. Advertising, engineering, construction, architecture and transportation companies also participated. More SMBs are Becoming Modern Marketers. Action Items: .
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [Differentiation] How to Design Emails to Reach the Inbox
    Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. Forms.
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 11, 2009
    [Differentiation] Why Buyers Need Educational Content
    With the commodity status of many products, differentiating by price seems the easiest way to choose when the belief is that all the products they can choose to buy enable the same outcomes. I was reading the July/August issue of Selling Power when I came across the article, Well Worth the Price. Price is understood. And therein lies the rub.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Differentiation] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    B2B customers and searchers are literally bombarded with advertisements every day through all different types of media, so it’s important that advertisers take every and any step they can to differentiate themselves from the competition.  . We can do this by  maximizing geography  and  ensuring visibility. Maximize Real Estate.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 30, 2011
    [Differentiation] The BIG problem in job search – finishing second…and what to do about it
    That enables you to change the entire process – and differentiate you from the other job seekers. I usually write about B2B demand generation and marketing, but I’m sick of hearing the lament from senior level job seekers. They tell me about a great opportunity, and then weeks later I learn they lost out. But only one frame wins. Want
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Differentiation] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Underrated Content Marketing Assets for B2B SEO. Schema 101.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Differentiation] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Differentiation] Hospital Search Implications of Google’s Healthcare Knowledge Graph
    With the same basic information available on most websites and now directly on Google, the way a hospital website can differentiate itself is by providing an experience that competitors aren’t. Differentiators. The goal of this update from Google was to help users find health information quickly and easily. Final thoughts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 30, 2012
    [Differentiation] 5 Ways To Maintain Your Clients
    If you don’t make any changes year after year, you will keep delivering the same results, and in a competitive market, you need to do whatever it takes to differentiate yourself from the competition. While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 15, 2011
    [Differentiation] How to Find Real Talent (Go Beyond the Resume)
    Dan Paulson of InVision Business Development  wrote this great post. (We reviewed his new book on company differentiation, Apples to Apples , here.) Resumes are poor predictors of people performance. LeadershipIQ found the vast majority of new hires were so-so and almost as many failed. Learn more about Dan   here. By Dan Paulson. Amen, Dan.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Differentiation] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Normally this development would be shared solely with users. 
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Differentiation] The Brave New World of B2B Marketing - Are You Ready?
    Also, consider how you will make sure that your content is on message and consistent (this is not trivial when you have multiple writers) - for example, do you have message maps that capture your key messages, differentiators, value proposition and positioning - by audience and segment? Your B2B markets are changing rapidly.
  • BIZNOLOGY  |  MONDAY, DECEMBER 1, 2014
    [Differentiation] Is your company ready for higher standards of behavior?
    If you do it now, you can actually crow about how consumer-friendly you are–it can be a differentiator. But I think it is hard to argue that businesses aren’t more ethical. Some will scream at this notion and say that businessmen are evil. Some are. Undoubtedly there are many conscience-free business people walking around.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 2, 2010
    [Differentiation] Take Your Content Strategy Up Stream
    Differentiating your company requires constant evolution with the entry of new player and product that closes the gap on your market advantage. During the Q&A of the Content is Marketing Currency Webinar, sponsored by GoToWebinar today ( #CntCrncy ), a question arose that I don't think I did justice. This is a great question!
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Differentiation] The Humanization of User Experiences: the Emotional and Personal Must
    In fact, it’s not even about companies, it can be about those few individuals that are very human in their interactions with customers and really can be the differentiators in a company. How genuinely human can a business be? How much does a business take human values into account? Fortunately, they are becoming exceptions.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Differentiation] 5 Ways To Influence B2B Group Buying Decisions
    One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort. It is a group decision. In most cases a team of people review the potential purchase, and in many situations there’s a senior level person who has to approve the purchase. Competitive Information. Unique Benefits. Value.
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Differentiation] Level the Field, Win the Deal
    Differentiated? What's impeding your growth and undermining your success? Well, there's one detrimental factor I'm seeing quite a bit these days. I'm wondering if it's an issue that you face. They may even be relegated to people who lack the authority, influence or ambition to champion a new approach. . We should know. Provocative?
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 8, 2011
    [Differentiation] What Makes a World-Class Sales Organization Tick?
    The Anatomy then covers Customer Management, a section which includes everything from best practices around segmentation to the need to develop commercial messaging that leads customers to a company’s unique differentiators. Salespeople are famously competitive and they’re often looking to improve upon how things are being done.
  • LEAD VIEWS  |  FRIDAY, JUNE 17, 2011
    [Differentiation] Build Lead Personas For Better Lead Nurturing
    So what is it that really differentiates a lead nurturing activity from your regular email marketing activity? Lead nurturing is an important aspect of B2B marketing and plays a pivotal role in the conversion of leads into qualified leads and qualified leads into customers. Developing personas. Image courtesy – Toon Pool.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Differentiation] The Colossal Content Marketing Report: Blogging Basics and Beyond
    In fact, you may want to differentiate your blog by posting at a less crowded time. Also, Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2 Fair enough!
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Differentiation] Asking the Right Questions of Your Marketing Scoreboard
    Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits.  Your marketing metrics, or your scoreboard, should measure both activity and results.  Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence. 
  • VISIONEDGE  |  TUESDAY, MAY 20, 2014
    [Differentiation] Craft a Killer Sales Playbook
    With a practical sales playbook, you can leverage strengths, differentiate  offers, prove business value, and ultimately improve your win/loss ratio. The Sales Playbook, Defined. The playbook helps you implement a common sales methodology that leverages the processes used by high performers. The outcome? Diagram the engagement experience.
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Differentiation] Why SaaS Software Companies Fail with Free Trial Approaches
    Now, does pushing Easy & Simple as true differentiators make sense? Putting in the hard work to really define the value proposition, differentiators and solved pain points for the customer early on will pay dividends when it comes time for conversions and revenue. We have all seen it before. It is so SIMPLE. Even that flustered me.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Differentiation] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    From the AMA : This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. I am proud to announce that, on Sept. Place: Marina del Rey Marriott, Marina del Rey, CA 90292.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Differentiation] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    All of this communication is essential to differentiate yourself from the competition.  You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer.  When the contact with someone is this infrequent, it is awkward to strike up a conversation.
  • BIZNOLOGY  |  THURSDAY, APRIL 24, 2014
    [Differentiation] Email marketing done right (or how to keep people from unsubscribing)
    If discounts are your point of differentiation, you will live and die by the price sword and you can count on coupon-hunting customers punching the unsubscribe button the minute you stop offering discounts. I recently stumbled across an interesting website: Unroll.me. 1-800 Flowers topped the list with a 52.5% unsubscribe rate. Work the body.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 4, 2011
    [Differentiation] The Phone Has Stopped Ringing. Now What?
    Differentiate between “deliverables” (a marketing plan) and benefits (more revenue). When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. What’s Your Niche?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 14, 2011
    [Differentiation] Bad Sales Messages: 1-Stop Shopping & Other Worthless Tripe
    Marketing has convinced them that these words are exactly what customers want to hear - that prospects will be impressed with their vast capabilities which differentiate them from everyone else in the market. These killer phrases are detrimental to their sales objective and actually create massive roadblocks for them. Try these approaches.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Differentiation] Why You Need Marketing Analytics, Not Web Analytics
    Let's highlight three of the main differentiators: 1. As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Yeah -- pretty sweet.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Differentiation] InsideView Helps Xactly Corporation Cement Market Leadership
    “We have been able to grow rapidly and increase market share, not only because of our highly differentiated product for incentive compensation, but also how we sell with InsideView,&#. Xactly Improves Sales Win Rate by 10%, Triples Lead Volume and Conversion Rate. This is the power of integrated sales intelligence.&#. Sales 2.0
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Differentiation] Social business and the competitive landscape
    Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. As such, they may make their product available for minimal or no cost. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Differentiation] Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
    Trend – The nature of financial services products make offerings easy to copy and hard to differentiate. This not only engages clients more and with higher results, it differentiates firms from those who are ignoring this growing trend. Author: Fab Capodicasa Every business is different. Mobile Marketing is Exploding. Modern Marketin
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Differentiation] What the Board of Directors Expects from Marketers Today
    Now that everyone has access to “big data”, it’s the way you use your data that will differentiate your company within your space. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Differentiation] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Hmmm…things marketing automation does well. Just sayin’.). Use trigger emails. Usage encouragement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Differentiation] Case study: How one blog post helped me get a job in social media
    Companies have a ton of applicants to choose from and if you don’t differentiate yourself from all the others, you won’t be successful. Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! It’s your home after all.” But it is.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 24, 2012
    [Differentiation] Greetings from CEB Summit 2012!
    Marketing must begin to harness this information in a way that actively challenges customer assumptions about how their businesses work, and subsequently use this new understanding to point to unique supplier differentiators. Hello from Las Vegas! Let’s break this down a bit. Your competition is your competition, right? The internet.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Differentiation] Tribes Rule the Hyper-Social Organization
    Any line of business that does not provide the opportunity for clear competitive differentiation should be discarded, the authors say. wasn’t disappointed. In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. Rules Have Changed.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 13, 2011
    [Differentiation] Sunday thoughts
    It is about differentiating your company and creating remarkable content. (So people start remarking to each other.). Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? It ain’t there. I’m shocked at the number of companies who expect instant results. It ain’t happening. Nothing.
  • JUNTA 42  |  THURSDAY, DECEMBER 15, 2011
    [Differentiation] 15 Reasons Why Marketers Don’t Use Content Marketing
    Before defining what we want to see in results, we need to first understand the need, define how big the need really is, organize the business model, understand what your differentiating value really is to your customers, and define the risks involved. also added a few additional reasons compliments of the community. organization. Little.
  • FUNNEL FOCUS  |  TUESDAY, JULY 20, 2010
    [Differentiation] Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales
    Finally, the prospect's 3 rd Decision is to "select resources." At this phase, sellers need content that differentiates them from other vendors and supports the company's strengths. If only companies were that brave. CD: What does marketing need to do to get salespeople to use the content they provide? JK: Write good content. Make it simple.
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Differentiation] Find the Right Content Marketing Mix
    More created and curated content and slightly less syndicated content will allow these marketers to differentiate themselves and produce valuable content that builds trust in their brand. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. percent created, 24 percent curated and 12.6
  • B2B IDEAS @ WORK  |  MONDAY, JULY 12, 2010
    [Differentiation] Will Your B2B Brand Stand the Test of Time?
    Seeing these displays reminded me of how far we’ve come as marketers, and how far we’ll need to go to truly differentiate our brands. On a recent trip to London, one of many tourist stops was the Museum of Brands, Packaging and Advertising , in Notting Hill. Less “push,” more “pull.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Differentiation] A Behavioral Model of Information Seeking on the Web
    One version of the model describes six categories of information seeking activities as generic: starting, chaining, browsing, differentiating, monitoring, and extracting. During Differentiating , the individual filters and selects from among the sources scanned by noticing differences between the nature and quality of the information offered.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 28, 2009
    [Differentiation] 5 Secrets of Creating Successful Marketing One-Sheets
    One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. Tweet. The Grabber. The “Z”.
  • SALES CHALLENGER  |  SUNDAY, NOVEMBER 11, 2012
    [Differentiation] Deal Reviews Are NOT Sales Coaching
    “The only thing worse than coaching someone and having them leave is NOT coaching them and having them stay.”. This powerful statement about the importance of sales coaching was made by one of our members during a panel discussion at last month’s CEB Sales and Marketing Summit in Las Vegas. One is about behaviors, the other is about beliefs.”  .
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 4, 2011
    [Differentiation] Intuit / Salesforce.com Alliance Is No April Fool's Joke
    The revenue differential isn’t as large ($3.5 Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? For those of us used to thinking of Salesforce.com as the 900 pound gorilla, it’s disorienting to see Salesforce on the Intuit App Center, rather than the other way around.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 22, 2012
    [Differentiation] Why Your Company is NOT Better, Quicker, Faster or Smarter!!!
    If you want to truly differentiate your company or solution in the eyes of your prospect, here is a piece of advice – DON’T START WITH THE WORDS -BETTER – QUICKER – FASTER or SMARTER. These claims are pretty much made by every company out there. Of course, it is all based on their perceived advantage. The Bottom Line.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Differentiation] The 6 critical questions guaranteed to drive your social media strategy
    They can actually use their marketing platform as a point of differentiation. If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Should you step it up? Sorry, I can’t help myself sometimes). You want to do it. You don’t know where to start.
  • DIGITAL VOICES  |  TUESDAY, JULY 23, 2013
    [Differentiation] Excellent Customer Engagement is both a Science and an Art
    Analytics are the brain power driving this automatic persona differentiation, and statistics show that companies that apply advanced analytics to revise and refine customer profiles have 33% more profit and twelve times more profit growth than companies that don't. Analytics and Digital Maturity.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Differentiation] Manufacturers – Do you Have These Five Essential Website Elements?
    Show Off Your Facility & Processes - It’s important to use your website to show off what differentiates you from the competition. With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. Enjoy.
  • MARKETRI  |  TUESDAY, NOVEMBER 13, 2012
    [Differentiation] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    Researching your industry and competitors will also give you an idea of what is currently being done so that your designer can help your firm find ways to differentiate itself from the crowd. What is a brand? That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture?
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Differentiation] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    Delivering a great prospect experience can help you differentiate and become one of those B2B brands that businesspeople talk about like consumers rave about Zappos! Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. What do you do when you leave that bank? OK, this a consumer example.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Differentiation] 7 Common Grammar Myths You'll Never Fall For Again
    The en dash, not the em dash, can also be used to represent time spans or differentiation (e.g. Although none of us are perfect, spelling and grammar matter in marketing. And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Just look at what happened to NBC. Myth #3: "i.e."
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Differentiation] Does Your B2B Website Content Create Competitive Advantage?
    Your content should also provide an immediate, competitive advantage by differentiating your company from the competition. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Differentiation] Does Your B2B Website Content Create Competitive Advantage?
    Your content should also provide an immediate, competitive advantage by differentiating your company from the competition. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Differentiation] The Ladder of Emotional Values: Pleasure Reigns
    This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Videos.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Differentiation] 9 Indispensable B2B Social Media White Papers
    This eBook defines content curation and presents processes, best practices and case studies to help B2B marketers differentiate their brands and gain competitive advantages through content marketing and curation. 8. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Differentiation] B2B Market Segmentation – Part 2: How to Approach Segmentation
    Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS?
  • VIEWPOINT  |  TUESDAY, MAY 1, 2012
    [Differentiation] The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)
    In a previous blog on the power of the human voice in lead qualification and lead nurturing, I looked at eight characteristics that differentiate one-to-one personal contact from inbound marketing media. In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale. 1.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 3, 2015
    [Differentiation] What Will our B-to-B Marketing Responsibilities Look Like in 2 Years?
    But the ultimate end game was to differentiate your brand and help identify and create good leads for sales to follow-up on. Marketing’s role over the last decade has been pretty simple. Focus on your brand and identify new potential sales. The article claims that the top 3 current responsibilities won’t even be on their list.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Differentiation] The Hipster’s Guide to Better Business
    You need a differentiator that sets you apart from the competition. If you want to appeal to a crowd that treasures differentiators, not only do you need to do something unique…you need to do something that flies in the face of the norm. You see, hipsters don’t buy into a product or service unless a few boxes are checked. Tell a story.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Differentiation] Online Banner Ads: Out with the Old, in with Interactive
    Anytime you can differentiate yourself, it’s a win. The world of online advertising is evolving. Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. After all, display banner ads have been around since the early 2000s. Watch this video for an example.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Differentiation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    That user experience in itself will differentiate you from the competition. 6. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. Sales b2
  • VIEWPOINT  |  THURSDAY, MARCH 1, 2012
    [Differentiation] Demand Generation Strategies & Lead Management Processes First
    In part one , Carlos differentiates between demand generation strategies and lead management processes. Successful demand generation strategies fill the sales funnel with the right prospects and engage them correctly so they progress from marketing qualified leads (MQLs) to sales accepted leads (SALs) and sales qualified leads (SQLs).
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 12, 2012
    [Differentiation] Do You Know What Your Customers Want?
    Many focus on their corporate message or their differentiated customer conversation. At the end of the day, all the differentiated messages you can develop and headline changes you can make, won’t make a difference if they’re not connected to what your customers want. This is a very powerful question. Think about it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Differentiation] The True Detective Approach to Content Marketing
    According to Copyblogger, “it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.”. If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., It applies, it does!
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Differentiation] Social Buyerology: Listening to the Social Buyer
      Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.  Image via Wikipedia. Behavioral Listening. Social Interaction Listening.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 31, 2015
    [Differentiation] Designer 101: The User Experience Design Umbrella
    There is no specific user group or target audience, but the experience is still guided through differentiated design elements and/or a hierarchy of elements. This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Enjoy! Who is your designer, really? Source . UX Design (User Experience).
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 5, 2015
    [Differentiation] 5 Tips for Creating a Killer Call-to-Action
    What is your unique selling point that differentiates your product or service from your competitors? Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. And to do that, you need a killer call-to-action (CTA).
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 1, 2010
    [Differentiation] The Fallacy of Control for B2B Marketers
    If you want to differentiate your company and improve prospect relationships, it's time to give up control and focus on freely serving the educational and expertise needs of your potential customers. See if any of these sound familiar: We don't want to send prospects to any page not on our website. Yes, it's true. Give it a shot.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Differentiation] Why Modern Marketers Fail at Big Data
    Groupon had gauged success solely on sales; they didn’t take market differentiators into account when expanding. (and how to stop failure from happening). You can find her on Google + ! Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day. Duck Dynasty. Esurance.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Differentiation] 31 Scary B2B Marketing Statistics
    41% of American workers say they don’t know what their employer stands for and what differentiates its brand from others. October 28, 2014. The scariest holiday of the year is just a few days away. Stein IAS). Stein IAS). Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter). Pardot).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Differentiation] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    It uses ABM to target large, differentiated groups of named accounts, which are mostly high schools and colleges. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. One customer’s experience in particular is shared later in this post. SchoolDude: ABM in Motion.
  • ONPATH  |  WEDNESDAY, FEBRUARY 1, 2012
    [Differentiation] Email Marketing vs. Marketing Automation
    Four Important Differentiators 1. It's been more than 10 years since Marketing Automation (MA) systems hit the market. Yet people still get confused about the differences between marketing automation and email marketing. So what exactly are the differences? Below are some highlights from Lauren's article. What Kind of Buyer Are You?
  • MARKETING INTERACTIONS  |  SUNDAY, SEPTEMBER 27, 2009
    [Differentiation] Content Marketing for Product Customization
    " With the high level of commoditization across B2B products and solutions, often what differentiates a company is how they help their customers use them to gain the best business outcomes. I was reading the AMA's Journal of Marketing and came across an article, Testing the Value of Customization [Sep '09]. Global or regional?
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Differentiation] Thought Leadership in B2B Marketing [#B2Bchat Recap]
    It is easy to look to other spaces and see companies as thought leaders, but it was notable that when the group looked within the space they know best, where they are most likely to recognize true differentiated thought leadership, all the thought leaders identified were individuals. Why should companies invest in thought leadership?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. Do something unexpected.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Differentiation] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    You must differentiate your product, even if you're selling something really boring. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. With just a Sharpie, a digital camera and a copy of Trust Agents, he delivered an innovative, one-of-a-kind presentation.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [Differentiation] What’s it like to be in B2B marketing?
    The research, which Luisa and I have developed together, will allow us to differentiate between business to business and other marketers. This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Differentiation] 10 Biggest B2B Marketing Challenges
    However, 60% are not fully satisfied with their current efforts to differentiate on brand. There’s also confusion about which marketing channels actually help to drive brand awareness to enhance differentiation.  . You’re probably tired of hearing that B2B marketing is changing. Which is fine. Except it really is. Challenge 1. SOS ROI.
  • VIEWPOINT  |  TUESDAY, APRIL 23, 2013
    [Differentiation] Sales Qualification Isn’t an Event - It’s a Process
    As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities. Parallel Thoughts. BANT Won’t Help.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
    This is the special recipe that will differentiate a company and create a competitive advantage in a new world of unprecedented transparency. 4 out of 5 stars. recommend this book for top business executives looking for fresh ideas for dramatic growth. Note about our reviews. We are tough and honest graders. Product + service + innovation.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Differentiation] New Data: Should You Include Social Media Icons on Your Homepage?
    The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. This post originally appeared on inbound.org and is reprinted here with permission. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. Twitter.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Differentiation] Content is the Foundation of Good Relationship Marketing
    That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Here’s a quote from billionaire industrialist H. Think again!
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Differentiation] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Noting that the concept of a Facebbok phone “looks to be a derivative product developed a few years too late into a market that it can’t differentiate in,” the prolific Jim Dougherty suggests a handful of enhancements that could nevertheless turn this product into a winner, among them: “Game thwart. by Bit Rebels.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Differentiation] What’s On The “To-Do List” for SaaS Marketers
    This means pitching the basic idea of SaaS products is less of an uphill battle, and messaging should focus more on the details, differentiators, and special features. Because SaaS customers have a basic idea of what they want and need, marketers must approach messaging and campaigns as an opportunity to focus on differentiators.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Differentiation] 3 Points, 5 Questions – Personas Driving Marketing Insight
    How many personas are in your decision making unit and do you market to all of them?  If so, with differentiated messaging? New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
    We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. We already know Google Authorship is becoming more important in differentiating the B2B organization and individual brands in search engine results. Content Development Repository. Quora.
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