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  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Differentiation] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    While some users are savvy to ads, they’re becoming more and more like organic listings -- the only thing differentiating them is the small yellow “Ad” label that can be easily missed. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change? This is bad.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Differentiation] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    Why Pay – Comparisons/Differentiators. The first is informational, the second is a differentiator and the final two are converters. With the 30-day trial, there is double the number of emails as we have more days to work with including additional informational and differentiator messages. Sometimes you see 7-day trials. Urgency.
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Differentiation] The Resume is Dead: The (Story) Bio is King
    We’ve been told to carefully construct a persona that will differentiate and trademark our skills into a unique value proposition. Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing.
  • HINGE MARKETING  |  THURSDAY, JUNE 16, 2016
    [Differentiation] How to Grow a Business: 3 Research-Backed Insights
    Insight #1: Focus —Develop clear differentiators and specialized targeting. On average, the fastest growing firms are far more differentiated from their competitors. But it isn’t just the quantity of these differentiators; it is the quality as well. The High-Growth Club. But what do we mean by high growth? So let’s dig in.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Differentiation] 10 Tips That Can Drastically Improve Your Website's User Experience
    These are active action words that prompt and guide the user. 4) Use Hyperlink Differentiation. When it comes to hyperlink differentiation you do not need to reinvent the wheel. In today’s changing marketing landscape, your website has become a more powerful tool than ever. However, white space is essential to good design.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Differentiation] The Death of Branding [INFOGRAPHIC]
    This provides a better ROI and ensures that your branding shows what differentiates you from the competition. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Differentiation] 6 Easy Ways to Keep Track of Your Competitors
    Differentiating yourself from the competition is something every business wants to do. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. How does it compare to yours? Look at customer reviews.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Differentiation] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    He believes the one thing that will differentiate us is our ability to envision innovative ideas and solutions. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Karo Syrup. This week’s show. Content marketing in the news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Differentiation] A new process to quantify content marketing success
    Related Stories Facebook content strategy is a time bomb for inbound marketing A solution to the content marketing measurement puzzle Polish up your best content to drive content marketing value Case study: Social media engagement as a point of differentiation The future of content marketing strategy. Traffic? Sales? Our premise is simple.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Related Stories How to Differentiate Content Curation on Social Media 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise. Leave a comment below!
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [Differentiation] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Question: How does the rise of content marketing as a practice and buzzword impact its efficacy as a competitive differentiator? Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Differentiation] Buzzword Watch: Stop Saying That. Really. Stop.
    But at the end of the day, there’s got to be a fresher approach to differentiating yourself. There was a time these phrases were meaningful differentiators … the promise that clear understanding and “next steps” could be gleaned from the muddy waters of math and confounding data points. It didn’t happen all at once. Trite. Repetitive.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Differentiation] Marketing attribution systems: a quick look at the options
    Of course, there are plenty of other points that differentiate these systems. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Differentiation] Are you surfing the social media wave (or are you too far ahead or behind)?
    You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Be careful! It’s not true. You should do the same thing.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Differentiation] Are White Papers Dead?
    Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. You can’t get any more vague than that for a follow-up.
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Differentiation] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Length doesn’t matter – content needs to be differentiated and valuable to its target audience. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. by 2020. Next, we’re encouraged by a study that proves that engaging long-form content does get read on smartphones. This week’s show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [Differentiation] Case study: Creating social media benefits in a regulated industry
    ” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Legal.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Differentiation] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Want to supercharge your WordPress blog? But they didn’t do much at all with it.
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Differentiation] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In an age where everything is done online, a way to really stand out and differentiate your company from others is to send something through the mail. As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Coverage. What metrics determine success? Awareness. LinkedIn Ads.
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Predictions for 2015
    Tealium: When digital marketing management firm Tealium wanted to differentiate its services, it used an unusual tactic: It launched a children’s book called Taming the Digital Marketing Beast that looks like something from the Little Golden Books series. This week’s show. Recorded live on December 28, 2014; Length: 1:11:55).
  • MARKETING ACTION  |  THURSDAY, MARCH 28, 2013
    [Differentiation] Content Prospecting: How to Enable Sales Reps with Lead Nurture Best Practices
    You’ll learn how to: Differentiate yourself from the rest of the sales pack by becoming your prospect’s trusted expert. To be successful with content marketing, you need to get very specific and strategic with process, timing, and the actual content itself. It’s a sophisticated practice, but not so difficult if you know how.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Differentiation] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    For buyers further along in the purchasing journey, we used it to establish authority and differentiate ourselves from our competitors. Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens  before  you even know who they are. Listen!
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Differentiation] How customer experience supports brand loyalty through relationships
    That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. It’s time to take the wheel, even if you’re not into cars. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Differentiation] How To: Build loyalty through customer engagement
    As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 19, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
    Robert and I agree this is an excellent opportunity to create a differentiated experience for users of Uber, who are essentially a captive audience during their rides. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live September 14, 2015; Length: 59:25).
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    Here are some excellent offers that serve both purposes–simplicity and quality control: Free shipping.   A great way to differentiate yourself in a highly competitive environment.  Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  Free trial.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Differentiation] A Thought Leadership Marketing Strategy Based on Research
    Answering this question will help you understand your differentiators. So the extent to which you’re differentiated around expertise in turn affects the speed of your ascent to greater visibility. SEE ALSO: Expertise as a Differentiation Strategy. 5. An essential key is research. Why is this? How to Research. Secondary research.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Differentiation] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Sign Me Up!
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Differentiation] Why a Content BOM is Crucial to a Successful Industrial Web Design
    How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Differentiation] 3 Important Elements of a Customer Case Study
    Make it easy for them to understand your solution and differentiate it from others in the market. Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. case study can provide all of this information and more. Tell a Story About Your Solution.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. Do something unexpected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Differentiation] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    You’ll want to ensure that the professional you hire has knowledge of basic marketing concepts like positioning, segmentation, and differentiation.  By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small. How do you find the right person to lead this charge? Positioning.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Differentiation] Marketing Myself: How the Right Marketing Plan Got Me Hired
    • How can I differentiate myself from the competition? The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. The Plan. But until last week, my only client was me. The Result.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Differentiation] The Long Term Value of an Email Marketing Welcome Programme
    In a crowded retail market, service is a huge differentiator; if customers have a bad experience of a brand they are unlikely to return. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. However, to do this successfully good data hygiene is also essential.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] The 2014 Priority List for Marketers
    Killer content is the key to differentiating yourself amongst a sea of competitors. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Differentiation] Stop the Insanity. Fire Your PR Firm in 2014.
    PR firms often justify their value by the sheer volume of media exposure they generate…regardless of whether it stakes out intellectual territory, supports a client’s value proposition, or differentiates them in the marketplace. The more publicity, the better. Publicity generates revenue. Counting Media Clips is a Zero Sum Game. and “2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] The dangerous confusion of sales and content marketing
    Related Stories Why conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing. By Tom Webster, {grow} Community Member.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Differentiation] From Strings to Things: A Quick Primer on Semantic Search
    His Cogito Ergo Sum maxim pithily summarizes the key differentiating factor between our current keyword-string approach to search and a rapidly approaching future dominated by semantic search: the ability of search engines to think, and in doing so to recognize things not strings. Smarter Search Engine. Adieu, Keywords. It’s Social, Too?
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Differentiation] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Understanding how to properly connect with those personas and differentiate yourself from your competition in a succinct manner is another. How does your solution differentiate positively from your direct competitors? Think back to the last digital marketing campaign that blew you off your feet. What tone do take? Indirect competitors?
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Differentiation] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    According to Caroline Morris with the marketing research organization Sky IQ, " They [consumers] don't differentiate in terms such as channels or devices like marketers do, they are just engaging." The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Differentiation] Four Tips to Start an Effective Law Firm Marketing Strategy
    Whether you’re interested in increasing your firm’s visibility and brand recognition, growing your client base or creating meaningful marketing differentiation, the most important point to consider is spending money on marketing that you can measure. Many firms frequently use television advertising and press releases. Build client personas.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Differentiation] Top Trends in A/E/C Marketing for 2015
    Often, this knowledge will consist of many different topics and details: from brand differentiators to style guides to logo usage guidelines to social media policies. Moreover, firms should watch for signs that they may need to redefine their brand for a changing marketplace, such as dated differentiators or an aging website. 4.
  • THE ROI GUY  |  MONDAY, MARCH 28, 2016
    [Differentiation] Forbes Insights: Value First
    Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue. High performers have a need and desire to help a customer solve a problem, to create value for them.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Differentiation] The Ultimate Cheat Sheet for Creating Social Media Buttons
    But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! Official Twitter Follow Button.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] Why Media Companies Are Struggling (And How Inbound Can Help)
    As media companies have taken their content and advertising digital, it’s hard for readers to differentiate one media company from the next. But how can you do that in a way that differentiates you from the competition? Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.
  • MARKETRI  |  THURSDAY, JULY 19, 2012
    [Differentiation] Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One.
    Learn how to talk about the firm, its differentiators and the benefits it provides to clients. Young accountants, engineers and lawyers enter into their respective fields because that is what they want to practice. And in some firms, young associates are told that having super high chargeability is the Holy Grail to partnership.
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Differentiation] Find the Right Content Marketing Mix
    More created and curated content and slightly less syndicated content will allow these marketers to differentiate themselves and produce valuable content that builds trust in their brand. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. percent created, 24 percent curated and 12.6
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Differentiation] The 7 Building Blocks of a Solid Content Marketing Plan
    Putting together a voice and tone guide will differentiate your brand, create a standard that you can measure quality content against, and help you create content that resonates with your audience. Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. Be useful.
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Differentiation] Customer Quotes That Compel and Sell in Case Studies
    Decision – Feature a quote that speaks to why the customer chose the solution - a great opportunity to call out your competitive differentiators. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. How do you use quotes for maximum impact? Add More for Emphasis.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Differentiation] The “Social Media Certificate” – Smart Move or Scam?
    When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Differentiation] Five ways to calm down and not be overwhelmed by social media change
    Related Stories Why conversation hierarchy is important to your marketing strategy Seven fascinating marketing lessons of 2015 Case study: Social media engagement as a point of differentiation. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. Take a deep breath now. This changes everything. It is.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Differentiation] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    The smart ones (and that''s most of them) already have a strategy in place to differentiate themselves from the big industry leaders. I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Like a broken clock, the time has come when I''m right.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Differentiation] 10 of the Best Brands on Twitter (And Why They're So Successful)
    But JetBlue is on another level -- and they've done a fantastic job differentiating themselves on Twitter by finding clever ways to exceed our expectations. When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. Follow @JetBlue.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Differentiation] The Secret to Success for Manufacturing Websites: Foundation Pages
    Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Consider creating separate pages for company history, business locations, employees and management, and differentiators (“Why Our Service is Unmatched,” for example). Go check him out! ABOUT US. PRODUCTS. SERVICES.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Differentiation] Winning Executive Buy-In for Martech Investments
    How could anyone differentiate between thousands of different marketing solutions, or even hundreds in a particular category — all claiming to be innovative, mission-critical, and superior to competitors? Marketers occupy more and more real estate in the customer lifecycle every year. Let’s take a closer look. The MarTech Landscape.
  • BIZNOLOGY  |  TUESDAY, APRIL 9, 2013
    [Differentiation] Kiss your line-of-shame smack on its social media lips!
    ” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone. What do I mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Integrate Social Media and Blogging from The Art of Social Media
    Now, I’d like to answer a few great questions we received after the presentation: Q: What are the best practices for differentiating between a ‘professional’ social media presence and a ‘personal’ social media presence? A: The reality is that your personal and professional social media presence is one and the same. We hope so. Add drama.
  • VISIONEDGE  |  TUESDAY, MAY 20, 2014
    [Differentiation] Craft a Killer Sales Playbook
    With a practical sales playbook, you can leverage strengths, differentiate  offers, prove business value, and ultimately improve your win/loss ratio. The Sales Playbook, Defined. The playbook helps you implement a common sales methodology that leverages the processes used by high performers. The outcome? Diagram the engagement experience.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Differentiation] Higher Education and Beyond: A Changing World for Marketers
    Institutions are becoming more and more aware of the importance of creating a unique brand presence to differentiate themselves from their competition. Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing And that’s true for all marketers.
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Differentiation] The Three E's of Boosting Sales Productivity
    We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. So the big question … what are you doing today to address the three E’s ?
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Differentiation] Make Time for the Not Urgent
    Differentiate yourself as someone who goes the extra mile and always asks “Why are we doing this?” Originally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Differentiation] 10 of the Most Memorable Marketing Campaigns of 2012
    First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing. Too often, marketers attack their competitors directly to show their differentiation -- which is not something that looks very professional to potential buyers.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Differentiation] Value Selling Tools and the Buying Lifecycle
    view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But how can you best develop and deliver these tools effectively to fight Frugalnomics?
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Differentiation] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    We discuss what differentiates it from other live video services, and debate what the next steps will be in Live’s expansion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example of the week from Arch Shaw. This week’s show.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Differentiation] Should Your Consulting Firm Be Specialized?
    well-chosen specialization goes a long way towards defining your brand and differentiating you from competitors and generalists. That brand differentiation will help you generate leads and secure new clients that you’re uniquely situated to serve. In the past, specializing could be risky for consulting firms.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Differentiation] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    specialization is a differentiator that proves itself. 3) A High Performance Website In today’s professional services marketplace, your firm’s website is one of your most crucial assets. Web and graphic design can influence your audience’s perceptions, aid recall, and swiftly and intuitively differentiate a business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Differentiation] The 6 critical questions guaranteed to drive your social media strategy
    They can actually use their marketing platform as a point of differentiation. If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? Should you step it up? Sorry, I can’t help myself sometimes). You want to do it. You don’t know where to start.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Differentiation] How do I find the “voice” on my company blog?
    When you get right down to it, your “voice&# is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] The Coming War over Buyer Insights
    One of the top challenges for companies today is differentiation. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.).
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Differentiation] New Data: Should You Include Social Media Icons on Your Homepage?
    The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. This post originally appeared on inbound.org and is reprinted here with permission. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. Twitter.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Create a Benchmark to Measure Content Marketing ROI
    Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Differentiation] 5 Reasons to Invest in Interactive Content
    Content marketing aims to reach buyers in the awareness stage, differentiate our brands in the consideration stage, and make our brands the clear winner in the selection stage. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. As Mark Schaefer rightfully notes, we live in an age of content shock. have no idea.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • CMO ESSENTIALS  |  FRIDAY, DECEMBER 11, 2015
    [Differentiation] Over-Creating (and Under-Utilizing) Content Is Bad for Business!
    When marketers can take the information they’ve gained from content analytics and push relevant content to a specific sales rep – based on role-based differentiators such as time, location, association, or event – sales teams get the right content for the right customer interaction at the right stage in the sales cycle. or when to use it.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Differentiation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Use the phone and snail mail to differentiate yourself. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. There were some terrific responses and I’ll share them over the course of two blogs.
  • JUNTA 42  |  SATURDAY, FEBRUARY 27, 2016
    [Differentiation] This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
    C2R has been a very effective tool to open doors for Altair salespeople, and has been an excellent competitive differentiator for the company. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we ponder what’s behind Google’s decision to drop right-side ads on desktop search results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] What Do You Think of These 2014 Sales Predictions?
    So here''s my 2014 sales prediction: And, it''s very much related to my new book, Agile Selling , which I''ve been thinking about for two years now: In today''s ever-changing business world, sellers are now the key differentiator. Every year sales pundits offer their best guesses about the year ahead. Are they right? Who knows.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Differentiation] Case study: How one blog post helped me get a job in social media
    Companies have a ton of applicants to choose from and if you don’t differentiate yourself from all the others, you won’t be successful. Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! It’s your home after all.” But it is.
  • E-QUIP  |  TUESDAY, NOVEMBER 20, 2012
    [Differentiation] Does Quality Really Distinguish Your Firm?
    What differentiates your firm from your competitors? But when I've asked clients to rate individual firms in hundreds of client interviews over the years, quality has rarely been mentioned as a point of differentiation. The fact is that I've not encountered a firm that specifically sought to create differential quality.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Differentiation] 9 Brands With Brilliant Facebook Marketing
    This key differentiator has kept Facebook as the most widely-used social platform, even as new networks are introduced every day. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Is it on the decline? Can businesses still find it valuable?
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Differentiation] This Week in Content Marketing: The Future of Content Marketing 2025
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this Mother’s Day episode of This Old Marketing , Robert and I discuss what advertising will look like in 2025 and what role content marketing will play in it. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 2, 2015
    [Differentiation] 5 Ways Nonprofits Can Improve Their Content Marketing
    This is a method in social psychology that has demonstrates just how little differentiation it takes for people to show favoritism to their own “in-group.” While many brands use content marketing to drive conversions , nonprofits have different goals in mind. Ask for time first, money second. Ask donors to imagine the victim’s feelings.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Differentiation] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Differentiation] 5 Things Your Customers Wish You Knew About Them
    more customer-centric approach will add value to your business by enabling it to differentiate itself from others who do not offer the same experience. Recently, I stumbled upon a quote that said something to the effect of, “…customers don’t care about your logo, they care about what you do”, and it got me thinking.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Differentiation] Starting a New Job? 8 Tips for Having a Great First Day
    That could mean differentiating yourself from your peers with a new idea, leading a new project to success, or simply showing your team that you are a curious lifelong learner. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] What Are Psychographics? [FAQs]
    Most importantly, going beyond the demographics of your buyer persona and really understanding their psychographics will provide you with valuable data that can differentiate your marketing from your competitors. You probably know a lot about who buys from you. But there’s another component needed to really understand your buyer. Surveys.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Differentiation] 3 Key Takeaways from Social Media Marketing World
    Provide competitive differentiators and address the questions your customers really have, such as cost and value. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Content is King, and Engagement is Queen. Answer the Why, What, and How for your audience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Differentiation] Everybody Writes — My Interview With Ann Handley
    So I want people to think of writing and their words not as boring drudgery… but as a way to differentiate themselves online. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And Why did you write it?
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    It won’t set you apart or differentiate you, and more than likely it won’t bring you any new business. Our law firm clients are frequently getting hit with tons of advertising opportunities from publications that compile lists of “highly rated” lawyers. Her response was ‘I can take care of that for you.’
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Differentiation] Is Your Competition Making Stuff Up? Good.
    This is a great example of marketers, lacking anything meaningful to use to differentiate from the competition by Making Stuff Up. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in Dwell instead of a depressing mix of unmatched sheets and dog hair. Is full size the same as double?
  • HINGE MARKETING  |  MONDAY, DECEMBER 23, 2013
    [Differentiation] Happy Holidays from Hinge
    The Value of Design in Brand Differentiation As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Differentiation] 2016 Marketing Events That Will Shine as Bright as Gold
    Learn how to differentiate your company from your competitors through your content. Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? loved it. May 2016.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 28, 2014
    [Differentiation] Channel Your Efforts
    For me, the implications for the channel are clear – differentiation is a must. Over the years, PWB has worked with a lot of clients with independent sales channels. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. If I can buy the new SuperWidget 3.0
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Differentiation] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • LATTICE  |  WEDNESDAY, JANUARY 6, 2016
    [Differentiation] Predictive Marketing 101: How to Operationalize your Predictive Scores
    Consider differentiating the type of invitations your leads receive to events based on their score. 7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. Here are a few ideas from our customer base to get you started. Field Events.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Differentiation] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Let’s say a prospect calls your business because they want to find out what differentiates you from your competition. Author: Amber Tiffany The most personal conversations happen offline. Dial in on call intelligence. Phone conversations are not only personal, but they’re also one of the most common interactions people have with a business.
  • FATHOM  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] If All Content is the Same, Will Anyone Read it?
    Differentiating Your Content. First, it helps to understand that differentiating your content is not the same as creating unique content. Differentiating your content is essential, especially for an E-Commerce site. If a tree falls in the woods, does it make a sound? But, what is it really? Where should you start? Contests.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Differentiation] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    SEE ALSO: Five Steps to Find and Own Your Differentiators. 4) Specialization in a certain role within organizations. By carefully choosing a focus for your firm, you can differentiate yourself from the rest of the pack while building real expertise and credibility in your niche. Is this the end of the generalist management consultant?
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