Page 8 of 27 Previous | Next 
  • PWB MARKETING BLOG  |  MONDAY, APRIL 28, 2014
    [Differentiation] Channel Your Efforts
    For me, the implications for the channel are clear – differentiation is a must. Over the years, PWB has worked with a lot of clients with independent sales channels. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. If I can buy the new SuperWidget 3.0
  • MARKETRI  |  TUESDAY, NOVEMBER 13, 2012
    [Differentiation] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    Researching your industry and competitors will also give you an idea of what is currently being done so that your designer can help your firm find ways to differentiate itself from the crowd. What is a brand? That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Differentiation] How to Improve Your Lead Nurturing Program
    Is your marketing strategy more of the same, or are you actively taking steps to differentiate your company? Over time, many marketers will see a dip in their lead nurturing programs. It’s normal: prospective buyers may find other options for products or services. So how can you find more of your best audiences? Send Fewer Emails.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Differentiation] Why You Need Marketing Analytics, Not Web Analytics
    Let's highlight three of the main differentiators: 1. As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point. Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Yeah -- pretty sweet.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Differentiation] How Developing Your Brand Value Can Win You New Business
    He was stymied because the junior staff, while technically excellent, did not communicate the firm’s differentiators as clearly as he could. Internally , begin by educating all employees on your firm’s core differentiators. If you are among them, you are certainly not alone. Breaking Down Your Brand. Additional Resources.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Differentiation] The Branding Process for Professional Services Firms
    Identify Your Differentiators. With this body of data you can begin identifying differentiators — characteristics that distinguish your firm from similar competitors. Most firms can uncover 2 to 5 true differentiators. Your differentiators must meet three criteria: It must be true. Brand Identity. Brand Tools. Phase 1.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Differentiation] IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
    Taking into account differences that exist between different company sizes, industry segments, and business models, IDC identified three factors that most differentiate marketing Leaders from those that are marketing Challenged. I just wish to share the conclusion. You can read the full press release here. ” . of their staff.
  • SALESPREDICT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] Traditional vs. Predictive Lead Scoring
    The key differentiator between traditional and predictive lead scoring is this: choosing and ranking the right attributes and associated point values is a subjective process in the traditional model. However, not all lead scoring is created equal. Let’s look at it this way: chances are, within an arm’s reach you probably have a smartphone.
  • INFER  |  SUNDAY, OCTOBER 16, 2016
    [Differentiation] Tips for Using Retargeting to Drive ABM Success (Part 1)
    With AdRoll, we push that creative back to people who have visited our website to familiarize them with our customer community, which is one of our strongest differentiators. This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Differentiation] The state of the nation on SEO, content strategy and earned media
    I think that’s how companies are differentiating themselves. I think that''s how companies are differentiating themselves. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Search doesn’t exist without content.
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Differentiation] Level the Field, Win the Deal
    Differentiated? What's impeding your growth and undermining your success? Well, there's one detrimental factor I'm seeing quite a bit these days. I'm wondering if it's an issue that you face. What I'm seeing is companies failing to position themselves as thought leaders on the issues that matter most to their potential clients. Let them. .
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Differentiation] Creating an Effective B2B Marketing Machine
    Most important, all messages should be based on a compelling brand promise and a differentiated value proposition. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” Consistency – You must have a consistent message across all media.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Differentiation] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    One of the things that differentiates best in class marketers is their determination to measure and define key metrics which drive business results. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. I love salespeople. Are you one? I feel for your suffering and want to help you. That’s the theme of this post. I was you.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Differentiation] How to Create Content for a Winning Account-Based Marketing Strategy
    Today, you have to find ways to differentiate your content from your competitors’, and account-based marketing offers the solution. You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Here’s why it helps.
  • GREAT B2B MARKETING  |  SUNDAY, SEPTEMBER 12, 2010
    [Differentiation] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
    But the most important thing you can do is to make sure you have a compelling and differentiated brand. Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. .
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Differentiation] The Importance of Market Research — and Understanding Your Competition
    If you don’t know who your competitors are, you can’t differentiate yourself in a way that drives clients to make your firm their final decision. Based on what your competitors are or aren’t known for, your technology firm can build a brand that makes you the “go-to” for a particular differentiator.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Differentiation] 10 Tips To Increase Eyeballs And Conversion
    Make your brand value prop crystal clear and preferably differentiated. Consistently hit that drumbeat across all channels. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat. Many brands do this very well. Coke – happiness. Red Bull – energy. Verizon – works everywhere.
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Differentiation] Content Marketing Spotlight Series: A Q&A With Robert Rose
    What I mean by that is that before the true nature of fragmented audiences (even 10 years ago we were still only dealing with the Web site as a “digital channel”), the brand differentiated based on the ability of its product and depth of relationship with its customer base. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Differentiation] From Strings to Things: A Quick Primer on Semantic Search
    His Cogito Ergo Sum maxim pithily summarizes the key differentiating factor between our current keyword-string approach to search and a rapidly approaching future dominated by semantic search: the ability of search engines to think, and in doing so to recognize things not strings. A Smarter Search Engine. Adieu, Keywords. It’s Social, Too?
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Differentiation] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    As such, marketers must truly understand the needs/wants of their markets, and should honestly evaluate their differentiated value-add so that their connection to the customer is based on authenticity. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets. Uncertainty.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Welcome to the newest client of Find New Customers
    They hired us to provide a wide range of marketing services and competitive differentiation. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon. ” Dan McDade, Pointclear.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Differentiation] How GoPro’s Content Marketing Puts Experience Before E-Commerce
    The Share button is the only one that is differentiated as blue, which pops out at the user, grabbing his or her attention. GoPro has always been a brand that represents amazing experiences and adventure. Share over shop. GoPro, on the other hand, emphasizes a share call-to-action over shop. Content for everyone. million views. PM" />.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Targeting Audiences Not Looking for You; Advertising Options for B2B
    What is your value proposition and your points of differentiation? Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Differentiation] What Is a Personal Brand Statement – And 3 Steps to Writing One
    Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. What is a personal brand statement?
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 21, 2010
    [Differentiation] What’s it like to be in B2B marketing?
    The research, which Luisa and I have developed together, will allow us to differentiate between business to business and other marketers. This is the year when I get to do what I want to do – or at least most of the time. At the advanced age of 62, I experienced the benefits of formal coaching for the first time, and saw its benefits.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Differentiation] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. 88% of marketers said that interactive content is effective in differentiating their brand from their competitors. How can you provide unique value nobody else is offering?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Differentiation] How to Generate New Keyword Ideas
    Additionally, you can differentiate between desktop and mobile, giving you further insights into how your audience is searching. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. People use words to search! Image: Blue Nile Research.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 13, 2013
    [Differentiation] Common Content Marketing Mistakes To Avoid
    In fact, blazing your own path can be a great way to differentiate yourself. Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. Swinging for the Fences.
  • THE ROI GUY  |  MONDAY, MARCH 28, 2016
    [Differentiation] Forbes Insights: Value First
    Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue. It’s a mindset. The business follows from that approach.” But you fail if you are just talking about yourself.
  • HINGE MARKETING  |  MONDAY, JANUARY 4, 2016
    [Differentiation] Elements of a Successful Brand 4: Brand Promise
    SEE ALSO: Why Brand Differentiation is Essential for Professional Services Firms to Succeed. If a business is confident in its abilities and has developed a compelling and consistent customer experience, it can more easily differentiate itself and assume a market leadership position. A brand is a complex organism. Promises Kept.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Differentiation] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    You’ll want to ensure that the professional you hire has knowledge of basic marketing concepts like positioning, segmentation, and differentiation. By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small. How do you find the right person to lead this charge? Positioning.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Differentiation] Marketing Myself: How the Right Marketing Plan Got Me Hired
    • How can I differentiate myself from the competition? The Problem. "Oh, jeez, good luck with that!" " That was the common sentiment when I said I studied marketing. “So you plan on flipping burgers, huh…” was another popular response. The Plan. But until last week, my only client was me. The Result.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [Differentiation] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Understanding the competition can help you beat the competition and highlight your unique differentiators. Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing?
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Differentiation] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    If you have something that makes your prospect smarter, helps them be better, it may be unexpected but they’ll appreciate how you’ve differentiated and been focused on value creation.” Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Principal. link].
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Differentiation] Brand Strength and the Halo Effect in Marketing
    And our Differentiation Guide for Professional Services Firms will help you position your firm’s brand based on real differentiators. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. The Halo Effect. So what exactly is brand strength? Branding
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Differentiation] 5 Customer Experience Cues From Retail
    In fact, many sources who contributed to Retail TouchPoints’ annual Outlook Guide emphasized that personalization would be a key differentiator for retailers in 2014. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Store nearby! Today only!”
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Differentiation] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    It uses ABM to target large, differentiated groups of named accounts, which are mostly high schools and colleges. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. One customer’s experience in particular is shared later in this post. SchoolDude: ABM in Motion.
  • ACT-ON  |  MONDAY, OCTOBER 17, 2016
    [Differentiation] Why (and How) Your Team Should Personalize the Customer Experience
    In fact, many marketing thought leaders name customer experience as the next new market differentiator. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. Then ten minutes later. Great.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Differentiation] What the Board of Directors Expects from Marketers Today
    Now that everyone has access to “big data”, it’s the way you use your data that will differentiate your company within your space. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1. Use Your Data.
  • MARKETRI  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Advertising in Lawyer Ratings Publications: A Goldmine. But Not for Your Law Firm!
    It won’t set you apart or differentiate you, and more than likely it won’t bring you any new business. Our law firm clients are frequently getting hit with tons of advertising opportunities from publications that compile lists of “highly rated” lawyers. Her response was ‘I can take care of that for you.’
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Differentiation] How do I find the “voice” on my company blog?
    When you get right down to it, your “voice&# is the key differentiator for your blog — it probably makes the difference on whether somebody even reads your blog or not. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? How do I determine the blog’s “voice”? Are you witty or buttoned up?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Differentiation] Creating a Marketing Plan: A Guide for Professional Services Firms
    How do you find your firm’s differentiators? Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Which conferences were you going to attend? Which local events were you going to sponsor? How much discretionary networking budget were you going to allocate to each partner? Help is Here.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 13, 2014
    [Differentiation] The Virtue You Need to Become a Content Marketing Master
    Great content marketing that differentiates their brands and advances their business objectives. Marketing Strategy and Experiences Are Brand Differentiators. Your products and services are no longer your differentiators—rather, it’s your marketing approach and the experiences you create that define your brand.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Differentiation] CMOs Win When High-Value Customers Are Treated Personally Online
    The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Differentiation] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Companies in every B2B industry work so hard to differentiate themselves, and then we seem to expect the same alignment solutions to work for every team. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. I have a theory. It’s two-fold. [1] Definitely not.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Differentiation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    He spent six months examining what differentiated Celarity from the competitors and analyzed competitors’ performance. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. Celarity, of course.
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Differentiation] Make Time for the Not Urgent
    Differentiate yourself as someone who goes the extra mile and always asks “Why are we doing this?” Originally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • SNAPAPP  |  FRIDAY, JUNE 12, 2015
    [Differentiation] How Ecova Expanded a Campaign and Pre-Qualified New Leads With Interactive Content
    The assessment is featured on their Good Utility Data campaign landing page, and offers a differentiated call-to-action alongside the related campaign assets to capture a wider range of Ecova’s target audience. The Challenge. Ecova’s mission is to help their customers understand their energy usage and find ways to optimize. The Solution.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    A great way to differentiate yourself in a highly competitive environment. Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. This is not news to Internet marketers. Since you are paying for each click, your ROI depends more on quality than on quantity. Free trial.
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Differentiation] Agile Marketing for Professional Services
    Related Stories SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 Marketing efforts now need to be evaluated and adjusted continually. On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Differentiation] 6 Easy Ways to Keep Track of Your Competitors
    Differentiating yourself from the competition is something every business wants to do. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. How does it compare to yours? Look at customer reviews.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • ACT-ON  |  THURSDAY, DECEMBER 31, 2015
    [Differentiation] From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
    Content marketing today is much more than blogging, and with a little creativity you will be able to differentiate yourself greatly from your competition. Some of that differentiation should come in quality. We hear so much about content marketing; it’s easy to assume that everyone is doing it. You are the expert. In conclusion.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Differentiation] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    If you follow best practices -- and only best practices -- you won''t be doing much to differentiate yourself. When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. 4) You’re inconsistent.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Differentiation] How Lowe’s Is Creating an Engaging Customer Experience
    The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Merry.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Competitive Sale” Nurture.
  • KAON  |  TUESDAY, DECEMBER 15, 2015
    [Differentiation] 3 Essential Ingredients For Your Engaging Sales Presentation
    Frequently, this individual content doesn’t clearly differentiate their products/solutions correctly, making it difficult to create consistency within the brand. Original article published on Sales Initiative. No matter what the industry, e.g. telecom, medical, scientific, industrial, etc., Optimised content for all mobile devices.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] How Can Professional Services Firms Boost Their Value?
    Their communications are driven by a strong marketplace positioning built on differentiators that are true, demonstrable and highly relevant to target audiences. To learn more about identifying differentiators, download our brand new Differentiation Guide for Professional Services. So, what drives value?
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Differentiation] Is Your Competition Making Stuff Up? Good.
    This is a great example of marketers, lacking anything meaningful to use to differentiate from the competition by Making Stuff Up. Is there anything prettier than a well-merchandised display of bed and bath linens? It’s all about potential. Do I want percale or sateen? Is full size the same as double? Do the kids have single beds or twins?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Differentiation] The Colossal Content Marketing Report: Blogging Basics and Beyond
    In fact, you may want to differentiate your blog by posting at a less crowded time. Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2 Fair enough!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Differentiation] Three New Year Business Resolutions You Should Steal
    Check out the goals below to differentiate between controllable and beyond-your-influence: Writing the best evergreen article on e-mail marketing VERSUS aiming to get 100,000 views on it. By Mars Dorian, {grow} Contributing Columnist. I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re….
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Differentiation] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    If customers hold the keys to relevance, more and more BtoB sellers will differentiate themselves based on buyer insights – what you know about those customers. Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. I suggest you leave buyer insights to the pros. But what is compelling content?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Differentiation] The Long Term Value of an Email Marketing Welcome Programme
    In a crowded retail market, service is a huge differentiator; if customers have a bad experience of a brand they are unlikely to return. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. However, to do this successfully good data hygiene is also essential.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Differentiation] Visible Expert Profile: Rick Telberg
    And while other firms faltered during the banking crisis of 2007, Rick seized the opportunity to differentiate. Related Stories Differentiation Strategy Not Working? Here’s How To Make It Better Webinar Recap: 21 Best Differentiators and How to Find Yours How Can Professional Services Firms Boost Their Value
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] The Importance of Establishing a Strong Brand Identity
    Accompanied with intricate audience persona research and development, mapping out your core values, mission statement and differentiators will guide you as you map out your company’s exterior-facing identity. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. Repetition.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Differentiation] How To: Build loyalty through customer engagement
    As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Differentiation] New Data Reveals How Nonprofits Are Segmenting Their Communications
    Age, in particular, can be a very powerful differentiator. Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there''s no shortage of touch-points to prospective and current supporters. But are nonprofits harnessing the power of communication segmentation? Survey Highlights. But are they doing it?
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Differentiation] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    Ian’s webinar will include a discussion of how to measure inbound as a profitability lever, attribution, the cause and effect relationships between content and sales, and how to differentiate your content from your competitors’, all leading to understanding which bait works, which leads to economies of scale.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Differentiation] The “Social Media Certificate” – Smart Move or Scam?
    When companies hire, does having a social media certificate really differentiate a job candidate? Ultimately, social media is a tool. A powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel. What do you think?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Differentiation] Amazon Echo vs. Google Home: 5 Important Distinctions
    We had a look at each device, and selected five key differentiators that can help you decide which one is best for you. What really seems to differentiate Google Home, however, is the fact that it’s built by Google. It's official. On top of that, we have access to more than one type of such technology and our choice of devices.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Prospecting Is a Marathon, Not a Sprint.
    They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 7. Systematize.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2016
    [Differentiation] The stress of authenticity and other reasons social media is exhausting
    How to differentiate your blog based on the time you can put into it. By Brooke Sellas, {grow} Contributing Columnist. I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. But how far does it have to go?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm
    Related Stories Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 3 Tips for Professional Services Firms on LinkedIn Hinge recently asked buyers and sellers a series of key questions. When we analyzed the results, five gaps stood out. On Twitter or LinkedIn?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Differentiation] Everybody Writes — My Interview With Ann Handley
    So I want people to think of writing and their words not as boring drudgery… but as a way to differentiate themselves online. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. I told her where I worked. Why did you write it? Noted.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] The 15 Best Content Marketing Videos Of 2015
    This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. B2B Content Marketing Tutorials. Fernandez.
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Differentiation] The Humanization of User Experiences: the Emotional and Personal Must
    In fact, it’s not even about companies, it can be about those few individuals that are very human in their interactions with customers and really can be the differentiators in a company. How genuinely human can a business be? How much does a business take human values into account? Fortunately, they are becoming exceptions.
  • JUNTA 42  |  SATURDAY, JULY 4, 2015
    [Differentiation] This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
    What can you create that’s truly unique, and that differentiates you as the leading informational expert in your niche ? One feature that differentiates Tablespoon is how it enables you to search for recipes using unique but practical criteria – such as “I don’t like cilantro,” “I love chocolate,” or “I’m pressed for time.”
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] Why Media Companies Are Struggling (And How Inbound Can Help)
    2) No Differentiation From Other Media Companies. As media companies have taken their content and advertising digital, it’s hard for readers to differentiate one media company from the next. But how can you do that in a way that differentiates you from the competition? Why Media Companies Are Struggling. But why not?
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Differentiation] Beyond the Google Privacy Policy to Free Market Privacy
    Can companies use privacy as a differentiator? Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] The Coming War over Buyer Insights
    One of the top challenges for companies today is differentiation. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Differentiation] 25 Nuggets of Essential Social Media Wisdom
    Related Stories How to differentiate your blog based on the time you can put into it A new process to quantify content marketing success Five ways to calm down and not be overwhelmed by social media change Why conversation hierarchy is important to your marketing strategy Content Shock is here. Don’t obsess about finding your “voice.” Begin.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Differentiation] How to Build a Social Media Army
    Not only does it give your business a distinct identity, it also differentiates your business from your competitors, ensures your message stands out in customer’s minds and increases customer loyalty. Typically, the road to beating the baddies is generally an uphill one. Training your team. It takes a lot of hard work to be the best.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Differentiation] Brand Personality: An Approach for Professional Services
    Fortunately, there is an answer to this problem: differentiation. Either way, today’s conservative, me-too environment provides a rare opportunity for you to differentiate your firm and start engaging with others on a different, more personal level. Embrace it heart and soul and differentiate yourself to distinction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 7, 2015
    [Differentiation] Is your online presence too safe for your own good?
    Related Stories Gamergate and the great Twitter Debate As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success Case study: Social media engagement as a point of differentiation 10 Ways to Drive More Social Proof. By Mars Dorian, {grow} Contributing Columnist. Let’s start with Trump.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Differentiation] The Ultimate Cheat Sheet for Creating Social Media Buttons
    But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! Official Twitter Follow Button.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Differentiation] 8 Timeless Business Lessons From Bill Belichick
    From the book and the interview, it struck me that Belichick uses a sophisticated information technology platform to help unearth counter-intuitive insights about his business to create competitive differentiation. Editor's Note: This post was published in 2006. For the rest of you, he is the head coach of the New England Patriots.
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Differentiation] Why and How to Improve Audience Segmentation for B2B Marketing
    In addition to differentiating people based on more static characteristics like influence level and location, you also need to consider dynamic characteristics like stage in the buyer’s journey, since someone who has just entered the sales cycle will require a different, higher level message than someone who is further down the funnel.
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Differentiation] The Three E's of Boosting Sales Productivity
    2) A Failure to Advance: As a result of not being able to provide valuable insight or differentiate the value of their solutions to buyers, up to 80% of marketing leads don''t advance , and only 7% of sales reps get a 2nd meeting , this according to research by Forrester.
  • HINGE MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Differentiation] Why I Joined Hinge
    All marketers know that differentiation for their clients is key. And Hinge’s differentiation is anchored on proprietary research that gives them insight that delivers astounding results for clients. For those who know me or my reputation as a thought leader in construction marketing, you are probably surprised by my move. A/E/
  • DISCOVERORG  |  FRIDAY, AUGUST 19, 2016
    [Differentiation] Why Recruiting is Like Marketing
    So, we set up training for recruiters to help them message and speak about the company’s strengths and differentiators just like we did for sales and marketing; the training involved role-playing, one-minute pitches, email messaging, cold call prospecting, and SLAs for response times. What lessons did I learn through this experience?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Differentiation] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Watch Now!
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Differentiation] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Sign Me Up!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2016
    [Differentiation] 7 Engaging CMO Interviews From 2016
    But as Xerox prepares to spin off its $7 billion business process services arm into a standalone company called Conduent in January, it is borrowing more B2C tactics as it seeks to differentiate both of its brands. Below are 7 CMO interviews from 2016. Well, sort of. JetBlue’s Biggest Challenge Is to Keep Being Cool. Marty St.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Differentiation] 11 Overused Stock Photos to Ban From Your B2B Marketing
    If you want to stand out in this explosion of digital content, you need to get smarter with your content and create content that differentiates your brand and supports your message. Content production is only going to continue to increase, so there is no better time to focus on differentiating your brand. The Headset Hottie.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Differentiation] 10 of the Best Brands on Twitter (And Why They're So Successful)
    But JetBlue is on another level -- and they've done a fantastic job differentiating themselves on Twitter by finding clever ways to exceed our expectations. When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. 1) JetBlue.
<< 1 2 ... 6 7 8 9 10 ... 26 27 >>