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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Differentiation] How do you build a content strategy when a market is already littered with “experts?”
    Content personality: Can you differentiate your position by the personality of the content? I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Differentiation] The Colossal Content Marketing Report: Blogging Basics and Beyond
    In fact, you may want to differentiate your blog by posting at a less crowded time. Also, Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. For this report, they analyzed over 1.2 Fair enough!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Differentiation] How Developing Your Brand Value Can Win You New Business
    He was stymied because the junior staff, while technically excellent, did not communicate the firm’s differentiators as clearly as he could. Internally , begin by educating all employees on your firm’s core differentiators. If you are among them, you are certainly not alone. Breaking Down Your Brand. Additional Resources.
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Differentiation] Is your SEO content suffering from Useless Box Kit Syndrome?
    But you’ll also want to determine how your Title can differentiate your listing and pop off the page. Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. I was thinking about this after I watched ThinkGeek’s Useless Box Kit video.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Differentiation] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    While we agree it’s a smart move from a competition standpoint, we wonder how they will differentiate on setting strategy. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Facebook continues to have problems with fake news, and we explore the potential impact on brands. Click To Tweet.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Differentiation] B2B Marketers Need to Pay More Attention to HR Trends
    It sounds a little icky, but if we accept that content is a big differentiator, then it makes all kinds of sense to raid the internal knowledge bank first for some Grade A proprietary info. I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Differentiation] CMOs Win When High-Value Customers Are Treated Personally Online
    The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Differentiation] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    If you follow best practices -- and only best practices -- you won''t be doing much to differentiate yourself. When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. Inbound Marketing
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Differentiation] 8 Best Practices for Using Google AdWords
    Other factors to consider include keyword competition (the more competitive the keyword, the higher the costs will likely be), negative keywords (to filter out irrelevant searches/differentiate similar terms) and keyword matches (to designate broad, phrase and exact matches). Using Google AdWords for SEM. Time to Get Searching.
  • PUZZLE MARKETER  |  THURSDAY, JULY 12, 2012
    [Differentiation] Make Time for the Not Urgent
    Differentiate yourself as someone who goes the extra mile and always asks “Why are we doing this?” Originally developed by President Dwight D. The answers can be determined by asking two questions about a particular task. 1) Is it important? 2) Is it urgent? Eisenhower I’d like to focus on one quadrant in particular.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Differentiation] The 2014 Priority List for Marketers
    Killer content is the key to differentiating yourself amongst a sea of competitors. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Differentiation] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    While some users are savvy to ads, they’re becoming more and more like organic listings -- the only thing differentiating them is the small yellow “Ad” label that can be easily missed. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change? This is bad.
  • ACT-ON  |  THURSDAY, DECEMBER 31, 2015
    [Differentiation] From 0 to 21.5 Million Visitors in 8 Years: 4 Lessons on Content Marketing
    Content marketing today is much more than blogging, and with a little creativity you will be able to differentiate yourself greatly from your competition. Some of that differentiation should come in quality. We hear so much about content marketing; it’s easy to assume that everyone is doing it. million visitors in our most recent year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Differentiation] Why content marketing will make your small business sexy
    Brand differentiation is now easier and a more enjoyable process than ever and our friend, social media, um, content marketing, is the ticket to the dance. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. But here’s the thing. Telling stories is fun. Tweet.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Differentiation] 6 Easy Ways to Keep Track of Your Competitors
    Differentiating yourself from the competition is something every business wants to do. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. How does it compare to yours? Look at customer reviews.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Differentiation] The Long Term Value of an Email Marketing Welcome Programme
    In a crowded retail market, service is a huge differentiator; if customers have a bad experience of a brand they are unlikely to return. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. However, to do this successfully good data hygiene is also essential.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Differentiation] A Lead Generation Plan Begins With Content Marketing Strategy
    What is your value proposition and your differentiation? How will you be differentiated? Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. In essence, this is what we do. Introduction. Objectives.
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Differentiation] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Companies in every B2B industry work so hard to differentiate themselves, and then we seem to expect the same alignment solutions to work for every team. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. have a theory. Sit next to your sales team. Usually not.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Differentiation] New Data Reveals How Nonprofits Are Segmenting Their Communications
    Age, in particular, can be a very powerful differentiator. Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there''s no shortage of touch-points to prospective and current supporters. But are nonprofits harnessing the power of communication segmentation? Survey Highlights. But are they doing it?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Differentiation] Blogging vs. Journalism: Identifying the Fundamental Differences
    Cheese of writing, this ease of differentiation should apply when comparing blogging and journalism. As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Tone and Structure. If you were standing on a street that just so happened to have a “Chuck E. Scope of Audience. Timing.
  • KAON  |  TUESDAY, DECEMBER 15, 2015
    [Differentiation] 3 Essential Ingredients For Your Engaging Sales Presentation
    Frequently, this individual content doesn’t clearly differentiate their products/solutions correctly, making it difficult to create consistency within the brand. Original article published on Sales Initiative. Uniform messaging and branding across the organisation. Optimised content for all mobile devices.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Differentiation] Brand Strength and the Halo Effect in Marketing
    And our Differentiation Guide for Professional Services Firms will help you position your firm’s brand based on real differentiators. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. The Halo Effect. So what exactly is brand strength? Branding
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Differentiation] Creating a Marketing Plan: A Guide for Professional Services Firms
    How do you find your firm’s differentiators? Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Which conferences were you going to attend? Which local events were you going to sponsor? How much discretionary networking budget were you going to allocate to each partner? Help is Here.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Differentiation] Is Your Competition Making Stuff Up? Good.
    This is a great example of marketers, lacking anything meaningful to use to differentiate from the competition by Making Stuff Up. It’s all about potential. For just a few minutes you can imagine that your bedroom will look like something in Dwell instead of a depressing mix of unmatched sheets and dog hair. Is full size the same as double?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Differentiation] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    If customers hold the keys to relevance, more and more BtoB sellers will differentiate themselves based on buyer insights – what you know about those customers. Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. But what is compelling content?
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Differentiation] Why Media Companies Are Struggling (And How Inbound Can Help)
    As media companies have taken their content and advertising digital, it’s hard for readers to differentiate one media company from the next. But how can you do that in a way that differentiates you from the competition? Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [Differentiation] Follow Your Heart to Content Marketing Success
    Research from Demand Metric indicates that interactive content is 2x greater than passive content at converting prospects, 32% better at educating buyes and 60% superior in creating differentiation. By Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. They need Help--not a sales pitch.
  • SNAPAPP  |  WEDNESDAY, MAY 20, 2015
    [Differentiation] Boost Lead Scoring With Interactive Content [Infographic]
    Reaching out regularly with new, differentiated content experiences increases the likelihood that prospect will convert and impact their lead score. Lead scoring is a crucial part of a modern marketing program. Lead scoring helps us determine when leads are ready to be passed on to sales – but setting up an effective program can be difficult.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Differentiation] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. Neil was hosted by the Institute for Excellence in Sales , in Vienna, VA (he lives nearby in Leesburg, VA), and presented his Five Megatrends that Have Redefined Selling in a funny, engaging, and actionable way.
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Differentiation] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    In an age where everything is done online, a way to really stand out and differentiate your company from others is to send something through the mail. As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Coverage. What metrics determine success? Awareness. LinkedIn Ads.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] The Importance of Establishing a Strong Brand Identity
    Accompanied with intricate audience persona research and development, mapping out your core values, mission statement and differentiators will guide you as you map out your company’s exterior-facing identity. Why it is so imperative to establish and define a brand image? First, you must understand that a brand is a promise. brand is an asset.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Differentiation] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    He believes the one thing that will differentiate us is our ability to envision innovative ideas and solutions. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Karo Syrup. This week’s show. Content marketing in the news.
  • BIZNOLOGY  |  MONDAY, OCTOBER 10, 2016
    [Differentiation] Don’t be a “wuss” anymore on social media with your content and discussions
    You see, I differentiated myself and my firm from others as I clearly show how social media firms are simply playing a numbers game and how they are failing to qualify and validate leads. If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. Why would they not step up?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2011
    [Differentiation] Sometimes not having a strategy is the best strategy
    Now, I need to be clear that although my strategy was in flux, being fully aware of my core competencies and points of differentiation were not. The importance of strategy is woven into the fabric of every consultation and class I teach.  I shout it from the mountaintops.  In my particular field, the dynamics are changing tumultously. Right
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Differentiation] Everybody Writes — My Interview With Ann Handley
    So I want people to think of writing and their words not as boring drudgery… but as a way to differentiate themselves online. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And Why did you write it?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 26, 2016
    [Differentiation] Make the most of your CRM this year
    Customer service is expected to be the key differentiator , even over price, by 2020. Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of your goals in 2016, and you’re just not there yet. CRM and Customer Service. Want to keep customers happy?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Differentiation] The secret ingredient for successful small business blogging
    But I can differentiate my restaurant and strongly appeal to a specific audience. But I can differentiate my restaurant and strongly appeal to a specific audience. Henneke Duistermaat, {grow} Community Member. The internet world is a very crowded place indeed. Everyone is pumping out content. Noise levels are soaring. Bernadette Jiwa.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Prospecting Is a Marathon, Not a Sprint.
    They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] The 15 Best Content Marketing Videos Of 2015
    This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. B2B Content Marketing Tutorials. 1. Fernandez.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Differentiation] Marketing attribution systems: a quick look at the options
    Of course, there are plenty of other points that differentiate these systems. I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not.
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    [Differentiation] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    Ian’s webinar will include a discussion of how to measure inbound as a profitability lever, attribution, the cause and effect relationships between content and sales, and how to differentiate your content from your competitors’, all leading to understanding which bait works, which leads to economies of scale.
  • CAPTORA  |  TUESDAY, MARCH 8, 2016
    [Differentiation] The 3-Step ToFu Recipe for Growth Marketers
    Analytics by itself is no longer a differentiator, nor is it sufficient — proactive and predictive analytics and continuous optimization across the portfolio of campaigns is what is needed. First came CRM. CRM made sales and marketing more efficient in the bottom of the funnel. But the top of the funnel has never had its own platform.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Differentiation] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    And so this is being relevant, and that you are focused on specific personas, you are differentiating. Also, you can differentiate based on industry and segments and so it’s very important not to focus just on channels or focus on content because those are just really the ways. Jim:   Empathy, huh? Brian:  Yeah. look for to that.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Differentiation] 7 Strategies to Generate Better Accounting Leads
    It’s difficult to differentiate between firms, and fee pressure becomes intense. Other types of specialization that can help differentiate your firm include: Service type specialization. Well-targeted, clearly differentiated, obviously more value… sounds like a formula for better accounting leads. But beware.
  • BIZIBLE  |  FRIDAY, FEBRUARY 19, 2016
    [Differentiation] Top 5 Peer-Approved B2B Marketing Stories on PipelineMarketing.com
    Among those key predictions, Martech Advisor writer Dennis Syracuse predicts that, “84% of top performing businesses will use marketing automation in 2016, and this year we expect predictive data, aka “intent data,” to be the differentiator as it moves from “nice-to-have” data to data that drives business…” ( read more ). INFOGRAPHIC].
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] The Coming War over Buyer Insights
    One of the top challenges for companies today is differentiation. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.).
  • SALESPREDICT  |  FRIDAY, NOVEMBER 13, 2015
    [Differentiation] Traditional vs. Predictive Lead Scoring
    The key differentiator between traditional and predictive lead scoring is this: choosing and ranking the right attributes and associated point values is a subjective process in the traditional model. However, not all lead scoring is created equal. Let’s look at it this way: chances are, within an arm’s reach you probably have a smartphone.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Differentiation] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Watch Now!
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Differentiation] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Understanding how to properly connect with those personas and differentiate yourself from your competition in a succinct manner is another. How does your solution differentiate positively from your direct competitors? Think back to the last digital marketing campaign that blew you off your feet. What tone do take? Indirect competitors?
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Differentiation] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Length doesn’t matter – content needs to be differentiated and valuable to its target audience. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. by 2020. Next, we’re encouraged by a study that proves that engaging long-form content does get read on smartphones. This week’s show.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Differentiation] The Ultimate Cheat Sheet for Creating Social Media Buttons
    But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Social media is an extremely valuable tool for promoting your great marketing content. Be confused no more! Official Twitter Follow Button.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 31, 2016
    [Differentiation] Market networks bring businesses into the “enabling economy”
    Promote the service provider as a differentiated individual, helping to build long-term business benefits. At SXSW I became aware of a new marketing trend called “ market networks.” ” This new business model of an “enabling economy” seems to coming of age and I thought I would explore the idea. StyleSeat.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Create a Benchmark to Measure Content Marketing ROI
    Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
  • THE ROI GUY  |  THURSDAY, MAY 1, 2014
    [Differentiation] The Three E's of Boosting Sales Productivity
    We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. So the big question … what are you doing today to address the three E’s ?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Differentiation] How to Use Instagram Stories: A Simple Guide for Marketers
    Each social network has its differentiating factor, and Instagram has always been a place to showcase the most beautiful, curated version of your life. On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Differentiation] Economist Study: B2B leaders conflicted about content marketing
    Marketers see thought leadership as a flexible strategy that can help with a range of goals: differentiation (47%), recognition for company or individuals; (42%) building brand awareness (34%), increase revenue (27%), pave the way for a change of direction or entry into a new market (20%); support the policy agenda (17%). By Mark Schaefer.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Differentiation] 10 of the Best Brands on Twitter (And Why They're So Successful)
    But JetBlue is on another level -- and they've done a fantastic job differentiating themselves on Twitter by finding clever ways to exceed our expectations. When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. Follow @JetBlue.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Differentiation] How to Create a Video Marketing Strategy You Can Be Proud of
    Travis has an incredible story around using video content and analytics to differentiate their company, boost conversion rates, better score and qualify prospects, and deliver campaigns that get the attention of their CEO. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Or maybe not. Sign Me Up!
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Differentiation] Visible Expert Profile: Rick Telberg
    And while other firms faltered during the banking crisis of 2007, Rick seized the opportunity to differentiate. Related Stories Differentiation Strategy Not Working? Here’s How To Make It Better Webinar Recap: 21 Best Differentiators and How to Find Yours How Can Professional Services Firms Boost Their Value
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Differentiation] The 7 Building Blocks of a Solid Content Marketing Plan
    Putting together a voice and tone guide will differentiate your brand, create a standard that you can measure quality content against, and help you create content that resonates with your audience. Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place. Be useful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Differentiation] The Chasm of Expectations Between B2B Marketers and Buyers
    To differentiate our content, to get it seen in the ever expanding sea of freely accessible and discoverable content, we strive to create higher and higher quality content. By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • E-QUIP  |  WEDNESDAY, APRIL 1, 2015
    [Differentiation] How to Make Your SOQs More Client Focused
    think client focus has been the single most important differentiator in my compiling a 75% win rate over the last 25 years. This is the differentiator that no one talks about. I''ve written in this space before about the importance of making the client the central character in your proposal narrative. Don''t give up yet!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] How to Integrate Social Media and Blogging from The Art of Social Media
    Now, I’d like to answer a few great questions we received after the presentation: Q: What are the best practices for differentiating between a ‘professional’ social media presence and a ‘personal’ social media presence? A: The reality is that your personal and professional social media presence is one and the same. We hope so. Add drama.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Differentiation] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    Marketing technology has become a strategic investment and, when done right, can be a differentiator. Have you ever fallen victim to Shiny Object Syndrome ? For marketers, this often happens when we get distracted by the influx of new technologies and “game-changing” strategies that promise us the world. Work With What You’ve Got.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Differentiation] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    Your best content could already be in your wheelhouse just waiting to be shaped into a perfect piece of shareable, engaging content that will differentiate you from the crowd. But when it comes to content marketing, is it possible to have too much of a good thing? Probably. So what’s the solution? Not so fast! Don’t let it go to waste!
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Differentiation] The Resume is Dead: The (Story) Bio is King
    We’ve been told to carefully construct a persona that will differentiate and trademark our skills into a unique value proposition. Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 29, 2016
    [Differentiation] The business case for unbranded content
    If your content niche is saturated, this might be a differentiation strategy. In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Differentiation] 10 Tips That Can Drastically Improve Your Website's User Experience
    These are active action words that prompt and guide the user. 4) Use Hyperlink Differentiation. When it comes to hyperlink differentiation you do not need to reinvent the wheel. In today’s changing marketing landscape, your website has become a more powerful tool than ever. However, white space is essential to good design.
  • HINGE MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Differentiation] Why I Joined Hinge
    All marketers know that differentiation for their clients is key. And Hinge’s differentiation is anchored on proprietary research that gives them insight that delivers astounding results for clients. For those who know me or my reputation as a thought leader in construction marketing, you are probably surprised by my move.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Differentiation] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Following your passion – Easier said than done
    What can you do better than anyone else to solve that problem?  In marketing terms, what is the “point of differentiation?” A guest post from {grow} community member Jeremy Floyd. From  Donald Trump  to  Oprah Winfrey , the “secret” to success seems always to be “follow your passion.” Passion is a loaded term.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Differentiation] 5 Ways To Influence B2B Group Buying Decisions
    One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort. It is a group decision. In most cases a team of people review the potential purchase, and in many situations there’s a senior level person who has to approve the purchase. Competitive Information. Unique Benefits. Value.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] What Are Psychographics? [FAQs]
    Most importantly, going beyond the demographics of your buyer persona and really understanding their psychographics will provide you with valuable data that can differentiate your marketing from your competitors. You probably know a lot about who buys from you. But there’s another component needed to really understand your buyer. Surveys.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Differentiation] How Can Professional Services Firms Boost Their Value?
    Their communications are driven by a strong marketplace positioning built on differentiators that are true, demonstrable and highly relevant to target audiences. To learn more about identifying differentiators, download our brand new Differentiation Guide for Professional Services. So, what drives value?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Differentiation] How to Build a Social Media Army
    Not only does it give your business a distinct identity, it also differentiates your business from your competitors, ensures your message stands out in customer’s minds and increases customer loyalty. Typically, the road to beating the baddies is generally an uphill one. Training your team. It takes a lot of hard work to be the best.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Differentiation] Five Benefits of Blogging for Business
    Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Blogs are seen as key sources of information rather than just promotion.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Differentiation] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
    Here are five to get you started: Is what you offer a commodity or a differentiated product or service?  This is a critical question because it will determine how you must market to be successful.  A differentiated product or service has advantages, but it must usually contend with a much smaller market niche.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 4, 2015
    [Differentiation] 5 Things That Can Make Nonprofit Marketers More Effective [New Research]
    We’ve learned that having a documented strategy is a key differentiator among those who say their content marketing is effective and those who rate theirs as less effective. Yet, in terms of overall effectiveness, only 26% say they’re effective – a drop from last year when about one-third of marketers said they were effective.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Differentiation] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    Keep these core beliefs close to your content : Customer centricity; customer understanding; customer relationships; and customer value. 3, Define commercial insight - The content, or heart and soul, of how you’re going to compete, is your key differentiator and the way you demonstrate your value as a trusted advisor. This isn’t new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Differentiation] Should your content generate leads or relationships?
    Hubspot is offering marketing automation, a business that has become far less differentiated over the years (and there needs to be some consolidation in this field). A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” I asked. Can you work with us?
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Differentiation] 10 of the Most Memorable Marketing Campaigns of 2012
    First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing. Too often, marketers attack their competitors directly to show their differentiation -- which is not something that looks very professional to potential buyers.
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Differentiation] Agile Marketing for Professional Services
    Related Stories SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 Marketing efforts now need to be evaluated and adjusted continually. On Twitter or LinkedIn?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Differentiation] 5 Content Marketing Lessons from Guns N Roses
    Just as GnR stood out from the masses, you must differentiate your content from the competition. by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. It was an amazing show and brought me back to the days when I used to celebrate this band’s entire catalog. Welcome to the jungle. Do something unexpected.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 28, 2015
    [Differentiation] Are CMO Ambitions Too Low?
    But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. How can that be?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Differentiation] 7 Email Newsletters We Actually Like Getting in Our Inboxes
    While the content of the emails is certainly interesting, I''m especially digging the design -- the blocks of color help break up the newsletter into sections that are easy to differentiate. Our list will be different -- people will look forward to getting our newsletter," they argue. Just check out the email below to see what I mean.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Differentiation] New Data: Should You Include Social Media Icons on Your Homepage?
    The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. This post originally appeared on inbound.org and is reprinted here with permission. Deciding what to include on your homepage, however, is an endless conversation amongst marketers. Twitter.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 1, 2011
    [Differentiation] How to Sell to People Not Contacts
    What creates differentiation is cutting through the noise and engaging people. A New Type of Connection. What are People Insights ? Connections are more important than ever for reaching and engaging your prospects. ” Going beyond the business card. There is no competitive advantage to be gained by using basic contact data.
  • JUNTA 42  |  SATURDAY, OCTOBER 22, 2016
    [Differentiation] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Though I have no issues with the study, I would like to see our friends at HubSpot place more of an emphasis on just how critical message differentiation is to marketing success.  . 2.    Sponsor (39:05). PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 12, 2015
    [Differentiation] 5 Ways to Create Added Value for Customers
    Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Differentiation] I love big blogs and I cannot lie.
    Another implication might be that now that content length is a shiny red ball for everyone to chase, longer posts are no longer a point of differentiation. By Mark Schaefer. recently attended a conference where the presenter claimed that people have an average attention span of eight seconds. In fact, I have an alternate theory. 1,082 words).
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Differentiation] Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
    Trend – The nature of financial services products make offerings easy to copy and hard to differentiate. This not only engages clients more and with higher results, it differentiates firms from those who are ignoring this growing trend. Author: Fab Capodicasa Every business is different. Mobile Marketing is Exploding. Modern Marketin
  • SNAPAPP  |  FRIDAY, JANUARY 30, 2015
    [Differentiation] SnapApp of the Week: Ipswitch’s Secure File Transfer Readiness Survey
    Ipswitch , a leading IT software and service provider, was looking for a way to build these relationships with their buyers and differentiate in a crowded market. The way modern buyers make decisions has changed. With so many options in the marketplace, buyers are looking for more than a great product or service – they want a relationship.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 15, 2012
    [Differentiation] Finally! The True Secret to My Sales Success Revealed
    Turns out that the ability to ask insightful, thought-provoking questions was the single biggest differentiator between top performers and average reps. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Differentiation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Use the phone and snail mail to differentiate yourself. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. There were some terrific responses and I’ll share them over the course of two blogs.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Differentiation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    That user experience in itself will differentiate you from the competition. 6. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. Sales b2
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Differentiation] Winning Executive Buy-In for Martech Investments
    How could anyone differentiate between thousands of different marketing solutions, or even hundreds in a particular category — all claiming to be innovative, mission-critical, and superior to competitors? Marketers occupy more and more real estate in the customer lifecycle every year. Let’s take a closer look. The MarTech Landscape.
  • HINGE MARKETING  |  MONDAY, DECEMBER 21, 2015
    [Differentiation] Elements of a Successful Brand 2: The Tagline
    Think of a tagline as an opportunity to articulate your differentiation , express your personality or convey some other important brand quality. Every brand worth its salt stands for something — a point of differentiation or a competitive advantage that stimulates interest and builds loyalty. A brand is a complex organism.
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