ANNUITAS

OCTOBER 31, 2023

How can we differentiate between pre- and post-sale journeys — ensuring various customer-organization stakeholders are being engaged in the right way to drive success, development and growth of the customer account? When should someone call a prospect/customer? When shouldn’t they? Is there a strong fit with their needs?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

SEPTEMBER 28, 2022

The ‘y-axis’ of the architecture defines the segmentation by stage required to optimize information personalization, to meet the differential information needs of different customers at different stages. This axis can just cover the pre-sale arc, or it can also extend into the post-sale arc.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

AUGUST 12, 2020

Then there is consideration and grouping of the differential stakeholders in the process. Based on initial insights, the backbone of a scalable Demand Marketing Plan is the ANNUITAS Conversation Track Architecture. To start we begin defining Buyer Dialogue Logic – i.e., the information requests throughout the buyer journey.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

APRIL 20, 2020

Does the under-performing offer speak to the pain points and differentiators your defined target audience cares about? Take a step back and make sure you know who your target audience is — what are their roles, what industries are they in, what size is their organization, etc.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

NOVEMBER 3, 2016

By scoring engagements over time, a perpetual demand generation program can differentiate interest from a top-of-the-funnel researcher to a true hand-raiser who is actually ready to be contacted by Sales. Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By scoring engagements over time, a perpetual demand generation program can differentiate interest from a top-of-the-funnel researcher to a true hand-raiser who is actually ready to be contacted by Sales. Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By scoring engagements over time, a perpetual demand generation program can differentiate interest from a top-of-the-funnel researcher to a true hand-raiser who is actually ready to be contacted by Sales. Although this may seem obvious, 16.8%

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

JUNE 17, 2014

However many organizations are not differentiating which is preventing them from having true success. . - Convert Content is solution-specific content and delivered at the point in time the buyer is through their purchase process.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Demand Generation Content Marketing 100

ANNUITAS

SEPTEMBER 29, 2016

To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares. Decision makers look to the channels they’re using as part of their daily routine – we don’t want to check whole new sources of information if we don’t have to.”. That actually kind of makes sense.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

APRIL 29, 2014

Ask them why they purchased to gain a better understanding of key differentiators for your solution. Customers are often the most overlooked resource marketing has. Talk to your customers. They purchased your solution after much consideration, right? Find out what resources or activities helped educate them.

Process 100

Process Lead Scoring Lead Ranking Work Management 100

ANNUITAS

OCTOBER 8, 2015

By not differentiating the content for each individual, marketers are more than likely to be irrelevant to one, if not more of the people that serve on the buying committee. Design content for every buyer persona: According to our 2015 study, only 34.9%

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

SEPTEMBER 29, 2016

To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares. Decision makers look to the channels they’re using as part of their daily routine – we don’t want to check whole new sources of information if we don’t have to.”. That actually kind of makes sense.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

APRIL 15, 2014

You don’t have to get your certification to get involved and start learning best practices, although, it’s a great differentiator for you if you do. Explore what the IAPP has to offer – it might help further your career.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

AUGUST 12, 2014

True, differentiated value in any organization is being able to take all that stuff, and synthesizing it into something truly different and unique that helps move the business forward. A: Learn how to deliver an original story based on the brand promise.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

FEBRUARY 11, 2014

True, differentiated value in any organization is being able to take all that stuff, and synthesizing it into something truly different and unique that helps move the business forward. A: Learn how to deliver an original story based on the brand “promise”.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

JUNE 28, 2012

Yes, differentiate yourself from the competition, but be truthful. I wish I could say that every time my answer is “yes”. If we want to help our customers grow and mature we need to be upfront and honest. As a vendor or provider, focus on what you do best and how you can help them. Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

Yes, differentiate yourself from the competition, but be truthful. I wish I could say that every time my answer is “yes”. If we want to help our customers grow and mature we need to be upfront and honest. As a vendor or provider, focus on what you do best and how you can help them. Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

APRIL 8, 2013

Understanding the customer, having a real understanding of what marketing is working for you and investing marketing dollars in the correct areas will be the differentiation between companies that succeed and fail in the future. Author: Erika Goldwater @erikawg is Director of Marketing, ANNUITAS.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

JULY 12, 2022

Growth must revolve around the end-to-end customer journey and lifecycle — and differential customer needs at different stages. There are four elements of a strategic ‘growth’ charter: Customer-centered.

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130