Writing on the Web

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. . “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. There are a gazillion websites in your field.

Tips 100
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5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

Write out a few sentences about what differentiates your product/service. Specific examples and case studies spell everything out for readers and make your copy come alive. Think about your Unique Selling Proposition. How are you better than your competitors? Question #5: What should you do now?