Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach. The SiriusPerspective on ABM is that there are four models your company can choose from, based on the go-to-market model and growth goals: Large Account – Very small number of large or targeted accounts.
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