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  • CMO ESSENTIALS  |  TUESDAY, AUGUST 25, 2015
    [Differentiation] How to Develop an Effective Naming Architecture
    The types of criteria we frequently work with are: strength of the masterbrand; current product branding practices; need for competitive name differentiation; intended marketing spend; and so on. 3. Most marketing executives and branding professionals are well acquainted with the concept of  brand architecture. Portfolio modeling.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [Differentiation] 7 Reasons CEOs Say Yes To Marketing Automation
    Since then, acquiring marketing automation has become a huge competitive differentiator. . The marketing automation industry grew by 50% in revenue to reach $1.2 billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 billion.” ” What is driving this astronomical growth? ” 3. ” 4. ” 7.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Differentiation] B2B Marketing Game Changing Ideas
    Differentiate yourself.   Do a web search on your six toughest competitors and write down their tagline and value propositions.  If what you are saying on your website is the same as any of these competitors, it’s time to do a branding exercise and come up with your unique value proposition. Here are six ideas to get you started.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 19, 2011
    [Differentiation] The Shrinking Cloud
    The ones who differentiate themselves. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first. Most are goners. First in get the easy money. Then the big guns come in – like IBM and Amazon.com. When the money’s gone, they are gone. Who will survive? What do you think?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Differentiation] 5 Game Changers Content Marketers Can Steal from House of Cards
    content marketers need to find some way to differentiate their content from what’s already out there. Strategies for Content Marketing Differentiation: Stand Out From the Crowd. The stretch of winter after the holidays can be long and hard. Because Frank and Claire Underwood? Are super scary. His advice? Rand Fishkin Interview].
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Differentiation] Marketing Campaigns That Broke the Internet [SlideShare]
    For this list, Pouy sought out a mix of innovation, creativity, and differentiation in campaigns. "Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Share your opinions below.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Differentiation] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    There are several types of market structures , each defined by the number of buyers and sellers, barriers to entry and exit, product differentiation, and pricing power. >>Yes, the Web has competitive forces. This guest post from Kirsten Chapman was originally published on LinkedIn. Good question. The Web is extraordinary. Conclusion.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Differentiation] PowerViews with Tony Zambito: Buyer Predictability
    Click to start video at this point — The ability to build a model of your buyers and to predict their behavior will be a key differentiator between successful companies in the near future. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Differentiation] Is Your Business Ready for Predictive Lead Scoring?
    Some predictive lead scoring systems can develop multiple models to differentiate net new leads vs. sales to your existing customers. 3. Whatever your situation, if you are considering predictive lead scoring , be sure to ask these five questions to make the most informed decision for your business: 1.
  • WEBBIQUITY  |  THURSDAY, JULY 18, 2013
    [Differentiation] Book Preview: The Social Employee
    In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? That “soul” is transparent as well.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] To Get More Referrals, Paint a Picture
    They can’t differentiate you from your competitors. Here are examples of firms that have differentiated themselves: Target Market – The accounting firm that      focuses on expatriates. There is a reason you’re not getting more referrals.  And it’s not because you’re a loser. Your colleagues like you. They respect you. You Do What?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Differentiation] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    One of the things that differentiates best in class marketers is their determination to measure and define key metrics which drive business results. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. That’s the theme of this post. What can I do?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Differentiation] The Long Term Value of an Email Marketing Welcome Programme
    In a crowded retail market, service is a huge differentiator; if customers have a bad experience of a brand they are unlikely to return. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. However, to do this successfully good data hygiene is also essential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Differentiation] The secret ingredient for successful small business blogging
    But I can differentiate my restaurant and strongly appeal to a specific audience. But I can differentiate my restaurant and strongly appeal to a specific audience. Henneke Duistermaat, {grow} Community Member. The internet world is a very crowded place indeed. Everyone is pumping out content. Noise levels are soaring. Bernadette Jiwa.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Differentiation] The Changing Role of Marketing in the Mobile Age
    There has never been a more exciting time to be an online consumer. We can do more things online than we ever imagined: watch the latest episodes of our favorite TV shows, listen to virtually any album ever released, buy a car, plan a trip, pay taxes, get financial advice, or plan a wedding. But this is just half the story.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Differentiation] How GoPro’s Content Marketing Puts Experience Before E-Commerce
    The Share button is the only one that is differentiated as blue, which pops out at the user, grabbing his or her attention. GoPro has always been a brand that represents amazing experiences and adventure. Share over shop. GoPro, on the other hand, emphasizes a share call-to-action over shop. Content for everyone. million views. The
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Differentiation] The Dark Future of Native Advertising
    But content marketers committed to producing valuable and differentiated content have an alternative. Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. The Allure of Native Publishing. Or is it?
  • INFLUITIVE B2B  |  TUESDAY, JUNE 2, 2015
    [Differentiation] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
    Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan. Stand back.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 15, 2015
    [Differentiation] Driving Long-Term B2B Growth with an Omni-Channel Presence
    These days, delivering a great customer experience is a genuine marketplace differentiator, so companies that take a more rational, integrated approach to customer communication can gain a competitive edge. Guest post by Robert C. Johnson. toll-free customer support line open only during local business hours used to be the norm. Robert C.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Differentiation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    He spent six months examining what differentiated Celarity from the competitors and analyzed competitors’ performance. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. Celarity, of course.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Differentiation] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Beanstalk sees its marketing services as a major point of differentiation. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. And it adds just enough spice to leave a pleasingly distinctive flavor.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 12, 2011
    [Differentiation] Experiential Buying Behavior Takes B2B Center Stage
      In such a way that it allows for buyers themselves to create their own adaptive differentiated experiences.  Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Assist-Enabled Buying. Related articles.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [Differentiation] Savvy Week in Review - October 21
    Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator. We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course!
  • THE ROI GUY  |  WEDNESDAY, MARCH 9, 2011
    [Differentiation] The Demand Spectrum and Value-Based Sales & Marketing
    Buyers seeking solutions in established categories usually know the problem that needs to be solved, but might not be clear on how important it is to solve the problem, or what differentiates the different solutions and providers. Vendors in established categories struggle to differentiate their solutions and compete beyond price.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Differentiation] The Four Biggest Content Marketing Pain Points
    Overlay inputs and create a topic “Venn diagram” to determine topics best suited for brand differentiation and marketplace resonance. Brands face multiple obstacles when organizing the content function. Brands  identify multiple pain points when dealing with content strategy and the execution of content marketing programs. Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Differentiation] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    You have to be able to deliver the value prop and differentiation in 30 seconds. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Follow him on Google+ or Twitter. Don’t get me wrong, you have to optimize your sales and marketing processes for efficiency.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Differentiation] [Quiz] Who’s Your Content Marketing Crush?
    Just take a look at some of the top content marketing thought leaders – they each have certain skills that differentiate them from each other, but they are all still considered “grade A” content marketers. Like most other types of marketing, each person has a different approach that works best for them. Grammar skills? Check! Spelling Check?
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Differentiation] 7 Strategies to Generate Better Accounting Leads
    It’s difficult to differentiate between firms, and fee pressure becomes intense. Other types of specialization that can help differentiate your firm include: Service type specialization. Well-targeted, clearly differentiated, obviously more value… sounds like a formula for better accounting leads. But beware.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Differentiation] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    The unique differentiators of social media platforms help you define and test your content strategies. By expanding the word count to 10,000 characters, there is not much that differentiates Twitter from other social media channels. But it’s not just the developers who will need to prepare, it’s marketers. And Twitter? seconds.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Differentiation] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    78% of companies will try / are trying to differentiate through customer experience in 2015. 62% of organizations view customer experience provided through contact centers as a competitive differentiator ( source ). Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer.
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Differentiation] The Humanization of User Experiences: the Emotional and Personal Must
    In fact, it’s not even about companies, it can be about those few individuals that are very human in their interactions with customers and really can be the differentiators in a company. How genuinely human can a business be? How much does a business take human values into account? Fortunately, they are becoming exceptions.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Differentiation] Five Marketing Metrics that are Definitely NOT “Worthless”
    If the latter, then the “likes” differential truly doesn’t matter much. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Twitter Followers.
  • 2PINZ  |  WEDNESDAY, MAY 6, 2015
    [Differentiation] Messaging for Technology Startups: 4 Critical Steps to Success
    Competitive Research T he c ompetitive audit takes a deep dive into not only how competitors are marketing their products and services across channels but also how they are positioned, differentiated, and communi cating their value proposition. On the flip side, the wrong mess aging can cost you everything. Here’s an example of squishy v.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    Does it help you differentiate between the features of these popular social networks and clarify how your particular business can take advantage of them? With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. What do you think of Mashable's new infographic? Connect with HubSpot
  • TOM PISELLO  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Diametrically Opposed Forces: Selling Value in a Buyer Controlled World
    This webinar mapped out the key issues sales has in connecting with today's decision makers, the steps in the buying lifecycle and the role sales needs to play to effectively connect and engage at each stage, and the tools necessary to facilitate buying, diagnose customer opportunities, justify change, and differentiate value.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Differentiation] 5 Tips for a Social Media Profile Extreme Makeover
    by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 9, 2015
    [Differentiation] Automotive: an industry ready for advocacy and experience innovation
    The following are some benefits and where the industry can innovate and differentiate through throughout their business model. On top of this, advice on additional services around a car purchase will become increasingly important in differentiating dealer offerings that support the dealer’s brand. But they can’t stop there!
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Differentiation] Data-Driven Customer Experience as a Competitive Advantage
    strategy of continuous improvement can offer clear differentiation from competitors. ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Differentiation] The Challenge of Producing Quality Content
    The market needs to move away from frequency and form as the primary focus, and return to delivering substantive insights that are differentiated and valuable. Differentiation includes more depth and passion to provide greater insights. Something I’m going to think about and consider carefully. What about you? News & Notes
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Differentiation] The Many Roles of an SEO Professional; What an SEO Tactician Does
    Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition.  . What is a search engine optimization tactician. We are Content Strategists. We tell you how to organize your content, and will recommend new content if needed, especially with blogs.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 17, 2012
    [Differentiation] B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
    How you sell is how you’ll differentiate yourself,” Dickie notes. Related Resources: Customer-centric Marketing: Tap into your culture to differentiate from the competition. Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. warns Dickie. Sales
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Differentiation] Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”
    One of the biggest challenges accounting firms face today is differentiating their services from the competition in a way that is meaningful to clients and prospects. In order to become a differentiated firm, you need to first start with thorough research on your clients, prospects and influencers. Not convinced? Additional Resources.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The Death of Copy Writing
    Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. Copy - over and out?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 20, 2013
    [Differentiation] The Winning Edge in Sales and Marketing
    Market truly unique offerings that are well defined and differentiate from the myriad of competing suppliers. Great sales and marketing can have a tremendously positive impact on success. The specifics, however, are what separate the winners from losers. How prepared is your organization to be a market winner. B2B Web Strategy
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Differentiation] B2B Content Marketing: 3 “Must Haves”
    As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. By Allie Viau  | Digital Marketing Strategist & SEO Specialist. Why are these so crucial for B2B content marketing? How has your business solved a problem?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 28, 2013
    [Differentiation] Six Ways to Not Suck at Selling Things to Me
    Here are some things that were offered up to me recently as competitive differentiators: we have a form our clients fill out before we work on a project. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? What is new is how absolutely atrocious they are. Seriously.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Differentiation] Brand Strength and the Halo Effect in Marketing
    And our Differentiation Guide for Professional Services Firms will help you position your firm’s brand based on real differentiators. If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. The Halo Effect. So what exactly is brand strength? Branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Differentiation] Why content marketing will make your small business sexy
    Brand differentiation is now easier and a more enjoyable process than ever and our friend, social media, um, content marketing, is the ticket to the dance. By {grow} Community Member Craig McBreen. There’s a monumental shift going on and it’s affecting my little world in a profound way. But here’s the thing. Telling stories is fun. Tweet.
  • VISIONEDGE  |  TUESDAY, APRIL 29, 2014
    [Differentiation] Four Models Every Marketer Should Master
    There are all kinds of mathematical models-statistical models, differential equations, and game theory. We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 11, 2011
    [Differentiation] Moderation Best Practice: Give Three Gifts To Every One Take
    It is the connection aspect that differentiates an online community from a web site. (image credit: anankkml) My professional life and daily operations are permeated by people who want or need something, as I am sure is an experience shared by all. “Do you have? Could we meet? Can you do?” And then it happened a few days ago.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Differentiation] The Top-10 B2B Marketing Trends for 2011
    And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.
  • BIZNOLOGY  |  WEDNESDAY, MAY 1, 2013
    [Differentiation] Beyond the Google Privacy Policy to Free Market Privacy
    Can companies use privacy as a differentiator? I don’t know if any of these ideas would work. Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. It’s clear that no one is terribly happy with the current situation.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Differentiation] Your Website’s Four Most Important Pages
    Differentiating Services Page:  Chances are you are not the only company in the world that sells your product or service. So be sure to highlight any of those differentiating services or features.   A Personable About Us: Knowing what you do is only half the battle. Beyond your home page: What other pages demand attention?
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] Accountants are Cool (No, Really!).Show the World with Video Marketing
    Be sure to identify your firm’s culture, personality, and differentiators. In fact, he saw economic downturn as an opportunity to invest in marketing -- as a means to differentiate. Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! So, want to be famous?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Differentiation] 23 Outstanding Social Media Marketing Guides
    Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 3, 2015
    [Differentiation] The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]
    good logo design leaves a lasting association and differentiates your brand from competitors. Looking to launch a new business in 2016? Or, maybe your brand is ready for a major boost? Either way, you’re thinking about ways to generate sales in the new year. For free? The grand prize winner receives: BUILD YOUR BRAND IDENTITY.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Differentiation] A PPC Optimization Checklist for the B2B Marketer
    AdWords offers an extensive list of advertising extensions that help differentiate or highlight aspects of your campaign and advertising communications. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Differentiation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Use the phone and snail mail to differentiate yourself. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. There were some terrific responses and I’ll share them over the course of two blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Differentiation] Kred tries to one-up Klout by taking influence to the masses
    Mark:  I imagine that it is difficult creating sustainable points of differentiation in a field where there really is no intellectual property protection. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. Tweet.
  • CMO ESSENTIALS  |  MONDAY, JUNE 1, 2015
    [Differentiation] 3 Top CMOs Talk Organizational Culture and Brand at CMO Summit
    When a culture is strong and aligned with a company’s brand it can be a powerful source of differentiation. I recently attended the annual Spencer Stuart CMO Summit. At this, there was a notable absence of the toxic cocktail of obsession-with-the latest-trend and tenure anxiety that often characterize marketing conversations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] Savvy Speaks: What's Your Strategy?
    Buying questions are what the prospect asks at the very end of the sales cycle, and they can give you deep insight into both what drives decisions and what truly differentiates you from your competition in your customers’ eyes. We Savvy Sisters believe in planning your work and working your plan. What's a content strategy? Read on.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Differentiation] Creating a Marketing Plan: A Guide for Professional Services Firms
    How do you find your firm’s differentiators? Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Which conferences were you going to attend? Which local events were you going to sponsor? How much discretionary networking budget were you going to allocate to each partner? Help is Here.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Differentiation] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Want to supercharge your WordPress blog? But they didn’t do much at all with it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 15, 2012
    [Differentiation] Finally! The True Secret to My Sales Success Revealed
    Turns out that the ability to ask insightful, thought-provoking questions was the single biggest differentiator between top performers and average reps. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book.
  • KAON  |  TUESDAY, DECEMBER 15, 2015
    [Differentiation] 3 Essential Ingredients For Your Engaging Sales Presentation
    Frequently, this individual content doesn’t clearly differentiate their products/solutions correctly, making it difficult to create consistency within the brand. Original article published on Sales Initiative. Uniform messaging and branding across the organisation. Optimised content for all mobile devices.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 20, 2012
    [Differentiation] Industrial Content Marketing is Not Just for SEO
    He finds it difficult to articulate it into written words and differentiate our company. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. Why do I say that? See my post, “You’ve Got Traffic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Differentiation] How to Generate New Keyword Ideas
    Additionally, you can differentiate between desktop and mobile, giving you further insights into how your audience is searching. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. People use words to search! Image: Blue Nile Research.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Differentiation] 8 Deep Questions to Define Your Blogging Strategy
    You’ve got to differentiate. Defining the deeper aspects of your blogging strategy means you need to understand the content that’s already being created in your niche, and be prepared to differentiate.  The majority of blogs aren’t a success. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Differentiation] How Lowe’s Is Creating an Engaging Customer Experience
    The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Merry.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Differentiation] Emotion in B2B marketing is important. No debate needed.
    Because beyond price, it’s our biggest chance to differentiate. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Differentiation] The five elements of a perfect blog post
    There is really only one way to differentiate yourself as a blogger.  “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  Human.
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Differentiation] Agile Marketing for Professional Services
    Related Stories SlideShare Presentation: How a Meeting of the Minds Can Grow Your Professional Services Firm Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm 5 Steps to Revamp Your Email Marketing Strategy in 2014 Marketing efforts now need to be evaluated and adjusted continually. On Twitter or LinkedIn?
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Differentiation] Why it's a Good Time to be a Digital Marketer
    In fact, survey respondents cited customer experience as the single most exciting marketing opportunity for 2015; moreover, nearly half (44%) listed CX as the primary way their organization will seek to differentiate itself from competitors moving forward. The Rise of the Digital Marketing Function. CX: Easier Said than Done. Takeaway.
  • BLOG MY CALLS  |  MONDAY, MARCH 25, 2013
    [Differentiation] Research: Marketers Decreasing Direct Mail Spend.Sort Of
    How Does a Direct Mail Firm Differentiate Itself? One of the best methods of differentiation is call tracking. According to an article in the most recent issue of Target Marketing magazine , nearly 12% of direct marketers say they're doing to decrease direct mail spend in 2013. The Good. What Does All This Mean for Direct Mail Firms?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Following your passion – Easier said than done
    What can you do better than anyone else to solve that problem?  In marketing terms, what is the “point of differentiation?” A guest post from {grow} community member Jeremy Floyd. From  Donald Trump  to  Oprah Winfrey , the “secret” to success seems always to be “follow your passion.” Passion is a loaded term.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Differentiation] What Oracle’s Acquisition of Maxymiser Means
    Although this Oracle/Maxymiser story is a technology story, consistently delivering a differentiating customer experience (or at least ensuring that customer interactions meet customer expectations) isn’t just about technology. Only 4% of companies out there are satisfied with their ability to use customer data. ” 3.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Differentiation] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Keep in mind what makes your story unique and what differentiates you from your competitors. Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content  daily. ” A couple reasons for these content marketing tactics are: 1. Content is not managed as a strategic asset.
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Differentiation] Content Marketing Spotlight Series: A Q&A With Robert Rose
    What I mean by that is that before the true nature of fragmented audiences (even 10 years ago we were still only dealing with the Web site as a “digital channel”), the brand differentiated based on the ability of its product and depth of relationship with its customer base. There’s a lot to say about Robert Rose. RobertRose. Ten years ago?
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Differentiation] Stop the Insanity. Fire Your PR Firm in 2014.
    PR firms often justify their value by the sheer volume of media exposure they generate…regardless of whether it stakes out intellectual territory, supports a client’s value proposition, or differentiates them in the marketplace. The more publicity, the better. Publicity generates revenue. Counting Media Clips is a Zero Sum Game. and “2.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Differentiation] PPC for Startup Marketers: An Introductory Guide
    Do other startups offer a benefit for which you offer a strong differentiation? When looking at the competition, keep in mind to differentiate harmless competitors from dangerous ones. For startups looking to get going with PPC, it can be overwhelming. What makes us special? Where do we offer our product? to buy, to sign up)?
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Differentiation] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    So how can you address the Competition challenge, assuring that your sales reps can differentiate your solution from the competition? I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. futureguru). The key?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Differentiation] 7 Components That Comprise a Comprehensive Brand Strategy
    If it doesn’t tie back to your brand's message, you will have trouble differentiating yourself from competitors. By harping on every move your competitor makes, you lose that differentiation. Your brand’s strategy should be based on company goals. So is your company's brand strategy smooth like Bond? Play the word game.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Differentiation] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach. How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov of InsightSquared via the Engagio  blog. All jokes aside, get ready for account-based marketing to explode.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Differentiation] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Chief Optimist by Xerox: When the marketing team at Xerox was looking for a way to differentiate its messaging from its numerous competitors, the big, audacious idea it came up with was optimism. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (33:10).
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Differentiation] Why B2B Customers Are Not Hearing Your Brand Message
    They are “a great source of information about the degree to which customers see your products as differentiated or worth a premium.” You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 20, 2014
    [Differentiation] The True Detective Approach to Content Marketing
    According to Copyblogger, “it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.”. If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., It applies, it does!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Differentiation] The Chasm of Expectations Between B2B Marketers and Buyers
    To differentiate our content, to get it seen in the ever expanding sea of freely accessible and discoverable content, we strive to create higher and higher quality content. By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Differentiation] The Importance of Market Research — and Understanding Your Competition
    If you don’t know who your competitors are, you can’t differentiate yourself in a way that drives clients to make your firm their final decision. Based on what your competitors are or aren’t known for, your technology firm can build a brand that makes you the “go-to” for a particular differentiator.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Differentiation] The new ABCs of Selling: Always Be Challenging!
    Buying Experience is THE Differentiator Did you know that 53 % indicate customer experience in the sales process is more important than brand, product, service and price in creating meaningful differentiation and customer loyalty? The key? Many Points of Value Did you know that the average deal now has 5.4 decision makers?
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [Differentiation] What Content Marketing Will Look Like in 2016: 40+ Predictions
    Simply put, most brands resist telling a truly differentiated story; and even those that do aren’t consistent or patient enough to build loyal audiences over time. It’s hard to believe that this marks the eighth year of our annual content marketing predictions. Robert Rose, chief strategy officer, Content Marketing Institute.
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Differentiation] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    This percentage increases to 81% if the team has a documented content marketing strategy (which is one of the key factors that differentiates effective content marketers from their less effective peers). A few weeks ago, an article on our blog generated a small debate in the comments. How are they spending their time? Creating visual content.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Differentiation] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Purchase. Keyword.
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Differentiation] Thought Leadership in B2B Marketing [#B2Bchat Recap]
    It is easy to look to other spaces and see companies as thought leaders, but it was notable that when the group looked within the space they know best, where they are most likely to recognize true differentiated thought leadership, all the thought leaders identified were individuals. Why should companies invest in thought leadership?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Differentiation] Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
    Trend – The nature of financial services products make offerings easy to copy and hard to differentiate. This not only engages clients more and with higher results, it differentiates firms from those who are ignoring this growing trend. Author: Fab Capodicasa Every business is different. Mobile Marketing is Exploding. Modern Marketin
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Differentiation] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job. Far from it. and so on.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Differentiation] 5 Industry Changes Keeping CMOs Up at Night
    Access to data and ownership of this data is becoming a point of differentiation, and brands are going to be more selective about who and which agencies have access to their information. 5) The struggle between data vs. creativity is growing. This post originally appeared on The Agency Post. Change. Should they zero in on customer experience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Differentiation] 5 Big tips to make LinkedIn ads work for you
    Case study: Social media engagement as a point of differentiation. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. Nail your targeting. It is 2015.
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