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  • FUNNEL FOCUS  |  MONDAY, JANUARY 21, 2013
    [Differentiation] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
    Consolidation is typical in the software business once an application genre has reached a level of market saturation and feature differentiation is diminished. Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. Marketing automation software has arrived at this destination.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [Differentiation] Sales Enablement and The Economic-Buyer
    Advice> Differentiating your competitive value is key with economic-focused buyers. With two recessions over the past 10 years, buyers have become more focused on quantifiable bottom-line proof points for most large investments. And this trend is not expected to end, even as the recovery takes hold. How Do You Fight Frugalnomics?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Differentiation] 6 Steps to Thought Leadership
    Links to differentiators. Hand in hand with commercial teaching/insight marketing approaches – something we at MLC understand to be the most effective method to break buyer assumptions and make complex sales – comes something else: namely, having smart things to teach customers in the first place. Quality of insight. Presentation.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Differentiation] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. They just jump right in and do it! Therefore, why would they need analytics?
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Differentiation] The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]
    The Competitor – Differentiate yourself by attacking the problem in a unique way that creates value for your customer. Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. . Feature Image: Courtesy of Eprobe World .
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 19, 2011
    [Differentiation] In Sales There is No Prize Money for Second Place
    That means how you engage your audience online will be the biggest differentiator your company will have against the competition. Does your process or methodology help you to position your offerings as solutions to clients’ problems and then differentiate them from the competition? When companies compete, only one gets the order.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 20, 2012
    [Differentiation] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
    It suggests a greater need to cut through the clutter and have an effective brand presence, or better and greater differentiation. Digital channels were expected to take 31% of budgets. However, B2B marketers also recognised the importance of face-to-face, with 22% of budget allocation. But is their approach effective? Related articles.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    Does it help you differentiate between the features of these popular social networks and clarify how your particular business can take advantage of them? With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. What do you think of Mashable's new infographic? Connect with HubSpot
  • BUYEROLOGY  |  WEDNESDAY, JULY 6, 2011
    [Differentiation] The Future of Buyer Personas is Social - Part 1
      A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. Image by eliazar via Flickr.   Cooper barely survived the bust - and I am glad it did. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Differentiation] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. Day 1. Day 2. Day 3. Presto.Leads! sale
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Differentiation] Would I want to have a beer with your brand?
    It will differentiate you. The crux of the beer test is whether or not a candidate is likeable enough for you to have a voluntary social encounter with them. believe likability is also a core intangible we use in deciding who we do business with. Here is my advice for passing the B2B Beer Test. This applies to various channels.
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 9, 2010
    [Differentiation] Brent Mellow Helps You Choose the Right Marketing Solution
    Campaign automation is the core functionality that differentiates Marketing Automation applications from Email Marketing applications. Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. This is not the same thing as website analytics like Google Analytics.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Differentiation] The Top-10 B2B Marketing Trends for 2011
    And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Differentiation] Social Media Success Stories
    Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Differentiation] “Value” Remains Most Significant Sales Challenge
    Getting procurement to recognize our differentiation 6. However, these is a significant capability gap, in getting sales to engage earlier in the buyer’s decision making process, justify proposed solutions, and differentiate value. The survey responses indicated that the most important areas needing development included: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Following your passion – Easier said than done
    What can you do better than anyone else to solve that problem?  In marketing terms, what is the “point of differentiation?” A guest post from {grow} community member Jeremy Floyd. From  Donald Trump  to  Oprah Winfrey , the “secret” to success seems always to be “follow your passion.” Passion is a loaded term.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Get Obsessed with Your Message
    quick dictionary moment, to differentiate between your voice, your topics and your message. Blog = up? Posts = rolling? It’s time to get obsessed with your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Differentiation] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    Packaging - A great way to differentiate yourself at the store level and give your customer reasons to buy. 2D bar codes are growing in use across the world ( usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision. What are you doing to capitalize on these codes?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Differentiation] Social CRM: Curb Your Enthusiasm
    Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 14, 2015
    [Differentiation] How Retailers Use Content to Tie Online And Offline Experiences
    In marrying the online and offline experience, mobile is the key differentiator we’re expecting to see soar in 2015. People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? would say there is more of a tendency than a differentiation. We hope this helps.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Differentiation] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Purchase. Keyword.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Differentiation] Chart: Where Did Our Twitter Traffic Go?
    URL shortening services need to adjust their business strategy and differentiation.  by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Differentiation] The Real Reason Sales People Struggle to Close Opportunities
    As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities. It’s a laughable description.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Differentiation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. How would you explain it?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 25, 2012
    [Differentiation] Storytelling: A Dying Art Form?
    Being able to craft value propositions, identify unique differentiators, and communicate that value through Commercial Teaching is a skill key to closing business.  So don’t lose sight of the big picture, and remember that Commercial Teaching is both a science and an art. The rise of big data has been a double-edged sword for some.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Differentiation] Savvy Speaks: Content Marketing Mistakes to Avoid
    Here's the thing: ideas are easy, but execution is tough, and I think that is where companies will be differentiating themseleves. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. What outlets will you use?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Differentiation] [Video] How You Can Be an Invaluable Sales Resource
    When it comes right down to it, the only real differentiator today is us. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. Things can be grim. Learn more.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Differentiation] Big Bang Marketing is Out – Agile is In
    Big Bang and agile campaigns have one major thing in common – they require compelling and differentiated messaging to be successful.  I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  In the old days (e.g. This could be a massive advertising campaign (e.g.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] For Freelancers / Consultants: Under What Name Should You Do Business?
    If you have a common name, such as “Jane Smith,” purchase your full name – either first-middle-last or use your middle initial to differentiate yourself. I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” She’s James’ mom!” Great kid!”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 7, 2015
    [Differentiation] The Internet of Everything is Here
    What differentiates the 3rd platform from other technology innovations is that much of it is consumer driven, bubbling up from innovators or industry specific applications. At the beginning of a new year it is customary to size up the past year and look forward to what awaits. This transfer of data enable insights and determines actions.
  • SALES CHALLENGER  |  TUESDAY, MAY 7, 2013
    [Differentiation] 3 Ways to Improve Sales Certification
    Support proficiency-based skill achievement over time: Accommodate differential levels of learning by creating a proficiency-based certification system. In most sales organizations, successful completion of training results in certification. But, short-term certification fails to ensure full adoption of new behaviors.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Local Agencies, Pay Attention: Only 14% of SMBs Use an Agency
    So here''s the question: how do you differentiate your agency in this ocean of competitors? Potential Ways to Differentiate Your Agency. 1) Be Upfront About Your Tactics. I''ve been on calls with dozens of SEO firms. That''s a differentiator. That''s a pretty small number. Pretty incredible. Either way, it''s not good. Trust me.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). People.
  • INBOUND SALES NETWORK  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] The B2B Lead Generation War Chest: Are your guns loaded?
    Differentiated message. However, understanding how to take that database from status quo and use your war chest and create sales qualified leads is what differentiates the average demand generation companies from the great ones. Successful demand generation includes a broad range of tactics. What’s In a Good War Chest? Email Marketing.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Differentiation] 78 Questions to Ask Before Launching a Blog
    How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Welcome to the newest client of Find New Customers
    They hired us to provide a wide range of marketing services and competitive differentiation. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon. ” Dan McDade, Pointclear.
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The 3 Key Ingredients of Commercial Insight
    That’s where the next two differentiators come into the picture: Be frame-breaking – Disrupt the customer’s current logic , revealing an underappreciated aspect of the customer’s environment or a flawed assumption. You know that your best sellers succeed by teaching customers something new about their business.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Differentiation] Six Steps For Delivering On The New Vision In Marketing
    And companies with complex product lines, delivered across multiple channels will seek to differentiate themselves based on customer experience. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • SALES CHALLENGER  |  WEDNESDAY, JUNE 27, 2012
    [Differentiation] 6 Coaching Pitfalls to Avoid
    Indeed, the key differentiator between core and star managers is that most core managers focus on telling sellers “why” they should improve their skills whereas star managers focus on “how” sellers can improve their skills, making their coaching more effective. The answer – maybe not. Pitfall 2: Coach All Sellers Equally.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Differentiation] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    One thing to keep in mind when putting together a content strategy is to differentiate between short and long form content. At 73 years old he’s not moving as fast as he used to, but his mind is sharp and he has an almost limitless supply of dad jokes (if he really likes you he’ll even tell you a slightly dirty one).
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 28, 2009
    [Differentiation] Marketing Automation - What does it mean?
    The New Importance of Data What we’re seeing in the above discussion is a shift away from batch communications that are not highly differentiated to true one-to-one personalization. Consistently, the term “marketing automation” is applied to our industry. Let's look at why. The Changing Buyer First, let’s look at our buyers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Still, I’m not entirely ready to give up on technology as a major differentiator. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not.
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 15, 2013
    [Differentiation] What Your Content is Saying About You
    Of course, there are proprietary pieces of technology that may differentiate each vendor from one another, but overall, the distinct value proposition that a B2B company can offer is not a piece of technology. As a B2B marketer, I take content development pretty seriously. But my love of content goes further than that. What do you think?
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Differentiation] Visible Expert Profile: Rick Telberg
    And while other firms faltered during the banking crisis of 2007, Rick seized the opportunity to differentiate. Related Stories Differentiation Strategy Not Working? Here’s How To Make It Better Webinar Recap: 21 Best Differentiators and How to Find Yours How Can Professional Services Firms Boost Their Value
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Differentiation] The Trick to Seeing Through Marketing Statistics
    When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Brand awareness. B.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Differentiation] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    The first is that Digital Marketing is becoming less of a competitive advantage and differentiator. Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e.,
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Differentiation] How to kill an online community in 10 easy steps
    Just wait for people to post messages and then moderate them without endeavoring to engage people behind the scenes to help them post messages and participate. 5) Assume size is THE critical differentiator. There has been a lot of buzz lately about how many empty or failed online communities litter the web.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Meet people.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Differentiation] B2B Content Marketing: 3 “Must Haves”
    As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. By Allie Viau  | Digital Marketing Strategist & SEO Specialist. Why are these so crucial for B2B content marketing? How has your business solved a problem?
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Differentiation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He noted that booths look the same with little differentiation and are staffed with untrained talent. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Differentiation] The Psychology of Color & Marketing – What Actually Works?
    How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits?
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The Death of Copy Writing
    Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. Copy - over and out?
  • BUYEROLOGY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Why Buyer Experience Matters to Get B2B Buyers to Stick Around
    B2B companies that put a premium on differentiating from their competitors through buyer experience innovation will have the edge.  Image by racoles via Flickr. Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Differentiation] The 1 Key To Success In Content Marketing (And Life)
    And my good friend Joe Pulizzi calls out the biggest insight: “There are two critical factors that differentiate effective content marketers over the rest of the pack – having a documented content marketing strategy and  following it very closely. And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Differentiation] CMOs Win When High-Value Customers Are Treated Personally Online
    The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Prospecting Is a Marathon, Not a Sprint.
    They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Differentiation] The 5 Questions You Should Ask to Nail Your Product Messaging
    With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. Market differentiation is partly product and partly message. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything.
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Differentiation] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Give your consumers a rich, differentiated environment to engage their mobile experience. A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. The Internet is constantly at our fingertips; we want what we want, when we want it and how we want it. Hear that, businesses?
  • SALES CHALLENGER  |  TUESDAY, MAY 28, 2013
    [Differentiation] When You Catch Your Competitors Lying
    Focus Instead on Your Strengths – At CEB, we’ve been talking about the need to really understand your unique differentiators for many years now.  I don’t know what it is about the month of May, but it must be lying season. Which leads me to my next point…. They talked about learning the hard way.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Differentiation] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    ” Part 3: Differentiation. The goal of the third part of the 30 second commercial is to differentiate your firm from your competitors. A primary goal of marketing is to create and deliver a consistent message at every point of contact with the target audience. This means that your website, brochures, ads, social media, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Differentiation] The Chasm of Expectations Between B2B Marketers and Buyers
    To differentiate our content, to get it seen in the ever expanding sea of freely accessible and discoverable content, we strive to create higher and higher quality content. By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, FEBRUARY 6, 2012
    [Differentiation] Why B2B Marketers Should Care about the Super Bowl
    Pairing the emotional message with one tailored for the four profiles of B2B buyers yields functional and emotional differentiation, and consistently using the symbols of the original ad allows marketers to re-invoke the emotional cue whenever they’d like. In the B2B space, those needs tend to be more practical.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Differentiation] The Changing Role of Marketing in the Mobile Age
    There has never been a more exciting time to be an online consumer. We can do more things online than we ever imagined: watch the latest episodes of our favorite TV shows, listen to virtually any album ever released, buy a car, plan a trip, pay taxes, get financial advice, or plan a wedding. But this is just half the story.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Differentiation] How Social Media is Transforming the B2B Buying Experience
      The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so.    While B2C promoted advocacy can catch on, B2B buyers are astute in differentiating organic advocacy from promoted advocacy. 
  • HINGE MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Avoid
    ” This is the sad reason that so many websites look the same and so many “differentiators” are not really differentiators. Our research on high growth professional services firms shows that clearly communicated, strong differentiators are associated with faster growth and higher profitability. Bad mistake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Should we have multiple company bloggers?
    If you have a company executive who is a natural communicator and voice of authority, it may represent a unique opportunity to differentiate your brand. It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly.  And that’s where you need to start — assess the strategy, resources.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Differentiation] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    eMarketing Strategies for the Complex Sale - Ardath Albee's book on eMarketing is a great book that teaches its readers how to differentiate themselves from every other organization in their space. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Pick this one up. What about you?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Differentiation] Why Content Curation Is Not The Answer
    They must be able to differentiate between mediocre, good and great. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! All your problems are solved! Exactly.
  • LEAD VIEWS  |  FRIDAY, JULY 22, 2011
    [Differentiation] Demand Generation Necessary For Lead Generation!
    In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed. Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. valid observation. Industry Vs Company. Do you agree?
  • CONNECT THE DOCS  |  SUNDAY, OCTOBER 31, 2010
    [Differentiation] The B2B Marketing Manifesto
    Why exposing your beliefs can be a powerful differentiator. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity has very high standards in creating content. The early copy of The B2B Marketing Manifesto was (of course!) brilliant.
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Differentiation] Master narratives and framing the debate with B2B marketing
    It's better to have a consistent flow of thought leadership content on the same basic subject than not, but if there is not a compelling and differentiated point of view to drive a sustained and integrated program, you stand little chance of framing the debate. Politicians understand this the best. It's critical with B2B marketing, too.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2011
    [Differentiation] Digital marketing success: Do you have "the one thing"?
    If you want to know the one thing, the most important thing, the thing that differentiates the winners than the losers the great majority of the time, then check out my latest post on Search Engine Guide, " Digital marketing success: Do you have 'the one thing'? ". Image by cogdogblog via Flickr. They want to know what it takes.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] To Get More Referrals, Paint a Picture
    They can’t differentiate you from your competitors. Here are examples of firms that have differentiated themselves: Target Market – The accounting firm that      focuses on expatriates. There is a reason you’re not getting more referrals.  And it’s not because you’re a loser. Your colleagues like you. They respect you. You Do What?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Differentiation] 5 Simple Ways to Segment Your Social Media Audience
    Differentiating your publishing times allows you to get engagement from a larger portion of your audience. "How can I get more leads from social media?". This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Maybe they'll engage with industry experts on the platform.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Differentiation] Your Website’s Four Most Important Pages
    Differentiating Services Page:  Chances are you are not the only company in the world that sells your product or service. So be sure to highlight any of those differentiating services or features.   A Personable About Us: Knowing what you do is only half the battle. Beyond your home page: What other pages demand attention?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Differentiation] A PPC Optimization Checklist for the B2B Marketer
    AdWords offers an extensive list of advertising extensions that help differentiate or highlight aspects of your campaign and advertising communications. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Differentiation] Can you adapt to radical social media marketing change?
    Dr. Kelly’s research seems to indicate that expert networking skills like an ability to navigate the social web can also be a crucial differentiator in your career. The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  It makes a lot of sense. So there. 
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] The Coming War over Buyer Insights
    One of the top challenges for companies today is differentiation. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 30, 2013
    [Differentiation] Elevator Speech vs. Unique Selling Proposition vs. Value Proposition
    Its primary value is to create competitive differentiation. A USP is often used in marketing materials or in talking with customers who are ready to buy. Without a strong value proposition , it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies. But what is a value proposition?
  • SALES CHALLENGER  |  TUESDAY, AUGUST 2, 2011
    [Differentiation] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
    This is one way reps are able to assert control of the interaction- a key differentiator of what makes Challenger Reps top performers. We’ve all seen sales calls that progress with graceful momentum, and others that crash and burn. First, there’s “Neurolinguistic Programming” (or, as we like to think of it, Jedi Mind Tricks ). 
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 20, 2012
    [Differentiation] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
    It suggests a greater need to cut through the clutter and have an effective brand presence, or better and greater differentiation. Digital channels were expected to take 31% of budgets. However, B2B marketers also recognised the importance of face-to-face, with 22% of budget allocation. But is their approach effective? Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Differentiation] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Albee will present during the event, and highlight how content marketing tips for marketers and help you learn how to: Elevate your brand in the minds of buyers.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Differentiation] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
    Here are five to get you started: Is what you offer a commodity or a differentiated product or service?  This is a critical question because it will determine how you must market to be successful.  A differentiated product or service has advantages, but it must usually contend with a much smaller market niche.
  • HINGE MARKETING  |  MONDAY, DECEMBER 23, 2013
    [Differentiation] Happy Holidays from Hinge
    The Value of Design in Brand Differentiation As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Differentiation] Outside-the-Box B2B PR Strategies
    Make it unique – Make sure your PR strategy is in complete alignment with your differentiation and unique selling proposition. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 26, 2014
    [Differentiation] Business Buyers Relying More On 3rd Party Content
    Buyers use content to Identify best practices and best-of-breed solutions (51%), to determine where competitive differentiation can be achieved (50%) and to set the strategic agenda understand needs and prioritize (42%). Hence the article here!). Additional Key Findings From the Research. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Differentiation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. have already stated my own  marketing predictions on the future of marketing myself. It provided me the opportunity to lead large agencies like Publicis. Image source.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Differentiation] How Kele Developed a Personalized Email Strategy
    It’s no new news that to get your ideal buyer’s attention, you need to differentiate your brand and value proposition. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. Email marketing
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Differentiation] What is B2B Marketing?
    Let’s look at a few of the areas that differentiate a B2B buying process: Information Exchange In B2B marketing, you are often dealing with a buying organization that requires a significant amount of information during their buying process. What exactly defines Business to Business (B2B) Marketing?
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Differentiation] Value Selling Tools and the Buying Lifecycle
    view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But how can you best develop and deliver these tools effectively to fight Frugalnomics?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 30, 2010
    [Differentiation] Does your inside sales team have the tools to succeed?
    Competitors/Differentiators – The number one reason that a company is not interested in your solution is because they are using something or someone else. It is extremely important to have as much information on your competitors as there is on your solution and what differentiates you in the market. Is your website up to date?
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Differentiation] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
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