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  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Differentiation] Six Steps For Delivering On The New Vision In Marketing
    And companies with complex product lines, delivered across multiple channels will seek to differentiate themselves based on customer experience. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Differentiation] Social CRM: Curb Your Enthusiasm
    Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Differentiation] Can you adapt to radical social media marketing change?
    Dr. Kelly’s research seems to indicate that expert networking skills like an ability to navigate the social web can also be a crucial differentiator in your career. The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  It makes a lot of sense. So there. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Differentiation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. How would you explain it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Differentiation] The 1 Key To Success In Content Marketing (And Life)
    And my good friend Joe Pulizzi calls out the biggest insight: “There are two critical factors that differentiate effective content marketers over the rest of the pack – having a documented content marketing strategy and  following it very closely. And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Differentiation] Savvy Speaks: Content Marketing Mistakes to Avoid
    Here's the thing: ideas are easy, but execution is tough, and I think that is where companies will be differentiating themseleves. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. What outlets will you use?
  • HINGE MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Avoid
    ” This is the sad reason that so many websites look the same and so many “differentiators” are not really differentiators. Our research on high growth professional services firms shows that clearly communicated, strong differentiators are associated with faster growth and higher profitability. Bad mistake.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Differentiation] The 5 Questions You Should Ask to Nail Your Product Messaging
    With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. Market differentiation is partly product and partly message. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything.
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The 3 Key Ingredients of Commercial Insight
    That’s where the next two differentiators come into the picture: Be frame-breaking – Disrupt the customer’s current logic , revealing an underappreciated aspect of the customer’s environment or a flawed assumption. You know that your best sellers succeed by teaching customers something new about their business.
  • SALES CHALLENGER  |  WEDNESDAY, JUNE 27, 2012
    [Differentiation] 6 Coaching Pitfalls to Avoid
    Indeed, the key differentiator between core and star managers is that most core managers focus on telling sellers “why” they should improve their skills whereas star managers focus on “how” sellers can improve their skills, making their coaching more effective. The answer – maybe not. Pitfall 2: Coach All Sellers Equally.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] For Freelancers / Consultants: Under What Name Should You Do Business?
    If you have a common name, such as “Jane Smith,” purchase your full name – either first-middle-last or use your middle initial to differentiate yourself. I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” She’s James’ mom!” Great kid!”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). People.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, FEBRUARY 6, 2012
    [Differentiation] Why B2B Marketers Should Care about the Super Bowl
    Pairing the emotional message with one tailored for the four profiles of B2B buyers yields functional and emotional differentiation, and consistently using the symbols of the original ad allows marketers to re-invoke the emotional cue whenever they’d like. In the B2B space, those needs tend to be more practical.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Differentiation] Why Content Curation Is Not The Answer
    They must be able to differentiate between mediocre, good and great. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! All your problems are solved! Exactly.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Differentiation] 78 Questions to Ask Before Launching a Blog
    How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Differentiation] The Chasm of Expectations Between B2B Marketers and Buyers
    To differentiate our content, to get it seen in the ever expanding sea of freely accessible and discoverable content, we strive to create higher and higher quality content. By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Differentiation] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Use the phone and snail mail to differentiate yourself. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. There were some terrific responses and I’ll share them over the course of two blogs.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 28, 2009
    [Differentiation] Marketing Automation - What does it mean?
    The New Importance of Data What we’re seeing in the above discussion is a shift away from batch communications that are not highly differentiated to true one-to-one personalization. Consistently, the term “marketing automation” is applied to our industry. Let's look at why. The Changing Buyer First, let’s look at our buyers.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Still, I’m not entirely ready to give up on technology as a major differentiator. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not.
  • HINGE MARKETING  |  MONDAY, DECEMBER 23, 2013
    [Differentiation] Happy Holidays from Hinge
    The Value of Design in Brand Differentiation As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team.
  • AVITAGE  |  TUESDAY, MARCH 11, 2014
    [Differentiation] What is Strategy?
    Differentiation arises from both the choice of activities […] The post What is Strategy? Lack of clarity about content strategy might have roots in a universal confusion about strategy. He points out “most businesses don’t have a strategy for their organization.” Well, no wonder we struggle with content strategy. And why don’t they?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Differentiation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He noted that booths look the same with little differentiation and are staffed with untrained talent. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 15, 2013
    [Differentiation] What Your Content is Saying About You
    Of course, there are proprietary pieces of technology that may differentiate each vendor from one another, but overall, the distinct value proposition that a B2B company can offer is not a piece of technology. As a B2B marketer, I take content development pretty seriously. But my love of content goes further than that. What do you think?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Differentiation] A PPC Optimization Checklist for the B2B Marketer
    AdWords offers an extensive list of advertising extensions that help differentiate or highlight aspects of your campaign and advertising communications. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Meet people.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [Differentiation] B2B Content Marketing: 3 “Must Haves”
    As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. By Allie Viau  | Digital Marketing Strategist & SEO Specialist. Why are these so crucial for B2B content marketing? How has your business solved a problem?
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Differentiation] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    ” Part 3: Differentiation. The goal of the third part of the 30 second commercial is to differentiate your firm from your competitors. A primary goal of marketing is to create and deliver a consistent message at every point of contact with the target audience. This means that your website, brochures, ads, social media, etc.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] What Do You Think of These 2014 Sales Predictions?
    So here''s my 2014 sales prediction: And, it''s very much related to my new book, Agile Selling , which I''ve been thinking about for two years now: In today''s ever-changing business world, sellers are now the key differentiator. Every year sales pundits offer their best guesses about the year ahead. Are they right? Who knows.
  • SALES CHALLENGER  |  TUESDAY, MAY 28, 2013
    [Differentiation] When You Catch Your Competitors Lying
    Focus Instead on Your Strengths – At CEB, we’ve been talking about the need to really understand your unique differentiators for many years now.  I don’t know what it is about the month of May, but it must be lying season. Which leads me to my next point…. They talked about learning the hard way.
  • BUYEROLOGY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Why Buyer Experience Matters to Get B2B Buyers to Stick Around
    B2B companies that put a premium on differentiating from their competitors through buyer experience innovation will have the edge.  Image by racoles via Flickr. Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2011
    [Differentiation] Sometimes not having a strategy is the best strategy
    Now, I need to be clear that although my strategy was in flux, being fully aware of my core competencies and points of differentiation were not. The importance of strategy is woven into the fabric of every consultation and class I teach.  I shout it from the mountaintops.  In my particular field, the dynamics are changing tumultously. Right
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Differentiation] CMOs Win When High-Value Customers Are Treated Personally Online
    The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Differentiation] How Facebook’s Graph Search is Embracing SoLoMo
    So rather than using search operations to differentiate the kind of content you are looking for, the application will be able to procure information about people, photos, places, and interests based off the relationships between the words you enter. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The Death of Copy Writing
    Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. Copy - over and out?
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Prospecting Is a Marathon, Not a Sprint.
    They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Differentiation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. have already stated my own  marketing predictions on the future of marketing myself. It provided me the opportunity to lead large agencies like Publicis. Image source.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Differentiation] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    The first is that Digital Marketing is becoming less of a competitive advantage and differentiator. Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e.,
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Differentiation] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Give your consumers a rich, differentiated environment to engage their mobile experience. A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. The Internet is constantly at our fingertips; we want what we want, when we want it and how we want it. Hear that, businesses?
  • GREAT B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Differentiation] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
    Here are five to get you started: Is what you offer a commodity or a differentiated product or service?  This is a critical question because it will determine how you must market to be successful.  A differentiated product or service has advantages, but it must usually contend with a much smaller market niche.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Differentiation] How Kele Developed a Personalized Email Strategy
    It’s no new news that to get your ideal buyer’s attention, you need to differentiate your brand and value proposition. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. Email marketing
  • FATHOM  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] If All Content is the Same, Will Anyone Read it?
    Differentiating Your Content. First, it helps to understand that differentiating your content is not the same as creating unique content. Differentiating your content is essential, especially for an E-Commerce site. If a tree falls in the woods, does it make a sound? But, what is it really? Where should you start? Contests.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Differentiation] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Albee will present during the event, and highlight how content marketing tips for marketers and help you learn how to: Elevate your brand in the minds of buyers.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 24, 2014
    [Differentiation] The Coming War over Buyer Insights
    One of the top challenges for companies today is differentiation. In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. This is why Buyer Persona are more important than ever. Find New Customers is certified in Buyer Personas.).
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Differentiation] How Social Media is Transforming the B2B Buying Experience
      The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so.    While B2C promoted advocacy can catch on, B2B buyers are astute in differentiating organic advocacy from promoted advocacy. 
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Differentiation] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    eMarketing Strategies for the Complex Sale - Ardath Albee's book on eMarketing is a great book that teaches its readers how to differentiate themselves from every other organization in their space. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Pick this one up. What about you?
  • LEAD VIEWS  |  FRIDAY, JULY 22, 2011
    [Differentiation] Demand Generation Necessary For Lead Generation!
    In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed. Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. valid observation. Industry Vs Company. Do you agree?
  • CONNECT THE DOCS  |  SUNDAY, OCTOBER 31, 2010
    [Differentiation] The B2B Marketing Manifesto
    Why exposing your beliefs can be a powerful differentiator. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity has very high standards in creating content. The early copy of The B2B Marketing Manifesto was (of course!) brilliant.
  • REPUTATION TO REVENUE  |  SUNDAY, MARCH 28, 2010
    [Differentiation] Master narratives and framing the debate with B2B marketing
    It's better to have a consistent flow of thought leadership content on the same basic subject than not, but if there is not a compelling and differentiated point of view to drive a sustained and integrated program, you stand little chance of framing the debate. Politicians understand this the best. It's critical with B2B marketing, too.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Differentiation] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    This morning, at the product keynote of Modern Marketing Experience, the Oracle Marketing Cloud product leadership shared our vision for how the marketer can balance both the revenue requirements they have now, while delivering the individualized customer experience they know will drive their sustained differentiation over time.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Differentiation] Outside-the-Box B2B PR Strategies
    Make it unique – Make sure your PR strategy is in complete alignment with your differentiation and unique selling proposition. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] To Get More Referrals, Paint a Picture
    They can’t differentiate you from your competitors. Here are examples of firms that have differentiated themselves: Target Market – The accounting firm that      focuses on expatriates. There is a reason you’re not getting more referrals.  And it’s not because you’re a loser. Your colleagues like you. They respect you. You Do What?
  • SALES CHALLENGER  |  TUESDAY, AUGUST 2, 2011
    [Differentiation] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
    This is one way reps are able to assert control of the interaction- a key differentiator of what makes Challenger Reps top performers. We’ve all seen sales calls that progress with graceful momentum, and others that crash and burn. First, there’s “Neurolinguistic Programming” (or, as we like to think of it, Jedi Mind Tricks ). 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 30, 2013
    [Differentiation] Elevator Speech vs. Unique Selling Proposition vs. Value Proposition
    Its primary value is to create competitive differentiation. A USP is often used in marketing materials or in talking with customers who are ready to buy. Without a strong value proposition , it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies. But what is a value proposition?
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [Differentiation] Emotion in B2B marketing is important. No debate needed.
    Because beyond price, it’s our biggest chance to differentiate. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. In fact, the clue as to why this is such an important topic is in that same misquote. Persuade. Persuade.
  • BUYEROLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Differentiation] Experiential Buying Behavior Takes B2B Center Stage
      In such a way that it allows for buyers themselves to create their own adaptive differentiated experiences.  Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Assist-Enabled Buying. Related articles.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 20, 2012
    [Differentiation] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
    It suggests a greater need to cut through the clutter and have an effective brand presence, or better and greater differentiation. Digital channels were expected to take 31% of budgets. However, B2B marketers also recognised the importance of face-to-face, with 22% of budget allocation. But is their approach effective? Marketing
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Differentiation] When are Interactive White Papers best used in the sales & marketing process?
    When solutions are being investigated, during the consideration phase, buyers need help in understanding the differentiating various solution options and alternatives, and quantifying the economic justification. interactive smart content interactive white paper Demand Generation Pisello Alinean
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 1, 2011
    [Differentiation] 7 Ideas To Increase Your Twitter Followers
    Now the main question for Twitter users is, how can we differentiate our self with 140 characters and what should we do to use Twitter effectively? All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. BABAO?LAN
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Differentiation] 5 Mindset Shifts Marketing Leaders Must Make
    Firms need to differentiate through brand experience. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. CMOs must walk in customers’ shoes. Think scalable programs.”. Photo Source.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Differentiation] Value Selling Tools and the Buying Lifecycle
    view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But how can you best develop and deliver these tools effectively to fight Frugalnomics?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 30, 2010
    [Differentiation] Does your inside sales team have the tools to succeed?
    Competitors/Differentiators – The number one reason that a company is not interested in your solution is because they are using something or someone else. It is extremely important to have as much information on your competitors as there is on your solution and what differentiates you in the market. Is your website up to date?
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Differentiation] The Dark Future of Native Advertising
    But content marketers committed to producing valuable and differentiated content have an alternative. Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. The Allure of Native Publishing. Or is it?
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Differentiation] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 24, 2011
    [Differentiation] One great B2B marketing reminder and one new trend.
    Valkre has created a new metric, called the differential value proportion or “DVP&# , which measures the amount of increased profit that a customer can bring in by doing business with one company versus another.&#. ???????Great Reminder. This isn’t a new B2B marketing thought. It sounds like a great event. YES, YES YES. New Trend.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] 4 Problems Killing Thought Leadership Marketing
    This is a position that creates differentiation for a company, before getting to any individual product or service. Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Differentiation] Small Manufacturers Use Social Media Effectively
    These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers. However, these have been from other industrial marketing consultants like me. Videos play a key role in manufacturing marketing.
  • SALES CHALLENGER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Differentiation] Your Sales Specialists Aren’t as Effective as They Could Be…
    The solution here is to help your reps differentiate between good and bad opportunities.  Even if you teach reps how to differentiate between good and bad opportunities, you can’t always count on them to police themselves.  So what causes the strategy to break down? Now we’re not saying don’t pursue these deals. 
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Differentiation] [Quiz] Who’s Your Content Marketing Crush?
    Just take a look at some of the top content marketing thought leaders – they each have certain skills that differentiate them from each other, but they are all still considered “grade A” content marketers. Like most other types of marketing, each person has a different approach that works best for them. Grammar skills? Check! Spelling Check?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Differentiation] Creating Sales Collateral That Works
    B2B marketers, accordingly, have spent a ton of time tackling things like messaging, competitive differentiation, thought leadership and performance measurement. As a whole, B2B marketing is becoming more strategic, as companies’ offerings, as well as buying processes, get more complex. It teaches customers something new.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Differentiation] Is Your Content Boring? Here’s 6 Steps To Great Content
    Joe outlined 6 things that differentiate the good from the truly great content: Having a focused content mission and platform or destination. Does your content bore your audience to death? Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. The Content Marketing Challenge. Blogs.
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Differentiation] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Differentiation] PowerViews with Tony Zambito: Buyer Predictability
    Click to start video at this point — The ability to build a model of your buyers and to predict their behavior will be a key differentiator between successful companies in the near future. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] Forget Content Curation, Focus on Original Content in 2012
    Compared to the creation of valuable, relevant, long-form content, curation is simple…and that’s the differentiator for you. Let’s right the ship folks. Content Curation is NOT a Strategy. To find the best and most relevant content and bring it forward. Great…but at the end of the day, we need something to curate.
  • THE ROI GUY  |  FRIDAY, FEBRUARY 15, 2013
    [Differentiation] Are ROI Calculators Dead? Not so Fast.
    These ROI Calculators are often simplified so much that the unique differentiators of the Solution are not reflected, making the ROI solution agnostic. Solution: Good ROI Sales Tools are developed using a methodology to identify the unique differentiators and tie them to value realization. Solution Agnostic? Pain vs. Gain? link] ?
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Differentiation] Sales and Marketing Alignment in 2013? Not so Fast!
    The result: More competitive losses, as Buyers don’t properly frame your differentiating value and commoditize the offerings, Longer decision cycles as Buyers struggle to properly understand the “cost of doing nothing” and value of change, More discounting, as purchase price becomes the key differentiator. It’s not on Enablement.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Differentiation] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Essentially, keyword research is a tool for differentiating your content creation, and providing better value within your verticle. Your graphic design skills don’t need to be super sophisticated, but any effort at all to create custom visual content will differentiate your blog from companies that rely on stock photos. Image source.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Differentiation] 23 Outstanding Social Media Marketing Guides
    Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?
  • THE ROI GUY  |  WEDNESDAY, MARCH 9, 2011
    [Differentiation] The Demand Spectrum and Value-Based Sales & Marketing
    Buyers seeking solutions in established categories usually know the problem that needs to be solved, but might not be clear on how important it is to solve the problem, or what differentiates the different solutions and providers. Vendors in established categories struggle to differentiate their solutions and compete beyond price.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Differentiation] 5 Steps to Achieve Content Marketing Success [Slides]
    You need to differentiate between tools vs. strategy and you need to integrate your advertising into pull-marketing tactics. #ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And not just some of us.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Related Stories How to Differentiate Content Curation on Social Media 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise. Leave a comment below!
  • CMO ESSENTIALS  |  THURSDAY, APRIL 2, 2015
    [Differentiation] The Changing Role of Marketing in the Mobile Age
    There has never been a more exciting time to be an online consumer. We can do more things online than we ever imagined: watch the latest episodes of our favorite TV shows, listen to virtually any album ever released, buy a car, plan a trip, pay taxes, get financial advice, or plan a wedding. But this is just half the story.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Differentiation] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Differentiation] PPC for Startup Marketers: An Introductory Guide
    Do other startups offer a benefit for which you offer a strong differentiation? When looking at the competition, keep in mind to differentiate harmless competitors from dangerous ones. For startups looking to get going with PPC, it can be overwhelming. What makes us special? Where do we offer our product? to buy, to sign up)?
  • SALES CHALLENGER  |  TUESDAY, MAY 3, 2011
    [Differentiation] Three Ways to Sell Like “Mad Men’s” Don Draper
    Data from SEC’s sister program, the Marketing Leadership Council , confirms that products’ emotional benefits drive greater differentiation than their functional benefits. By Andrew Kent. Nobody can sell an idea better than television’s Don Draper, the creative advertising genius in the show Mad Men.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Differentiation] The 10 Best Corporate Blogs in the World
    This personal involvement has won the site loyal fans since they know they are getting the word from a real executive — a powerful point of differentiation. My reaction to most company blogs: “Blah, Blah and Double Blah!&#. IBM, SAP and Oracle are examples of innovative and remarkable blogs. And many of these blogs are U.S.-based
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Differentiation] How to Rejuvenate a Troubled B2B Brand
    The downside is that few people know about you – the upside is that you can start with a fresh and differentiated brand position. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. One of the points I made in the article is that you are sometimes better off if you are starting off with a clean branding slate.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 23, 2011
    [Differentiation] Is the Role of a Hunter Salesman Dead?
    That being the case, how does a salesperson deliver real value and differentiate himself once in front of a prospective buyer? The traditional sales model as we knew it has changed. In the past, it was the salesperson who introduced a company and its services to the potential buyer. The Hunter has now become the hunted. It's time to wake-up.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Differentiation] How Lowe’s Is Creating an Engaging Customer Experience
    The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. While this may sound obvious it remains elusive for many businesses. My friend and fellow contributor Craig Jamieson raises the stakes well beyond simply meeting expectations. Merry.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Differentiation] Marketing Above the Noise
    So, if there are only so many benefits, values or outcomes (pick your term) - how are companies going to differentiate themselves and their products to a marketplace where their prospects are hearing the same things from countless vendors? Boy is there a lot of noise in the marketplace today! Products/Solutions can INCREASE: Revenues.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement
    Manufacturers, manufacturer representatives and distributors have to integrate traditional systems of record (transaction-based) with systems of engagement (differentiated value-based) to stay competitive in their markets. Staying relevant to customers today has become much more complex. Customers want to pay less for faster, better service.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 13, 2012
    [Differentiation] Putting the Swagger Back in Sales
    ADAMSON: Most sales reps, when they show up in front of a customer, rely pretty heavily on their product, their brand, or the service with which they deliver that product to differentiate themselves from competitors in the eyes of that customer. Yeah, they likely differentiate the top three from everybody else. Why and how?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Differentiation] How To Generate ROI (Return On Interesting) With Content Marketing
    But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Differentiation] What Exactly Does Google Consider High Quality Marketing Content?
    Invest significant time and resources into differentiating within your niche, and providing value. Does continual effort to differentiate in search of quality mean you should exclusively focus on newsjacking, or pick a very narrow focus and stick with it permanently? Every 24 hours, 2 million unique blog posts are published. Cloaking.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 15, 2012
    [Differentiation] Finally! The True Secret to My Sales Success Revealed
    Turns out that the ability to ask insightful, thought-provoking questions was the single biggest differentiator between top performers and average reps. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book.
  • SALES CHALLENGER  |  MONDAY, JUNE 17, 2013
    [Differentiation] Overcoming Sales’ Unpredictability
    conversation that will then lead to your unique differentiators in the markets that you compete. The “old world” of selling was defined by being a highly efficient, “Six Sigma” sales organization, meant to outperform our competitors to meet customer needs. This is how we won. What do we mean? We built scorecards. The most common? Insights.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 26, 2011
    [Differentiation] 5 Things Marketers Fear the Most
    It means that brand and minor product differentiators fall out a customers’ buying equation, undoing a good deal of the hard work marketers have done to attach non-product factors (for instance, branding or insight/services for B2Bs) into the decision. In honor of that, we’re posting some of marketers’ biggest fears.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Differentiation] The Four Biggest Content Marketing Pain Points
    Overlay inputs and create a topic “Venn diagram” to determine topics best suited for brand differentiation and marketplace resonance. Brands face multiple obstacles when organizing the content function. Brands  identify multiple pain points when dealing with content strategy and the execution of content marketing programs. Content Marketing
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Differentiation] Ever Wondered About the Secrets to Prospecting Success?
    Jonathan is now training and coaching small to medium businesses who need to learn how to differentiate themselves in today's crazy-busy business environment. Today They should also “plant seeds” which highlight their key differentiators and influence the prospect's thinking. DIFFERENTIATION. Why both? Because
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