Page 5 of 22 Previous | Next 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Differentiation] Wise.io Provides Another Choice for Automated Predictive Modeling
    By now, you can probably recite along with me as I list the key differentiators for predictive systems. Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn. This week, I’ll stick with Wise.io. inputs. external data. doesn’t do this. outputs.
  • SAZBEAN  |  WEDNESDAY, APRIL 17, 2013
    [Differentiation] 5 Ways to Turn Transactions Into Referrals
    Convenience is a tremendous relationship builder and differentiator. The simplest of touches can turn an uneventful transaction into an experience worth sharing with friends. Below are five steps to consider as you build a customer purchase system that will turn the process of buying your products and services into a brand building asset. 1.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Differentiation] 31 business building benefits of Buyer Personas
    Buyer Personas are extremely useful for developing and evaluating messaging, content and offers that differentiate your brand from competitors. Buyer Personas are extremely useful for developing and evaluating messaging, content and offers that differentiate your brand from competitors. By Rob Petersen, {grow} Community Member.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Differentiation] The Most Important Force for Increasing Leads and Sales
    human voice on the other end of the line can be both a powerful differentiator and friction-reducer. In sales situations where vendors are unfamiliar and product differentiation is unclear or insignificant, buyers will seek broader information about the companies in order to arrive at a decision. Photo Credit: LGEPR via Compfight cc.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Differentiation] A Failure to Communicate Value
    Quantify the ROI / payback and total cost of ownership (TCO) from the differentiating features that separate you from the competition. By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative. But if you don’t take the challenge, who will?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Differentiation] The secret ingredient for successful small business blogging
    But I can differentiate my restaurant and strongly appeal to a specific audience. But I can differentiate my restaurant and strongly appeal to a specific audience. Henneke Duistermaat, {grow} Community Member. The internet world is a very crowded place indeed. Everyone is pumping out content. Noise levels are soaring. Bernadette Jiwa.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Differentiation] How to Build Company Value in a Down Economy
    Here are some examples of audacious goals for your consideration: Double the sales team’s quota Triple the number of inbound sales leads Cut the cost of new customer acquisition by 50 percent Increase your web traffic by 250 percent Two or more of the above Differentiate – Most successful companies are highly differentiated.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Twitter Tests Out New, More Visual Layout
    Whatever happened to differentiation? The closer these networks get to each other on features, layout, and audience size, the harder it''ll become to establish that competitive differentiation to their target customers -- the businesses they want to hang out (and spend money) there. Here''s what it looked like: Look Familiar? But also.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Differentiation] Add a blog and blogging to your New Year’s resolution
    You need to blog in order to differentiate yourself well beyond your credentials and your experience. Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Differentiation] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    Blog posts written by internal experts establish thought leadership and help to differentiate you from your competition. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • WEBBIQUITY  |  MONDAY, OCTOBER 29, 2012
    [Differentiation] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?) How many conversions?
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Differentiation] Content Marketing Drives Sales Productivity [List]
    You can leverage your Content Marketing mission statement as a point of differentiation from your competition. Our  brand voice questionnaire  will help you differentiate and communicate clear value, no matter who is sending the message. Has Content Marketing boosted your sales productivity? Better yet, work on it together.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Differentiation] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? would say there is more of a tendency than a differentiation. We hope this helps.
  • VIEWPOINT  |  THURSDAY, MAY 5, 2011
    [Differentiation] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
    In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Differentiation] IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
    Taking into account differences that exist between different company sizes, industry segments, and business models, IDC identified three factors that most differentiate marketing Leaders from those that are marketing Challenged. I just wish to share the conclusion. You can read the full press release here. ” . Tweet This!  .
  • STORIES THAT SELL  |  TUESDAY, JUNE 28, 2011
    [Differentiation] The Resume is Dead: The (Story) Bio is King
    We’ve been told to carefully construct a persona that will differentiate and trademark our skills into a unique value proposition. Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, OCTOBER 26, 2011
    [Differentiation] 5 Things Marketers Fear the Most
    It means that brand and minor product differentiators fall out a customers’ buying equation, undoing a good deal of the hard work marketers have done to attach non-product factors (for instance, branding or insight/services for B2Bs) into the decision. In honor of that, we’re posting some of marketers’ biggest fears.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Differentiation] Craft a Compelling Offer for Paid Search Marketing
    Here are some excellent offers that serve both purposes–simplicity and quality control: Free shipping.   A great way to differentiate yourself in a highly competitive environment.  Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  Free trial.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Differentiation] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Finding storytellers. Creating a storytelling engine. Analysts.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Differentiation] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTube and what marketers need to do to differentiate their video content. Robert and I agree that only producing how-to videos isn’t enough for brands to differentiate themselves. advertisers. This week’s show. Content marketing in the news.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Differentiation] The 1 Key To Success In Content Marketing (And Life)
    And my good friend Joe Pulizzi calls out the biggest insight: “There are two critical factors that differentiate effective content marketers over the rest of the pack – having a documented content marketing strategy and  following it very closely. And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • FUNNEL FOCUS  |  MONDAY, JANUARY 21, 2013
    [Differentiation] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
    Consolidation is typical in the software business once an application genre has reached a level of market saturation and feature differentiation is diminished. Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. Marketing automation software has arrived at this destination.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [Differentiation] Sales Enablement and The Economic-Buyer
    Advice> Differentiating your competitive value is key with economic-focused buyers. With two recessions over the past 10 years, buyers have become more focused on quantifiable bottom-line proof points for most large investments. And this trend is not expected to end, even as the recovery takes hold. How Do You Fight Frugalnomics?
  • HINGE MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Differentiation] A 10 Step Brand Development Strategy for Your Professional Services Firm
    strong, well differentiated brand will make growing your firm much easier. SEE ALSO: Why Brand Differentiation is Essential for Professional Services Firms to Succeed. 6. Your brand is perhaps your professional services firm's most valuable asset. Not convinced? Consider what a professional services brand is. Your Brand Defined.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Differentiation] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Teradata itself sees its primary differentiator as analytics. Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I? No jousting there, either.)
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Differentiation] 6 Steps to Thought Leadership
    Links to differentiators. Hand in hand with commercial teaching/insight marketing approaches – something we at MLC understand to be the most effective method to break buyer assumptions and make complex sales – comes something else: namely, having smart things to teach customers in the first place. Quality of insight. Presentation.
  • JUNTA 42  |  SATURDAY, MAY 9, 2015
    [Differentiation] This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough
    Robert and I completely agree and point out that just calling yourself a media company doesn’t automatically differentiate you from the publishers and brands that are also doing so today. Technology alone is no longer a differentiating factor. We wrap up the show with a #ThisOldMarketing example from NFL Films. This week’s show.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Differentiation] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. They just jump right in and do it! Therefore, why would they need analytics?
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Differentiation] Five Benefits of Blogging for Business
    Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Expertise is a powerful differentiator; in commoditized markets, it may even be your only effective one. Blogs are seen as key sources of information rather than just promotion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 5, 2012
    [Differentiation] Successful? It might be time to replace yourself.
    Here are a few questions to consider in a strategic renewal: “Only we …” Can you finish that sentence?  It’s probably the hardest task in business but it’s absolutely essential because it unearths your points of differentiation, the nature of competition, the needs of your customers, and ultimately, your strategy.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 20, 2012
    [Differentiation] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
    It suggests a greater need to cut through the clutter and have an effective brand presence, or better and greater differentiation. Digital channels were expected to take 31% of budgets. However, B2B marketers also recognised the importance of face-to-face, with 22% of budget allocation. But is their approach effective? Related articles.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Differentiation] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    Packaging - A great way to differentiate yourself at the store level and give your customer reasons to buy. 2D bar codes are growing in use across the world ( usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision. What are you doing to capitalize on these codes?
  • BUYEROLOGY  |  WEDNESDAY, JULY 6, 2011
    [Differentiation] The Future of Buyer Personas is Social - Part 1
      A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. Image by eliazar via Flickr.   Cooper barely survived the bust - and I am glad it did. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Differentiation] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. Day 1. Day 2. Day 3. Presto.Leads! sale
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Differentiation] Would I want to have a beer with your brand?
    It will differentiate you. The crux of the beer test is whether or not a candidate is likeable enough for you to have a voluntary social encounter with them. believe likability is also a core intangible we use in deciding who we do business with. Here is my advice for passing the B2B Beer Test. This applies to various channels.
  • FUNNEL FOCUS  |  TUESDAY, NOVEMBER 9, 2010
    [Differentiation] Brent Mellow Helps You Choose the Right Marketing Solution
    Campaign automation is the core functionality that differentiates Marketing Automation applications from Email Marketing applications. Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. This is not the same thing as website analytics like Google Analytics.
  • JUNTA 42  |  SATURDAY, JULY 4, 2015
    [Differentiation] This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
    What can you create that’s truly unique, and that differentiates you as the leading informational expert in your niche ? PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We talk about their business models and ponder the challenges they are likely to face. This week’s show. It’s a mess.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Differentiation] The Top-10 B2B Marketing Trends for 2011
    And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Differentiation] Digitizing Telcos
    Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. How to differentiate pricing and propositions—if at all—between new and existing customers? Something to be avoided. Like this post?
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Differentiation] Social Media Success Stories
    Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising.
  • THE ROI GUY  |  FRIDAY, AUGUST 26, 2011
    [Differentiation] “Value” Remains Most Significant Sales Challenge
    Getting procurement to recognize our differentiation 6. However, these is a significant capability gap, in getting sales to engage earlier in the buyer’s decision making process, justify proposed solutions, and differentiate value. The survey responses indicated that the most important areas needing development included: 1.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Get Obsessed with Your Message
    quick dictionary moment, to differentiate between your voice, your topics and your message. Blog = up? Posts = rolling? It’s time to get obsessed with your message. Your voice is what makes your writing distinctive, compelling, unmistakably you. You’ll carry your voice from your blog, right into your book. Seamless, identifiable. Individual.
  • VIEWPOINT  |  WEDNESDAY, MAY 15, 2013
    [Differentiation] The Real Reason Sales People Struggle to Close Opportunities
    As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities. It’s a laughable description.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Differentiation] Six Steps For Delivering On The New Vision In Marketing
    And companies with complex product lines, delivered across multiple channels will seek to differentiate themselves based on customer experience. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Differentiation] Social CRM: Curb Your Enthusiasm
    Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm.
  • NUSPARK  |  SUNDAY, FEBRUARY 10, 2013
    [Differentiation] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Purchase. Keyword.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Differentiation] 3 Cool Lead Nurturing Programs You’re Not Running
    Why not use lead nurturing programs to help differentiate your solution? by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. The “Introduction to Sales” Nurturing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 14, 2013
    [Differentiation] A Simple Teleprospecting Pitch Can Be Easier Than You Think
    Working with some of the brightest sales and marketing minds out there has helped to provide us fresh perspective on how to differentiate your product from the masses. The consistent challenge we see is being able to present those differentiators in a short 15 seconds window. Prospects will appreciate this. How would you explain it?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 25, 2012
    [Differentiation] Storytelling: A Dying Art Form?
    Being able to craft value propositions, identify unique differentiators, and communicate that value through Commercial Teaching is a skill key to closing business.  So don’t lose sight of the big picture, and remember that Commercial Teaching is both a science and an art. The rise of big data has been a double-edged sword for some.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Differentiation] Savvy Speaks: Content Marketing Mistakes to Avoid
    Here's the thing: ideas are easy, but execution is tough, and I think that is where companies will be differentiating themseleves. Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. What outlets will you use?
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Differentiation] Big Bang Marketing is Out – Agile is In
    Big Bang and agile campaigns have one major thing in common – they require compelling and differentiated messaging to be successful.  I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  In the old days (e.g. This could be a massive advertising campaign (e.g.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] For Freelancers / Consultants: Under What Name Should You Do Business?
    If you have a common name, such as “Jane Smith,” purchase your full name – either first-middle-last or use your middle initial to differentiate yourself. I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” She’s James’ mom!” Great kid!”
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    Does it help you differentiate between the features of these popular social networks and clarify how your particular business can take advantage of them? With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. What do you think of Mashable's new infographic? Connect with HubSpot
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 7, 2015
    [Differentiation] The Internet of Everything is Here
    What differentiates the 3rd platform from other technology innovations is that much of it is consumer driven, bubbling up from innovators or industry specific applications. At the beginning of a new year it is customary to size up the past year and look forward to what awaits. This transfer of data enable insights and determines actions.
  • SALES CHALLENGER  |  TUESDAY, MAY 7, 2013
    [Differentiation] 3 Ways to Improve Sales Certification
    Support proficiency-based skill achievement over time: Accommodate differential levels of learning by creating a proficiency-based certification system. In most sales organizations, successful completion of training results in certification. But, short-term certification fails to ensure full adoption of new behaviors.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). People.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Differentiation] The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]
    The Competitor – Differentiate yourself by attacking the problem in a unique way that creates value for your customer. Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. . Feature Image: Courtesy of Eprobe World .
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Differentiation] 78 Questions to Ask Before Launching a Blog
    How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Local Agencies, Pay Attention: Only 14% of SMBs Use an Agency
    So here''s the question: how do you differentiate your agency in this ocean of competitors? Potential Ways to Differentiate Your Agency. 1) Be Upfront About Your Tactics. I''ve been on calls with dozens of SEO firms. That''s a differentiator. That''s a pretty small number. Pretty incredible. Either way, it''s not good. Trust me.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Differentiation] Why Content Curation Is Not The Answer
    They must be able to differentiate between mediocre, good and great. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! All your problems are solved! Exactly.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Differentiation] Welcome to the newest client of Find New Customers
    They hired us to provide a wide range of marketing services and competitive differentiation. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon. ” Dan McDade, Pointclear.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Differentiation] [Video] How You Can Be an Invaluable Sales Resource
    When it comes right down to it, the only real differentiator today is us. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. Things can be grim. Learn more.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Differentiation] The Case for Higher-Ed Non-Branded Site Optimization
    Fill that informational gap by identifying your college’s best assets, differentiators, unique programs and scholarship options, and then creating a healthy mix of branded and non-branded content around them. On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Differentiation] Chart: Where Did Our Twitter Traffic Go?
    URL shortening services need to adjust their business strategy and differentiation.  by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The 3 Key Ingredients of Commercial Insight
    That’s where the next two differentiators come into the picture: Be frame-breaking – Disrupt the customer’s current logic , revealing an underappreciated aspect of the customer’s environment or a flawed assumption. You know that your best sellers succeed by teaching customers something new about their business.
  • SALES CHALLENGER  |  WEDNESDAY, JUNE 27, 2012
    [Differentiation] 6 Coaching Pitfalls to Avoid
    Indeed, the key differentiator between core and star managers is that most core managers focus on telling sellers “why” they should improve their skills whereas star managers focus on “how” sellers can improve their skills, making their coaching more effective. The answer – maybe not. Pitfall 2: Coach All Sellers Equally.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Differentiation] 10 Tips To Increase Eyeballs And Conversion
    Make your brand value prop crystal clear and preferably differentiated.    Consistently hit that drumbeat across all channels.  Be known for something.  Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.   Red Bull – energy. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 28, 2009
    [Differentiation] Marketing Automation - What does it mean?
    The New Importance of Data What we’re seeing in the above discussion is a shift away from batch communications that are not highly differentiated to true one-to-one personalization. Consistently, the term “marketing automation” is applied to our industry. Let's look at why. The Changing Buyer First, let’s look at our buyers.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 14, 2015
    [Differentiation] How Retailers Use Content to Tie Online And Offline Experiences
    In marrying the online and offline experience, mobile is the key differentiator we’re expecting to see soar in 2015. People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Differentiation] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Still, I’m not entirely ready to give up on technology as a major differentiator. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Differentiation] The Psychology of Color & Marketing – What Actually Works?
    How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 15, 2013
    [Differentiation] What Your Content is Saying About You
    Of course, there are proprietary pieces of technology that may differentiate each vendor from one another, but overall, the distinct value proposition that a B2B company can offer is not a piece of technology. As a B2B marketer, I take content development pretty seriously. But my love of content goes further than that. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 16, 2012
    [Differentiation] Following your passion – Easier said than done
    What can you do better than anyone else to solve that problem?  In marketing terms, what is the “point of differentiation?” A guest post from {grow} community member Jeremy Floyd. From  Donald Trump  to  Oprah Winfrey , the “secret” to success seems always to be “follow your passion.” Passion is a loaded term.
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Differentiation] How to kill an online community in 10 easy steps
    Just wait for people to post messages and then moderate them without endeavoring to engage people behind the scenes to help them post messages and participate. 5) Assume size is THE critical differentiator. There has been a lot of buzz lately about how many empty or failed online communities litter the web.
  • MI6 MARKETING AGENCY  |  THURSDAY, NOVEMBER 18, 2010
    [Differentiation] Twitter for B2B Marketing
    think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Meet people.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Differentiation] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    One thing to keep in mind when putting together a content strategy is to differentiate between short and long form content. At 73 years old he’s not moving as fast as he used to, but his mind is sharp and he has an almost limitless supply of dad jokes (if he really likes you he’ll even tell you a slightly dirty one).
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Differentiation] Visible Expert Profile: Rick Telberg
    And while other firms faltered during the banking crisis of 2007, Rick seized the opportunity to differentiate. Related Stories Differentiation Strategy Not Working? Here’s How To Make It Better Webinar Recap: 21 Best Differentiators and How to Find Yours How Can Professional Services Firms Boost Their Value
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 25, 2011
    [Differentiation] Behind Enemy Lines: A View from Procurement
    And the best way to do this remains  teaching customers something new in a way that leads back to suppliers’ unique differentiators. (This is a guest post by Shelley West of the Marketing Leadership Council , our sister program for heads of Marketing. ). And that’s what we say when we are being nice. The Buzz Commercial Teaching Procurement
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Differentiation] The Death of Copy Writing
    Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. Copy - over and out?
  • BUYEROLOGY  |  MONDAY, JANUARY 10, 2011
    [Differentiation] Why Buyer Experience Matters to Get B2B Buyers to Stick Around
    B2B companies that put a premium on differentiating from their competitors through buyer experience innovation will have the edge.  Image by racoles via Flickr. Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Differentiation] CMOs Win When High-Value Customers Are Treated Personally Online
    The key to obtaining a 360-degree view of high-value customers means personalizing and differentiating every message by offering an array of online content to drive maximum conversion and revenue uplifts. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Differentiation] The Trick to Seeing Through Marketing Statistics
    When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Brand awareness. B.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Differentiation] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    The first is that Digital Marketing is becoming less of a competitive advantage and differentiator. Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e.,
  • SALES LEAD DYNAMICS  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Prospecting Is a Marathon, Not a Sprint.
    They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. 
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Differentiation] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Give your consumers a rich, differentiated environment to engage their mobile experience. A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. The Internet is constantly at our fingertips; we want what we want, when we want it and how we want it. Hear that, businesses?
  • SALES CHALLENGER  |  TUESDAY, MAY 28, 2013
    [Differentiation] When You Catch Your Competitors Lying
    Focus Instead on Your Strengths – At CEB, we’ve been talking about the need to really understand your unique differentiators for many years now.  I don’t know what it is about the month of May, but it must be lying season. Which leads me to my next point…. They talked about learning the hard way.
  • INBOUND SALES NETWORK  |  FRIDAY, DECEMBER 14, 2012
    [Differentiation] The B2B Lead Generation War Chest: Are your guns loaded?
    Differentiated message. However, understanding how to take that database from status quo and use your war chest and create sales qualified leads is what differentiates the average demand generation companies from the great ones. Successful demand generation includes a broad range of tactics. What’s In a Good War Chest? Email Marketing.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Differentiation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He noted that booths look the same with little differentiation and are staffed with untrained talent. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
  • MARKETRI  |  THURSDAY, MAY 2, 2013
    [Differentiation] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
    ” Part 3: Differentiation. The goal of the third part of the 30 second commercial is to differentiate your firm from your competitors. A primary goal of marketing is to create and deliver a consistent message at every point of contact with the target audience. This means that your website, brochures, ads, social media, etc.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Differentiation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. have already stated my own  marketing predictions on the future of marketing myself. It provided me the opportunity to lead large agencies like Publicis. Image source.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, FEBRUARY 6, 2012
    [Differentiation] Why B2B Marketers Should Care about the Super Bowl
    Pairing the emotional message with one tailored for the four profiles of B2B buyers yields functional and emotional differentiation, and consistently using the symbols of the original ad allows marketers to re-invoke the emotional cue whenever they’d like. In the B2B space, those needs tend to be more practical.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Differentiation] 7 Strategies to Generate Better Accounting Leads
    It’s difficult to differentiate between firms, and fee pressure becomes intense. Other types of specialization that can help differentiate your firm include: Service type specialization. Well-targeted, clearly differentiated, obviously more value… sounds like a formula for better accounting leads. But beware.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Differentiation] How Social Media is Transforming the B2B Buying Experience
      The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so.    While B2C promoted advocacy can catch on, B2B buyers are astute in differentiating organic advocacy from promoted advocacy. 
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Differentiation] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    eMarketing Strategies for the Complex Sale - Ardath Albee's book on eMarketing is a great book that teaches its readers how to differentiate themselves from every other organization in their space. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Pick this one up. What about you?
  • LEAD VIEWS  |  FRIDAY, JULY 22, 2011
    [Differentiation] Demand Generation Necessary For Lead Generation!
    In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed. Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. valid observation. Industry Vs Company. Do you agree?
<< 1 2 3 4 5 6 7 ... 21 22 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...