B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013
[Differentiation] The Future of Marketing: Is The Science of Marketing Taking Over?
Mark identified culture as the key differentiator of a successful social business. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. have already stated my own marketing predictions on the future of marketing myself. Marcus, tell us a little bit about yourself. What influenced you? Image source.
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013
[Differentiation] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
” 2) How to differentiate your company through the brand experience. '(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog?
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 4, 2013
[Differentiation] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
Customer-centric Marketing: Tap into your culture to differentiate from the competition. Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? Meet with executives at a Fortune 500 company? Engage with existing customers? Create a centerpiece that enhances employee pride? Brand exposure.
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Differentiation] What Do 76% of Consumers Want From Your Website? [New Data]
Don't differentiate with the design/functionality of your website. Do differentiate your company by making it really easy for your customers to find what they want on your website. 76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want.". Test, test, test!
GREAT B2B MARKETING | MONDAY, APRIL 4, 2011
[Differentiation] Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
Here are five to get you started: Is what you offer a commodity or a differentiated product or service? A differentiated product or service has advantages, but it must usually contend with a much smaller market niche. B2B Marketing is a tricky business with a lot of moving parts. Can you be successful in your chosen market space?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
[Differentiation] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
But there are still significant differentiators. So far, every differentiator on this list can point to at least some measure of success. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things. The Mintigo results confirm this.
VOICE-BASED MARKETING | MONDAY, MARCH 2, 2015
[Differentiation] Ifbyphone Is Now DialogTech, and We’re Starting a Revolution
It used to be that companies could differentiate by building great websites and fantastic e-commerce experiences. But if you want to differentiate your company today, you have to do it the old-fashioned way: you have to talk to your customers. 'It’?s time to start a revolution. have a dialog. They’?ve Guess what? wrong.
SALES CHALLENGER | MONDAY, MAY 26, 2014
[Differentiation] The Key to Improving Your Reps’ Productivity
'Sales executives know that their reps need to deliver compelling commercial insights to differentiate themselves in today’s complex selling environment. And with all these shiny new commercial insights comes lots of new sales collateral. For it to be useful though, sales reps need this collateral to be well organized and easily searchable.
BIZNOLOGY | TUESDAY, DECEMBER 25, 2012
[Differentiation] Add a blog and blogging to your New Year’s resolution
You need to blog in order to differentiate yourself well beyond your credentials and your experience. Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform.
SALES CHALLENGER | TUESDAY, APRIL 2, 2013
[Differentiation] Why Your Customers Don’t Care
In addition to the cheat sheets, Solae provides reps with simple “solutions” documents that explain how Solae’s differentiators map to each contact’s function. That said, developing an organizational capability to effectively deliver commercial insight is no easy task. So how can you help reps deliver more resonant messages?
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 10, 2013
[Differentiation] Content Quality vs. Content Quantity – The Great Content Debate
These bright folks will drive the answer on how to balance between the need to create enough content to increase your share of customer conversations vs. the need to represent your unique point of view and differentiate yourself from the competition. 'Content quality vs. content quantity. How How much content is enough? Reach vs. frequency.
NUSPARK | SUNDAY, FEBRUARY 10, 2013
[Differentiation] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
Besides the tools, Google your keywords yourself, review the competition, and make note on how to differentiate yourself when your SEO firm writes meta titles and descriptions. That’s my goal with clients. It’s time to get real with this task, but not over-think it. Examples: Query type: Research. Search query “information on how to _”.
LEADER NETWORKS | THURSDAY, JUNE 6, 2013
[Differentiation] New Social Business Benchmark Research - How Do You Measure Up?
Through this study, we were curious to learn Are companies differentiating between social media marketing and social business? 52% of benchmark participants differentiate Social Media marketing and Social Business within their organization. 'Over the past few years, social media has been focused on digital marketing. You are invited!
B2B MARKETING INSIDER | THURSDAY, MARCH 21, 2013
[Differentiation] Getting Back to Basics In The Future of Marketing
Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. Tell us about yourself? m a proud employee of SAP.
E-QUIP | MONDAY, MAY 19, 2014
[Differentiation] Brand 101: Clearing Up the Misconceptions
'There has been a growing interest in branding and differentiation among A/E firms in recent years. But considering the composite of all I''ve read on the subject, the best definition in my opinion is: Brand is the perception in the customer''s mind that differentiates (or doesn''t) a product, service, or company. What is brand?
SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 23, 2014
[Differentiation] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
By knowing what the competition is actually saying in addition to knowing the differentiators, inside sales reps can better position the company in the marketplace, hopefully gaining the ability to have more quality conversations. The power of face-to-face interaction in sales should never be undermined. Public Speaking. Competition.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 4, 2014
[Differentiation] Big Bang Marketing is Out – Agile is In
Big Bang and agile campaigns have one major thing in common – they require compelling and differentiated messaging to be successful. 'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. In the old days (e.g. This could be a massive advertising campaign (e.g.
SAZBEAN | WEDNESDAY, APRIL 17, 2013
[Differentiation] 5 Ways to Turn Transactions Into Referrals
Convenience is a tremendous relationship builder and differentiator. ve long contended that repeat and referral customers are born during the first transaction. The simplest of touches can turn an uneventful transaction into an experience worth sharing with friends. – 5 Ways to Turn Transactions Into Referrals by John Jantsch.
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 24, 2013
[Differentiation] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. We already know Google Authorship is becoming more important in differentiating the B2B organization and individual brands in search engine results. Content Development Repository. Quora.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 24, 2012
[Differentiation] Content Marketing’s Deadly Trap
Serving as an information broker will help re-insert our offering into the conversation and differentiate us as a supplier. So, at this point, I think most B2B marketers are sold on the value of content marketing. So we say – if you can’t beat budget pressures and the information revolution, join them! At least, so the story goes.
INBOUND SALES NETWORK | THURSDAY, JANUARY 26, 2012
[Differentiation] It’s Not What You Sell - It’s How You Sell It
Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. It is a well-known fact that companies who create a superior purchase experience are able to truly differentiate themselves in the marketplace. Think about it.
BIZNOLOGY | MONDAY, MARCH 26, 2012
[Differentiation] Craft a Compelling Offer for Paid Search Marketing
A great way to differentiate yourself in a highly competitive environment. Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. This is not news to Internet marketers. Since you are paying for each click, your ROI depends more on quality than on quantity.
B2B MARKETING TRACTION | FRIDAY, JUNE 14, 2013
[Differentiation] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. Why is this happening, and why is this important? Understand the medium.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012
[Differentiation] 3 Steps to a Better (B2B) Customer Experience
Many marketers fail to meaningfully differentiate their customer experience strategy from that of their competitors. So how can you blame customers that who don’t perceive much of a difference between you and your competitors, and instead make their decisions on price? But great customer experiences start here.
SALES CHALLENGER | TUESDAY, SEPTEMBER 10, 2013
[Differentiation] Are Your Reps More Tiger Woods or Tom Brady?
While much of the differentiation between a good quarterback and a bad quarterback is based on a good amount of inherent skill, a great quarterback is still one that knows how to effectively play to and off of the strengths of his teammates. 'The selling behavior of many sales reps can be likened to that of a game of golf.
HINGE MARKETING | MONDAY, DECEMBER 23, 2013
[Differentiation] Happy Holidays from Hinge
The Value of Design in Brand Differentiation 'As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 21, 2014
[Differentiation] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. data store.
DIGITAL B2B MARKETING | TUESDAY, APRIL 29, 2014
[Differentiation] The Dark Future of Native Advertising
But content marketers committed to producing valuable and differentiated content have an alternative. 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. The Allure of Native Publishing. Or is it?
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Differentiation] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? would say there is more of a tendency than a differentiation. We hope this helps. Absolutely!
HINGE MARKETING | TUESDAY, MARCH 17, 2015
[Differentiation] The Science Behind AEC Brand Research
'Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. So whether a firm is looking to refine its differentiators, introduce new services or expand its market share, brand research is the way to go.
VIEWPOINT | THURSDAY, MAY 5, 2011
[Differentiation] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
SALES CHALLENGER | TUESDAY, MAY 7, 2013
[Differentiation] 3 Ways to Improve Sales Certification
Support proficiency-based skill achievement over time: Accommodate differential levels of learning by creating a proficiency-based certification system. 'In most sales organizations, successful completion of training results in certification. key reason for this – most sales organizations approach certification as a one-time activity.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 27, 2012
[Differentiation] 6 Steps To Executing A Content Strategy
There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Content Strategy is a very confusing topic in business and marketing circles. Steps To Executing A Content Strategy. Photo Source.
FEARLESS COMPETITOR | FRIDAY, MAY 4, 2012
[Differentiation] How to Select a B2B Marketing Agency
It’s this network that’s the key differentiator for Find New Customers. Criteria for Choosing a Full-Service Content Marketing Agency. That’s the name of an article that recently appeared at the Content Marketing Institute and it was written by a good friend and interviewee on Mad Marketing TV, Joe Pulizzi. Cultural Fit.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 15, 2014
[Differentiation] Interview with Simon Sinek – Start With Why
It’s whatever you call it, your differentiating value proposition, your USP, the things that you think make you different or stand out from the crowd. 'I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8.
TOM PISELLO | WEDNESDAY, JANUARY 5, 2011
[Differentiation] Sales Enablement and The Economic-Buyer
3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. Advice> Differentiating your competitive value is key with economic-focused buyers. And this trend is not expected to end, even as the recovery takes hold. April 2009.
HINGE MARKETING | WEDNESDAY, JANUARY 28, 2015
[Differentiation] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
Research - This is the most time consuming of the three, but can be a great way differentiate your brand. Related Stories How to Differentiate Content Curation on Social Media 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise. Leave a comment below!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 30, 2014
[Differentiation] Wise.io Provides Another Choice for Automated Predictive Modeling
By now, you can probably recite along with me as I list the key differentiators for predictive systems. 'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. had already planned this week to write about Wise.io This week, I’ll stick with Wise.io. inputs.
TRADESMEN INSIGHTS | THURSDAY, MARCH 17, 2011
[Differentiation] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
Packaging - A great way to differentiate yourself at the store level and give your customer reasons to buy. 2D bar codes are growing in use across the world ( usage quadrupled in 2010) and the USA for the first time leading in the number of scans according to 3GVision. What are you doing to capitalize on these codes?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, FEBRUARY 25, 2014
[Differentiation] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. Even if your ideas won’t work for their organization, you’ve differentiated yourself from competitors and established yourself as a valuable resource. 'It happened again last week. WRONG!
FEARLESS COMPETITOR | MONDAY, JUNE 3, 2013
[Differentiation] IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful
Taking into account differences that exist between different company sizes, industry segments, and business models, IDC identified three factors that most differentiate marketing Leaders from those that are marketing Challenged. 'I just wish to share the conclusion. You can read the full press release here. ” . of their staff.
DIGITAL VOICES | THURSDAY, FEBRUARY 27, 2014
[Differentiation] Leveraging Big Data and Creative Content for Customer Engagement
Content creation and statistical data analysis has become the competitive differentiator for developing highly effective multi-channel marketing campaigns. 'Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. What do marketers need to penetrate? Diagnostic : Why did it happen?
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Differentiation] Creating an Effective B2B Marketing Machine
Most important, all messages should be based on a compelling brand promise and a differentiated value proposition. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” Consistency – You must have a consistent message across all media.
INBOUND SALES NETWORK | THURSDAY, MAY 19, 2011
[Differentiation] In Sales There is No Prize Money for Second Place
That means how you engage your audience online will be the biggest differentiator your company will have against the competition. Does your process or methodology help you to position your offerings as solutions to clients’ problems and then differentiate them from the competition? When companies compete, only one gets the order.
SAZBEAN | TUESDAY, FEBRUARY 14, 2012
[Differentiation] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 29, 2013
[Differentiation] There will be no social media apocalypse
Let’s not lose sight that businesses need to identify and execute upon a sustainable point of differentiation, perhaps in a global marketplace. I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field.
FEARLESS COMPETITOR | SUNDAY, OCTOBER 2, 2011
[Differentiation] Welcome to the newest client of Find New Customers
They hired us to provide a wide range of marketing services and competitive differentiation. B2B Lead Generation | Find New Customers newest client. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon. ” Dan McDade, Pointclear.
PAUL GILLIN | THURSDAY, OCTOBER 7, 2010
[Differentiation] Social CRM: Curb Your Enthusiasm
Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm.
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 3, 2009
[Differentiation] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" Day 1. Day 2.
SAVVY B2B MARKETING | WEDNESDAY, JULY 25, 2012
[Differentiation] Would I want to have a beer with your brand?
It will differentiate you. The crux of the beer test is whether or not a candidate is likeable enough for you to have a voluntary social encounter with them. believe likability is also a core intangible we use in deciding who we do business with. Here is my advice for passing the B2B Beer Test. This applies to various channels.
HINGE MARKETING | WEDNESDAY, AUGUST 21, 2013
[Differentiation] Top 5 Brand Building Tools for Technology Firms
Start with your differentiator. High growth firms are 3X more likely to have a strong, easy-to-understand differentiator. Here is a quick test to see if you have a true differentiator. If the answer is “no,” it is probably not a good differentiator. But how do you do it? Your brand is partly your reputation.
FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
[Differentiation] Brent Mellow Helps You Choose the Right Marketing Solution
Regarding marketing automation, Mellow sums it up pretty well, when he states, “The differentiating feature of a marketing automation application vs. an email marketing application, is automation as the name implies.” Dynamic Content - automatically provide alternative content based on segmentation parameters.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JANUARY 1, 2011
[Differentiation] The Top-10 B2B Marketing Trends for 2011
And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.
ANYTHING GOES MARKETING | SUNDAY, MARCH 8, 2009
[Differentiation] Social Media Success Stories
Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising.
HUBSPOT | THURSDAY, DECEMBER 27, 2012
[Differentiation] The 5 Questions You Should Ask to Nail Your Product Messaging
With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. 4) How will the message differentiate us from our competitors? Market differentiation is partly product and partly message. It was going to change everything.
MODERN B2B MARKETING | FRIDAY, AUGUST 24, 2012
[Differentiation] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
Adding a bit of humor to the world of B2B marketing can be a great way to differentiate your business and chances are your customers and prospects will appreciate the laugh. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer.
BIZNOLOGY | FRIDAY, APRIL 5, 2013
[Differentiation] The secret of radical innovation starts with roadside bathrooms
Want to differentiate yourself from your competitors? Innovations in these touch points will help differentiate you from your competitors and give your customers more reasons to buy from you. 'Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not!
FATHOM | MONDAY, OCTOBER 7, 2013
[Differentiation] If All Content is the Same, Will Anyone Read it?
Differentiating Your Content. First, it helps to understand that differentiating your content is not the same as creating unique content. Differentiating your content is essential, especially for an E-Commerce site. 'If a tree falls in the woods, does it make a sound? But, what is it really? Where should you start? Contests.
CMO ESSENTIALS | THURSDAY, APRIL 2, 2015
[Differentiation] The Changing Role of Marketing in the Mobile Age
4) Outsource When Possible, But Keep Your Differentiators In-House : Tasks that can be outsourced, must be. 'There has never been a more exciting time to be an online consumer. But all of the things that make this a great time to be a digital consumer also make it an incredibly challenging time to be a digital marketer.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 12, 2012
[Differentiation] Help Your Reps Make Better Deals – Today!
And at the same time, the deals sellers are putting into the marketplace are more complex than ever before, as companies attempt to escape the commoditization trap with solutions sales, content marketing, and other functional and informational differentiation strategies. Simply put, buyers can’t afford relationship-based sales anymore.
MARKETRI | THURSDAY, MAY 2, 2013
[Differentiation] The Elevator Pitch: How to Craft an Effective "30 Second Commercial"
” Part 3: Differentiation. The goal of the third part of the 30 second commercial is to differentiate your firm from your competitors. 'A primary goal of marketing is to create and deliver a consistent message at every point of contact with the target audience. This means that your website, brochures, ads, social media, etc.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 19, 2013
[Differentiation] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
'by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Albee will present during the event, and highlight how content marketing tips for marketers and help you learn how to: Elevate your brand in the minds of buyers.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 3, 2015
[Differentiation] A PPC Optimization Checklist for the B2B Marketer
AdWords offers an extensive list of advertising extensions that help differentiate or highlight aspects of your campaign and advertising communications. 'One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space.
DIGITAL B2B MARKETING | TUESDAY, MAY 29, 2012
[Differentiation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.
FUNNEL FOCUS | MONDAY, JANUARY 21, 2013
[Differentiation] Breaking News: Eloqua Acquisition Irrelevant to Mid-market
Consolidation is typical in the software business once an application genre has reached a level of market saturation and feature differentiation is diminished. Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. Marketing automation software has arrived at this destination.
CRIMSON MARKETING | MONDAY, AUGUST 19, 2013
[Differentiation] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
The first is that Digital Marketing is becoming less of a competitive advantage and differentiator. 'Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e.,
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 15, 2014
[Differentiation] The 2014 Priority List for Marketers
Killer content is the key to differentiating yourself amongst a sea of competitors. 'Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
SMALL MANUFACTURER BLOG | WEDNESDAY, OCTOBER 17, 2012
[Differentiation] For Freelancers / Consultants: Under What Name Should You Do Business?
If you have a common name, such as “Jane Smith,” purchase your full name – either first-middle-last or use your middle initial to differentiate yourself. I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” She’s James’ mom!” Great kid!”
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 16, 2013
[Differentiation] The Power of Positioning in B2B Content Strategy
The problem is that corporate positioning has traditionally been seen as a way to differentiate a company from its competition. Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. If not, they wouldn't be in business.
MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011
[Differentiation] Twitter for B2B Marketing
think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Don’t see Twitter usage as competitive differentiator per se – it’s what’s being done with Twitter that can differentiate.
MARKETING LEADERSHIP COUNCIL | MONDAY, FEBRUARY 6, 2012
[Differentiation] Why B2B Marketers Should Care about the Super Bowl
Pairing the emotional message with one tailored for the four profiles of B2B buyers yields functional and emotional differentiation, and consistently using the symbols of the original ad allows marketers to re-invoke the emotional cue whenever they’d like. In the B2B space, those needs tend to be more practical.
SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010
[Differentiation] 78 Questions to Ask Before Launching a Blog
How can you differentiate your brand? How can you differentiate your content? So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 28, 2009
[Differentiation] Marketing Automation - What does it mean?
The New Importance of Data What we’re seeing in the above discussion is a shift away from batch communications that are not highly differentiated to true one-to-one personalization. Consistently, the term “marketing automation” is applied to our industry. Let's look at why. The Changing Buyer First, let’s look at our buyers.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 15, 2015
[Differentiation] 5 Game Changers Content Marketers Can Steal from House of Cards
content marketers need to find some way to differentiate their content from what’s already out there. Strategies for Content Marketing Differentiation: Stand Out From the Crowd. 'The stretch of winter after the holidays can be long and hard. Because Frank and Claire Underwood? Are super scary. The Long Game. His advice? Timing.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
[Differentiation] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Still, I’m not entirely ready to give up on technology as a major differentiator. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not.
SAVVY B2B MARKETING | THURSDAY, MAY 5, 2011
[Differentiation] Want to be Essential and Memorable? Teach Your Prospects!
Acknowledge them and differentiate. also want to point out that Researchers and SME’s are not the same thing but are often hard to differentiate in early meetings. I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. The Subject Matter Expert.
AVITAGE | TUESDAY, MARCH 11, 2014
[Differentiation] What is Strategy?
Differentiation arises from both the choice of activities […] The post What is Strategy? 'Lack of clarity about content strategy might have roots in a universal confusion about strategy. See Robert Rose in Content Marketing Institute.) He points out “most businesses don’t have a strategy for their organization.” And why don’t they?
VIEWPOINT | THURSDAY, JUNE 6, 2013
[Differentiation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
He noted that booths look the same with little differentiation and are staffed with untrained talent. 'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 3, 2013
[Differentiation] The Four Biggest Content Marketing Pain Points
Overlay inputs and create a topic “Venn diagram” to determine topics best suited for brand differentiation and marketplace resonance. Brands face multiple obstacles when organizing the content function. Brands identify multiple pain points when dealing with content strategy and the execution of content marketing programs. Content Marketing
CRIMSON MARKETING | THURSDAY, APRIL 9, 2015
[Differentiation] 7 Reasons CEOs Say Yes To Marketing Automation
Since then, acquiring marketing automation has become a huge competitive differentiator. . 'The marketing automation industry grew by 50% in revenue to reach $1.2 billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 billion.” ” What is driving this astronomical growth? ” 3. ” 4. ” 7.
MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
[Differentiation] Twitter for B2B Marketing
think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. Don’t see Twitter usage as competitive differentiator per se – it’s what’s being done with Twitter that can differentiate.
B2B MARKETING INSIDER | TUESDAY, APRIL 30, 2013
[Differentiation] 5 Mindset Shifts Marketing Leaders Must Make
Firms need to differentiate through brand experience. 'We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. CMOs must walk in customers’ shoes. d like to add curiosity. Photo Source.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 9, 2012
[Differentiation] How Does Your Brand Experience Translate in Social Media?
” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 20, 2011
[Differentiation] Useful Tips from Inbound Marketing Summit and Hubspot User Group
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. and 4 to 6 p.m.;
BUYEROLOGY | MONDAY, JANUARY 10, 2011
[Differentiation] Why Buyer Experience Matters to Get B2B Buyers to Stick Around
B2B companies that put a premium on differentiating from their competitors through buyer experience innovation will have the edge. Image by racoles via Flickr. Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 23, 2011
[Differentiation] Ever Wondered About the Secrets to Prospecting Success?
Jonathan is now training and coaching small to medium businesses who need to learn how to differentiate themselves in today's crazy-busy business environment. Today They should also “plant seeds” which highlight their key differentiators and influence the prospect's thinking. DIFFERENTIATION. Why both? Because
SYNECORE | WEDNESDAY, FEBRUARY 20, 2013
[Differentiation] How Facebook’s Graph Search is Embracing SoLoMo
So rather than using search operations to differentiate the kind of content you are looking for, the application will be able to procure information about people, photos, places, and interests based off the relationships between the words you enter. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities.
B2B MARKETING UNPLUGGED | THURSDAY, JULY 28, 2011
[Differentiation] Trout on Strategy is an Acquired Taste
The first is a fun trip through differentiation (from Differentiate or Die: Survival in Our Era of Killer Competition - - affiliate link) and it’s worth reading if you are thinking of pitching customer service or quality as a point of differentiation (don’t). Hotness is also a differentiator. And why? affiliate link).
SALES LEAD DYNAMICS | TUESDAY, JANUARY 25, 2011
[Differentiation] Prospecting Is a Marathon, Not a Sprint.
They won’t meet with you unless they (a) understand what you offer; (b) think they might need your services; (c) consider you highly qualified and (d) can clearly differentiate you from your competitors. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails.
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 28, 2013
[Differentiation] Six Ways to Not Suck at Selling Things to Me
Here are some things that were offered up to me recently as competitive differentiators: we have a form our clients fill out before we work on a project. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? What is new is how absolutely atrocious they are. Seriously.
BUSINESS GROWTH DEVELOPMENT | MONDAY, AUGUST 20, 2012
[Differentiation] UK B2B Marketing Trends 2012 Show A Growing Support For Sales
It suggests a greater need to cut through the clutter and have an effective brand presence, or better and greater differentiation. Digital channels were expected to take 31% of budgets. However, B2B marketers also recognised the importance of face-to-face, with 22% of budget allocation. But is their approach effective? Related articles.
GREAT B2B MARKETING | WEDNESDAY, MARCH 18, 2015
[Differentiation] How to Rejuvenate a Troubled B2B Brand
The downside is that few people know about you – the upside is that you can start with a fresh and differentiated brand position. 'Two months ago, I wrote an article titled The Economic Value of Your Company Brand. One of the points I made in the article is that you are sometimes better off if you are starting off with a clean branding slate.
BUYEROLOGY | SUNDAY, NOVEMBER 28, 2010
[Differentiation] How Social Media is Transforming the B2B Buying Experience
The key differentiator is that buyers will contribute to brand advocacy organically versus being asked to through whatever promoted means designed to “compel” them to do so. While B2C promoted advocacy can catch on, B2B buyers are astute in differentiating organic advocacy from promoted advocacy.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 8, 2010
[Differentiation] Can you answer the most painful question in marketing?
If you can’t explain how you differentiate yourself from the rest of the pack, if you are not offering something truly unique and interesting, why WOULD anybody ever read or comment on your blog … or buy your product? The other night I was having a beer with a friend who is a beginner blogger. In fact he looked a little green.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Differentiation] B2B Marketing and Sales Books: What's On Your Summer Reading List?
eMarketing Strategies for the Complex Sale - Ardath Albee's book on eMarketing is a great book that teaches its readers how to differentiate themselves from every other organization in their space. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Pick this one up. What about you?
DIGITAL B2B MARKETING | THURSDAY, FEBRUARY 9, 2012
[Differentiation] 4 Problems Killing Thought Leadership Marketing
This is a position that creates differentiation for a company, before getting to any individual product or service. Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Differentiation] The New 4 P’s of Marketing
That’s made the presentation of data a key way to differentiate your brand. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality. Publishing.
CONNECT THE DOCS | SUNDAY, OCTOBER 31, 2010
[Differentiation] The B2B Marketing Manifesto
Why exposing your beliefs can be a powerful differentiator. Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. Velocity has very high standards in creating content.
REPUTATION TO REVENUE | SUNDAY, MARCH 28, 2010
[Differentiation] Master narratives and framing the debate with B2B marketing
It's better to have a consistent flow of thought leadership content on the same basic subject than not, but if there is not a compelling and differentiated point of view to drive a sustained and integrated program, you stand little chance of framing the debate. Politicians understand this the best. It's critical with B2B marketing, too.
WRITTENT | MONDAY, JULY 7, 2014
[Differentiation] The Only 7-Step Guide to Creating Content You’ll Ever Need
Essentially, keyword research is a tool for differentiating your content creation, and providing better value within your verticle. Your graphic design skills don’t need to be super sophisticated, but any effort at all to create custom visual content will differentiate your blog from companies that rely on stock photos. 'Image source.