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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Differentiation] The Business Case for Blab: Trust Acceleration
    Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle. The new streaming video platform Blab is all the rage.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Differentiation] Sunday Post: TED Talk on Standing Out with Seth Godin
    We’re passionate about the need to differentiate your offerings. In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com. This is an important topic for B2B companies , as buyers see them as all alike. said “ Think Different. hosted of the B2B track there.
  • HINGE MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Differentiation] Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate Them
    Uncover your firms true differentiators in Hinge University’s  course,  Differentiation, Positioning & Messaging. Brand strategy in professional services goes far beyond a firm’s name or logo. How Hinge Can Help: Hinge has developed a comprehensive plan, the Visible Firm® to address these issues and more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2016
    [Differentiation] The 5 Things a CMO Needs to Watch Out for When Leading the Customer Experience
    In part, this is because customer experience is a chief differentiator in companies that understand the strategic nature of this role. The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. Jealously and politics among colleagues. CMO Corner
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Differentiation] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Content Differentiation. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. We interview top industry experts and share great thought leadership content.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Differentiation] Should You Hire Marketing Specialists or Generalists?
    Weak to strong Highly differentiated. Strong Moderately Differentiated. Overcrowded Little to No Differentiation. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. From our point of view, both have their place in your organization -- it all depends on your specific situation.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Differentiation] How to Beat Larger Competitors at B2B Marketing and Sales
    Your mission is to differentiate yourself in ways that translate into perceived market needs, and then present an offer to take advantage of these unique market segments. Clever content marketing and low-cost pull marketing tools like social media and PR can differentiate you and boost market awareness. Go where they aren’t!
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Differentiation] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    Differentiate yourself with real differences. Instead, differentiate yourself as Apple did, through innovation, superior customer service, and marketing and advertising campaigns that engage consumers’ emotions. Find substantive ways to differentiate yourself from the competition. Good branding yields countless benefits.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Differentiation] The Most Important Force for Increasing Leads and Sales
    human voice on the other end of the line can be both a powerful differentiator and friction-reducer. In sales situations where vendors are unfamiliar and product differentiation is unclear or insignificant, buyers will seek broader information about the companies in order to arrive at a decision. Photo Credit: LGEPR via Compfight cc.
  • HINGE MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Differentiation] Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Avoid
    ” This is the sad reason that so many websites look the same and so many “differentiators” are not really differentiators. Our research on high growth professional services firms shows that clearly communicated, strong differentiators are associated with faster growth and higher profitability. Bad mistake.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Differentiation] Permission Marketing Drives White Paper Relevance
    Show competitive differentiation. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 5, 2016
    [Differentiation] Three companies using IT for dramatic transformation
    The company repairs a lot of cars and they are using insights from Big Data as a point of competitive differentiation. The company repairs a lot of cars and they are using insights from Big Data as a point of competitive differentiation. I used to work for a big global company. It is a necessary evil. It is a cost to be cut. Firestone.
  • THE NEW STRATEGIST  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software
    In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Differentiation] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    Reaching that goal requires a focus in strategy and at the same time, in order to stand out, marketers need to differentiate.” Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM That’s a staggering number! .
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Differentiation] [Video] For Faster Decisions, Be a Decision Guide
    They might not know how to differentiate from the competitors. Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. But you know all this stuff.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Differentiation] Interview with Simon Sinek – Start With Why
    It’s whatever you call it, your differentiating value proposition, your USP, the things that you think make you different or stand out from the crowd. I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 12, 2016
    [Differentiation] How to Leverage Content Marketing in “Boring” B2B Industries
    You’ve covered culture and writing content through the lens of problem solving, but you can take it a step further and ask yourself: What is the key differentiator between you and all your competitors? Here some areas where content marketing can be used in a very detailed or technical business. Do You Need Explainer Videos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Differentiation] Ten reasons to blog – even if nobody reads it
    Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces. There must be some good business reason they do it, right? . There better be. Why not use it? 
  • JUNTA 42  |  SUNDAY, NOVEMBER 22, 2015
    [Differentiation] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
    It’s likely that the stories being told are not differentiated in any way, and is like anything else their customers can find in various places around the web. The results of our 2016 Content Marketing Benchmark, Budgets, and Trends for Australia caught the research team in an interesting predicament. How strange. Proper results take time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 30, 2013
    [Differentiation] Time to re-think your business: “Competitive advantage” no longer exists
    Michael Porter says competitive advantage means having low costs, differentiation or a successful focus (niche) strategy. But you can’t use any of these definitions (other than low costs, differentiation or successful focus) to know whether a firm in fact has a competitive advantage. By Dr. Milind Lele, {grow} Community Member.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Differentiation] 5 Storytelling Lessons From Game of Thrones
    The differentiator is amazing, engaging content. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Not only is it just great programming. Just in time for the season 5 opener,  Lauren B. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Don’t rest on your laurels.
  • JUNTA 42  |  SUNDAY, FEBRUARY 14, 2016
    [Differentiation] Why Content Marketing Awards Are More Than Just a Hug for Your Brand
    There is only one way to differentiate ourselves in the marketplace … to our customers. I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug. Especially this year. Let me explain. The shiny luster of content marketing is gone.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2016
    [Differentiation] The CMO Struggle For True Marketing Integration Rages On
    But the ability to actually use personalization and targeting to integrate cross channel communications differentiates Modern Marketing solutions from other, less comprehensive alternatives. Survey participants are asked to respond via a scale of 1-7 with 1 representing "not at all effectively" and 7 being "very effectively."
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Differentiation] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. 180 seconds?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Differentiation] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Differentiation] Q&A With Dave Stein and Steve Andersen
    If you don’t want to be commoditized, or pressured into discounting to win the sale, you need to help your customer understand the unique differentiable value that your organization can offer. Without an authentic relationship, the task of helping your customer understand your unique differentiable value becomes much more challenging.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Differentiation] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Next, make sure that your statement is clear, no longer than a few sentences, and offers some kind of differentiator from the competition. Create it. Use it.
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Differentiation] Marketing and Customer Experience: An Interview with Robert Rose
    Robert Rose (RR): Because it may be the only differentiator they have left. Customer experience may be the only differentiator left <tweet-this> It only stands to reason that if WE are the ones to convince the customer that they should change, then they will also more likely choose us as the ones to BE that change. What is it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Differentiation] The New 4 P’s of Marketing
    That’s made the presentation of data a key way to differentiate your brand. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality. Publishing.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Differentiation] Elements of a Successful Brand 5: The Name
    But firms with an eye to the future may want to choose a name with better long-term branding prospects — one that is short, differentiated from competitors, and unlikely to metamorphose over time. But if you are in a highly competitive market with little differentiation among firms, a distinctive name could give you a leg up.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] To Get More Referrals, Paint a Picture
    They can’t differentiate you from your competitors. Here are examples of firms that have differentiated themselves: Target Market – The accounting firm that      focuses on expatriates. There is a reason you’re not getting more referrals.  And it’s not because you’re a loser. Your colleagues like you. They respect you. You Do What?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Differentiation] Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
    The webinars and supporting collateral should also create clear points of differentiation between you and your major competitors. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. Evaluation Stage.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Differentiation] Tealium Grows from Tag Manager to Customer Data Platform
    It’s an important differentiator compared with other Customer Data Platforms, which often don’t support true real-time interactions. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. To some degree, the difference is just a matter of presentation. So Tealium does support customer messaging.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Differentiation] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    The very first stage of the model, Level 0, involves no differentiation at all: every customer is treated the same; in fact, customers may not even be identified. I’m as fond of hearing my voice as most consultants, which is very fond indeed. Click here to see the Webinar and download the related paper.) Coordination later. Segmentation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Differentiation] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    Here, it’s important to differentiate yourself by relying on pedigree statements that can really explain or pronounce the experience of distinction of your brand. Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Trade Shows Messaging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Differentiation] The Net Generation and the future of social media marketing
    If you are in an industry that is slow to innovate, is this an opportunity for differentiation and competitive advantage? I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through How has this changed their outlook, their lifestyle, and their expectations of society? Customization. Scrutiny.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Differentiation] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    This book walks the reader through a process to help them uncover true differentiation. Dan introduces the topic by explaining that price differentiation is inadequate. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 12, 2011
    [Differentiation] Experiential Buying Behavior Takes B2B Center Stage
      In such a way that it allows for buyers themselves to create their own adaptive differentiated experiences.  Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Assist-Enabled Buying. Related articles.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [Differentiation] Savvy Week in Review - October 21
    Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator. We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 14, 2014
    [Differentiation] Strategies to help your business overcome information overload
    Passionate content versus content and why “helpful” is not a point of differentiation. Over the past few weeks the interweb airwaves have been humming and buzzing with data pointing to the increasing costs of getting your content seen and distributed through an over-crowded web. What are you going to do about it? Media is media.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Differentiation] The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]
    The Competitor – Differentiate yourself by attacking the problem in a unique way that creates value for your customer. Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. . Feature Image: Courtesy of Eprobe World .
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Differentiation] Why Content Curation Is Not The Answer
    They must be able to differentiate between mediocre, good and great. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! All your problems are solved! Exactly.
  • WEBBIQUITY  |  THURSDAY, JULY 18, 2013
    [Differentiation] Book Preview: The Social Employee
    In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? That “soul” is transparent as well.
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Differentiation] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    With today’s new breed of buyer, it is vital to not just pitch products, but facilitate the buyer’s journey: sequentially delivering the provocative messaging, insights, financial justification and differentiation to advance from “Do Nothing” to “Yes”. At this stage, the question to answer is “ Why Change? ”. Why Now? Why You
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 30, 2013
    [Differentiation] Elevator Speech vs. Unique Selling Proposition vs. Value Proposition
    Its primary value is to create competitive differentiation. A USP is often used in marketing materials or in talking with customers who are ready to buy. Without a strong value proposition , it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies. But what is a value proposition?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 11, 2014
    [Differentiation] Life Enrichment: Be a Top Performer
    Every salesperson wants to be successful, as does every sales manager, everyone has good ideas, but execution becomes the key differentiator in success. The Difference Between Average and Top Performers. What do you need to create this environment? As you go about your week, make sure you do what is expected…and then some.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Differentiation] Does brand marketing still matter in the digital age?
    How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. What do you stand for?
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Differentiation] Why Customer Experience is the Hot New Thing in Marketing
    Your customers’ experience is part of your product – and a way to differentiate yourself in the market. Customer experience is also a way to differentiate yourself from your competition. “The customer experience is the next competitive battleground.”. Jerry Gregoire, former CIO of Dell and Pepsi. Competition in business is fierce.
  • TOM PISELLO  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Diametrically Opposed Forces: Selling Value in a Buyer Controlled World
    This webinar mapped out the key issues sales has in connecting with today's decision makers, the steps in the buying lifecycle and the role sales needs to play to effectively connect and engage at each stage, and the tools necessary to facilitate buying, diagnose customer opportunities, justify change, and differentiate value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Differentiation] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. Each of these visits and interactions with the brand builds awareness among the customer base.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Differentiation] The Future Of Digital Marketing
    It needs to be differentiated in order to stand out. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. It was told on the back of a brand.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Differentiation] Data-Driven Customer Experience as a Competitive Advantage
    strategy of continuous improvement can offer clear differentiation from competitors. ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Differentiation] The Challenge of Producing Quality Content
    The market needs to move away from frequency and form as the primary focus, and return to delivering substantive insights that are differentiated and valuable. Differentiation includes more depth and passion to provide greater insights. Something I’m going to think about and consider carefully. What about you? News & Notes
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Differentiation] What’s in a Staffing Website?
    Differentiating your firm. Your website is often the first impression your company makes on potential clients and candidates. What does yours say? The truth is, your website matters – a lot. If yours isn’t: Bringing in new candidates. Attracting new clients. Lowering your sales and recruiting costs. Conveying your value.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Differentiation] Find New Customers – the Unmarketing Company
    No ads are our competitive differentiation. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.”
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Differentiation] ScribbleLive Spark: Automate Content Research with Watchlists
    By studying which themes and opinion-holders are already gaining attention, you can identify unique opportunities to differentiate your own content. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  Enjoy! TLDR (Too Long; Didn’t Read). The Full Story.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Differentiation] Secret to a Killer B2B Social Media Program
    Highlight the benefits of your products and services and differentiate your offerings from competitors. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. Second, develop a content marketing strategy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Twitter Tests Out New, More Visual Layout
    Whatever happened to differentiation? The closer these networks get to each other on features, layout, and audience size, the harder it''ll become to establish that competitive differentiation to their target customers -- the businesses they want to hang out (and spend money) there. Here''s what it looked like: Look Familiar? But also.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Differentiation] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Content Strategy is a very confusing topic in business and marketing circles. Steps To Executing A Content Strategy. Photo Source.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]
    These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Differentiation] 16 Enigmatic Business Blogging and Other Marketing Stats
    These research findings address high-level topics like the value of marketing and the future of brand differentiation. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Meghan M.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Differentiation] Book Review: Content Rules
    ” Which is pretty much what WPO is. • To differentiate their content, and companies, in a crowded market, content creators must “expand their traditional notions of corporate identity to include language, the words a company uses, and tone of voice. Branding, after all, is about differentiation. Ann Handley and C.C.
  • ANNUITAS  |  THURSDAY, OCTOBER 8, 2015
    [Differentiation] Why Demand Generation Should Be Perpetual
    By not differentiating the content for each individual, marketers are more than likely to be irrelevant to one, if not more of the people that serve on the buying committee. In this years study 59% of the respondents stated that they run approximately one campaign per month, with almost half running 15 campaigns per year.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Differentiation] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    Blog posts written by internal experts establish thought leadership and help to differentiate you from your competition. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Differentiation] 6 Simple Steps to Creating Your Content Marketing Strategy
    ” So how do you make your content unique and differentiate yourself from other people out they’re writing about the same topics? Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. Your content should be niche. What will be delivered? 3.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 23, 2014
    [Differentiation] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
    On the phone, inside sales reps will often hear the question, “What makes you better than the competition?” By knowing what the competition is actually saying in addition to knowing the differentiators, inside sales reps can better position the company in the marketplace, hopefully gaining the ability to have more quality conversations.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Differentiation] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    So the key elements of a positioning strategy are 1) it differentiates and 2) it appeals to a specific set of buyers. You see, process isn’t a differentiator, it’s a prerequisite. No matter how “excellent” your team is, no prospective client is going to give this so-called differentiator even a nod of recognition.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Differentiation] Call To Action: Close Your Buyer Journey Gaps
    Time and again, organizations focus on the middle stage of the buying process, missing the tremendous opportunities to differentiate at the very beginning and end of the journey. The information you provide here will help buyers determine how your solution differentiates from similar alternatives.  Stage 1: The Purchase Trigger.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] Savvy Speaks: What's Your Strategy?
    Buying questions are what the prospect asks at the very end of the sales cycle, and they can give you deep insight into both what drives decisions and what truly differentiates you from your competition in your customers’ eyes. We Savvy Sisters believe in planning your work and working your plan. What's a content strategy? Read on.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Differentiation] 9 Trends That Will Upset Your Marketing in 2013
    Progressive marketers will harness the power of direct mail in conjunction with online marketing programs to differentiate their service offerings. 7. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. They say the times are changin’ — so should your modern marketing strategy. Social media distribution is booming.
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Differentiation] Is Your Business Ready for Predictive Lead Scoring?
    Some predictive lead scoring systems can develop multiple models to differentiate net new leads vs. sales to your existing customers. 3. Whatever your situation, if you are considering predictive lead scoring , be sure to ask these five questions to make the most informed decision for your business: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 28, 2012
    [Differentiation] How does social media affect trust and your brand?
    That always motivated me to work with the product team to deliver the best damn product our target segment could get.  To deliver meaningful and differentiated value and benefit.  By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  You are too honest.” 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Differentiation] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Traditional methods of competitive differentiation are less effective; the customer experience is now viewed as the only source of sustainable competitive advantage. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • THE ROI GUY  |  WEDNESDAY, MARCH 9, 2011
    [Differentiation] The Demand Spectrum and Value-Based Sales & Marketing
    Buyers seeking solutions in established categories usually know the problem that needs to be solved, but might not be clear on how important it is to solve the problem, or what differentiates the different solutions and providers. Vendors in established categories struggle to differentiate their solutions and compete beyond price.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 24, 2015
    [Differentiation] Seven fascinating marketing lessons of 2015
    Related Stories A solution to the content marketing measurement puzzle The real problem with real time marketing Case study: Social media engagement as a point of differentiation. 2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on … and it’s going on so FAST!
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Differentiation] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    SEOs need to better understand the organization’s brand, including its objectives, target markets, points of differentiation, and the competitive landscape in a more traditional sense. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Differentiation] 10 Reasons to Redesign Your Website Now
    Tell users in a simple succint way a) who you are, b) what you do and c) why they should care. 6.  To convert more visitors into contacts and leads. 7.  To truly differentiate yourself as an industry leader. Clean is in. Get rid of the clutter. 4.  To ensure that your site is effectively optimized ( SEO ) for Google’s ranking algorithm.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Differentiation] How to select the perfect B2B data vendor
    Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Here are some examples.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Differentiation] The 3 D’s of Brand Building In A/E/C
    Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Differentiation] A Failure to Communicate Value
    Quantify the ROI / payback and total cost of ownership (TCO) from the differentiating features that separate you from the competition. By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative. But if you don’t take the challenge, who will?
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Rebuilding a sales lead generation business after a crisis
    Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Great job. High salary.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Differentiation] The Seven Deadly Sins of Social Media Strategy
    Brands must understand what makes them unique and use social media to demonstrate that differentiation. Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. View Original Article
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Differentiation] Enterprise Social Media and Personal Branding
    And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding.  Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. How is this achieved?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Differentiation] How To Generate ROI (Return On Interesting) With Content Marketing
    But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Differentiation] New Developments in B2B Loyalty Marketing
    For example: Data-driven segmentation and differentiated treatment.  Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition? 
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Differentiation] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Beanstalk sees its marketing services as a major point of differentiation. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. And it adds just enough spice to leave a pleasingly distinctive flavor.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Differentiation] 8 Deep Questions to Define Your Blogging Strategy
    You’ve got to differentiate. Defining the deeper aspects of your blogging strategy means you need to understand the content that’s already being created in your niche, and be prepared to differentiate.  The majority of blogs aren’t a success. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Differentiation] Three uncomfortable lessons about criticism I learned from publishing my book
    If you can differentiate between the two, your writing will improve but you can also stay true to yourself. If you can differentiate between the two, your writing will improve but you can also stay true to yourself. By Mars Dorian, {grow} Contributing Columnist. have a new baby. Of course I’m talking about the new sci-fi novel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 5, 2012
    [Differentiation] Successful? It might be time to replace yourself.
    Here are a few questions to consider in a strategic renewal: “Only we …” Can you finish that sentence?  It’s probably the hardest task in business but it’s absolutely essential because it unearths your points of differentiation, the nature of competition, the needs of your customers, and ultimately, your strategy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Differentiation] What Exactly Does Google Consider High Quality Marketing Content?
    Invest significant time and resources into differentiating within your niche, and providing value. Does continual effort to differentiate in search of quality mean you should exclusively focus on newsjacking, or pick a very narrow focus and stick with it permanently? Every 24 hours, 2 million unique blog posts are published. Cloaking.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 17, 2012
    [Differentiation] B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
    How you sell is how you’ll differentiate yourself,” Dickie notes. Related Resources: Customer-centric Marketing: Tap into your culture to differentiate from the competition. Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. warns Dickie. Sales
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Differentiation] How do you Develop and Communicate your Unique Business Benefits?
    While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges. Benefit Categories?
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Differentiation] 3 Magic Questions a Sales Manager Must Know
    Exploring unexpressed potential needs, linking the implications of the current issues with other functions within the enterprise and tying the project to corporate objectives will both help the prospect build momentum internally and differentiate your offering. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why now?
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