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  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Differentiation] The Most Important Force for Increasing Leads and Sales
    human voice on the other end of the line can be both a powerful differentiator and friction-reducer. In sales situations where vendors are unfamiliar and product differentiation is unclear or insignificant, buyers will seek broader information about the companies in order to arrive at a decision. Photo Credit: LGEPR via Compfight cc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2016
    [Differentiation] The 5 Things a CMO Needs to Watch Out for When Leading the Customer Experience
    In part, this is because customer experience is a chief differentiator in companies that understand the strategic nature of this role. The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. Jealously and politics among colleagues. CMO Corner
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Differentiation] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. 180 seconds?
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Differentiation] Q&A With Dave Stein and Steve Andersen
    If you don’t want to be commoditized, or pressured into discounting to win the sale, you need to help your customer understand the unique differentiable value that your organization can offer. Without an authentic relationship, the task of helping your customer understand your unique differentiable value becomes much more challenging.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Differentiation] 5 Storytelling Lessons From Game of Thrones
    The differentiator is amazing, engaging content. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Not only is it just great programming. Just in time for the season 5 opener,  Lauren B. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Don’t rest on your laurels.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Differentiation] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 18, 2016
    [Differentiation] CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality
    It is important to differentiate between cross channel coordination and orchestration. After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers Of course you already know that. Perception vs. Reality - It's Not Pretty. But wait there is more, kids.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Differentiation] To Get More Referrals, Paint a Picture
    They can’t differentiate you from your competitors. Here are examples of firms that have differentiated themselves: Target Market – The accounting firm that      focuses on expatriates. There is a reason you’re not getting more referrals.  And it’s not because you’re a loser. Your colleagues like you. They respect you. You Do What?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Differentiation] There will be no social media apocalypse
    Let’s not lose sight that businesses need to identify and execute upon a sustainable point of differentiation, perhaps in a global marketplace. I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 21, 2013
    [Differentiation] [Video] Leverage Sales Questions to Demonstrate Expertise
    Or, I could say this: "Based on my work with a number of other business-to-business sales forces, I find that the top three issues they're facing are: 1) Difficulty setting up initial meetings with key decision makers; 2) Getting customers to decide to change from the status quo; and 3) Differentiating themselves from the competition.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Differentiation] Tealium Grows from Tag Manager to Customer Data Platform
    It’s an important differentiator compared with other Customer Data Platforms, which often don’t support true real-time interactions. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. To some degree, the difference is just a matter of presentation. So Tealium does support customer messaging.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Differentiation] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    The very first stage of the model, Level 0, involves no differentiation at all: every customer is treated the same; in fact, customers may not even be identified. I’m as fond of hearing my voice as most consultants, which is very fond indeed. Click here to see the Webinar and download the related paper.) Coordination later. Segmentation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Differentiation] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    Here, it’s important to differentiate yourself by relying on pedigree statements that can really explain or pronounce the experience of distinction of your brand. Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Trade Shows Messaging.
  • JUNTA 42  |  SUNDAY, FEBRUARY 14, 2016
    [Differentiation] Why Content Marketing Awards Are More Than Just a Hug for Your Brand
    There is only one way to differentiate ourselves in the marketplace … to our customers. I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug. Especially this year. Let me explain. The shiny luster of content marketing is gone.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] Go Beyond Blogging: How to Become a Great Storyteller
    That''s what differentiates an article, from a story. In fact, it''s highly effective in telling a remarkable story and differentiating your brand. This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Opinions are like blogs: Everyone has one. Is this not why you are here? ”. Well, no.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Differentiation] Elements of a Successful Brand 5: The Name
    But firms with an eye to the future may want to choose a name with better long-term branding prospects — one that is short, differentiated from competitors, and unlikely to metamorphose over time. But if you are in a highly competitive market with little differentiation among firms, a distinctive name could give you a leg up.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Differentiation] Inbound Marketing: A Square Peg in a Round Hole?
    Every company is looking to differentiate by meeting specific business needs. They have successfully differentiated with additional services and logistics, and they have become one of the leading businesses in their category. Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Differentiation] Your social media strategy plan: Where do you START?
    Can you finish this sentence: “Only we …” To do that, you need to know your true differentiators, your customer’s un-met and under-served needs, and the competitive landscape. To do that, you need to know your true differentiators, your customer''s un-met and under-served needs, and the competitive landscape.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Differentiation] The Twitter strategy shift and what it means to you and your business
    By imposing algorithms to make Twitter more Facebook-like, it wouild be destroying a core point of differentiation for the channel. By imposing algorithms to make Twitter more Facebook-like, it wouild be destroying a core point of differentiation for the channel. This lines up with an earlier statement from C EO Dick Costolo. Nobody.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Differentiation] What’s in a Staffing Website?
    Differentiating your firm. Your website is often the first impression your company makes on potential clients and candidates. What does yours say? The truth is, your website matters – a lot. If yours isn’t: Bringing in new candidates. Attracting new clients. Lowering your sales and recruiting costs. Conveying your value.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Differentiation] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    This book walks the reader through a process to help them uncover true differentiation. Dan introduces the topic by explaining that price differentiation is inadequate. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Differentiation] Five 2015 digital marketing trends for your consideration
    think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. It is also what I love to do most … think about what’s next!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Differentiation] The New 4 P’s of Marketing
    That’s made the presentation of data a key way to differentiate your brand. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality. Publishing.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 12, 2011
    [Differentiation] Experiential Buying Behavior Takes B2B Center Stage
      In such a way that it allows for buyers themselves to create their own adaptive differentiated experiences.  Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Assist-Enabled Buying. Related articles.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [Differentiation] Savvy Week in Review - October 21
    Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator. We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors. catching up on the blogosphere, of course!
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Differentiation] The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]
    The Competitor – Differentiate yourself by attacking the problem in a unique way that creates value for your customer. Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. . Feature Image: Courtesy of Eprobe World .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] 3 fundamentals of a successful social selling strategy
    What would happen if you tried to differentiate yourself and embraced social helping instead of social selling ? 3) Aligning with sales success factors. One of the most pervasive mantras on the social web is “don’t sell.” But sometimes, you have to sell … especially if your job is in sales! Here’s the good news.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Differentiation] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    Differentiate yourself with real differences. Instead, differentiate yourself as Apple did, through innovation, superior customer service, and marketing and advertising campaigns that engage consumers’ emotions. Find substantive ways to differentiate yourself from the competition. Good branding yields countless benefits.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Differentiation] Why Content Curation Is Not The Answer
    They must be able to differentiate between mediocre, good and great. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! All your problems are solved! Exactly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Differentiation] How a small family business pulled off one of the greatest successes in YouTube history
    As his numbers and engagement grew, Stephen was able to use this data with huge wine retailers to prove a point of differentiation. This is a critical accomplishment for a business trying to show a differentiated position through social media engagement. Here was his story: Left his corporate job in London. You read that correctly.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Differentiation] How to select the perfect B2B data vendor
    Competitive differentiation. How strong are the vendor’s points of competitive differentiation? Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Here are some examples.
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Differentiation] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    With today’s new breed of buyer, it is vital to not just pitch products, but facilitate the buyer’s journey: sequentially delivering the provocative messaging, insights, financial justification and differentiation to advance from “Do Nothing” to “Yes”. At this stage, the question to answer is “ Why Change? ”. Why Now? Why You
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] Few brands driving online influence and advocacy, study shows
    Identify and use the brand’s differentiated advocacy drivers. Identify and use the brand''s differentiated advocacy drivers. A new Ogilvy research study suggests that up to 80% of reach from marketing campaigns now comes from social media amplification through consumer influence and advocacy. However, few are doing it well!
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 11, 2014
    [Differentiation] Life Enrichment: Be a Top Performer
    Every salesperson wants to be successful, as does every sales manager, everyone has good ideas, but execution becomes the key differentiator in success. The Difference Between Average and Top Performers. What do you need to create this environment? As you go about your week, make sure you do what is expected…and then some.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Differentiation] Does brand marketing still matter in the digital age?
    How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. What do you stand for?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Differentiation] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. Each of these visits and interactions with the brand builds awareness among the customer base.
  • THE NEW STRATEGIST  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software
    In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator.
  • TOM PISELLO  |  TUESDAY, JANUARY 25, 2011
    [Differentiation] Diametrically Opposed Forces: Selling Value in a Buyer Controlled World
    This webinar mapped out the key issues sales has in connecting with today's decision makers, the steps in the buying lifecycle and the role sales needs to play to effectively connect and engage at each stage, and the tools necessary to facilitate buying, diagnose customer opportunities, justify change, and differentiate value.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Differentiation] Data-Driven Customer Experience as a Competitive Advantage
    strategy of continuous improvement can offer clear differentiation from competitors. ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Differentiation] The Challenge of Producing Quality Content
    The market needs to move away from frequency and form as the primary focus, and return to delivering substantive insights that are differentiated and valuable. Differentiation includes more depth and passion to provide greater insights. Something I’m going to think about and consider carefully. What about you? News & Notes
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 2, 2012
    [Differentiation] Best Sales Forum - Fresh Sales Strategies LinkedIn Group
    In this sales forum, we'll talk about challenges like prospecting, selling value, getting into big companies, differentiating and speeding up slow sales cycles. I created the Fresh Sales Strategies group on LinkedIn so salespeople can get fresh perspectives about how to sell to today's crazy-busy prospects. link]. Sound interesting? hope so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Differentiation] Why Americans are secretly furious with marketers
    Why honesty can serve as a point of differentiation. If you read through one piece of research this year it might just be a new report from the University of Pennsylvania on marketers, consumers, and privacy. To the contrary, the survey reveals most Americans do not agree that “data for discounts” is fair.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Differentiation] The Future Of Digital Marketing
    It needs to be differentiated in order to stand out. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. It was told on the back of a brand.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 3, 2015
    [Differentiation] Ok CMOs the Time Has Come To Do This, Finally
    The time has come to stop differentiating and labeling something as "digital marketing" and start referring to it, quite simply, as marketing. Know the old expression "resistance is futile?" The "this" I am referring to is. OK, fine but that doesn’t mean they’ve merged completely or for everyone yet.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Differentiation] Secret to a Killer B2B Social Media Program
    Highlight the benefits of your products and services and differentiate your offerings from competitors. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. Second, develop a content marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Differentiation] Why this is the most difficult (and fun!) time to be in marketing
    One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. That’s my story and I’m sticking to it! Now, that doesn’t mean that every day isn’t fun and challenging. Online networking skills.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Differentiation] Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
    The webinars and supporting collateral should also create clear points of differentiation between you and your major competitors. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. Evaluation Stage.
  • ACT-ON  |  WEDNESDAY, AUGUST 10, 2016
    [Differentiation] The Devil’s in the Details: Best Practices For Email From Names and Addresses
    Use slightly different names to differentiate among subscription categories or types of communication. Here’s how the New York Times differentiates breaking news: The “Southwest Click’n’Save” sender name is how Southwest Airlines makes an offer: And it’s always a good idea to have a separate sending name for Support or Account Services.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Differentiation] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Content Strategy is a very confusing topic in business and marketing circles. Steps To Executing A Content Strategy. Photo Source.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Differentiation] ScribbleLive Spark: Automate Content Research with Watchlists
    By studying which themes and opinion-holders are already gaining attention, you can identify unique opportunities to differentiate your own content. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  Enjoy! TLDR (Too Long; Didn’t Read). The Full Story.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [Differentiation] The Human Element of Sales and Marketing
    At DiscoverOrg, while we are unabashedly a fast-growing technology company, our differentiators are actually the human element. “Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. This could teach us a lot about a human approach to sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2016
    [Differentiation] The CMO Struggle For True Marketing Integration Rages On
    But the ability to actually use personalization and targeting to integrate cross channel communications differentiates Modern Marketing solutions from other, less comprehensive alternatives. Survey participants are asked to respond via a scale of 1-7 with 1 representing "not at all effectively" and 7 being "very effectively."
  • JUNTA 42  |  SUNDAY, NOVEMBER 22, 2015
    [Differentiation] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
    It’s likely that the stories being told are not differentiated in any way, and is like anything else their customers can find in various places around the web. The results of our 2016 Content Marketing Benchmark, Budgets, and Trends for Australia caught the research team in an interesting predicament. How strange. Proper results take time.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Differentiation] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    Blog posts written by internal experts establish thought leadership and help to differentiate you from your competition. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Differentiation] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    So the key elements of a positioning strategy are 1) it differentiates and 2) it appeals to a specific set of buyers. You see, process isn’t a differentiator, it’s a prerequisite. No matter how “excellent” your team is, no prospective client is going to give this so-called differentiator even a nod of recognition.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 23, 2014
    [Differentiation] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
    On the phone, inside sales reps will often hear the question, “What makes you better than the competition?” By knowing what the competition is actually saying in addition to knowing the differentiators, inside sales reps can better position the company in the marketplace, hopefully gaining the ability to have more quality conversations.
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Differentiation] With Maturity Comes Results for Australian Content Marketers [New Research]
    They always/frequently differentiate content from their competitors. You simply can’t have differentiated content if you are producing the same stuff as your competition. Content marketing success increases with experience — and now we have data to prove it. How mature are Australian companies with their content marketing? Absolutely.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Differentiation] Twitter Tests Out New, More Visual Layout
    Whatever happened to differentiation? The closer these networks get to each other on features, layout, and audience size, the harder it''ll become to establish that competitive differentiation to their target customers -- the businesses they want to hang out (and spend money) there. Here''s what it looked like: Look Familiar? But also.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Differentiation] Call To Action: Close Your Buyer Journey Gaps
    Time and again, organizations focus on the middle stage of the buying process, missing the tremendous opportunities to differentiate at the very beginning and end of the journey. The information you provide here will help buyers determine how your solution differentiates from similar alternatives.  Stage 1: The Purchase Trigger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Differentiation] Four online marketing metrics to obsess about
    ” This is the digital crossroad, a genuine point of business differentiation today. This is the digital crossroad, a genuine point of business differentiation today. About two years into my blogging career, to my surprise and delight, my dream came true. Briefly, the Guy-traffic crashed my server and shut down my website.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2011
    [Differentiation] Savvy Speaks: What's Your Strategy?
    Buying questions are what the prospect asks at the very end of the sales cycle, and they can give you deep insight into both what drives decisions and what truly differentiates you from your competition in your customers’ eyes. We Savvy Sisters believe in planning your work and working your plan. What's a content strategy? Read on.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Differentiation] 16 Enigmatic Business Blogging and Other Marketing Stats
    These research findings address high-level topics like the value of marketing and the future of brand differentiation. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Meghan M.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] When Does It Make Sense to Role Play with New Inside Sales Reps?
    We expect them describe what the firm does, how they differentiate from others, and then close on the meeting. I''ll admit it: I never liked role plays. wouldn''t say that I''m necessarily in the minority here. Remembering back to my first few sales jobs, role plays were inevitably part of the training and were what I always dreaded the most.
  • THE ROI GUY  |  WEDNESDAY, MARCH 9, 2011
    [Differentiation] The Demand Spectrum and Value-Based Sales & Marketing
    Buyers seeking solutions in established categories usually know the problem that needs to be solved, but might not be clear on how important it is to solve the problem, or what differentiates the different solutions and providers. Vendors in established categories struggle to differentiate their solutions and compete beyond price.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]
    These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Differentiation] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    SEOs need to better understand the organization’s brand, including its objectives, target markets, points of differentiation, and the competitive landscape in a more traditional sense. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 26, 2013
    [Differentiation] 10 Reasons to Redesign Your Website Now
    Tell users in a simple succint way a) who you are, b) what you do and c) why they should care. 6.  To convert more visitors into contacts and leads. 7.  To truly differentiate yourself as an industry leader. Clean is in. Get rid of the clutter. 4.  To ensure that your site is effectively optimized ( SEO ) for Google’s ranking algorithm.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Differentiation] A Failure to Communicate Value
    Quantify the ROI / payback and total cost of ownership (TCO) from the differentiating features that separate you from the competition. By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative. But if you don’t take the challenge, who will?
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Rebuilding a sales lead generation business after a crisis
    Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Great job. High salary.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Differentiation] 6 Simple Steps to Creating Your Content Marketing Strategy
    ” So how do you make your content unique and differentiate yourself from other people out they’re writing about the same topics? Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. Your content should be niche. What will be delivered? 3.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Differentiation] The Seven Deadly Sins of Social Media Strategy
    Brands must understand what makes them unique and use social media to demonstrate that differentiation. Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. View Original Article
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Differentiation] Enterprise Social Media and Personal Branding
    And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding.  Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. How is this achieved?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Differentiation] The next generation of bloggers is here. And they are computers
    One way to differentiate in the future might very well be “100 percent human content served here.” One way to differentiate in the future might very well be “100 percent human content served here.”. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Differentiation] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Traditional methods of competitive differentiation are less effective; the customer experience is now viewed as the only source of sustainable competitive advantage. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Differentiation] How to be “Future Ready” for a career in marketing
    Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? But seriously. The fourth marketing revolution.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Differentiation] 9 Trends That Will Upset Your Marketing in 2013
    Progressive marketers will harness the power of direct mail in conjunction with online marketing programs to differentiate their service offerings. 7. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. They say the times are changin’ — so should your modern marketing strategy. Social media distribution is booming.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Differentiation] New Developments in B2B Loyalty Marketing
    For example: Data-driven segmentation and differentiated treatment.  Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition? 
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Differentiation] The 3 D’s of Brand Building In A/E/C
    Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] Case study: Social media success in regulated industries
    The BPV leadership team knew content marketing represents a long-term investment … but also a huge opportunity for competitive differentiation. Related Stories Sponsored content and the economics of trust 25 Nuggets of Essential Social Media Wisdom How to differentiate your blog based on the time you can put into it. Figure.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Differentiation] Book Review: Content Rules
    ” Which is pretty much what WPO is. • To differentiate their content, and companies, in a crowded market, content creators must “expand their traditional notions of corporate identity to include language, the words a company uses, and tone of voice. Branding, after all, is about differentiation. Ann Handley and C.C.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Differentiation] How To Generate ROI (Return On Interesting) With Content Marketing
    But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point.
  • WEBBIQUITY  |  THURSDAY, JULY 18, 2013
    [Differentiation] Book Preview: The Social Employee
    In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? That “soul” is transparent as well.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Differentiation] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Beanstalk sees its marketing services as a major point of differentiation. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. And it adds just enough spice to leave a pleasingly distinctive flavor.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Differentiation] 8 Deep Questions to Define Your Blogging Strategy
    You’ve got to differentiate. Defining the deeper aspects of your blogging strategy means you need to understand the content that’s already being created in your niche, and be prepared to differentiate.  The majority of blogs aren’t a success. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Differentiation] How To Get the Most Out of AdWords Expanded Text Ads
    You generally want your headline to be eye catching in order to differentiate yourself from the competition.  As fewer and fewer ads are beginning to take up space on the first page we’re headed back to basics: Make sure you have a great quality score and a compelling call to action. One Size Fits All Ad Formats. No More Text Wrapping.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 17, 2012
    [Differentiation] B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’
    How you sell is how you’ll differentiate yourself,” Dickie notes. Related Resources: Customer-centric Marketing: Tap into your culture to differentiate from the competition. Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. warns Dickie. Sales
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Differentiation] How do you Develop and Communicate your Unique Business Benefits?
    While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges. Benefit Categories?
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Differentiation] 3 Magic Questions a Sales Manager Must Know
    Exploring unexpressed potential needs, linking the implications of the current issues with other functions within the enterprise and tying the project to corporate objectives will both help the prospect build momentum internally and differentiate your offering. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why now?
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Differentiation] Thought Leadership in B2B Marketing [#B2Bchat Recap]
    It is easy to look to other spaces and see companies as thought leaders, but it was notable that when the group looked within the space they know best, where they are most likely to recognize true differentiated thought leadership, all the thought leaders identified were individuals. Why should companies invest in thought leadership?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Differentiation] What Exactly Does Google Consider High Quality Marketing Content?
    Invest significant time and resources into differentiating within your niche, and providing value. Does continual effort to differentiate in search of quality mean you should exclusively focus on newsjacking, or pick a very narrow focus and stick with it permanently? Every 24 hours, 2 million unique blog posts are published. Cloaking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Differentiation] 10 Marketing Trends That Should Influence Your Content Strategy
    Corporate Visions released a survey in August that showed B2B marketers and sales reps are failing to deliver pitches that differentiate them from the competition. As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. Effectiveness of Visual Content. That’s pretty low. Email is Alive and Well.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 17, 2014
    [Differentiation] Words Decision Makers Love to Hear
    Increased competitive differentiation. Decision makers don''t care about your porduct''s speed, specifications, or efficiency. They don''t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Faster time to market. Decreased costs. Faster response time.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 19, 2013
    [Differentiation] Simple Strategy to Turn Lost Sales Into Sales Success
    What differentiates them from other sellers is their approach to the setbacks (or ugly frogs) they invariably encounter in selling. The other day I was at the Olive Garden talking to a prospective client over lunch. He was telling me about all the challenges his sales organization was facing. Decisions were taking longer and longer to make.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Differentiation] The Dark Future of Native Advertising
    But content marketers committed to producing valuable and differentiated content have an alternative. Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. The Allure of Native Publishing. Or is it?
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Differentiation] How to Build Company Value in a Down Economy
    Here are some examples of audacious goals for your consideration: Double the sales team’s quota Triple the number of inbound sales leads Cut the cost of new customer acquisition by 50 percent Increase your web traffic by 250 percent Two or more of the above Differentiate – Most successful companies are highly differentiated.
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