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  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Differentiation] B2B Content Marketing That Drives Results
    From strategy to execution, you need to accomplish this in a consistent and on-target manner that leverages your brand’s core promise while turning your differentiators into compelling content that systematically engages your critical audiences, and causes them to take action. There is a lot of buzz in the air about content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Differentiation] Why this is the most difficult (and fun!) time to be in marketing
    One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. That’s my story and I’m sticking to it! Now, that doesn’t mean that every day isn’t fun and challenging. Online networking skills.
  • AVITAGE  |  TUESDAY, JANUARY 19, 2016
    [Differentiation] B2B Sales Conversations — By Design
    The objective is to actually create value for customers, and differentiation for vendors, through conversations that deliver insights and useful ideas. To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 20, 2013
    [Differentiation] Build a Breakthrough Brand with a Clear Competitive Positioning
    Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning.  Do you need to strengthen your brand’s differentiation vs. competitors?  three strategies to establish meaningful and lasting differentiation. how to determine an appropriate competitive frame of reference.
  • BIZNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Differentiation] Digital marketing requires laser focus
    Marketing has always needed focus–focus on who your best customers are and what your biggest differentiation is. Bulls Eye (Photo credit: Jens Dahlin). Three clients. Three stories. But they are all, in a sense, the same story. failure to focus. Because if you don’t, someone else will. So why am I harping on this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Differentiation] How a small family business pulled off one of the greatest successes in YouTube history
    As his numbers and engagement grew, Stephen was able to use this data with huge wine retailers to prove a point of differentiation. This is a critical accomplishment for a business trying to show a differentiated position through social media engagement. Here was his story: Left his corporate job in London. You read that correctly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Differentiation] Your social media strategy plan: Where do you START?
    Can you finish this sentence: “Only we …” To do that, you need to know your true differentiators, your customer’s un-met and under-served needs, and the competitive landscape. To do that, you need to know your true differentiators, your customer''s un-met and under-served needs, and the competitive landscape.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Differentiation] The Twitter strategy shift and what it means to you and your business
    By imposing algorithms to make Twitter more Facebook-like, it wouild be destroying a core point of differentiation for the channel. By imposing algorithms to make Twitter more Facebook-like, it wouild be destroying a core point of differentiation for the channel. This lines up with an earlier statement from C EO Dick Costolo. Nobody.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Differentiation] Two reasons to invest in online business video production
    So if you decide to differentiate your business by having corporate sales and promotional videos on your website, these decision makers are going to get more out of it compared to reading. To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Differentiation] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    As technology and data increasingly dominate the B2B marketing sphere, the effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies. The effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Differentiation] There will be no social media apocalypse
    Let’s not lose sight that businesses need to identify and execute upon a sustainable point of differentiation, perhaps in a global marketplace. I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] 3 fundamentals of a successful social selling strategy
    What would happen if you tried to differentiate yourself and embraced social helping instead of social selling ? 3) Aligning with sales success factors. One of the most pervasive mantras on the social web is “don’t sell.” But sometimes, you have to sell … especially if your job is in sales! Here’s the good news.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 21, 2013
    [Differentiation] [Video] Leverage Sales Questions to Demonstrate Expertise
    Or, I could say this: "Based on my work with a number of other business-to-business sales forces, I find that the top three issues they're facing are: 1) Difficulty setting up initial meetings with key decision makers; 2) Getting customers to decide to change from the status quo; and 3) Differentiating themselves from the competition.
  • KAON  |  FRIDAY, JANUARY 8, 2016
    [Differentiation] Stop presenting- Start engaging!
    ” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions? Just stop doing that.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Differentiation] Mad Marketing TV looking for new primary sponsor
    Content Differentiation. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas. Joe Pulizzi. Paul Gillin.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Differentiation] The Real Need of Sales Today – Fewer, Better Leads!
    As the host of MadMarketingTV , I’ve spoken with leading experts such as Dan McDade of Pointclear and Brian Carroll of MECLABS. One thing become clear talking to these bright men and reviewing their data. Brian Carroll. Sales today needs much higher quality and fewer leads than ever before. What do you think? Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Differentiation] Why Americans are secretly furious with marketers
    Why honesty can serve as a point of differentiation. If you read through one piece of research this year it might just be a new report from the University of Pennsylvania on marketers, consumers, and privacy. To the contrary, the survey reveals most Americans do not agree that “data for discounts” is fair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Differentiation] Five 2015 digital marketing trends for your consideration
    think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. It is also what I love to do most … think about what’s next!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Differentiation] Oracle Named Leader in Gartner's New Multichannel Campaign Management Report
    Oracle is strategically building on competencies in two key aspects of MCCM— Marketing Automation and Cross-Channel Orchestration —and this year, Gartner acknowledged these dual strengths as a unifying differentiator unique to Oracle. What is Multichannel Campaign Management? Interested in Multichannel Campaign Management?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] Forget Content Curation, Focus on Original Content in 2012
    Compared to the creation of valuable, relevant, long-form content, curation is simple…and that’s the differentiator for you. Let’s right the ship folks. Content Curation is NOT a Strategy. To find the best and most relevant content and bring it forward. Great…but at the end of the day, we need something to curate.
  • ION INTERACTIVE  |  TUESDAY, SEPTEMBER 22, 2015
    [Differentiation] 9 Examples of Interactive Content to Inspire You
    88% of marketers say interactive content is effective at differentiating their brand. While just 55% indicate that static content is effective at differentiating. Please note: This was originally published on LinkedIn September 11, 2015. Interactive content is a browser-based digital experience designed for visitor participation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Differentiation] Four online marketing metrics to obsess about
    ” This is the digital crossroad, a genuine point of business differentiation today. This is the digital crossroad, a genuine point of business differentiation today. About two years into my blogging career, to my surprise and delight, my dream came true. Briefly, the Guy-traffic crashed my server and shut down my website.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 25, 2015
    [Differentiation] Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
    ” As Forrester writes: "[Maxymiser’s] key differentiators are support for campaign planning and control, segment development and execution, professional services, and executive vision. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 25, 2015
    [Differentiation] Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
    ” As Forrester writes: "[Maxymiser’s] key differentiators are support for campaign planning and control, segment development and execution, professional services, and executive vision. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Differentiation] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach. How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov of InsightSquared via the Engagio  blog. All jokes aside, get ready for account-based marketing to explode.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] Case study: Social media success in regulated industries
    The BPV leadership team knew content marketing represents a long-term investment … but also a huge opportunity for competitive differentiation. Related Stories Sponsored content and the economics of trust 25 Nuggets of Essential Social Media Wisdom How to differentiate your blog based on the time you can put into it. Figure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] Few brands driving online influence and advocacy, study shows
    Identify and use the brand’s differentiated advocacy drivers. Identify and use the brand''s differentiated advocacy drivers. A new Ogilvy research study suggests that up to 80% of reach from marketing campaigns now comes from social media amplification through consumer influence and advocacy. However, few are doing it well!
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [Differentiation] The Three Most Important B2B Marketing Questions for 2016
    If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What is our differentiated value? Why do we lose?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Differentiation] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    But the ability to actually use personalization and targeting to integrate cross channel communications differentiates Modern Marketing solutions from other, less comprehensive alternatives. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. How much growth? Why Ask Why?
  • VIEWPOINT  |  TUESDAY, MARCH 11, 2014
    [Differentiation] PowerViews with Joanne Black: No Such Thing As “Warm Calling”
    Referrals are the Biggest Competitive Differentiator. Cold calling has long been a staple of sales, but knowing just a little bit about a prospect is actually not much better. There is no such thing as “warm calling,” says my latest guest on PowerViews, Joanne Black. You’re either cold or you’re hot—lukewarm doesn’t cut it. The best part?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Differentiation] The next generation of bloggers is here. And they are computers
    One way to differentiate in the future might very well be “100 percent human content served here.” One way to differentiate in the future might very well be “100 percent human content served here.”. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Differentiation] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Next, make sure that your statement is clear, no longer than a few sentences, and offers some kind of differentiator from the competition. Create it. Use it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 29, 2015
    [Differentiation] The 10 Challenges Facing a CMO Faces When Trying to Lead the Customer Experience
    Digital media serves as a strategic resource for sharpening customer focus because it is full of highly differentiated market and customer data, providing critical information from around the world, 24/7 and at a minimal cost. 8. Last week in fact we posed the question Should the CMO Oversee the Whole Customer Experience? CMO Corner
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 21, 2012
    [Differentiation] 7 B2B Content Marketing Lessons from Call of Duty 2
    As garnering attention for your content becomes increasingly competitive, differentiating your content will become more difficult and more important. A documentary-style video featuring Oliver North? That definitely would not be marketing. The video is entertaining. It is educational. It isn’t about a video game. But it is.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Differentiation] Your Employees May Be Your Best Untapped Brand Advocates
    Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Differentiation] 3 Features Content Marketing Technology Needs to Provide
    By leveraging new content across distribution channels, marketers are able to differentiate their brand as a thought leader in their industry, gaining their audience’s trust and loyalty. By now you probably have heard the phrase "it's not big data, it's the right data." And the content needs to be fresh and new.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Differentiation] Elements of a Successful Brand 5: The Name
    But firms with an eye to the future may want to choose a name with better long-term branding prospects — one that is short, differentiated from competitors, and unlikely to metamorphose over time. But if you are in a highly competitive market with little differentiation among firms, a distinctive name could give you a leg up.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Differentiation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 19, 2013
    [Differentiation] Simple Strategy to Turn Lost Sales Into Sales Success
    What differentiates them from other sellers is their approach to the setbacks (or ugly frogs) they invariably encounter in selling. The other day I was at the Olive Garden talking to a prospective client over lunch. He was telling me about all the challenges his sales organization was facing. Decisions were taking longer and longer to make.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Differentiation] How to create engagement with customer flow
    What differentiates us from our competition? That however makes it difficult to differentiate ourselves from the competition. What differentiates us from our competition? That however makes it difficult to differentiate ourselves from the competition. by Ger van den Buijs, {grow} Community member. doubt that. Market view.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Differentiation] [Video] For Faster Decisions, Be a Decision Guide
    They might not know how to differentiate from the competitors. Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. But you know all this stuff.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 2, 2013
    [Differentiation] Developing the Best Value Messaging and Financial Justification
    Typical challenges include: Poor operational efficiency (Process issues, poor productivity & high costs) Increased risks Business growth struggles But taking just a challenge centric approach will not help you to differentiate your solutions and what they can do uniquely to help buyers overcome their issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Differentiation] How to be “Future Ready” for a career in marketing
    Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? But seriously. The fourth marketing revolution.
  • HINGE MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Differentiation] Elements of a Successful Brand 1: Brand Positioning
    It’s possible, of course, to take differentiation too far. Differentiation provides needed contrast and helps people make choices. company can be highly differentiated and specialized, but if few people actually want its services, the company won't make any money. A brand is a complex organism. It must. Be different.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Differentiation] Why Brands Fail (And Why Yours Doesn’t Have To)
    Think of ways you can differentiate your business , whether it’s your products, the way you talk about yourself, or the way you present yourself visually in the marketplace. Create a well-differentiated brand with our free Differentiation Guide for Professional Services Firms. It’s the story of business. Exit Taxi?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2016
    [Differentiation] The 5 Things a CMO Needs to Watch Out for When Leading the Customer Experience
    In part, this is because customer experience is a chief differentiator in companies that understand the strategic nature of this role. The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. Jealously and politics among colleagues. CMO Corner
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Differentiation] Is Your Industrial Content Marketing Reaching a Dead End?
    Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Now What?” ).
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Differentiation] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into online marketing program performance across the entire marketing funnel. Brand differentiation is becoming increasingly important, but marketers struggle to achieve it. ” 2.
  • AMPLIFINITY  |  TUESDAY, OCTOBER 27, 2015
    [Differentiation] Why your referral marketing recipe needs to include CAN SPAM
    But do you know how to differentiate your referral program recruitment emails from spam? By keeping your emails compliant with the CAN SPAM Act you can easily differentiate your referral program emails from spam. How well does your referral program walk the CAN SPAM line? Don’t use untrue or misleading subject lines and headers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [Differentiation] The Contextual Inbox: Moment-of-Open Email Marketing
    Inboxes are filling up with more interactive messaging during the customer life cycle, and personalization is a key differentiator. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Sign-up date-based trigger.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] VIDEO: Strategies for Sales Success
    From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Differentiation] Content Quality vs. Content Quantity – The Great Content Debate
    These bright folks will drive the answer on how to balance between the need to create enough content to increase your share of customer conversations vs. the need to represent your unique point of view and differentiate yourself from the competition. I was excited to lead this panel because I have a pretty strong view on this topic.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Differentiation] 4 Ways Outsourced Lead Generation is Similar to Parenting
    The reason I differentiate between them is that those who don’t have children tend to think they are the best parents in the world, and some insist on telling you how to raise your kids. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • SMART MARKETING  |  TUESDAY, AUGUST 29, 2006
    [Differentiation] Smart Marketing: A tagline tip - An excerpt from my new book Stand Out from the Crowd
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Dave Wottles Kick Offers a Valuable Lesson Another Reason for NOT Granting a Big Three Bailout Should there be a Big Three Bailout? Paste into your feed reader of choice. If your tagline is interchangeable with theother ones, you still have work to do.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Differentiation] LinkedIn is Facebook With a Tie
    The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two [.]. I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. As soon as I heard it, an image popped into my head and I went to Photoshop to create it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Differentiation] 4 Must Dos For Sales and Marketing Pros
    What differentiated the winning seller was that he or she: 1. It got me thinking: if he was willing to sidle up to me and admit this distress; how many others were feeling the same but were too shy or embarrassed to come forward to talk about how to address it? Offered unique, valuable perspectives on the market.  WRONG.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Differentiation] [Video] Understanding Your Prospect's 3 Decisions
    So, your job at this stage is to differentiate from your competitors. Did you know that your prospect makes three very distinct decisions in regards to your product or service? And, did you know that each one requires you to utilize different skill sets and approaches? That's right. That's right. What value will they get from changing?
  • FATHOM  |  MONDAY, AUGUST 17, 2015
    [Differentiation] The Manufacturing Marketing Standard
    ” What the ‘must-have’ pages for manufacturing websites are and how they help to differentiate you from competitors. Assemble Your Digital Marketing Plan. Backed by research, data, and industry expertise, the marketing information in this report provides actionable next steps to increase sales and revenue. Get the Standard.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Differentiation] The 3 D’s of Brand Building In A/E/C
    Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 15, 2015
    [Differentiation] Customer Experience Starts with Your Employees
    As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits. Customer experience—not so much. Want to be one of the winners?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Differentiation] The Business Case for Blab: Trust Acceleration
    Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle. The new streaming video platform Blab is all the rage.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Differentiation] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. data store.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Differentiation] Why Should Your Staffing Firm Have a Blog?
    Give company a personality online and helps to differentiate. The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 26, 2014
    [Differentiation] Business Buyers Relying More On 3rd Party Content
    Buyers use content to Identify best practices and best-of-breed solutions (51%), to determine where competitive differentiation can be achieved (50%) and to set the strategic agenda understand needs and prioritize (42%). Hence the article here!). Additional Key Findings From the Research. Content Marketing
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Differentiation] How to Beat Larger Competitors at B2B Marketing and Sales
    Your mission is to differentiate yourself in ways that translate into perceived market needs, and then present an offer to take advantage of these unique market segments. Clever content marketing and low-cost pull marketing tools like social media and PR can differentiate you and boost market awareness. Go where they aren’t!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 2, 2012
    [Differentiation] How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
    CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Examples of What To Say When Prospecting
    Increased competitive differentiation. To get sales meetings, the business value of your offering must be crystal clear. while back, I had lunch with the president of a $1/2 billion division of a major corporation. She told me that if someone contacted her and said he could reduce waste by just 1%, she would meet with him immediately.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Differentiation] Does brand marketing still matter in the digital age?
    How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. What do you stand for?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Differentiation] 5 Overlooked Content Marketing Assets That Can Influence SEO
    If  structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. EMAIL COMMUNICATION.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Differentiation] Why you need to obsess about content saturation
    In this situation, you probably need to pivot: can you further differentiate by demographic audience? In this situation, you probably need to pivot: can you further differentiate by demographic audience? Recently I wrote a post stating that the most important word in marketing is “maneuver.” Determining content saturation.
  • E-QUIP  |  MONDAY, MAY 19, 2014
    [Differentiation] Brand 101: Clearing Up the Misconceptions
    There has been a growing interest in branding and differentiation among A/E firms in recent years. But considering the composite of all I''ve read on the subject, the best definition in my opinion is: Brand is the perception in the customer''s mind that differentiates (or doesn''t) a product, service, or company. What is brand?
  • WEBBIQUITY  |  MONDAY, OCTOBER 29, 2012
    [Differentiation] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?) How many conversions?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Differentiation] Social selling and the social enterprise: From fantasy to reality
    The third driver is the opportunity for differentiation and competitive advantage. think we literally have the ability to completely differentiate our sales force from the competitors. The third driver is the opportunity for differentiation and competitive advantage. What has been the key to your success?  . Content is the fuel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 26, 2013
    [Differentiation] 10 Maxims of Successful Blogging
    Your point of differentiation is you. I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Stick to a theme.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Differentiation] PowerViews with Koka Sexton: How to Leverage Social Media
    For salespeople in particular, LinkedIn allows you to differentiate yourself—not by what’s listed on your resume, but by the people you’re connected to. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. What is Social Selling? Stay Tuned
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Differentiation] 7 Steps to Find Your Content Marketing Sweet Spot
    Your Turn Will we see a major trend towards companies using content marketing to broadly differentiate themselves in the market, or will companies focus on using content in the buying process? You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content.
  • HINGE MARKETING  |  FRIDAY, JUNE 17, 2016
    [Differentiation] How Niche Marketing Can Be A Successful Strategy
    Differentiation is the most common—and often the most difficult—marketing issue for professional services firms. Nor are smaller professional services firms the only ones that can use niche marketing to help differentiate. Specialization (and communicating this appropriately to target audience) is a tenet of differentiation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] The number one business opportunity in marketing today
    believe that just a basic knowledge of measurement tools can go a LONG WAY in helping to propel and differentiate your business … and so does Tom Webster, the co-host on the Marketing Companion podcast. We are leading “by our gut” in a world that promises true wisdom and insight if we can understand the numbers. by Mark W.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Differentiation] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. They just jump right in and do it! Therefore, why would they need analytics?
  • MARKETRI  |  TUESDAY, FEBRUARY 19, 2013
    [Differentiation] Starting to Think About Purchasing B2B Marketing Services? (Part 2)
    Differentiation: Distinguishing one B2B company from another. Differentiation. If this point of differentiation is something that B2B customers’ value, your B2B company is well on its way to standing out from the crowd. Here are the Most Frequently Asked Questions for the Mid-Stage Buyer. Part Two of Three. Branding.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Differentiation] The Psychology of Color & Marketing – What Actually Works?
    How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits?
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 21, 2014
    [Differentiation] Discipline and a Plan Are Keys for Success in Content Marketing
    This will give you important information from which you can develop your content marketing strategy and frequency, so that you can compete effectively and perhaps differentiate from your competitors. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Differentiation] Small Manufacturers Use Social Media Effectively
    These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers. However, these have been from other industrial marketing consultants like me. Videos play a key role in manufacturing marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2016
    [Differentiation] 22 Tantalizing Content Marketing Stats and Facts
    But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last. Lenati ). 2.
  • HINGE MARKETING  |  THURSDAY, JULY 14, 2016
    [Differentiation] Finding the Right Research Methods for Brand Management
    Differentiating their firm from competitors. Quantitative methods — such as examining the perception gap between clients and employees — can uncover differentiators, competitive strengths, and opportunities for improvement. talented interviewer can probe and extract language that might inform the way you describe your differentiators.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Differentiation] Should You Hire Marketing Specialists or Generalists?
    Weak to strong Highly differentiated. Strong Moderately Differentiated. Overcrowded Little to No Differentiation. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. From our point of view, both have their place in your organization -- it all depends on your specific situation.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Differentiation] Elements of a Successful Brand 8: Messaging
    core brand message communicates the values and key differentiators that define the brand. firm that struggles to differentiate itself in the marketplace, for instance, may formulate a tagline or marketing campaign theme that contrasts itself with the rest of the industry (Avis’s “We try harder” comes to mind).
  • THE NEW STRATEGIST  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software
    In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 1, 2011
    [Differentiation] 7 Ideas To Increase Your Twitter Followers
    Now the main question for Twitter users is, how can we differentiate our self with 140 characters and what should we do to use Twitter effectively? All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. BABAO?LAN
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Differentiation] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Margaret Molloy today in this very informative show.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Differentiation] Ten reasons to blog – even if nobody reads it
    Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces. There must be some good business reason they do it, right? . There better be. Why not use it? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 25, 2012
    [Differentiation] Forget demographics. It’s all about the socialgraphics
    In a noisy online world increasingly cluttered with content, understanding your customers this deeply may be the only way to create a point of differentiation for your brand in the long-term. By Neicole Crepeau, Contributing {grow} Columnist. Socialgraphics helps move your message. Levels of socialgraphics. The hunt for socialgraphic data.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Differentiation] Q&A With Dave Stein and Steve Andersen
    If you don’t want to be commoditized, or pressured into discounting to win the sale, you need to help your customer understand the unique differentiable value that your organization can offer. Without an authentic relationship, the task of helping your customer understand your unique differentiable value becomes much more challenging.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Differentiation] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    Differentiate yourself with real differences. Instead, differentiate yourself as Apple did, through innovation, superior customer service, and marketing and advertising campaigns that engage consumers’ emotions. Find substantive ways to differentiate yourself from the competition. Good branding yields countless benefits.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 19, 2011
    [Differentiation] B2B Buyers: It’s all about the Benjamins
    Sales and marketing a higher-priced supplier requires proactive transparency, differentiating the higher initial price versus a superior solution with lower costs over the useful lifecycle, more business value / bottom-line benefits, and / or lower risks. And these pricing discussions need to be proactive.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Differentiation] The 5 Questions You Should Ask to Nail Your Product Messaging
    With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. Market differentiation is partly product and partly message. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Differentiation] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    Differentiate yourself, with disparaging your competition. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. She laughed, then said, “You know what’s amazing?
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Differentiation] Top ten B2B marketing challenges
    Differentiation. Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons.  One, it forces a focussed answer.  Relevance. Content. Budgets.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Differentiation] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    Expectations and differentiators for a successful teleprospecting partner. Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
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