Page 3 of 23 Previous | Next 
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 1, 2011
    [Differentiation] 7 Ideas To Increase Your Twitter Followers
    Now the main question for Twitter users is, how can we differentiate our self with 140 characters and what should we do to use Twitter effectively? All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. BABAO?LAN
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Differentiation] Why Americans are secretly furious with marketers
    Why honesty can serve as a point of differentiation. If you read through one piece of research this year it might just be a new report from the University of Pennsylvania on marketers, consumers, and privacy. To the contrary, the survey reveals most Americans do not agree that “data for discounts” is fair.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Differentiation] Why Embracing Doubt Makes You a Better Leader [Podcast]
    How LinkedIn differentiated itself in the early days from Myspace and Facebook ( 15:13 ). It's natural to be afraid of doubt -- especially when you're leading a team. You want to be the calm, cool, and collected leader. but inside you're freaking out. Some episode highlights include: How company culture needs to change as you scale ( 2:40 ).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 2, 2012
    [Differentiation] Best Sales Forum - Fresh Sales Strategies LinkedIn Group
    In this sales forum, we'll talk about challenges like prospecting, selling value, getting into big companies, differentiating and speeding up slow sales cycles. I created the Fresh Sales Strategies group on LinkedIn so salespeople can get fresh perspectives about how to sell to today's crazy-busy prospects. link]. Sound interesting? hope so.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Differentiation] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    But there are still significant differentiators. So far, every differentiator on this list can point to at least some measure of success. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things. The Mintigo results confirm this.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 24, 2013
    [Differentiation] B2B Marketers – Why You Need to SAVE Your Marketing
    Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Then, as the market matures, you need to differentiate and perhaps choose a niche on which to focus. According to the Harvard Business Review , the four P’s of marketing are over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Differentiation] Five ideas to discover your marketing niche
    Can you differentiate by delivery method? Can you differentiate by delivery method? A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Differentiation] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Nouns are generally in indication that your brand needs to work more on differentiating itself. For example, if the word that the majority of people only refer to is ‘car’ when thinking of the brand Mercedes, then it means the company has not differentiated itself from other companies like Honda that also sells cars. Compile and Learn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Differentiation] 6 Content Marketing Lessons to Learn from Monopoly
    Additionally, a consistent, unique voice will allow organizations to differentiate themselves from the competition. A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. From start to finish, there are a number of lessons content marketers can learn from a game of Monopoly.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Differentiation] Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
    The webinars and supporting collateral should also create clear points of differentiation between you and your major competitors. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. Evaluation Stage.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 20, 2013
    [Differentiation] Build a Breakthrough Brand with a Clear Competitive Positioning
    Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning.  Do you need to strengthen your brand’s differentiation vs. competitors?  three strategies to establish meaningful and lasting differentiation. how to determine an appropriate competitive frame of reference.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Differentiation] How to Organize Your CRM for Inside Sales Success
    If you have multiple clients to juggle, be sure you are able to differentiate your open tasks by having their name somewhere in the title. I like to think that I have a few key tools in my prospecting toolbox. The most important one could very well be our CRM, which at AG is Salesforce.com. Only have the necessary tabs available.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 28, 2009
    [Differentiation] 5 Secrets of Creating Successful Marketing One-Sheets
    One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Expect to spend 50% of your time on the one-sheet on your marketing strategy, your differentiators, and your positioning. Tweet. The Grabber. The “Z”.
  • CRIMSON MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Differentiation] Top B2B Social Media Trends for 2014
    Differentiated Content. As we finish out 2013 with a bang and prepare for the holiday season, it’s time to start planning for the new year ahead. You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Pay close attention to what’s actually working for you! LeadFormix).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 17, 2014
    [Differentiation] Words Decision Makers Love to Hear
    Increased competitive differentiation. Decision makers don''t care about your porduct''s speed, specifications, or efficiency. They don''t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Faster time to market. Decreased costs. Faster response time.
  • BIZNOLOGY  |  FRIDAY, APRIL 5, 2013
    [Differentiation] The secret of radical innovation starts with roadside bathrooms
    Want to differentiate yourself from your competitors? Innovations in these touch points will help differentiate you from your competitors and give your customers more reasons to buy from you. Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not!
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Differentiation] Why Servant Marketing Matters
    This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. This requires a different kind of thinking to drive a different way of marketing. Do you know of any?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Differentiation] Social Media is Lowering Our Content Standards
    When you find content you REALLY like, you have to share it differently, emphatically stating how great it is to differentiate it from the only OK content you shared before. (ie “LOVE this post! Sharing has ceased to be an endorsement of the quality of content. …&# or “+100 RT …&# ). Forget the Rules. Say Why.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 18, 2012
    [Differentiation] For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website
    Am I differentiating my content , rather than repeating the same tired cliches? You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. How can I boost my traffic and lead generation ? Try it today
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 14, 2012
    [Differentiation] The Ladder of Emotional Values: Pleasure Reigns
    This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding  emotional value. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Videos.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Differentiation] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    In fact, with the recent data that 9 out 10 companies are doing content marketing in 2013, you need to differentiate yourself in your sales lead generation programs. Buffer Let’s have a bit of fun! This is one of my favorite posts – teasing my own sales lead generation company. ” Business ought to be fun. And we make it fun.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 3, 2015
    [Differentiation] Ok CMOs the Time Has Come To Do This, Finally
    The time has come to stop differentiating and labeling something as "digital marketing" and start referring to it, quite simply, as marketing. Know the old expression "resistance is futile?" The "this" I am referring to is. OK, fine but that doesn’t mean they’ve merged completely or for everyone yet.
  • AVITAGE  |  WEDNESDAY, MARCH 12, 2014
    [Differentiation] What is Content?
    Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers.  This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives.  ” What does he mean by “content?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Differentiation] Why this is the most difficult (and fun!) time to be in marketing
    One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. That’s my story and I’m sticking to it! Now, that doesn’t mean that every day isn’t fun and challenging. Online networking skills.
  • BIZNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Differentiation] Digital marketing requires laser focus
    Marketing has always needed focus–focus on who your best customers are and what your biggest differentiation is. Bulls Eye (Photo credit: Jens Dahlin). Three clients. Three stories. But they are all, in a sense, the same story. failure to focus. Because if you don’t, someone else will. So why am I harping on this?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Differentiation] Two reasons to invest in online business video production
    So if you decide to differentiate your business by having corporate sales and promotional videos on your website, these decision makers are going to get more out of it compared to reading. To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason.
  • AVITAGE  |  TUESDAY, JANUARY 19, 2016
    [Differentiation] B2B Sales Conversations — By Design
    The objective is to actually create value for customers, and differentiation for vendors, through conversations that deliver insights and useful ideas. To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Differentiation] 5 Storytelling Lessons From Game of Thrones
    The differentiator is amazing, engaging content. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Not only is it just great programming. Just in time for the season 5 opener,  Lauren B. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. Don’t rest on your laurels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Differentiation] How a small family business pulled off one of the greatest successes in YouTube history
    As his numbers and engagement grew, Stephen was able to use this data with huge wine retailers to prove a point of differentiation. This is a critical accomplishment for a business trying to show a differentiated position through social media engagement. Here was his story: Left his corporate job in London. You read that correctly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Differentiation] There will be no social media apocalypse
    Let’s not lose sight that businesses need to identify and execute upon a sustainable point of differentiation, perhaps in a global marketplace. I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Differentiation] Your social media strategy plan: Where do you START?
    Can you finish this sentence: “Only we …” To do that, you need to know your true differentiators, your customer’s un-met and under-served needs, and the competitive landscape. To do that, you need to know your true differentiators, your customer''s un-met and under-served needs, and the competitive landscape.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Differentiation] The Twitter strategy shift and what it means to you and your business
    By imposing algorithms to make Twitter more Facebook-like, it wouild be destroying a core point of differentiation for the channel. By imposing algorithms to make Twitter more Facebook-like, it wouild be destroying a core point of differentiation for the channel. This lines up with an earlier statement from C EO Dick Costolo. Nobody.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] 3 fundamentals of a successful social selling strategy
    What would happen if you tried to differentiate yourself and embraced social helping instead of social selling ? 3) Aligning with sales success factors. One of the most pervasive mantras on the social web is “don’t sell.” But sometimes, you have to sell … especially if your job is in sales! Here’s the good news.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Differentiation] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    As technology and data increasingly dominate the B2B marketing sphere, the effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies. The effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies.”.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Differentiation] Are You a Branded Authority or One of the Crowd?
    The alternative to being perceived as a commodity provider is to create a perception of differentiation.  I use the word “perception” because it is the marketplace’s perception of who you are that gets you invited to the sales dance, and not your actual competitive differentiation. Marketing yourself with a very broad focus (e.g.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Differentiation] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Content Differentiation. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. We interview top industry experts and share great thought leadership content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Differentiation] Five 2015 digital marketing trends for your consideration
    think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. It is also what I love to do most … think about what’s next!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 21, 2013
    [Differentiation] [Video] Leverage Sales Questions to Demonstrate Expertise
    Or, I could say this: "Based on my work with a number of other business-to-business sales forces, I find that the top three issues they're facing are: 1) Difficulty setting up initial meetings with key decision makers; 2) Getting customers to decide to change from the status quo; and 3) Differentiating themselves from the competition.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] Forget Content Curation, Focus on Original Content in 2012
    Compared to the creation of valuable, relevant, long-form content, curation is simple…and that’s the differentiator for you. Let’s right the ship folks. Content Curation is NOT a Strategy. To find the best and most relevant content and bring it forward. Great…but at the end of the day, we need something to curate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Differentiation] The Future Of Digital Marketing
    It needs to be differentiated in order to stand out. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. It was told on the back of a brand.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Differentiation] 9 Trends That Will Upset Your Marketing in 2013
    Progressive marketers will harness the power of direct mail in conjunction with online marketing programs to differentiate their service offerings. 7. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. They say the times are changin’ — so should your modern marketing strategy. Social media distribution is booming.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Differentiation] 6 Simple Steps to Creating Your Content Marketing Strategy
    ” So how do you make your content unique and differentiate yourself from other people out they’re writing about the same topics? Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. Your content should be niche. What will be delivered? 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Differentiation] Four online marketing metrics to obsess about
    ” This is the digital crossroad, a genuine point of business differentiation today. This is the digital crossroad, a genuine point of business differentiation today. About two years into my blogging career, to my surprise and delight, my dream came true. Briefly, the Guy-traffic crashed my server and shut down my website.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Differentiation] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Traditional methods of competitive differentiation are less effective; the customer experience is now viewed as the only source of sustainable competitive advantage. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] Few brands driving online influence and advocacy, study shows
    Identify and use the brand’s differentiated advocacy drivers. Identify and use the brand''s differentiated advocacy drivers. A new Ogilvy research study suggests that up to 80% of reach from marketing campaigns now comes from social media amplification through consumer influence and advocacy. However, few are doing it well!
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Rebuilding a sales lead generation business after a crisis
    Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Great job. High salary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] Case study: Social media success in regulated industries
    The BPV leadership team knew content marketing represents a long-term investment … but also a huge opportunity for competitive differentiation. Related Stories Sponsored content and the economics of trust 25 Nuggets of Essential Social Media Wisdom How to differentiate your blog based on the time you can put into it. Figure.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Differentiation] Experiences: The 7th Era of Marketing
    Undoubtedly, your job in some way, shape or form involves communicating the value of the products or services that your company sells so that people will buy them. I’d also venture to say that you’re finding it harder to differentiate your product from the rest of the marketplace. As anyone who’s written a book knows, it’s no small feat.
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Differentiation] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach. How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov of InsightSquared via the Engagio  blog. All jokes aside, get ready for account-based marketing to explode.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 9, 2015
    [Differentiation] The next generation of bloggers is here. And they are computers
    One way to differentiate in the future might very well be “100 percent human content served here.” One way to differentiate in the future might very well be “100 percent human content served here.”. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Differentiation] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Next, make sure that your statement is clear, no longer than a few sentences, and offers some kind of differentiator from the competition. Create it. Use it.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Differentiation] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Content Strategy is a very confusing topic in business and marketing circles. Steps To Executing A Content Strategy. Photo Source.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 21, 2012
    [Differentiation] 7 B2B Content Marketing Lessons from Call of Duty 2
    As garnering attention for your content becomes increasingly competitive, differentiating your content will become more difficult and more important. A documentary-style video featuring Oliver North? That definitely would not be marketing. The video is entertaining. It is educational. It isn’t about a video game. But it is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Differentiation] Why you need to obsess about content saturation
    In this situation, you probably need to pivot: can you further differentiate by demographic audience? In this situation, you probably need to pivot: can you further differentiate by demographic audience? Recently I wrote a post stating that the most important word in marketing is “maneuver.” Determining content saturation.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Differentiation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Differentiation] How to create engagement with customer flow
    What differentiates us from our competition? That however makes it difficult to differentiate ourselves from the competition. What differentiates us from our competition? That however makes it difficult to differentiate ourselves from the competition. by Ger van den Buijs, {grow} Community member. doubt that. Market view.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Differentiation] Elements of a Successful Brand 5: The Name
    But firms with an eye to the future may want to choose a name with better long-term branding prospects — one that is short, differentiated from competitors, and unlikely to metamorphose over time. But if you are in a highly competitive market with little differentiation among firms, a distinctive name could give you a leg up.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 19, 2013
    [Differentiation] Simple Strategy to Turn Lost Sales Into Sales Success
    What differentiates them from other sellers is their approach to the setbacks (or ugly frogs) they invariably encounter in selling. The other day I was at the Olive Garden talking to a prospective client over lunch. He was telling me about all the challenges his sales organization was facing. Decisions were taking longer and longer to make.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 23, 2015
    [Differentiation] New Data Centre Support for Australian Marketers
    Businesses must provide world-class customer experiences to differentiate their products and services in the digital age however few businesses succeed at this. Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. Data Management Oracle Marketing Cloud
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Differentiation] How to be “Future Ready” for a career in marketing
    Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? But seriously. The fourth marketing revolution.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Differentiation] Sunday Post: TED Talk on Standing Out with Seth Godin
    We’re passionate about the need to differentiate your offerings. In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com. This is an important topic for B2B companies , as buyers see them as all alike. said “ Think Different. hosted of the B2B track there.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 2, 2013
    [Differentiation] Developing the Best Value Messaging and Financial Justification
    Typical challenges include: Poor operational efficiency (Process issues, poor productivity & high costs) Increased risks Business growth struggles But taking just a challenge centric approach will not help you to differentiate your solutions and what they can do uniquely to help buyers overcome their issues.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 23, 2015
    [Differentiation] How to Generate Sales Leads Using Personality Quizzes
    ” It’s subtle differentiation, but makes a difference. 2. Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. Titles like “What Color are You?”
  • AMPLIFINITY  |  TUESDAY, OCTOBER 27, 2015
    [Differentiation] Why your referral marketing recipe needs to include CAN SPAM
    But do you know how to differentiate your referral program recruitment emails from spam? By keeping your emails compliant with the CAN SPAM Act you can easily differentiate your referral program emails from spam. How well does your referral program walk the CAN SPAM line? Don’t use untrue or misleading subject lines and headers.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • HINGE MARKETING  |  MONDAY, DECEMBER 14, 2015
    [Differentiation] Elements of a Successful Brand 1: Brand Positioning
    It’s possible, of course, to take differentiation too far. Differentiation provides needed contrast and helps people make choices. company can be highly differentiated and specialized, but if few people actually want its services, the company won't make any money. A brand is a complex organism. It must. Be different.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Differentiation] [Video] For Faster Decisions, Be a Decision Guide
    They might not know how to differentiate from the competitors. Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. But you know all this stuff.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Differentiation] Is Your Industrial Content Marketing Reaching a Dead End?
    Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Now What?” ).
  • HINGE MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Differentiation] Why Brands Fail (And Why Yours Doesn’t Have To)
    Think of ways you can differentiate your business , whether it’s your products, the way you talk about yourself, or the way you present yourself visually in the marketplace. Create a well-differentiated brand with our free Differentiation Guide for Professional Services Firms. It’s the story of business. Exit Taxi?
  • SMART MARKETING  |  TUESDAY, AUGUST 29, 2006
    [Differentiation] Smart Marketing: A tagline tip - An excerpt from my new book Stand Out from the Crowd
    Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Dave Wottles Kick Offers a Valuable Lesson Another Reason for NOT Granting a Big Three Bailout Should there be a Big Three Bailout? Paste into your feed reader of choice. If your tagline is interchangeable with theother ones, you still have work to do.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] VIDEO: Strategies for Sales Success
    From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Differentiation] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    But the ability to actually use personalization and targeting to integrate cross channel communications differentiates Modern Marketing solutions from other, less comprehensive alternatives. Let's just cut right to the chase. That sounds pretty cut and dry, right? Altimeter). Econsultancy). Experian). Accenture). Singles Only.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Differentiation] 4 Ways Outsourced Lead Generation is Similar to Parenting
    The reason I differentiate between them is that those who don’t have children tend to think they are the best parents in the world, and some insist on telling you how to raise your kids. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • FATHOM  |  MONDAY, AUGUST 17, 2015
    [Differentiation] The Manufacturing Marketing Standard
    ” What the ‘must-have’ pages for manufacturing websites are and how they help to differentiate you from competitors. Assemble Your Digital Marketing Plan. Backed by research, data, and industry expertise, the marketing information in this report provides actionable next steps to increase sales and revenue. Get the Standard.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Differentiation] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. Knowledgeable professionals are the foundation of every firm. To find out how Visible Experts help firms move onto center stage, check out our infographic below. Are you ready to start climbing? Any Industry The Visible Expert
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 29, 2015
    [Differentiation] How to Use Data as a Competitive Advantage
    But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve out meaningful competitive differentiation through their use of information? Big Data, in short, has gone mainstream. The above is an excerpt from the foreword of the white paper Data as Competitive Advantage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Differentiation] The Business Case for Blab: Trust Acceleration
    Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle. The new streaming video platform Blab is all the rage.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Differentiation] [Video] Understanding Your Prospect's 3 Decisions
    So, your job at this stage is to differentiate from your competitors. Did you know that your prospect makes three very distinct decisions in regards to your product or service? And, did you know that each one requires you to utilize different skill sets and approaches? That's right. That's right. What value will they get from changing?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 15, 2015
    [Differentiation] Customer Experience Starts with Your Employees
    As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits. Customer experience—not so much. Want to be one of the winners?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Differentiation] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. data store.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Differentiation] Why Should Your Staffing Firm Have a Blog?
    Give company a personality online and helps to differentiate. The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for?
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Differentiation] The 3 D’s of Brand Building In A/E/C
    Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 25, 2014
    [Differentiation] 5 Books to Recharge Your Strategy in 2015 and Beyond
    Albee outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach that aligns outcomes to business objectives. Check them out! 1. The book will be available January 6. 2. Of course not.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Differentiation] 6 Examples of Lead Nurturing Campaigns
    Competitive differentiation points are a big part of this kind of nurture campaign. Sometimes our impression of marketing tactics is more monolithic than the reality. The expectation is that we learn more about our prospects through their actions, which lets marketers provide content that is more in line with their interests and expectations.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 2, 2012
    [Differentiation] How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
    CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel.
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Differentiation] Does brand marketing still matter in the digital age?
    How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. What do you stand for?
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Differentiation] The Pros and Cons of Competitive Marketing
    You have an identified differentiation. Even if all the stars are lined up—you have a unique differentiation, it is easy to switch and there is a precipitous event—you still need to give prospects a good reason to give up on the competitor. First, make sure you understand why you want to run the competitive campaign in the first place.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Differentiation] Your Employees May Be Your Best Untapped Brand Advocates
    Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty.
  • E-QUIP  |  MONDAY, MAY 19, 2014
    [Differentiation] Brand 101: Clearing Up the Misconceptions
    There has been a growing interest in branding and differentiation among A/E firms in recent years. But considering the composite of all I''ve read on the subject, the best definition in my opinion is: Brand is the perception in the customer''s mind that differentiates (or doesn''t) a product, service, or company. What is brand?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Differentiation] 5 Overlooked Content Marketing Assets That Can Influence SEO
    If  structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. EMAIL COMMUNICATION.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Examples of What To Say When Prospecting
    Increased competitive differentiation. To get sales meetings, the business value of your offering must be crystal clear. while back, I had lunch with the president of a $1/2 billion division of a major corporation. She told me that if someone contacted her and said he could reduce waste by just 1%, she would meet with him immediately.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Differentiation] The New 4 P’s of Marketing
    That’s made the presentation of data a key way to differentiate your brand. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality. Publishing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Differentiation] Social selling and the social enterprise: From fantasy to reality
    The third driver is the opportunity for differentiation and competitive advantage. think we literally have the ability to completely differentiate our sales force from the competitors. The third driver is the opportunity for differentiation and competitive advantage. What has been the key to your success?  . Content is the fuel.
  • WEBBIQUITY  |  MONDAY, OCTOBER 29, 2012
    [Differentiation] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?) How many conversions?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Differentiation] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. Image Source. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 26, 2013
    [Differentiation] 10 Maxims of Successful Blogging
    Your point of differentiation is you. I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Stick to a theme.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Differentiation] 9 Internet Trends Charts You Need To See
    Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Chart 2. Chart 3. Chart 6. Chart 7.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [Differentiation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional. Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association.
<< 1 2 3 4 5 ... 22 23 >>