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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] 3 fundamentals of a successful social selling strategy
    What would happen if you tried to differentiate yourself and embraced social helping instead of social selling ? 3) Aligning with sales success factors. One of the most pervasive mantras on the social web is “don’t sell.” But sometimes, you have to sell … especially if your job is in sales! Here’s the good news.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Differentiation] Forget Content Curation, Focus on Original Content in 2012
    Compared to the creation of valuable, relevant, long-form content, curation is simple…and that’s the differentiator for you. Let’s right the ship folks. Content Curation is NOT a Strategy. To find the best and most relevant content and bring it forward. Great…but at the end of the day, we need something to curate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Differentiation] Five 2015 digital marketing trends for your consideration
    think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. think we are getting to the point where Internet safety will be an important and distinguishing point of marketing differentiation. It is also what I love to do most … think about what’s next!
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Differentiation] Are You a Branded Authority or One of the Crowd?
    The alternative to being perceived as a commodity provider is to create a perception of differentiation.  I use the word “perception” because it is the marketplace’s perception of who you are that gets you invited to the sales dance, and not your actual competitive differentiation. Marketing yourself with a very broad focus (e.g.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 15, 2012
    [Differentiation] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
    Content Differentiation. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. We interview top industry experts and share great thought leadership content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Differentiation] How to be “Future Ready” for a career in marketing
    Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? Future Ready strategy: Remember those oh-so-simple days of differentiating your product through its new lemon scent or stylish floral packaging? But seriously. The fourth marketing revolution.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Differentiation] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Not only will it help differentiate you from the competition, prospective clients will be more likely to engage your services knowing that you really understand their business. Next, make sure that your statement is clear, no longer than a few sentences, and offers some kind of differentiator from the competition. Create it. Use it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Differentiation] 9 Trends That Will Upset Your Marketing in 2013
    Progressive marketers will harness the power of direct mail in conjunction with online marketing programs to differentiate their service offerings. 7. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. They say the times are changin’ — so should your modern marketing strategy. Social media distribution is booming.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Differentiation] The Future Of Digital Marketing
    It needs to be differentiated in order to stand out. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. It was told on the back of a brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Differentiation] Few brands driving online influence and advocacy, study shows
    Identify and use the brand’s differentiated advocacy drivers. Identify and use the brand''s differentiated advocacy drivers. A new Ogilvy research study suggests that up to 80% of reach from marketing campaigns now comes from social media amplification through consumer influence and advocacy. However, few are doing it well!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Differentiation] Four online marketing metrics to obsess about
    ” This is the digital crossroad, a genuine point of business differentiation today. This is the digital crossroad, a genuine point of business differentiation today. About two years into my blogging career, to my surprise and delight, my dream came true. Briefly, the Guy-traffic crashed my server and shut down my website.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Differentiation] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Traditional methods of competitive differentiation are less effective; the customer experience is now viewed as the only source of sustainable competitive advantage. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • BIZNOLOGY  |  THURSDAY, AUGUST 30, 2012
    [Differentiation] Digital marketing requires laser focus
    Marketing has always needed focus–focus on who your best customers are and what your biggest differentiation is. Bulls Eye (Photo credit: Jens Dahlin). Three clients. Three stories. But they are all, in a sense, the same story. failure to focus. Because if you don’t, someone else will. So why am I harping on this?
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Rebuilding a sales lead generation business after a crisis
    Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Great job. High salary.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 23, 2015
    [Differentiation] New Data Centre Support for Australian Marketers
    Businesses must provide world-class customer experiences to differentiate their products and services in the digital age however few businesses succeed at this. Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. Data Management Oracle Marketing Cloud
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Differentiation] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    As technology and data increasingly dominate the B2B marketing sphere, the effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies. The effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies.”.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 2, 2015
    [Differentiation] Ifbyphone Is Now DialogTech, and We’re Starting a Revolution
    It used to be that companies could differentiate by building great websites and fantastic e-commerce experiences. But if you want to differentiate your company today, you have to do it the old-fashioned way: you have to talk to your customers. It’?s time to start a revolution. have a dialog. They’?ve Guess what? wrong.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Differentiation] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Content Strategy is a very confusing topic in business and marketing circles. Steps To Executing A Content Strategy. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Differentiation] Why you need to obsess about content saturation
    In this situation, you probably need to pivot: can you further differentiate by demographic audience? In this situation, you probably need to pivot: can you further differentiate by demographic audience? Recently I wrote a post stating that the most important word in marketing is “maneuver.” Determining content saturation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 23, 2015
    [Differentiation] How to Generate Sales Leads Using Personality Quizzes
    ” It’s subtle differentiation, but makes a difference. 2. Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. Titles like “What Color are You?”
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 21, 2012
    [Differentiation] 7 B2B Content Marketing Lessons from Call of Duty 2
    As garnering attention for your content becomes increasingly competitive, differentiating your content will become more difficult and more important. A documentary-style video featuring Oliver North? That definitely would not be marketing. The video is entertaining. It is educational. It isn’t about a video game. But it is.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 19, 2013
    [Differentiation] Simple Strategy to Turn Lost Sales Into Sales Success
    What differentiates them from other sellers is their approach to the setbacks (or ugly frogs) they invariably encounter in selling. The other day I was at the Olive Garden talking to a prospective client over lunch. He was telling me about all the challenges his sales organization was facing. Decisions were taking longer and longer to make.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Differentiation] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    Your product has a number of elements that differentiate it, but your buyers are relatively unsophisticated about the category and it is not a priority for them to learn more about it. However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 6, 2015
    [Differentiation] Social selling and the social enterprise: From fantasy to reality
    The third driver is the opportunity for differentiation and competitive advantage. think we literally have the ability to completely differentiate our sales force from the competitors. The third driver is the opportunity for differentiation and competitive advantage. What has been the key to your success?  . Content is the fuel.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Differentiation] [Video] For Faster Decisions, Be a Decision Guide
    They might not know how to differentiate from the competitors. Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. But you know all this stuff.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 25, 2011
    [Differentiation] Sunday Post: TED Talk on Standing Out with Seth Godin
    We’re passionate about the need to differentiate your offerings. In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com. This is an important topic for B2B companies , as buyers see them as all alike. said “ Think Different. hosted of the B2B track there.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 2, 2013
    [Differentiation] Developing the Best Value Messaging and Financial Justification
    Typical challenges include: Poor operational efficiency (Process issues, poor productivity & high costs) Increased risks Business growth struggles But taking just a challenge centric approach will not help you to differentiate your solutions and what they can do uniquely to help buyers overcome their issues.
  • AMPLIFINITY  |  TUESDAY, OCTOBER 27, 2015
    [Differentiation] Why your referral marketing recipe needs to include CAN SPAM
    But do you know how to differentiate your referral program recruitment emails from spam? By keeping your emails compliant with the CAN SPAM Act you can easily differentiate your referral program emails from spam. How well does your referral program walk the CAN SPAM line? Don’t use untrue or misleading subject lines and headers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 5, 2012
    [Differentiation] Is Your Industrial Content Marketing Reaching a Dead End?
    Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Now What?” ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] Case study: Social media success in regulated industries
    The BPV leadership team knew content marketing represents a long-term investment … but also a huge opportunity for competitive differentiation. Related Stories Sponsored content and the economics of trust 25 Nuggets of Essential Social Media Wisdom How to differentiate your blog based on the time you can put into it. Figure.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Differentiation] [Video] Understanding Your Prospect's 3 Decisions
    So, your job at this stage is to differentiate from your competitors. Did you know that your prospect makes three very distinct decisions in regards to your product or service? And, did you know that each one requires you to utilize different skill sets and approaches? That's right. That's right. What value will they get from changing?
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 18, 2012
    [Differentiation] VIDEO: Strategies for Sales Success
    From Entrepreneur.com, here's a video of a Google Hangout session in which sales expert Grant Cardone talks about the importance of persistence and suggested ways to differentiate your product and close a sale. View Original Article
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 24, 2013
    [Differentiation] Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
    How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. Buffer. What you’ll learn in this show: Why forgetting the basics hurts many companies. It is funded by our wonderful sponsors.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Differentiation] 4 Ways Outsourced Lead Generation is Similar to Parenting
    The reason I differentiate between them is that those who don’t have children tend to think they are the best parents in the world, and some insist on telling you how to raise your kids. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Differentiation] The Business Case for Blab: Trust Acceleration
    Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle. The new streaming video platform Blab is all the rage.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 25, 2014
    [Differentiation] 5 Books to Recharge Your Strategy in 2015 and Beyond
    Albee outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach that aligns outcomes to business objectives. Check them out! 1. The book will be available January 6. 2. Of course not.
  • FATHOM  |  MONDAY, AUGUST 17, 2015
    [Differentiation] The Manufacturing Marketing Standard
    ” What the ‘must-have’ pages for manufacturing websites are and how they help to differentiate you from competitors. Assemble Your Digital Marketing Plan. Backed by research, data, and industry expertise, the marketing information in this report provides actionable next steps to increase sales and revenue. Get the Standard.
  • HINGE MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Differentiation] Why Brands Fail (And Why Yours Doesn’t Have To)
    Think of ways you can differentiate your business , whether it’s your products, the way you talk about yourself, or the way you present yourself visually in the marketplace. Create a well-differentiated brand with our free Differentiation Guide for Professional Services Firms. It’s the story of business. Exit Taxi?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 2, 2012
    [Differentiation] How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
    CAD can also be a powerful differentiator for precision machining shops and fabricators. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 29, 2015
    [Differentiation] How to Use Data as a Competitive Advantage
    But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve out meaningful competitive differentiation through their use of information? Big Data, in short, has gone mainstream. The above is an excerpt from the foreword of the white paper Data as Competitive Advantage.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Differentiation] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. data store.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Differentiation] Examples of What To Say When Prospecting
    Increased competitive differentiation. To get sales meetings, the business value of your offering must be crystal clear. while back, I had lunch with the president of a $1/2 billion division of a major corporation. She told me that if someone contacted her and said he could reduce waste by just 1%, she would meet with him immediately.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Differentiation] Should You Hire Marketing Specialists or Generalists?
    Weak to strong Highly differentiated. Strong Moderately Differentiated. Overcrowded Little to No Differentiation. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. From our point of view, both have their place in your organization -- it all depends on your specific situation.
  • WEBBIQUITY  |  MONDAY, OCTOBER 29, 2012
    [Differentiation] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?) How many conversions?
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Differentiation] Does brand marketing still matter in the digital age?
    How do you differentiate when being the one down the street no longer matters? Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. What do you stand for?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Differentiation] The New 4 P’s of Marketing
    That’s made the presentation of data a key way to differentiate your brand. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality. Publishing.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Differentiation] Personas Are Great (Except When They Suck)
    And I made sure to differentiate personalized content from personas. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. Except when they suck! . actually like personas.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Differentiation] The Pros and Cons of Competitive Marketing
    You have an identified differentiation. Even if all the stars are lined up—you have a unique differentiation, it is easy to switch and there is a precipitous event—you still need to give prospects a good reason to give up on the competitor. First, make sure you understand why you want to run the competitive campaign in the first place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Differentiation] The number one business opportunity in marketing today
    believe that just a basic knowledge of measurement tools can go a LONG WAY in helping to propel and differentiate your business … and so does Tom Webster, the co-host on the Marketing Companion podcast. We are leading “by our gut” in a world that promises true wisdom and insight if we can understand the numbers. by Mark W.
  • E-QUIP  |  MONDAY, MAY 19, 2014
    [Differentiation] Brand 101: Clearing Up the Misconceptions
    There has been a growing interest in branding and differentiation among A/E firms in recent years. But considering the composite of all I''ve read on the subject, the best definition in my opinion is: Brand is the perception in the customer''s mind that differentiates (or doesn''t) a product, service, or company. What is brand?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 26, 2013
    [Differentiation] 10 Maxims of Successful Blogging
    Your point of differentiation is you. I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Stick to a theme.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2011
    [Differentiation] 6 Steps to Defining Your Value Proposition from MarketingSherpa
    To truly stand out, you need to frame this question on three different levels: the prospect level, where you address the needs of the buyer; the product level, where you differentiate what you’re selling; and the process level, where you make clear the value of going through the process, be it a click or a purchase. Frame the Question.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Differentiation] Top 7 Branding Ideas for Your Consulting Firm
    Position your brand based on real differentiators. Not only does it help you ground your branding in the reality of the marketplace, it helps you identify or find new and relevant differentiators that will set your firm apart from the rest of the pack. Either way, your differentiators must pass three tests. Marketing collateral.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [Differentiation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional. Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Differentiation] 7 Steps to Find Your Content Marketing Sweet Spot
    Your Turn Will we see a major trend towards companies using content marketing to broadly differentiate themselves in the market, or will companies focus on using content in the buying process? You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Differentiation] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    This book walks the reader through a process to help them uncover true differentiation. Dan introduces the topic by explaining that price differentiation is inadequate. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Differentiation] How To Generate ROI (Return On Interesting) With Content Marketing
    But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Differentiation] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    If your marketing doesn’t speak in a highly compelling way to your audience and differentiate you from your competitors, you’re just part of the increasing noise of advertisers, trade show exhibitors, Tweeters and other social media blah-blah-blahers. They just jump right in and do it! Therefore, why would they need analytics?
  • MARKETRI  |  TUESDAY, FEBRUARY 19, 2013
    [Differentiation] Starting to Think About Purchasing B2B Marketing Services? (Part 2)
    Differentiation: Distinguishing one B2B company from another. Differentiation. If this point of differentiation is something that B2B customers’ value, your B2B company is well on its way to standing out from the crowd. Here are the Most Frequently Asked Questions for the Mid-Stage Buyer. Part Two of Three. Branding.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Differentiation] Small Manufacturers Use Social Media Effectively
    These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers. However, these have been from other industrial marketing consultants like me. Videos play a key role in manufacturing marketing.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Differentiation] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    There are a number of different ways your firm can use videos to connect with your buyers and showcase your brand, communicating your differentiators and establishing your personal approach and values. When most firms begin creating a new B2B content marketing strategy , they focus on written content. Here are four powerful techniques. 1.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Differentiation] 9 Internet Trends Charts You Need To See
    Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Chart 2. Chart 3. Chart 6. Chart 7.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 12, 2015
    [Differentiation] 5 Overlooked Content Marketing Assets That Can Influence SEO
    If  structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. EMAIL COMMUNICATION.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 23, 2013
    [Differentiation] The Psychology of Color & Marketing – What Actually Works?
    How do the colors red or purple make you feel? Excited, sophisticated? Hunches behind the psychology of color in marketing have been long-standing and intriguing, but are they actually true? Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits?
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Differentiation] The 5 Questions You Should Ask to Nail Your Product Messaging
    With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest brand differentiations was the freshness of the water used in its beers' brewing process. Market differentiation is partly product and partly message. In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Differentiation] The 3 D’s of Brand Building In A/E/C
    Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? ” Wrong.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MAY 21, 2014
    [Differentiation] Discipline and a Plan Are Keys for Success in Content Marketing
    This will give you important information from which you can develop your content marketing strategy and frequency, so that you can compete effectively and perhaps differentiate from your competitors. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Differentiation] Should You Do Buyer Personas In-House or Outsource Them?
    Since marketers struggle with content marketing and differentiation, getting quality buyer insights from good buyer personas is a key competitive advantage for those who do it right! Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. ”). By  Adele Revella.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Differentiation] Tealium Grows from Tag Manager to Customer Data Platform
    It’s an important differentiator compared with other Customer Data Platforms, which often don’t support true real-time interactions. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. To some degree, the difference is just a matter of presentation. So Tealium does support customer messaging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 25, 2012
    [Differentiation] Forget demographics. It’s all about the socialgraphics
    In a noisy online world increasingly cluttered with content, understanding your customers this deeply may be the only way to create a point of differentiation for your brand in the long-term. By Neicole Crepeau, Contributing {grow} Columnist. Socialgraphics helps move your message. Levels of socialgraphics. The hunt for socialgraphic data.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Differentiation] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    Reaching that goal requires a focus in strategy and at the same time, in order to stand out, marketers need to differentiate.” Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM That’s a staggering number! .
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Differentiation] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    Here, it’s important to differentiate yourself by relying on pedigree statements that can really explain or pronounce the experience of distinction of your brand. Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Trade Shows Messaging.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Differentiation] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. Image Source. Strategy
  • THE NEW STRATEGIST  |  THURSDAY, OCTOBER 15, 2015
    [Differentiation] Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software
    In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Differentiation] Getting Back to Basics In The Future of Marketing
    Simplicity, clarity, differentiation, coherence – that’s what strong branding brings to marketing. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target? What do they want?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Differentiation] Find New Customers – the Unmarketing Company
    No ads are our competitive differentiation. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.”
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Differentiation] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    Differentiate yourself, with disparaging your competition. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. She laughed, then said, “You know what’s amazing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Differentiation] Ten reasons to blog – even if nobody reads it
    Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces. There must be some good business reason they do it, right? . There better be. Why not use it? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Differentiation] 5 Reasons Thought Leadership Marketing Matters
    The market has a short attention span, which means it’s on you to develop thought leadership that differentiates you from the crowd and gets you heard through the noise. 5. And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. Ernst delivers counsel to CMOs and top marketers.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Differentiation] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. 180 seconds?
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Differentiation] How to Balance Innovation and Competition: Growth Secrets From Lyft's CMO [Podcast]
    These quirks help differentiate Lyft as the friendly, human option in an uber-competitive industry. If you've ever taken a Lyft, you know the ride's been a little different than those with other ride-sharing apps. Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 19, 2011
    [Differentiation] B2B Buyers: It’s all about the Benjamins
    Sales and marketing a higher-priced supplier requires proactive transparency, differentiating the higher initial price versus a superior solution with lower costs over the useful lifecycle, more business value / bottom-line benefits, and / or lower risks. And these pricing discussions need to be proactive.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Differentiation] The Most Important Force for Increasing Leads and Sales
    human voice on the other end of the line can be both a powerful differentiator and friction-reducer. In sales situations where vendors are unfamiliar and product differentiation is unclear or insignificant, buyers will seek broader information about the companies in order to arrive at a decision. Photo Credit: LGEPR via Compfight cc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Differentiation] Sponsored Content: Edge of integrity or the salvation of advertising?
    Radical honesty as a point of differentiation. Radical honesty as a point of differentiation. Sponsored content is probably the hottest — and most controversial — marketing trend around. The fact of the matter is that sponsored content works best when you don’t know it’s an ad. Will the FTC regulate this trend?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Differentiation] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    Expectations and differentiators for a successful teleprospecting partner. Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Differentiation] Top ten B2B marketing challenges
    Differentiation. Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons.  One, it forces a focussed answer.  Relevance. Content. Budgets.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Differentiation] Interview with Simon Sinek – Start With Why
    It’s whatever you call it, your differentiating value proposition, your USP, the things that you think make you different or stand out from the crowd. I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Differentiation] Big Bang Marketing is Out – Agile is In
    Big Bang and agile campaigns have one major thing in common – they require compelling and differentiated messaging to be successful.  I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.  In the old days (e.g. This could be a massive advertising campaign (e.g.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 11, 2015
    [Differentiation] Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps
    Keep in mind what makes your story unique and what differentiates you from your competitors. The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week.
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Differentiation] Elements of a Successful Brand 5: The Name
    But firms with an eye to the future may want to choose a name with better long-term branding prospects — one that is short, differentiated from competitors, and unlikely to metamorphose over time. But if you are in a highly competitive market with little differentiation among firms, a distinctive name could give you a leg up.
  • JUNTA 42  |  SUNDAY, NOVEMBER 22, 2015
    [Differentiation] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
    It’s likely that the stories being told are not differentiated in any way, and is like anything else their customers can find in various places around the web. The results of our 2016 Content Marketing Benchmark, Budgets, and Trends for Australia caught the research team in an interesting predicament. How strange. Proper results take time.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Differentiation] 5 Steps to Achieve Content Marketing Success [Slides]
    You need to differentiate between tools vs. strategy and you need to integrate your advertising into pull-marketing tactics. #ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And not just some of us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 24, 2015
    [Differentiation] Seven fascinating marketing lessons of 2015
    Related Stories A solution to the content marketing measurement puzzle The real problem with real time marketing Case study: Social media engagement as a point of differentiation. 2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on … and it’s going on so FAST!
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Differentiation] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    His approach can be applied to marketers and are valuable reminders of what differentiates mediocre marketing from great marketing. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Differentiation] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He noted that booths look the same with little differentiation and are staffed with untrained talent. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via GreatB2BMarketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 30, 2013
    [Differentiation] Time to re-think your business: “Competitive advantage” no longer exists
    Michael Porter says competitive advantage means having low costs, differentiation or a successful focus (niche) strategy. But you can’t use any of these definitions (other than low costs, differentiation or successful focus) to know whether a firm in fact has a competitive advantage. By Dr. Milind Lele, {grow} Community Member.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Differentiation] Is Your Content Boring? Here’s 6 Steps To Great Content
    Joe outlined 6 things that differentiate the good from the truly great content: Having a focused content mission and platform or destination. Does your content bore your audience to death? Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. The Content Marketing Challenge. Blogs.
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Differentiation] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money. Content + Automation = True 1 to 1 Marketing.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 3, 2015
    [Differentiation] What Will our B-to-B Marketing Responsibilities Look Like in 2 Years?
    But the ultimate end game was to differentiate your brand and help identify and create good leads for sales to follow-up on. Marketing’s role over the last decade has been pretty simple. Focus on your brand and identify new potential sales. The article claims that the top 3 current responsibilities won’t even be on their list.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Differentiation] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. Each of these visits and interactions with the brand builds awareness among the customer base.
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